CATEGORY :: TV Comcast SportsNet New England TV Package Package includes $10,000 net air time on Comcast SportsNet New England. Schedules will be negotiated based on available inventory. Restrictions: Commercials must meet broadcast standards Expiration Date: 12/29/2014. Starting Bid:
Donated By: Comcast SportsNet New England $ 2,500.00
Value: $ 10,000.00
$25,000 worth of Discovery Communication National Commercial time $25,000 in total, of commercial inventory across various Discovery Networks. Restrictions: Pending advertisers, product category, and copy approval. Discovery Communications will provide Networks, specific flights, and time periods. Expiration Date: Broadcast year '13-'14 Must be used by 12/28/14 Starting Bid:
Donated By: Discovery Communication $ 6,500.00
Value: $ 25,000.00
Advertising Schedule Valued at $3,000 on WBIN TV $3,000 air time on WBIN- TV. Amount is gross. Schedules will be negotiated with the station based on available inventory. Spots can be 10's, 15's, 30's or 60's. Restrictions: Commercials must meet broadcast standards. Expiration Date: December 30, 2014 Starting Bid:
Donated By: WBIN TV $ 1,000.00
Value: $ 3,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
2
Airtime on KNBC - Los Angeles Description: Air time on KNBC, net value is 8,500. Restrictions: Subject to availability. Expiration: To be used before July 31st 2014 Starting Bid:
Donated By: NBC Owned Television Stations $ 2,500.00
Value: $ 8,500.00
Airtime on WMAQ - Chicago Description: Air time on WMAQ, net value is 8,500. Restrictions: Subject to availability. Expiration: To be used before July 31st 2014. Starting Bid:
Donated By: NBC Owned Television Stations $ 2,500.00
Value: $ 8,500.00
Boston Spanish Language TV/Internet Package $5,000 in media value on any one or all three of Entravision Boston’s media properties; WUNI – Univision Boston, WUTF – UniMás Boston, wunitv.com. Restrictions: Media must be used by 9/30/2014. Media donation cannot be a substitute for cash dollars from an advertiser, and may not be used for Political advertising or advertising in 2014 World Cup. Any media used that is part of an advertiser’s regular schedule must be above and beyond the cash allocated to the station. Station will work with the top bidder to prepare an advertising schedule for any or all of our media properties based upon our rate card at the time. Schedule(s) will be booked in the top bidder's name with no charges for the spots/banners. The top bidder will receive a contract and affidavit of performance. Expiration Date: 9/30/2014. Starting Bid:
Donated By: Entravision Communications $ 1,250.00 Corporation
Value: $ 5,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
3
Comcast Spotlight Boston TV Package A schedule valued at $10,000 (net) to air on Comcast Spotlight’s Boston Interconnect. Media will be negotiated based on mutually agreeable schedule subject to availability. Spot length can be :30’s or :60’s. Restrictions: Commercials must meet broadcast standards. New advertisers will receive valuation at current rates. Current advertisers will receive valuation based on client-negotiated rates. Expiration Date: December 29, 2014 Starting Bid:
Donated By: Comcast Interconnect $ 3,000.00
Value: $ 10,000.00
NECN Media Package $10,000 schedule used within 1st quarter 2014, subject to availability. Broad rotation, spots to air 5am to 1am Monday to Sunday. Commercials. Restrictions: New advertisers only, no exceptions to above descriptions. Starting Bid:
Donated By: Vinnie Manzi $ 2,000.00
Value: $ 10,000.00
NESN TV Package A schedule valued at $10,000 (net) to air on NESN. Media will be negotiated based on mutually agreeable schedule subject to availability. Spot length can be :30’s or :60’s. Restrictions: Commercials must meet broadcast standards. New advertisers will receive valuation at current rates. Current advertisers will receive valuation based on client-negotiated rates. Expiration Date: December 29, 2014 Starting Bid:
Donated By: NESN $ 3,000.00
Value: $ 10,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
4
Time Warner Spot Cable Package in Portland, ME Description: $1000 net schedule between December 30th, 2013 and May 31, 2014. Broad rotation, spots to air 5am through 1am Monday to Sunday :30 Commercials. Value will reflect current rate card. Donated By: Time Warner Cable Media Sales Starting Bid:
Donated By: Time Warner Cable Media Sales $ 250.00
Value: $ 1,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
5
