Media Kit Spring 2018

ADVERTISING MEDIA KIT SPRING 2018

UNIVERSITY OF WISCONSIN-MADISON | COMPLETE CAMPUS COVERAGE SINCE 1892

OUR MISSION The Daily Cardinal has a time-tested commitment to stimulating the campus community with engaging journalism. Our media outlets serve as an excellent platform for strategically reaching our valued demographic: the University of Wisconsin-Madison campus and surrounding downtown area. With a weekly print product, continuously updated website and engaging social media, we strive to provide a variety of outlets to reach your audience.

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ABOUT THE CARDINAL The Daily Cardinal, the first student newspaper at the University of Wisconsin-Madison, was named after the school color and has been a campus mainstay since 1892.

The Cardinal publishes 10,000 issues Thursday according to the university’s academic calendar, and updates its website daily.

The Daily Cardinal has won 250 awards and our alumni have won 23 Pulitzer Prizes, a true testament to our journalistic integrity.

Each year, The Daily Cardinal publishes and mails a new student mail-home issue to all incoming freshmen and transfer students.

The Daily Cardinal also creates Gameday issues to cover the UW Badger football seaon, distributing 10,000 copies for each game.

For more than 125 years, the Cardinal has shaped campus culture by fostering relationships between students, the university and the Madison community.

OUR READERS Total Enrollment: 43,338 Undergraduate: 29,536 Graduate: 13,802

Faculty and staff: 2,220 3

SPECIAL ISSUES 2017-’18 Since 1892 dailycardinal.com

SPRING 2018

Action Project Issue, February 2017

THE PARTY HASN’T STOPPED

Drugs, alcohol and sobriety on campus

WELCOME BACK: January 23 VALENTINE’S DAY: February 8 ACTION PROJECTS: February 22, April 12 BIG 10 HOCKEY PREVIEW: March 1 MARCH MADNESS: March 8 BRUNCH GUIDE: March 22 READER’S CHOICE: April 5 FAREWELL: April 26

KATIE SCHEIDT/THE DAILY CARDINAL

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

special page dailycardinal.com

Weekend, March 2-5, 2017

SPRING BREAK 2017

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ROAD TRIP

So what if spring break is fast approaching and you have nothing planned? It’s not too late. Plan a road trip to get you out of Madison with some friends. These trips are easy to plan, inexpensive to execute and they come in all different packages. From Madison you can drive to big cities, warm beaches, the mountains, caves and more within a 16-hour radius.

START

Are you willing to drive more than 10 hours?

NO

Want to stay in Wisconsin?

YES

YES

Want to head west?

NO NO

YES

DENVER

WISCONSIN DELLS

The 14-hour trip will be worth it once you catch sight of the majestic Rocky Mountains.

Adventuring in Colorado includes hiking, fishing, whitewater rafting, skiing and more. But the city itself also has a blossoming culture with lively nightlife.

Would you brave the cold to head north?

The short, hour-long drive takes you to Wisconsin’s water playground.

Between water slides, roller coasters and relaxing by Lake Dalton there is plenty to keep you entertained for just a day or even a full week.

Feature by Allison Garcia

Feel like hitting the beach?

YES NO

NO

YES

NO

Interested in camping?

Want to see a show?

YES

TWIN CITIES

CHARLESTON

Drive a quick four hours and you’ll find yourself in the land of Prince. Catch a concert at First Avenue and meander the streets for some shopping free of clothing tax. This shopping perk is part of the reason why many people choose to stop

by Mall of America while in the area.

Charleston is bursting with culture and history, but it also is home to some beautiful beaches, which is where many spring breakers find themselves getting their tan on. It’s a long haul to get there though, about 16 hours.

NO

Do you want to visit Appalachia?

NO

SHENANDOAH

Tucked in the Appalachian Mountains is a national park just 13 hours from Madison. At this park there are miles of hiking paths and, in the spring, beautiful sunflowers.

For those interested in camping, one of their campsites will be open toward the end of spring break.

SUMMER 2018

GRAPHICS COURTESY OF CREATIVE COMMONS

PLAN YOUR ROAD TRIP

Now that you have your destination, plan your trip.

Here are six simple steps to getting started:

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1.

2.

Road trips are the most fun when you’re cruising with people you care about. Find some friends who make 11 hours feel like one.

FIND A VEHICLE

Depending on how many people you’re travelling with, you’re probably looking for a truck, SUV or van.

3.

4.

FIND A PLACE TO CRASH Road trips can be exhausting and car seats are uncomfortable.

Book a campsite, hotel, lodge or rent a room ahead of time.

PACK SNACKS

When you’re on the road, most of your food options aren’t the best. Pack a cooler full of food and drinks to get you through.

