ADVERTISING MEDIA KIT 2019-’20
UNIVERSITY OF WISCONSIN-MADISON | COMPLETE CAMPUS COVERAGE SINCE 1892
OUR MISSION As the nation’s sixth oldest college daily newspaper, The Daily Cardinal has a timetested commitment to stimulating the campus community with engaging journalism. Our media outlets serve as an excellent platform for strategically reaching our valued demographic: the University of Wisconsin-Madison campus and surrounding downtown area. With a daily print product, continuously updated website and engaging social media, we strive to provide a variety of outlets to reach your audience.
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CONTACT US Advertising Managers Nick Dotson ads@dailycardinal.com (608) 262-8000 ext. 201
Editor in Chief Robyn Cawley editor@dailycardinal.com (608) 262-8000 ext. 210
Business Managers Daniel Devkalis, Kyven Lee business@dailycardinal.com (608) 262-8000 ext. 200
Managing Editor Erin Jordan me@dailycardinal.com (608) 262-8000 ext. 211 2142 Vilas Communication Hall 821 University Ave Madison, Wis. 53708
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ABOUT THE CARDINAL The Daily Cardinal, the first student newspaper at the University of Wisconsin-Madison, was named after the school color and has been a campus mainstay since 1892. It is the nation’s sixth oldest college daily newspaper, behind Harvard, Yale, Princeton, Cornell and Michigan. The Cardinal publishes 10,000 issues every Thursday throughout the university’s academic calendar and updates its website daily. The Daily Cardinal has won 250 awards and our alumni have won 23 Pulitzer Prizes, a true testament to our journalistic integrity. Each year, The Daily Cardinal publishes and mails a new student mail-home issue to all incoming freshmen and transfer students. For more than 120 years, the Cardinal has shaped campus culture by fostering relationships between students, the university and the Madison community.
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OUR READERS UW-Madison students, employees and visitors contribute $1.2 trillion to the Dane County economy per year. 66% of students are motivated by coupons to pick up the newspaper. 54% of students often pick up a newspaper on campus if it is convenient for them. 36% of students have access to a car on campus. Half of students spend more than $50 on dining out per month. One third of students spend over $150 per month on groceries.
Total Enrollment: 43,820 Undergraduate: 29,931 Graduate: 8952 Special: 2,265 Professional: 2,672
Faculty and staff: 21,752
*Statistics from a 2014 survey by the Cardinal
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PUBLISHING CALENDAR 2019-’20
= SPECIAL ISSUE = GAMEDAY ISSUE
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SPECIAL ISSUES 2019-’20 FALL 2019 WELCOME BACK: Sept. 4 BEST WAY TO SPEND GAMEDAY: Sept. 12 AUTUMN ACTIVITIES: Oct. 10 PLACES TO STUDY: Nov. 14 ACTION PROJECT: Nov. 21 FAREWELL: Dec. 5
GAMEDAYS 2019 CENTRAL MICHIGAN: Sept. 7 MICHIGAN: Sept. 21 NORTHWESTERN: Sept. 28 KENT STATE: Oct. 5 MICHIGAN STATE: Oct. 12 IOWA: Nov. 9 PURDUE: Nov. 23
SPRING 2019 WELCOME BACK: Jan. 21 BEST COFFEE SHOP: Jan. 21 ACTION PROJECT: Feb. 27 SPRING BREAK: March 5 ACTION PROJECT: April 9 BEST COMFORT FOOD: April 23 FAREWELL: April 29
SUMMER 2020 SOAR ISSUE: June MAIL-HOME ISSUE: August 7
PRINT RATES & SIZES DAILY RATES
COMMON AD SIZES
Open: $14.00 per column inch Agency: $14.10 per column inch Local: $12.00 per column inch Non-profit: $10.50 per column inch UW/Student Org: $8.75 per column inch *All rates increase $1/column inch for special issues.
Full Page 5 col x 16 in
Front page banner: $400 Half Page 5 col x 8 in
PRE-PRINTED INSERTS 1 to 12 pages: $70.00 per thousand 13 to 24 pages: $75.00 per thousand 25+ pages: $80.00 per thousand
DISCOUNTS Prepay: 5% off per ad Frequency discounts: 2x in one week: 5% off per ad 4x in one week: 15% off per ad
COLOR ADS $100 flat rate $75 spot color
1/4 Page 3 col x 7 in
EXTRAS
1/6 Page 3 col x 5 in
Guaranteed placement: extra 15% per ad *First come, first serve. Not available on all pages “Rush” advertisement design: extra 10% per ad *All requests placed after 4 business days are “rush”
COLUMN INCH PRICES 1 column: 1.833 inches 2 columns: 3.833 inches 3 columns: 5.833 inches 4 columns: 7.833 inches 5 columns: 9.833 inches
TWEET PRICING 3 between 11 a.m. and 2 p.m.: $42 3 between 9 a.m. and 11 a.m. or after 2 p.m.: $36 1 anytime: $18
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1 Column Inch 1 5/6” x 1” (11p0 x 6p0) 1/8 Page 2 col x 5 in
ONLINE RATES & SIZES DAILYCARDINAL.COM AVERAGES 90,000 PAGEVIEWS PER MONTH
BANNERS Banner advertising is the most common form of advertising. Banner ads run in two positions, the leaderboard (728x90) and the medium rectangle (300x250). Investment: All ad prices will be $10/1000 impressions for the semester.
