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University of Wisconsin-Madison
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Complete campus coverage since 1892
National brands look to students for marketing By Erin Banco THE DAILY CARDINAL
As some UW-Madison students frantically search for summer internships with national companies, others already represent some brands through a unique, peer-to-peer advertising agency. RepNation, an advertising company known for finding creative ways to reach media consumer groups, currently employs UW-Madison students. The company began as one of the media’s lead marketing agencies, Mr. Youth, but converted into RepNation in 2006. Today, RepNation prides itself on using unconventional media tactics to reach consumers. It looks to college students to promote these companies through peer connections. According to Eric Schoenberg, director of brand engagement at RepNation, the agency works with companies including Dell, Ford, MTV and JetBlue Airlines. “We tend to work with fairly
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large, significant clients around the world who are looking to target students in college,” Schoenberg said. “They are looking to utilize how to promote to this target because audiences are challenging for them to reach. So, we offer promotions through nontraditional media, not with the television or radio, but through peer-to-peer connections.” RepNation hires “brand ambassadors” to help promote these companies to students on campuses across the nation. The experience of working for an agency like RepNation teaches college students things they can only learn in the work force, Shoenberg said. “No matter what [a student’s] major, this opportunity is unique and gives them a real world experience to gain the skills that they need to move up in the ranks,” he said. Schoenberg said some students might have the opportunity brand reps page 5
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By Abby Sears THE DAILY CARDINAL
Cheese makers, judges and dairy enthusiasts from around the globe gathered at the Monona Terrace for the 27th Biennial World Championship Cheese Contest in Madison from March 11 to 13. Hosted by the Wisconsin Cheese Makers Association, the event is the largest international cheese contest in the world. From string cheese to sweetened dessert cheese, there are 77 different categories of cheese dairy producers can enter. The competition also features two categories for butter producers.
A panel of 22 international judges from countries including France, Japan and South Africa inspects and tastes each product and critiques its flavor, texture, color, appearance and packaging. Charles Lindberg, a judge from Belfast, N.Y., said evaluators are looking for specific trait. “We’re checking the body and texture of the cheese to make sure it’s as close to a perfect gouda as it can be,” Lindberg said. Lindberg said each product begins with a score of 100 and cheese page 4
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Spring Break Issue 2008
World Stem Cell Summit set for Madison in 2008
CHRISTOPHER GUESS/THE DAILY CARDINAL
Madison will hold an international gathering of stem cell advocates and researchers this September. Gov. Jim Doyle said Wednesday Wisconsin would continue to lead in stem-cell research.
THE DAILY CARDINAL
International cheese makers compete for championship
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Wisconsin Stem Cell Summit
By Sara Lieburn
Judges sample cheese at the 2008 World Championship Cheese Contest, the world’s largest international cheese contest.
SPORTS
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UW-Madison research institute to host gathering
CHRISTOPHER GUESS/THE DAILY CARDINAL
Badgers head to Big Ten Tournament as favorites
Gov. Jim Doyle announced Wednesday Madison will play host to the World Stem Cell Summit this September at the Alliant Energy Center. The event will be coordinated by UWMadison research organizations. Bernard Siegel, executive director of the Genetics Policy Institute, the principal organizer of the event, said planning is well
under way. He said he anticipates around 1,000 visitors to attend, along with speakers and exhibiters from all over the world. According to Siegel, the summit will have many opportunities for attendees to speak with experts in the areas of stem-cell research. Siegel said much of the program is related to public policy and advocacy. Edward Fallone, president of Wisconsin Stem Cell Now, Inc. said the goal of the summit is to bring together leading researchers, business leaders and public policy officials and inform them of new developments in stemcell research. Fallone said Wisconsin Stem
Cell Now will address stem-cell policy issues at the summit. “What we’d like to do is participate in that discussion and do a presentation on some of the policy issues, some that are unique to Wisconsin and the situation here and some that are more national,” Fallone said. He said having the summit in Wisconsin secures the state’s role in leading stem-cell research. WiCell, a UW-Madison research institute on stem cells, and the University of Wisconsin Stem Cell and Regenerative Medicine Center are hosting the event. WiCell Operations Director summit page 4
‘Beloved’ UW art professor dies suddenly Gelsy Verna’s By Amanda Hoffstrom THE DAILY CARDINAL
The UW-Madison Art Department is mourning the loss of one of their own. The art department announced the sudden death of Gelsy Verna, a painting professor, in a letter posted Wednesday on its website. “On Tuesday afternoon, March 11, Art Department staff learned that a beloved member of the department, Professor Gelsy Verna, VERNA passed away. This was very unexpected, and the cause of her death is currently unknown,” the posting said.
Derrick Buisch, an associate professor who worked closely with Verna, said he was not sure when Verna passed away, but colleagues were worried after she did not show up for work. “The most important thing is to understand what a deep loss it is to our department—how this is completely sudden,” he said. “I think she was a really important paint teacher for a lot of people and she worked with students of all levels from beginning painting through graduate painting.” Buisch said Verna was convinced to come to UW-Madison by art professor T. L. Solien in 2001 after having taught together at the University of Iowa. “Our departments have a fairly good, healthy competition the
art on campus
Artwork displayed at Chazen A piece of Gelsy Verna’s work will be on display at the Chazen Museum of Art until March 30. Her artwork with altered images of Martin Luther King Jr. is part of the 2008 Art Department Faculty Exhibition. Artwork at Memorial Union Colleague Derrick Buisch said he and Verna worked together on sketchbooks for the ninth floor Memorial Union Special Collections Library.
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“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”