University of Wisconsin-Madison

Since 1892 dailycardinal.com

SOAR Issue 2016

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GRAPHIC BY EMILY BUCHBERGER

UW-Madison, students develop programs for freshmen to address campus climate

5.

6.

Story by Sammy Gibbons

You don’t have to love country to get into the hip culture of this trendy city. Known for its surprise concerts from visiting celebrities, this is a great spot to catch a concert from a band you love or one you’ve never heard of. The drive is about nine hours.

The number one most visited national park in America, Smoky Mountains has so much to offer after 11 hours in the car. From day hikes that will take you up the mountain and back to less intense strolls through the forest, there is something for everyone.

FORM A GROUP

GRAPHIC BY EMILY BUCHBERGER

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

SOAR: June 11 MAIL HOME: July 16

YES

SMOKY MOUNTAINS

CHICAGO

This is the nearest destination for someone who wants to see some of the best theater around without flying all the way to New York. For just a 2.5-hour drive you could be in the seats watching “Hamilton” and strutting down Michigan Ave.

Mail-Home Issue 2016

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Looking to see some live music?

NO

YES

INDIANAPOLIS

Eight hours from Madison, this is a place to visit if you want to see a big city, but don’t want to have to fly to get there.

The city has a museum, stadiums, a lively zoo and more.

Since 1892 dailycardinal.com

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NASHVILLE

YES

MAMMOTH CAVES

Though the trip is a bit longer—about 8.5 hours—the drive to Kentucky is well worth it to explore the longest caverns in America. The National Park has comfortable campsites and lots of great hiking.

University of Wisconsin-Madison

NONPROFIT ORGANIZATION U.S. POSTAGE PAID MADISON, WI PERMIT NO. 1723

University of Wisconsin-Madison

MAKE A PACKING LIST

This is especially important if you’re planning on camping.

Organize with your crew who’s bringing what.

MAKE AN ITINERARY

A handy trick is to share a Google Sheet with your team. Do some research and everyone can fill in activities that interest them.

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2018 GAMEDAYS Western Kentucky: August 31 New Mexico: September 8 BYU: September 15 Nebraska: October 6 Illinois: October 20 Rutgers: November 3 Minnesota: November 24

tories of social injustice filled student newspapers’ pages throughout the previous academic term. Incoming students will not only be made aware of these issues, but they will also be provided with tools to discuss them and similar topics in order to diminish occurrences of discrimination. The university will attempt to instill a sense of acceptance in new students before they even step on campus.

Current UW-Madison students are using the online Tonight program and administrators are working on new efforts to help students understand inclusivity and acceptance. They plan to catch this new batch of Badgers at the beginning of their collegiate experiences, in hopes that they will be the group to moderate the campus climate.

The Tonight program is an educational tool created by University Health Services that discusses sexaul assault, dating violence and bystander intervention.

The program is tweaked slightly every semester to remain up-to-date with campus resources, edit neces-

sary vocabulary and more.

This year the program includes a new video that explains campus disciplinary processes. It will also feature David Blom, the new full-time Title IX Coordinator, and explain his purpose.

The biggest addition to Tonight, however, goes beyond the online program. Students will now be required to meet with a group of peers in the fall after completing the program.

“The additional in-person programming will have a pretty substantial impact,” said Sam Johnson, a violence prevention specialist at the End Violence on Campus unit at UHS. “These inperson workshops will really set a tone for community norms and will follow-up on the foundational knowledge that students are introduced to through Tonight.”

This change was made in response to the Association of American Universities Climate Survey recommendations, which also suggested the newly developed Greek life task force.

Additional summer education for new students will occur during Student Orientation, Advising and Registration or SOAR. The 24-hour program sends important messages to attend-

ees, including topics of inclusivity. First Wave—an artistic student group connected to the Office of Multicultural Arts Initiative that specializes in spoken-word performances—emphasizes topics of diversity, respect and community during their performance at SOAR. The script is never the same each year and changes along with campus climate and recent events.

“The goal is to get a mixture of potential projects that can impact all of campus.”

Everett Mitchell director of community relations UW-Madison

New to SOAR this year is an appearance by Dean of Students Lori Berquam. She will conduct a closing speech for students and parents that will send them off with explicit expectations for the topics mentioned in the First Wave performance and throughout the program. “[Berquam] is going to leave them with a sort of charge moving forward and tell them what they need to do next,” Assistant Dean of

Students and director of the Center for the First-Year Experience Carren Martin said.

SOAR is one of multiple steps in another new set of processes being implemented this term, such as the “Our Wisconsin” diversity training program.

UW-Madison junior Katrina Morrison proposed the program to Chancellor Rebecca Blank as part of a campaign she was able to establish during her Associated Students of Madison internship.

