2021 Link Media Kit

2021 Media Kit Linking over 13 ,000 readers across Ontario...

4 TIMES A YEAR!

Background The Ontario Holstein Link began in the spring of 2010 to showcase the many programs and services offered by the association, as well as market the superior genetics of our breeders and highlight the accomplishments of our province’s breeders and youth. Individuals whose roots in dairy run deep work hard to produce our quarterly magazine, and all involved feel a close connection to the Holstein breed. The Link team takes great pride in our ability to connect the everyday dairy farmer with the products and services that matter to them.

Readership The Link is mailed quarterly, in hard copy, to over 4,000 Holstein Canada members and industry enthusiasts across the province of Ontario. It is also available free online where it is read in over 10 countries across the globe. We are justly proud of our ability to connect with the grassroots dairy farmer and estimate that in every household that receives a copy of our magazine, at least three family members take the time to read it. External companies and/ or interested parties can order a hardcopy subscription by contacting the Ontario Holstein Branch office. Our subscription rates are: CANADA: $25

INTERNATIONAL: $60

USA: $45

ONLINE: FREE

What our audience is saying “I sat down and read The Link cover to cover last week....wow!!! What a fantastic job!! Each contribution, article and advertisement to the overall look and feeling of the magazine.”

- Sharon Haws, Haws Farms, Grassie, ON “Our Link ads are always extremely professional and the whole team is a pleasure to work with. A big thanks to the Link for promoting some of the finest cows in the province.”

– Bill Troup, Vale-O-Skene Holsteins “We have been advertising in The Link since it started, and it does just what the name says: links us with the people we want as customers! The staff have been great to work with and we are really pleased with the sales we have made as a result of our ads.”

– Dan McMorrow, W.B. White Insurance

FRESH. INNOVATIVE. INFORMATIVE. Editorial Schedule Booking Deadline

Submission Deadline

Distribution Begins

March 12

March 19

April 20

June 11

June 18

July 20

Fall ‘21

September 17

September 24

October 25

Winter ‘22

December 3

December 10

January 17

Issue Spring ‘21 Summer ‘21

Planned Content

SPRING 2021

SUMMER 2021

FALL 2021

WINTER 2022

• Ontario Dairy Youth Winners • Breeders’ Cup Results • Dairy Sen$e

• Master Breeders • AGM Scheduling • District Tour Recap

• Royal Wrap-up • All-Ontario Results • District Tour Maps

• World Dairy Expo Results • County Show Results • Junior Show Results

Ad Sizes Bleed

1/4 Banner

1/4 Vertical

7.5 x 2.375

3.5 x 4.75

1/2 Horizontal

1/2 Vertical

Business Card

7.5 x 4.75

3.5 x 10

3.5 x 2

8.5 x 11 (please add minimum of 0.125” bleed on all sides)

Commercial RATE CARD 2021

FULL COLOUR ADS Ad Size

1 Time

2 Times

4 Times

Back Cover

$1,600

$3,040

$5,440

Two-Page Spread $2,400

$4,560

$8,160

Full Page

$1,400

$2,660

$5,100

1/2 Page

$1000

$1,900

$3,400

1/4 Page

$600

$1,170

$2,310

Business Cards

$100

$180

$300

NOTES: • P remium ad space may be requested at an additional cost of $100 for inside front and inside back covers.

All other preferred ad placement requests will be accomodated where possible.

• F ull payment for Business Card Ads is due upon first insertion.

• T he Ontario Holstein Branch reserves the right to void any future space for which payment is not received OR if materials are not received by the deadline established.

• C ancellation of advertisements must be made in writing and received at the Branch office before the advertising deadline.

• A ll advertising copy is subject to approval by the Ontario Holstein Branch and will not be automatically published.

• A d copy that resembles editorial copy will have the word “advertisement” placed at the top.

Breeder

RATE CARD 2021

FULL COLOUR ADS WITH DESIGN Ad Size

1 Time

2 Times

4 Times

Back Cover

$1,400

$2,660

$4,760

Two-Page Spread $1,600

$3,120

$6,160

Full Page

$850

$1,660

$3,275

1/2 Page

$550

$1,075

$2,120

1/4 Page

$350

$685

$1,350

Business Cards

$100

$180

$300

NOTES: • T he above rates include the design of your ad.

Advertisers who do not require design services will receive a discount of $50 on 1/4 or 1/2 page ads and $100 on full-page ads.

• P remium ad space may be requested at an additional cost of $100 for inside front and inside back covers.

All other preferred ad placement requests will be accomodated where possible.

• V olume discounts for two and four ad bookings will be applied on final invoice.

• F ull payment for Business Card Ads is due upon first insertion.

PROMOTIONS Owner of the Grand Champion Cow at a county Holstein show will receive a one-time 10% off on a half or full page ad.* The top CanWest DHI Management Herd in each county will receive a one-time 10% off on a half or full page ad.* *Note: Promotion will only be honoured for one year following the show or award. Please inform the Link Editor at time of booking.

Publication Specifications MAGAZINE SPECIFICATIONS

Size: 8.5” x 11” Live Area: minimum 1/4” inside trim Bleed Area: minimum 1/8” beyond trim

ACCEPTED FILE TYPES The Link is created using Adobe® software on a Mac platform. If your system is capable, we are happy to receive your ad digitally in either a high-resolution PDF or JPG (minimum 300dpi)

CONTACT INFORMATION

Publisher Holstein Ontario P.O. Box 610, Brantford, ON N3T 5R4 Ph: (519) 653-6180 Fax: (519) 756-8302 www.ontario.holstein.ca General Manager Merina Johnston merinajohnston@ontario.holstein.ca

COLOUR

Editor Andrea Emond aemond@ontario.holstein.ca

The publication is printed using a CMYK colour format. Please forward all files saved in a CMYK profile in order to ensure accuracy in print colour.

Sales Kaitlin Henderson thelink@ontario.holstein.ca

PHOTOGRAPHS Photos submitted to the publication must be a minimum resolution of 250 dpi (300 dpi is preferrable) and saved as a JPG.

IMPORTANT: All photographs

submitted must be accompanied by the photographer’s information. If a photo contains a recognizable face, consent from that individual or their parent/guardian must also accompany the photo.