Thursday, November 11, 2021 - The Daily Cardinal

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University of Wisconsin-Madison

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Thursday, November 11, 2021

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Women’s Basketball update +Sports, page 4

Protect your brain +L&S, page 6

Al ‘The Badger’ Purves is still learning By Sophia Vento COLLEGE NEW EDITOR

Al Purves’ first viral post on TikTok marked the beginning of his freshman year at the University of Wisconsin-Madison in 2019. This TikTok, unbeknownst to Purves at the time, would spearhead the popularity of his personal account as well as his eventual involvement with @badgerbarstool, Barstool Sports’ UW-Madison unaffiliated comedy account. “When [the TikTok] grew that first time, from zero likes to 10,000 likes, you’re just like, ‘Oh my gosh. This is crazy,’” said Purves. “‘Is this like a big break?’” The TikTok, a clip of a friend of Purves’ reenacting their viral Vine from several years before, now has over a million views. Today, Purves’ TikTok account — @althebadger — has nearly 50,000 followers and 3.5

million likes. “There is nothing like getting a viral video,” said Purves. “Knowing that you were able to make people laugh or cringe — get a reaction out of them, I appreciate that.” Purves’ created his personal TikTok while still in high school, but once he arrived at UW-Madison, he began to post college-related content, quickly rebranding as @althebadger to better appeal to his newfound audience. Later during his freshman year, Purves was approached by the administrator of the @badgerbarstool Instagram account about revitalizing the @badgerbarstool TikTok. He accepted the offer. “Associating myself with an organization that already had a presence within the college community [was in] my wheelhouse,” he said. The Barstool Sports’ College Viceroy Program that houses

accounts like @badgerbarstool gives account owners autonomy over the content they post. Although specific guidelines — such as avoiding political content — are encouraged, Purves has “free rein” over his posts. In Purves’ view, @badgerbarstool demonstrates the “authentic” side of many UW-Madison students. He monitors trends, attempting to capture “the pulse of campus,” for the 35,500 followers of the affiliate account. “It’s raw,” Purves said. “It’s real life.” As someone in the public eye, Purves has been met with personal criticism. On the anonymous social media platform Yik Yak, for example, digs and jokes about Purves are common. “People can say really mean things and get away with it,” said Purves. “I have learned to not let

it affect me and just kind of laugh with it instead of letting it hold me up.” Ultimately, Purves treats his experiences with @althebadger and @badgerbarstool as a schooling of sorts. The accounts teach him professional and social media skills, while also teaching him lessons on how to stay true to himself as branding and advertising opportunities come his way. Although Purves hopes to still post on @althebadger following graduation, the account’s future is unclear. He is already beginning to develop content that attracts different audiences, hoping to establish a more “sustainable” account focus, separate from college content. “I kind of think of it as a college thing, a learning experience thing,” said Purves. “We’ll see what @althebadger morphs into.”

As for @badgerbarstool, Purves is committed to setting up a framework for future UW-Madison creators, facilitating a “fun culture rather than a divisive one.”

COURTESY OF IRENA CLARKOWSKI

@Althebadger in the flesh, Al Purves. “Barstool will live on past me,” he said.

City council consider blocking funding for the BRT system By Francesca Pica STAFF WRITER

The Madison City Council is scheduled to vote to temporarily halt funding for the Bus Rapid Transit project (BRT) until it approves plans for alternate routes that avoid the State Street and Capitol Square areas. BRT, which has been championed by Mayor Satya RhodesConway, aims to add additional bus stops, reduce transit times for riders and add new amenities to city buses. The project includes plans to build larger buses to accommodate more passengers, provide bicycle storage, new stations with real-time information and bus-only lanes to reduce traffic-induced delays. City Council President Syed

Abbas proposed blocking the city from spending money on BRT, in response to concerns raised by several alders and community proponents advocating for alternative routes. Abbas has stated his support for the overall objective of BRT but objects to routes currently planned. “I’m a big supporter of BRT,” Abbas said. “I want to get it right.” Jason Ilstrup, president of Downtown Madison Inc., shared similar statements regarding his disapproval of the current planned routes. “We wholeheartedly agree with the mayor on the importance of BRT,” said Ilstrup. “What we disagree with is a couple blocks

of the routing of State Street, and that’s it.” Rhodes-Conway, an initial proponent of BRT, stated her support for the current proposed routes and offered criticism of Abbas and his colleagues. She raised concerns that the delay could jeopardize the project and impede marginalized communities’ access to public transportation in a press release. “At best, this amendment creates significant confusion and uncertainty about how to move forward,” said Rhodes-Conway. “At worst, it could delay the project indefinitely and potentially risk it all together. Everyone on the Common Council says they support BRT, but this looks like a clumsy attempt to halt the proj-

ect, negatively impacting not only the most marginalized in our community who rely on bus service but also the many visitors, shoppers and commuters who want to access the city.” Alder Charles Myadze, District 18, said that he was unconvinced that the changes to current BRT plans as proposed by Abbas and his colleagues are necessary. “What I hear from my constituents is that they are not sold on BRT and have concerns about the system redesign,” Myadze said. “Cutting current routes and creating limited routes for BRT will decrease public access to transportation and make it less usable for many people who actually depend on it.” BRT is projected to cost

approximately $166 million, with $117 million of funding coming from the Federal Transit Administration and $48 million from the city’s budget. The city is still awaiting final approval for federal funding. According to City Transportation Director Tom Lynch, BRT is expected to modernize Madison’s public transportation and meet the needs of the city’s growing population. “We really can’t keep the status quo,” said Lynch. “Our street network is not able to meet our growth and transportation needs. We need a modern transit system that fosters economic growth, provides better access to all of our residents and keeps pace with peer cities.”

Health Now!: A new student org advocates for healthcare By Francesca Pica STAFF WRITER

Health Now!, a completely student-run and constructed public health campaign, will soon be the newest student organization at the University of WisconsinMadison. The organization’s founder, junior Kylie Ruprecht, wanted a way to highlight healthcare resources available to students and increase public health outreach on campus. “We want to facilitate discussion and thoughtful thinking in students about their health so that when they leave school and

are primarily in charge of their own health, they can be informed consumers and advocate for themselves,” Ruprecht said. Health Now! is created by students for students, and aims to help students become informed and empowered to advocate for their own healthcare needs. Students passionate about serving the community and health, like Ruprecht and the Health Now! team, are bringing that goal to the UW campus. As a member of the Unexplored Medical Professions Society, Ruprecht gathered stu-

dents who are interested in careers related to health and are passionate about improving health in the community. They brainstormed and settled on a goal to advocate for better access to healthcare resources through education of services available and facilitating discussion surrounding healthcare. “I have had trouble obtaining quality healthcare, especially growing up,” Ruprecht said. “I think that a lot of young people don’t know of all the options available to them and feel overwhelmed by the thought.”

Programming is set to include signs covering Bascom Hill, social media and posters in campus buildings highlighting health resources like takehome STD tests and information on free clinics. In early December, the group hopes to get local high schools involved and lobby University Health Services for new measures and ideas that could increase healthcare access. Health Now! is already in contact with University Health Services, but in order to reach as many people as pos-

sible, the group is hoping to get Dane County and Wisconsin Departments of Health involved. Giving suggestions on how to improve quality healthcare, and having programming featured on their websites and other forms of promotion would increase exposure and inform students living not just in the campus area. “My biggest hope for Health Now! is that the message and at least one component of our programming will reach every student on campus, and members of the larger community as well,” Ruprecht said.

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”


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