“Being a student of color on this campus, I know how difficult dealing with the bad campus climate is,” Morrison said. “I felt that the best way to fix that would be to educate my peers about that right when they get to campus.”

The program requires new students (in Fall 2016 only students in Bradley, Dejope, Sellery, Tripp, Kronshage, Leopold, Smith and Sullivan residence halls must fulfill the requirement; all new students will in Fall 2017 if the pilot attempt is successful) to participate in two sessions.

The first—which will occur during the first three weeks of first semester and will take an hour and a half—will introduce the topics and discuss diversity vocabulary.

The second segment will take twice as much time and take place during weeks four through nine of the fall semester. This portion involves more student participation and opens up conversations of identity through numerous small-group discussions. Facilitators will also address recent events and problems campus has had with hate speech and bias.

Joshua Moon Johnson, special assistant to the Vice Provost of Student Life and former director of the Multicultural Student Center, worked with Morrison to form the cultural competency program. He will continue to oversee the director, who will be hired soon.

“...we want people to be able to understand what is acceptable and stand up for what is not.”

Joshua Moon Johnson special assistant to the vice provost Division of Student Life

Program leaders plan to encourage students to use their

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“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

PUBLISHING CALENDAR SPRING 2017-’18

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= SPECIAL ISSUE

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PRINT RATES & SIZES DAILY RATES Open: $14 per column inch Agency: $14.10 per column inch Local: $12 per column inch Non-profit: $10.50 per column inch UW/Student Org.: $8.75 per column inch *All rates increase $1/column inch for special issues.

Front page banner: $400 Front page box: $300

COMMON AD SIZES

Full Page 5 col x 16 in Half Page 5 col x 8 in

PRE-PRINTED INSERTS 1 to 12 pages: $70.00 per thousand 13 to 24 pages: $75.00 per thousand 25+ pages: $80.00 per thousand

DISCOUNTS Prepay: 5% off per ad Frequency discounts:

2x per week: 10% off total

4x per month: 20% off total

COLOR ADS $100 full color $75 spot color

1/4 Page 3 col x 7 in

EXTRAS

1/6 Page 3 col x 5 in

Guaranteed placement: extra 15% per ad *First come, first serve. Not available on all pages Advertisement design: extra $25 for 1/4 page or smaller, extra $35 for1/2 or full page “Rush” advertisement: extra 10% per ad *All requests placed after 4 business days are “rush”

COLUMN INCH PRICES 1 column: 1.833 inches 2 columns: 3.833 inches 3 columns: 5.833 inches 4 columns: 7.833 inches 5 columns: 9.833 inches

TWEET PRICING 3 between 11 a.m. and 2 p.m.: $42 3 between 9 a.m. and 11 a.m. or after 2 p.m.: $36 1 anytime: $18

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1/8 Page 2 col x 5 in

1 Column Inch 1 5/6” x 1” (11p0 x 6p0)

1/16 Page 2 col x 2.5 in

ONLINE RATES & SIZES DAILYCARDINAL.COM AVERAGES 90,000 PAGEVIEWS PER MONTH BANNERS Banner advertising is the most common form of advertising. Banner ads run in two positions: the leaderboard (728x90) and the medium rectangle (300x250).

Investment: All ad prices will be $10/1000 impressions for the semester

MOBILE With our new mobile platform, we will have capabilities for ad space.

Investment: All ad prices will be $10/1000 impressions for the semester

YOUR ONLINE AD PLACEMENT THE CREATIVE

THE LINK

SUBMITTING YOUR AD

Type: Non animated Animated File: .gif, .jpeg, .png, .swf, .html File size: Please limit file size for ads to 50kb or less and 15 seconds of looping video flash ads.

Please copy and paste the link you would like your as to connect to directly from your browser.

Please email all ads to ads@ dailycardinal.com by 5 p.m. at least 48 hours prior to desired start time.

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GAMEDAY2017

The Daily Cardinal produces a special publication, titled Gameday, before every Badger football game. Capture the lively spirit and unwavering pride of Wisconsin fans as they flock to Madison to support their favorite team on football Saturdays and gain the invaluable exposure our Gameday issue offers to your target audience.

• 10,000 copies of Gameday will be distributed prior to all 7 home football Saturdays in weekend issues of The Daily Cardinal • Additional copies are distributed at the seven home games by Cardinal staffers outside the stadium before kickoff on Saturday • The Daily Cardinal will also produce postseason content, if relevant.