CATEGORY :: MAGAZINEÂ Â 1/3 Page Color Ad in Brown Alumni Magazine 1/3 page color ad, (preferably in the square format) in Brown Alumni Magazine. The network value of this space is $4,730. Rate base of approximately 102,000. Restrictions: -Advertiser must not be any company that has advertised in the network within the past year. -Ad must be placed no later than our May/June '14 issue Space reservation deadlines are: Nov/Dec - 9/30 Jan/ Feb - 11/30 Mar/Apr - 1/31 May/Jun - 3/31 Starting Bid:
Donated By: Brown Alumni Magazine $ 1,175.00
Value: $ 4,730.00
250,000 Circ in Family Circle Full page 4c ad with 250,000 circulation. Circulation and region based on availability. Restrictions: Space cannot be provided to current advertisers, Family Circle must approve brand. Timing of insertions will be at the discretion of Family Circle. Must have 3 month window to approve. Purchaser must supply creative materials. After the club identifies recipients of the ad, Family Circle will need to be notified immediately so we can produce insertion orders. Upon delivery of insertion orders, we will need the ad creative as soon as possible. Starting Bid:
Donated By: Micharl Brownstein $ 4,000.00
Value: $ 36,580.00
500,000 Circ in Better Homes & Gardens P4CB ad with 500,000 circulation. Circulation and region based on availability. Restrictions: Space cannot be provided to current advertisers, LHJ must approve brand. Timing of insertions will be at the discretion of BHG. Must have 3 month window to approve. Purchaser must supply creative materials. After the club identifies recipients of the ad, BHG will need to be notified immediately so we can produce insertion orders. Upon delivery of insertion orders, we will need the ad creative as soon as possible. Starting Bid:
Donated By: Micharl Brownstein $ 6,000.00
Value: $ 78,701.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
6
A Regional Page in Coastal Living The space is for remnant circulation of 200,000 or better, depending on availability in issues at the time of close The value for this is $20,260 Net or better, depending on circulation of the given remnant space Restrictions: Flexibility is needed on issue dates and unit size. We’ll reach out at issue close with what we have available.This space is to be fulfilled in the 2014 calendar year. Starting Bid:
Donated By: Ms. Julie Arkin $ 4,000.00
Value: $ 20,260.00
Bloomberg Businessweek Full Page Ad Full Page 4 / Color ad in our Northeast Regional edition. It features a Rate Base of 155,000 and an open rate gross page cost of $46,700. In the spirit of the auction, our hope is that any company purchasing it, would be looking at it as an incremental opportunity to anything they are already considering buying with us. Purchasing company must agree ahead of time that they do not have any problems with their ad being seen outside of the Northeast edition footprint - under some circumstances we may upgrade Northeast edition pages to full run North America but not guaranteed. Bloomberg Businessweek provides the ideas, analysis and data global business leaders need to get ahead. Stories look beyond the headlines to give readers fresh perspectives and deeper intelligence on international business news, innovative companies, global economics, technology and industry trends, government policy and more. Drawing on more than 2,400 global news professionals, Bloomberg Businessweek covers the business world like no one else - in print, online and on mobile. Starting Bid:
Donated By: Bloomberg Business Week $ 12,000.00
Value: $ 46,700.00
Full Page (P4CB) Ad in Runner's World Full page (P4CB) ad in Runner's World Magazine. For reference, Runner’s World’s P4CB open rate = $141,151 / ratebase = 660,000 / total audience 2.8 million. For use in any 2014 issue, subject to availability Starting Bid:
Donated By: Runner's World | Running Times | $ 25,000.00 Bicycling
Value: $ 141,151.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
7
Full Page Ad in CFO Magazine Full-page 4c advertisement in CFO Magazine. As of now (subject to change) winning bidder would also included in the digital edition. Rate base in print is 100K but total circ. is 440,000 with digital edition reach included. Restrictions: Must be incremental to existing or planned ad schedule. Insertion date to be approved by SVP of Sales, subject to availability. Expiration: Sept. 2014. Starting Bid:
Donated By: CFO Publishing $ 11,000.00
Value: $ 45,000.00
Full Page Ad in Design New England This elegant oversized magazine is filled with lush color photography, expert design advice, and insightful interviews with the area’s most talented design professionals. Reach 55,000 engaged readers. Restrictions: New advertisers only. Expiration date June 30th, 2014. Starting Bid:
Donated By: Boston Globe Media $ 1,875.00
Value: $ 7,500.00
Full Page Ad in The Improper Bostonian Magazine Description: The Improper Bostonian is pleased to donate a full-page four-color ad to be used by October 4, 2014. Restrictions: The Improper Bostonian reserves the right to refuse any advertising that is not in keeping with its standards. All advertising agreements must be signed by the Improper Bostonian publisher to be considered accepted and approved. First time advertisers only. Expiration date: 10/4/2014. Starting Bid:
Donated By: The Improper Bostonian $ 3,000.00 Magazine
Value: $ 18,050.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
8
Full Page Panorama ad and Half Page Playbill ad One full page color ad in Panorama for one month, and one half page color ad in Playbill for one month. Restrictions: All ad space is subject to availability. Must be used as an additional ad. Can not be applied to an existing contract. Expiration Date: 7/31/14 Starting Bid:
Donated By: New Venture Media $ 2,000.00
Value: $ 11,110.00
Integrated National Package from Yale Magazine 1/6 page 4C national ad, 136,000 circ. (Value at $2745) Winning bidder can pick the issue of their choice, subject to availability, for any issue January 2014 - December 2014. Package also includes a button ad on Yale Alumni Magazine.com for 6 months of bidder's choice. (Average of 25k-35k visitors per month with 36k page views) (Valued at $150/Month) Size: 160x90 Other sizing options available if desired, for a small additional cost directly to Yale. Buyer is responsible for producing creative assets. Restrictions: -Must adhere to space reservation deadline for the desired magazine issue. -New Clients only - must not have run in Yale within the last year. Starting Bid:
Donated By: Yale Alumni Magazine $ 750.00
Value: $ 3,000.00
Integrated New England Advertising Package in Harvard Magazine FP, 4/C regional ad in the July-August 2014 issue of Harvard Magazine and 20,000 impressions (2 month presence) on Harvardmagazine.com (300x250 medium rectangle and 728x90 banner ads at 50/50 split). Reach 78,000 of the area's most affluent and educated readers in print (Audience Exclusively Harvard Alumni)and over 102,000 unique visitors per month online. Restrictions: Package only available to clients who have not advertised previously with Harvard Magazine. Must run in the Jul-Aug 2014 regional edition(New England). Must not be part of running business/New business only. Expiration Date: Ad materials due by May 20, 2014. Starting Bid:
Donated By: Harvard Magazine $ 2,750.00
Value: $ 11,200.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
9
Ladies' Home Journal - 250,000 Circulation in the New England Region Full page 4c ad with 250,000 circulation. Circulation and region based on availability. Restrictions: Space cannot be provided to current advertisers, LHJ must approve brand. Timing of insertions will be at the discretion of LHJ. Must have 3 month window to approve. Purchaser must supply creative materials. After the club identifies recipients of the ad, LHJ will need to be notified immediately so we can produce insertion orders. Upon delivery of insertion orders, we will need the ad creative as soon as possible. Starting Bid:
Donated By: Micharl Brownstein $ 3,500.00
Value: $ 29,258.00
MNI Targeted Magazine Program in Time, The Week, Sports Illustrated & Businessweek Choose the Northeast area or another top metro market of your choice across the country to have an ad in Time, The Week, Sports Illustrated, and in some markets, Businessweek (all markets are priced according to circulation). Must be incremental to any existing schedule or a first-time advertiser. All efforts will be made to accommodate an advertisers’ choice of timing within a 3 month window. Expires 1 year from time of purchase. (October 5, 2014). Total value: Up to $100,000. Starting Bid:
Donated By: MNI $ 12,500.00
Value: $ 100,000.00
Northeastern Regional Ad in Sports Illustrated Magazine Northeastern Regional P4CB Ad in Sports Illustrated. The rate base is 448,000 and the open rate value is $61,900 gross. Donor will need issue date and positioning flex when executing this regional ad page. Starting Bid:
Donated By: Sports Illustrated $ 16,000.00
Value: $ 61,900.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
10
One Page in a Men's Health Bookazine One page in a Men's Health Bookazine issue for 2014. Men's Health Bookazine Schedule: Title: On-Sale: MH (Theme/Title TBD): 3/25/14 MH (Theme/Title TBD): 6/17/14 2015 Training Guide: 12/9/14 Value: $15,000 Gross/page More details on circ rate to come. Starting Bid:
Donated By: Corey Media Group, Inc $ 3,500.00
Value: $ 15,000.00
One Page in a Women's Health Bookazine One page in a Women's Health Bookazine issue for 2014. Women's Health Bookazine Schedule: Title: On-Sale: WH (Theme/Title TBD): 2/14/14 WH (Theme/Title TBD): 5/8/14 WH Training Guide: 9/25/14 Value: $15,000 Gross/page More details on circ rate to come. Starting Bid:
Donated By: Corey Media Group, Inc $ 3,500.00
Value: $ 15,000.00
Outside Magazine, Eastern Regional Ad Page (circ of 225,000) Eastern circulation full page four color ad in Eastern Magazine - to be used at publisher’s discretion within the next calendar year. Expiration: 12/31/14. Starting Bid: Donated By: Outside Magazine $ 9,000.00 Value: $ 38,905.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
11
P4CB in PEOPLE – A/B Split (1,725,000 Circulation Buy) P4CB PEOPLE A/B Split (1,725,000 Circulation Buy) Value: $179,265 net Restrictions: The page has to be incremental to an advertiser's schedule and is subject to approval by Susan Goldfarb or Cece Ryan at PEOPLE. The ad cannot replace existing, negotiated or in-planning space; space cannot count towards any discount grids; no ads with coupons; the client should be New England or New York based. The ad will run between November 2013 and March 2014 at the discretion of PEOPLE. We cannot guarantee any issues dates. No positioning guarantees. Starting Bid:
Donated By: People and People.com $ 33,000.00
Value: $ 179,265.00
PG4C New York Regional Ad in Wall Street Journal Magazine WSJ. Magazine is the largest luxury magazine, by total circulation. Inserted into the Saturday edition of The Wall Street Journal, monthly, this glossy magazine covers topics such as men’s and women’s fashion, travel, innovators across fashion, business, arts, and philanthropy. Luxury, as seen through a WSJ lens, means that we look at the business side of companies such as Burberry, Prada, Chanel, Hermes, LVMH, J. Crew, Christian Louboutin, Armani, Dolce & Gabbana, and talk to such icons as Anna Wintour, Karl Lagerfeld, Warren Buffet, Steven Spielberg, Michael Eisner, Angelica Huston, Donatella Versace and Sofia Coppola. Note: Must run by June ’14 issue Circulation: 190,110 (total circulation: 1,467,329) Value: $27,300 net Starting Bid:
Donated By: The Wall Street Journal $ 6,000.00
Value: $ 27,300.00
Yankee Magazine Integrated Package One full page 4-color ad, New England or Northeast Edition (190K rate base or 245K rate base) to an advertiser to Yankee Magazine. This will be integrated with $3000 value of online impressions or sponsorship. Online impressions are subject to availability. Yankee reserves the right to reject print ad for a particular issue. Media must used in a one year period and expires October 2014. Business must be new or incremental both in terms of planning and execution of that plan. Starting Bid:
Donated By: Yankee Publishing Inc. $ 4,000.00
Value: $ 16,200.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
12
CATEGORY :: NEWSPAPER 1/2 Page 4C Ad in The Cape Cod Times, to Run ROP Newspaper ad, half page with full color, to run ROP. Restrictions: If the bidder is an existing advertiser with Cape Cod Media Group, the ad must run in addition to their current schedule. They must also be in good credit standing with Cape Cod Media Group. Expiration date: March 31, 2014 Starting Bid:
Donated By: Cape CodTimes $ 1,000.00
Value: $ 3,125.00
1/2 Page 4C Ad in USA Today 1/2 Page 4C ad, (Mon - Thurs). Restrictions: Full section and date flex (ad will run within any of the paper’s four sections during a two-week time frame). Expiration Date: For use anytime in 2014. Starting Bid:
Donated By: USA TODAY $ 15,000.00
Value: $ 81,500.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
13
Boston Herald Full Page Full Color Ad Nobody starts the daily conversation like the Boston Herald. At the water cooler and in the coffee shop, across the dial on talk radio, and at assignment desks in TV stations near and far, the Herald sets the news agenda each and every day. We take pride in our approach to the convergence of our news-gathering operation from print to digital: it's always relevant. And we give our readers a range of options for consuming news -- across many platforms -- extending the reach and impact of the very powerful Boston Herald brand. The Boston Herald is the news source Bostonians go to every day for relevant, local coverage. Day after day, readers pick up the Herald, or log on to our exact replica e-Edition, knowing they will find enterprising stories, filled with fresh details and interesting perspectives, written by a team of credible reporters and columnists. Description: Reach nearly 1/2 million readers with a full page, full color ROP ad, valued at $30,000. Offer valid through July, 2014. Please call Gwen Gage at 617-619-6272 for details and to reserve space. Placement is subject to availability and must be reserved two weeks prior to desired run date. Restrictions: Space is subject to availability and must be reserved at least two weeks prior to desired run date. Starting Bid:
Donated By: Herald Media, Inc. $ 5,000.00
Value: $ 30,000.00
Central Mass Newspaper Package Package includes: Worcester Magazine, full page B&W, $1,500 Holden Landmark, 1/2 page B&W, $600 Millbury Sutton Chronicle, 1/2 page B&W, $550 Leominster Champion, 1/2 page B&W, $650 Bay State Parent, 1/2 page full color, $1,000 Restrictions: Cannot fulfill existing agreement. Expiration Date: TBD Starting Bid:
Donated By: Worcester Mag $ 1,125.00
Value: $ 4,500.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
14
Full Page Daily B&W Ad in Providence Journal Description: Full page daily Black & White ad. Restrictions: Ad copy must be preapproved. Expiration Date: Must be used in Q4 2013 or Q1 2014. Starting Bid:
Donated By: Providence Journal $ 3,000.00
Value: $ 37,837.80
One 4-Color Full Page Ad in Metro, Boston's Largest Daily Newspaper! Full page ad in Metro, Boston's largest daily newspaper delivering over 135,000 copies daily! Restrictions: Dates based on availability. Date must be selected at least 4 weeks in advance. Existing advertisers may not substitute this ad in place of a paid ad. Ad will run ROP. Ad may be 4-color. Expiration Date: 8/31/14 Starting Bid:
Donated By: Metro Boston Publishing $ 4,000.00
Value: $ 13,500.00
The Wall Street Journal: 1/4 PG4C in New Luxury Real Estate Section 1/4 PG4C in new luxury real estate section of The Wall Street Journal (5th section of Friday paper launching October 5) Mansion is The Wall Street Journalà ¢â‚¬â„¢s bold, luxury real estate section, covering the global real estate market with trustworthy, authoritative journalism. Mansion entertains and educates both enthusiasts and prospective buyers with editorial features ranging from negotiation strategies and financing tactics, to renovation and design ideas. Value: $58,808.35 Expires: 12/31/14 Starting Bid:
Donated By: The Wall Street Journal $ 14,000.00
Value: $ 58,808.35
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
15
The Wall Street Journal: 1/4 PG4C in Off Duty Section on Saturday 1/4 PG4C in Off Duty Section on Saturday in the Wall Street Journal. Off Duty is the 4th section of the Saturday paper, and is the definitive guide and weekend concierge for 2.4 million Journal readers on style, fashion, home, gear, fine dining and entertaining. Engaging the most influential and affluent consumers every Saturday with WSJ Weekend, Off Duty features ideas and advice within 5 unique sections: Style & Fashion; Adventure & Travel; Cooking & Eating; Gear & Gadgets; Design & Decorating. Expires: 12/31/14 Value: $52,927.51 Starting Bid:
Donated By: The Wall Street Journal $ 12,500.00
Value: $ 52,927.51
Wicked Local Media Solutions Multi-Media Advertising Package 1/2 page b/w newspaper ad in 108 Wicked Local New England Newspapers and a multi-town rich media component (sliding billboard) based upon availability and limited to 5 sites (daily or weekly) within the WickedLocal.com network. Restrictions: One run, no copy changes. Expiration Date: August 31, 2014 Contributed digital inventory is in the following vertical: Local Media will run in: Q4 2013 Q1 2014 Q2 2014 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Run of Site Sizes / Formats included in this package are: Floating or Expandable Rich Media Starting Bid:
Donated By: GateHouse Media New England $ 13,000.00
Value: $ 67,500.00
Worcester Telegram & Gazette Integrated Package One Half 4 Color Page ad in the Telegram and Gazette, Worcester, MA Restrictions: May be used as (2) quarter page ads Expiration Date: December, 2014 AND: 50,000 Impressions of Rich Media ROS on Telegram.com Restrictions: To be used over one week Expiration Date: December, 2014 Starting Bid:
Donated By: Telegram & Gazette $ 1,500.00
Value: $ 7,875.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
16
