a guide to marketing to your LGBT audience produced by:
INTRODUCTION Vital VOICE. Vital VOICE
Vital VOICE
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HISTORY 1939
Stonewall Riot
1969
1980
1996
2000 Vital VOICE Vital VOICE
2009 Vital VOICE Vital VOICE
2013
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TERMS DEFINITIONS Lesbian Gay Bisexual Trangender Queer
PREFERRED TERMS
NOT PREFERRED TERMS
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WHO WE ARE
of
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SPENDING HABITS
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HRC, MEI, AND CEI
HUMAN RIGHTS CAMPAIGN
MUNICIPAL EQUALITY INDEX
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CORPORATE EQUALITY INDEX
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TESTIMONIALS
CINDY BAMBINI
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GREG LUKEMAN
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WORKING WITH [LGBT media] COULDN’T BE EASIER.
CASSIE ALSBACH
JOEY GILBERTI
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PROJECTED REACH Vital VOICE
Vital VOICE
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