RATES 7 TIME COMMITMENT

1/8 page..............$150 1/4 page..............$295 1/2 page.............$525 Full page.............$825

GAMEDAY SCHEDULE

COVER University of Wisconsin-Madison

Since 1892 dailycardinal.com

Wisconsin vs. Michigan

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On the road again: Badgers to face Michigan in top ten battle

SINGLE GAME

1/8 page..............$195 1/4 page..............$395 1/2 page.............$695 Full page...........$1095

• • • • • • •

September 1 — vs Utah St. September 9 - vs Florida Atlantic September 30 — vs Northwstern October 14 - vs Purdue October 21 - vs Maryland November 11 - vs Iowa November 18 - vs Michigan

es, pg. 3

Obasih and James: Friends in the trench “…the great state University of Wisconsin

should ever encourage that continual and

fearless sifting and winnowing by which

gage meyer/the daily cardinal

alone the truth can be found.”

DEADLINE: Noon, Thursday one week prior to game

Since 1892

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A FEW NOTES ON OUR READERS UW-Madison students, employees and visitors contribute $1.2 trillion to the Dane County economy per year.

66% of students are motivated by coupons to pick up the newspaper.

54% of students often pick up a newspaper on campus if it is convenient for them.

36% of students have access to a car on campus.

Half of students spend more than $50 on dining out per month.

One third of students spend over $150 per month on groceries. *Statistics from a 2014 survey by the Cardinal

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POLICIES GENERAL POLICIES

AD SPECIFICATIONS

Advertisement submissions are due two business days prior to publication at 5 p.m. An insertion order must be signed, and the ad must be received by the advertising department by this deadline. All cancellations must also be received in writing two business days prior to publication at 4 p.m.

Acceptable files: Adobe PDF, EPS, Photoshop (CS or lower), InDesign (CS or lower), Acrobat (6.0 or lower) • All forms must be embedded • All color must be CMYK; black and white must be in grayscale • Files must be 200 dpi or greater • Ads must be emailed to ads@dailycardinal.com or shipped via CD-ROM

The advertiser or the advertiser’s agency shall be responsible for the completeness of the information contained in their advertisements.

The Daily Cardinal will not be responsible for any errors after the advertisement is proofed by the advertiser or the advertiser’s agency. All ads designed by The Daily Cardinal are property of The Daily Cardinal unless specific consent is granted.

The Daily Cardinal reserves the right to determine what it deems the primary purpose of any advertisement, and may reject any ad deemed libelous, in poor taste or that may contain false information.

The Daily Cardinal reserves the right to increase ad rates at any time with fair written notice unless a rate change occurs at the culmination of an academic year or semester.

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BILLING & COLLECTIONS SPECIFICATIONS An insertion order must be signed for each advertisement. The Daily Cardinal reserves the right to abstain from printing an ad if an insertion order is not received by the specified deadline.

• All advertisements will be billed on a weekly basis unless otherwise arranged with The Daily Cardinal.

• Every advertisement run in The Daily Cardinal will be accompanied by one tearsheet of the advertisement unless otherwise arranged by the Advertising or Business department. An invoice will be providedwith the tearsheet unless otherwise agreed upon by the advertiser.

• Full payment is due within 30 days of the date listed as “Date Running” on the invoice.

• Advertisements delinquent 90 days or more may be turned over for collection upon discretion of the business manager. The Daily Cardinal reserves the right to refuse advertising or require pre-payment from accounts that are past due.

• The business manager can, at any time, require an advertiser to pre-pay.

In the event of a forced pre-pay, the pre-pay discount will not be applied.

INSERT POLICIES Minimum order: 5,000 Maximum order: 10,000 Insert submissions are due at least one week before publication. Inserts must be delivered to Capital Newspapers, Inc. at least one week before publication. Inserts delivered to Capital Newspapers, Inc. must be clearly marked “The Daily Cardinal - publication date.”

Send pre-printed inserts to: Capital Newspapers, Inc. Attn: Diane O’Dair 1901 Fish Hatchery Rd. Madison, WI 53713

Questions/comments may be directed to the ad manager at: ads@dailycardinal.com (608) 262-8000 ext. 201 2142 Vilas Communication Hall 821 University Ave.

CONTACT US Advertising Managers Kia Pourmodheji ads@dailycardinal.com ads@dailycardinal.com (608) 262-8000 ext. 201 Marketing Director

Ryan Jackson marketing@dailycardinal.com (847) 331-5385 Business Managers Michael Barth Shirley Wang business@dailycardinal.com (608) 262-8000 ext. 200

Editor in Chief Madeline Heim editor@dailycardinal.com (608) 262-8000 ext. 210 Managing Editor Andrew Bahl me@dailycardinal.com (608) 262-8000 ext. 211

2142 Vilas Communication Hall 821 University Ave Madison, Wis. 53708

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Since 1892

Since 1892

Photos by Courtney Kessler, Nick Monfeli, Tommy Yonash and Grey Satterfield Production/Layout by Mara Jezior