MOBILE With our mobile platform, we will have capabilities for ad space. Investment: All ad prices will be $10/1000 impressions for the semester.
YOUR ONLINE AD PLACEMENT THE CREATIVE
THE LINK
SUBMITTING YOUR AD
Type: Non animated Animated File: .gif, .jpeg, .png, .swf, .html File size: Please limit file size for ads to 50kb or less and 15 seconds of looping video flash ads.
Please copy and paste the link you would like your ad to connect to directly from your browser.
Please email all ads to ads@ dailycardinal.com by 4 p.m. at least 48 hours prior to desired start time.
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GAMEDAY
2018
The Daily Cardinal produces a special publication, titled Gameday, before every Badger football game. Capture the lively spirit and unwavering pride of Wisconsin fans as they flock to Madison to support their favorite team on football Saturdays and gain the invaluable exposure our Gameday issue offers to your target audience. • 60,000 copies of Gameday will be distributed prior to 6 home football Saturdays in The Daily Cardinal and in 14 other Madison-area community newspapers through our partnership with Hometown News LP • An additional 5,000+ copies are distributed at the 6 home games by Cardinal staffers outside the stadium before kickoff on Saturday • The Daily Cardinal will also produce postseason content
RATES 7 TIME COMMITTMENT
1/8 page..............$150 1/4 page..............$295 1/2 page.............$525 Full page.............$825 SINGLE GAME
1/8 page..............$195 1/4 page..............$395 1/2 page.............$695 Full page...........$1095
COVER
GAMEDAY SCHEDULE • • • • • • •
September 7 — Central Michigan September 21 — Michigan September 28 — Northwestern October 5 — Kent State October 12 — Michigan State November 9 — Iowa November 23 — Purdue
Since 1892
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POLICIES GENERAL POLICIES
AD SPECIFICATIONS
Advertisement submissions are due two business days prior to publication at 4 p.m. An insertion order must be signed, and the ad must be received by the advertising department by this deadline. All cancellations must also be received in writing two business days prior to publication at 4 p.m.
Acceptable files: Adobe PDF, EPS, Photoshop (CS or lower), InDesign (CS or lower), Acrobat (6.0 or lower) • All forms must be embedded • All color must be CMYK; black and white must be in grayscale • Files must be 200 dpi or greater • Ads must be emailed to ads@dailycardinal.com or shipped via CD-ROM
The advertiser or the advertiser’s agency shall be responsible for the completeness of the information contained in their advertisements. The Daily Cardinal will not be responsible for any errors after the advertisement is proofed by the advertiser or the advertiser’s agency. All ads designed by The Daily Cardinal are property of The Daily Cardinal unless specific consent is granted. The Daily Cardinal reserves the right to determine what it deems the primary purpose of any advertisement, and may reject any ad deemed libelous, in poor taste or that may contain false information. The Daily Cardinal reserves the right to increase ad rates at any time with fair written notice unless a rate change occurs at the culmination of an academic year or semester.
BILLING & COLLECTIONS SPECIFICATIONS An insertion order must be signed for each advertisement. The Daily Cardinal reserves the right to abstain from printing an ad if an insertion order is not received by the specified deadline. • All advertisements will be billed on a weekly basis unless otherwise arranged with The Daily Cardinal. • One tearsheet will be billed on a weekly basis unless otherwise arranged with The Daily Cardinal and will be provided with each invoice unless otherwise arranged with the Advertising department. • Full payment is due within 30 days of the date listed as “Date Running” on the invoice. Payment becomes delinquent 15 days following the “Date Running.” A two percent late payment charge of the entire ad cost is incurred upon the delinquency and every 30 days thereafter. • Advertisements delinquent 90 days or more may be turned over for collection upon discretion of the business manager. The Daily Cardinal reserves the right to refuse advertising or require pre-payment from accounts that are past due. • The business manager can, at any time, require an advertiser to pre-pay. In the event of a forced pre-pay, the pre-pay discount will not be applied.
INSERT POLICIES Minimum order: 5,000 Maximum order: 10,000 Insert submissions are due at least one week before publication. Inserts must be delivered to Capital Newspapers, Inc. at least one week before publication. Inserts delivered to Capital Newspapers, Inc. must be clearly marked “The Daily Cardinal - publication date.” Send pre-printed inserts to: Capital Newspapers, Inc. Attn: Kim Wustrack 1901 Fish Hatchery Rd. Madison, WI 53713
Questions/comments may be directed to the ad manager at: ads@dailycardinal.com (608) 262-8000 ext. 201 2142 Vilas Communication Hall 821 University Ave.
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Since 1892
Since 1892
Photos by Courtney Kessler, Nick Monfeli, Tommy Yonash and Grey Satterfield Production/Layout by Mara Jezior