CATEGORY :: OUT OF HOME :30 Video and Banner Ad on TaxiTV in Boston for 4 weeks VeriFone is a leading provider of technology that enables electronic payment transactions and value added services at the point of sale. We combine the wide reach of traditional out-of-home on taxi tops with the highly-targeted delivery of the VeriFone Digital Network (VNET) in taxis and at gas pumps. Description: :30 Video and adjacent banner ad for 4 weeks in the new In-Taxi Entertainment Network on 700 our new 10” Tablets Boston taxis; 548,800 guaranteed impressions. Client must provide video and banner ad creative files. Restrictions: Not available to current digital network clients in Boston. Expiration Date: 4 week flight must begin by 9/1/14. Starting Bid:
Donated By: VeriFone Media Solutions $ 3,000.00
Value: $ 11,525.00
#25 Showing of Simon Sky Banners in the Boston DMA Description: Leverage Simon Mall media for a #25 showing of sky banners and die-cut standees at four Simon Malls of your choice in the Boston DMA. 12 Sky Banners / 24 faces - 8'x14' double sided and 4 Die Cut Standees / 8 faces - 7' x 3.5' double sided. Four week campaign from January 3, 2014 through April 30, 2014. Restrictions: Production not included and buyer is responsible for production cost of $7,100. Not available or transferable to political campaigns, subject to inventory availability. New business only. Starting Bid:
Donated By: Simon Property Group Inc $ 18,000.00 (Simon Malls)
Value: $ 69,450.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
17
1 Bulletin in Providence for 4-Week Flight One 14' x 48' bulletin in Providence, 4-week flight. Space only. One year until September 30, 2013 to use this unit. Impressions: Will not know until location is chosen. Please note this is all on space avail. Restrictions: The winner needs to supply production; Lamar is not responsible for production. Starting Bid:
Donated By: Lamar $ 2,000.00
Value: $ 6,500.00
1 Digital Bulletin in Boston for 4-Week Flight 1 digital slot on Lamar's new digital bulletin location for a 4-week Flight in the Boston market. One 14'x48' digital bulletin slot in Boston on our new digital location on Rt 1 @ The Tobin Bridge (either side can be selected). One year until September 30, 2014 to use this unit. Please note that this is all on space avail. Restrictions: Space only. The winner needs to supply artwork. Starting Bid:
Donated By: Lamar $ 2,500.00
Value: $ 10,000.00
10-Minute Package on South Station Digital Screens This package includes 10 minutes of air time for a 1-month period, on (2) 10'H x 17'W digital LED screens located on the station floor of Boston's South Station. Screens have full video and audio capabilities. Restrictions: Creative approval required. Expiration Date: Media offering for Q1 and Q2 of 2014. Please call for availability. Starting Bid:
Donated By: Blue Outdoor $ 12,000.00
Value: $ 44,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
18
100,000 Coffee Ad-Sleeves Distributed in the Boston DMA Distribution of 50,000 coffee Ad-Sleeves each month for 2 months from cafes in the Boston DMA. Restrictions: Cannot be a current cash client. Subject to specific cafe availability at the time of distribution. Winning Bidder is responsible for production costs of $4,500. Expiration Date: One year from date of purchase Starting Bid:
Donated By: Brite Media $ 4,000.00
Value: $ 14,500.00
15 Posters in Greater Boston from Clear Channel Outdoor 15 poster locations in the Boston DMA (general market, TBD by Clear Channel Outdoor). 4-week flight. Date to be mutually agreed upon. Restrictions: Subject to availability. Not transferable or available to political candidates. Cannot be applied to prior contracts. Expiration Date: Discounted pricing only available to bidders during dates of media auction, 9/16/123 - 10/4/13. Media placement will run for four weeks, and must start in Q1 2014. Can start on any available date in Q1. Media could potentially run into Q2 as long as the start date of the 4-week period is in Q1. Starting Bid:
Donated By: Clear Channel Outdoor Boston $ 6,000.00
Value: $ 18,750.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
19
