N O V O
C O L L E C T I V E 1 0 5 F I F T H A V E N U E # 7 A
About The Novo Collective
Social Channels
Douglas Elliman Worldwide
Power of the Press
Heritage
Pricing Your Property
Marketing Strategy
Closing Costs (Townhome)
Comparative Market Analysis
Licensed Associate Real Estate Broker
M: 9176999227
Mnovo@ellimancom
Monica Novo is a leading figure in New York's real estate scene, blending innovation with sophistication With a stellar career spanning pre-development, sales, and marketing, she has navigated the city's complex landscapes with finesse
Partnering with esteemed residential developers, Monica has orchestrated notable conversions and groundbreaking projects Her knack for spotting investment opportunities has led to successful negotiations in commercial real estate, cementing her reputation in the field
A luminary in development, Monica collaborates with renowned architects to shape contemporary urban spaces Monica's bespoke marketing campaigns, crafted with meticulous attention, unveil the distinct allure of each property, setting a new standard for luxury in Brooklyn's burgeoning landscape Her marketing prowess and record-breaking sales have propelled billions in residential developments, showcasing her deep understanding of New York's market
From iconic landmarks like The Olympia to projects in Dumbo and Coconut Grove, her vision and execution are evident
With over 30 years of experience, Monica's legacy under Novo Collective reflects a commitment to excellence Offering a range of services from New Development Marketing to Private Sector Consulting, her expertise extends across Manhattan, Brooklyn, the Hamptons, Florida, and Europe
With approximately 620,000 users across all platforms and delivering more than 235 million impressions annually, our social media channels reach buyers where they are, drive traffic to our wbsite, and give your listing the visibility it deserves
@DouglasElliman - 391K followers
@DouglasElliman 22k followers
54K engagements 103M impressions
DouglasEllimanRealEstate 80k followers
253K engagements 49M impressions
@the novo team @mnovo
@DouglasEllimanRealEstate 26K followers
280k engagements 128M impressions
@DouglasElliman 102K followers
6M engagements 104.8M impressions
By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in Real Estate news.
Year over year, in 2023, Douglas Elliman increased its potential reach of over 167 billion impressions and equivalent advertising value of $1.5 billion
59.4B
Total potential reach of all articles that mention Douglas Elliman
Total number of articles mentioning the brokerage
1,600
$550M
Total ad value equivalent of all news content that mentioned Douglas Elliman
Douglas L Elliman & his brother Roland, opened Douglas L. Elliman & Company at 421 Madison Ave
Elliman rented to celebrity senator, Elihu Root. By placing a high-profile individual at 998 Fifth Ave, one of NYC’s first luxury apartment buildings, he paved the way for other wealthy New Yorkers to follow suit.
Notable Transaction
Lease of the F.W Vanderbilt House at 40th Street & Fifth Avenue
Notable Transaction
Lease of the Hotel Roosevelt, a New York City landmark.
Under new leadership, the firm maintained and expanded into new markets including Manhattan, Brooklyn, Queens, Long Island, Westchester, Putman Counties, South Florida & abroad.
Today as industry leaders, Douglas Elliman continues to carry Douglas L Elliman & Company’s pioneering, progressive spirit into the 21st century.
With access to real-time regional data and international insights, we will conduct a thorough market analysis and work with you to determine the optimal price and positioning for your property.
Properly appraised properties priced at market levels increase the chances of buyers securing a loan
Attract a larger pool of potential buyers, which can lead to more serious offers
Shorter marketing time due to immediate activity from interested buyers.
Increased activity could drive up the selling price to or above the asking price.
With our marketing plan and budget in place, it's time for us to move on to the next step Let's start developing creative materials like brochures, photography, direct mail, website, email campaigns, and more.
Distribute social media, print, and email campaigns to reach our audience through multiplechannels.
For thorough coverage, our strategy is to circulate your listing among our network of clients,brokers,andassociates
Maximize Your Property Exposure with Various Marketing Channels. Our marketing strategy ensures that your property is given maximum exposure across all channels From our website and social media channels to syndicated search engines, we guarantee that your property will be highlighted We are also plan to hold broker events and more to further promote your property
Mansion Tax (1% of purchase price) is paid by the purchaser on transactions that are 100% residential and the purchase price is $1M or more In the five boroughs of New York City, the rate increases based on the sales price as follows:
Note: mansion tax also applies to mixed use If a property is $1,000,000 and includes a store & 2 residential units, mansion tax would be due on the % of the consideration corresponding to the residential units
$1,000,000 - $1,999,999
$2,000,000 - $2,999,999
$3,000,000 - $4,999,999
$5,000,000 - $9,999,999
$10,000,000 - $14,999,999
$15,000,000 - $19,999,999
$20,000,000 - $24,999,999
$25,000,000 or more
