The Franklin: Feb. 13, 2015

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Friday, Feb. 13, 2015 • TheFranklinNews.com

Franklin College announces next president, focused on alumni relations, branding

By Ashley Shuler

ashley.shuler@franklincollege.edu

Thomas Minar, who was announced as Franklin College’s 16th president on Jan. 23, said he plans to focus his presidency on alumni relations and branding the college. “I want our students to have a traditional liberal arts education,” Minar said. “But I also want them to maximize outside engaged learning opportunities through alumni.” Minar said successful institutions maximize alumni relations. “Alumni provide internships and jobs,” he said. “But they also educate in more casual ways, like short-term experiences and conversations. I want our alumni to reach back with open arms to students to maximize outside student opportunity.” Minar said taking a look at how the college connects with alumni through social media and alumni events will help build this relationship. The president-elect said he wants Franklin College’s new brand to come from a strategic planning process that involves the community. “Branding is figuring out how we talk about Franklin College,” Minar said. “There needs to be a brand understanding that invites students in.” Minar has nearly 30 years of leadership experience in total including strategic planning, alumni engagement, fund development, student

recruitment and faculty collaboration. He was chosen as Franklin’s president-elect after four months of searching. Jim Due, presidential search committee chair and a board member of the college, said Minar “clearly stood out” in the selection process. “We are confident that Dr. Minar is well prepared to lead Franklin College with foresight and finesse into the complex future facing all of higher education,” said Christi Fields, Board of Ttrustees chair. Minar’s speech on Jan. 23 focused on the future of the college, saying he hopes to help others see “what distinguishes Franklin College” and work with alumni to create a “deeper sense of life-long engagement.” “It’s interesting to me to hear what he said today,” said Jay Moseley, current president, after the announcement. “Thirteen years ago, when I was inaugurated here, the theme was the spirit of the liberal arts. And that’s what he was talking about, too.” Since 2008, Minar has worked as vice president of development and alumni relations at American University in Washington, D.C. He previously was vice president for institutional advancement at Chicago’s Roosevelt University, vice See “New president” on page 6

Caitlin Soard: The Franklin

Thomas Minar, president-elect of Franklin College, speaks at a press conference on Jan. 23. Minar officially will begin his position July 1 but said he will come to Franklin beforehand to move and become acquainted.

“Branding is figuring out how we talk about Franklin College. There needs to be a brand understanding that invites students in.” Thomas Minar,

president-elect of Franklin College

Go to TheFranklinNews.com to see a video clip of our interview with Minar.


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