2x :15 National Cinema Spots from Screenvision 2x :15 Cinema Spots (4 weeks), State specific (MA, RI, CT) All Ratings. Estimated Theaters: 24 Estimated Screens: 242 Estimated Admissions: 400,000. Net (CPM): $25 Materials Due: Date TBD Standard Cinema slides are :15 in length. SV guarantees that slides will run at least 2x throughout the pre-show. "Nielsen provides Screenvision a post-flight analysis that verifies the number of admissions delivered in an advertiser’s campaign. Restrictions: Campaigns must meet the following criteria to qualify for a Nielsen post: Sold by CPM (no per screen buys), contracted for a minimum of 5,000,000 admissions and contracted for a minimum of two ratings (i.e. G & PG) Screenvision guarantees +/- 10% of contracted admissions. Theater and Screen counts are estimates based on current network configuration - final numbers will be provided 1 week out from the campaign start date. This media plan must be utilized and completed by September 25, 2014. More firm theater/screens counts will be provided when flighting is determined. All Creative must be approved by Screenvision and our Exhibitor Partners. Notes: Campaign Admissions Guaranteed by Nielsen using "Time in Seats" Methodology. “Time in Seats” is rooted in Published Show Time, which is then applied to a weighted average of the placement of ads within preshow. "Time in Seats" is a more precise measure of audience than admissions. Starting Bid:
Donated By: Screenvision $ 2,500.00
Value: $ 10,000.00
4-Week National Schedule on CNN Airport Network CNN Airport Network understands that a day in flight is like no other and since 1992 has been keeping airline travelers informed, engaged and entertained. With airport dwell times at historic highs the value that CNN Airport Network delivers viewers and advertisers has never been higher: This 'Half Rotation' schedule across our national network of 49 of America's busiest airports includes: - One :30 spot per hour (6a-12a) Monday through Sunday - 504 total spots - 14.6 million estimated impressions. Restrictions: We cannot accept advertising from airlines or online gambling sites. We will need to approve all creative that runs on air. Expiration Date: Campaign must be completed by June 1, 2014. Starting Bid:
Donated By: CNN Airport Network $ 15,000.00
Value: $ 117,547.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
20
4-week Sight, Sound & Motion video ad on ZoomFitness Video Network Campaign will run in 100 client-selected venues across any of Zoom’s 2200+ health clubs located in more than 140 DMAs. Client can utilize either :15 or :30 TV ad creative, with :15 spot running 2x/hour and :30 spot running 1x/hour. 4-week TV ad campaign running in 100 venues in the ZoomFitness Video Network, the nation’s largest video media network in health clubs. Delivering an upscale, active adult audience that is hard to reach through traditional media, the ZoomFitness Video Network is seen on multiple overhead screens, with audio broadcast to all club members via ambient speakers installed throughout the club. Audience measurement by Nielsen, allowing client to receive detailed estimate of impressions & GRPs delivered on campaign, along with Proof of Performance report post-campaign. Restrictions: campaign must commence no later than March 31, 2013. Subject to availability and sellout rates. Not available to political candidates, political causes, liquor, tobacco or other products or services inappropriate for promotion in the health club environment. All creative subject to approval by Zoom. Cannot be applied to prior contracts or used to offset cost of existing campaigns/ contracts. Starting Bid:
Donated By: Zoom Media & Marketing $ 10,000.00
Value: $ 40,000.00
5 Boston Pedicabs with Full Vinyl Wraps Description: 5 Pedicabs with Full Vinyl wraps - November 2014 (Straight Media). Restrictions: Production of wraps not included. All creative must be approved by Boston Pedicab. Creative deadline is October 6th, 2014. Cannot be split between other months. Starting Bid:
Donated By: Boston Pedi Cabs $ 900.00
Value: $ 4,800.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
21
:30 Ad Spot in Movie Theater Lobbies from National Cinemedia NCM's Lobby Entertainment Network (LEN) - 42" Plasma TV screens located in high traffic areas in our theater lobbies (AMC/Loews, Regal, Cinemark and participating affiliates). 1x :30 Ad on the LEN, State Specific Estimated Impressions: 884,0. Net CPM: $17 Restrictions: Creative must be appropriate for all audiences (G-rated) and approved by NCM and our Exhibitor Partners. Expiration Date: Media must run by 12/31/14. Starting Bid:
Donated By: National CineMedia $ 2,500.00
Value: $ 15,000.00
Billboard in Hartford / New Haven Market from CBS Outdoor Bulletin in our Hartford /New Haven market anytime in Q1 2014 for a minimum of 4 weeks. Weekly impressions: 102,495 This bulletin is on I-84 W/O I-91 N/S facing east. This unit reached commuters from points East and West including the affluent towns of West Hartford, Farmington and Avon. This stretch of road is highly congested, especially during AM & PM drive times with exits for Downtown Hartford, I-91 North and South. CBS Outdoor has the largest OOH Facility in the CT market. We cover I-91, I-84 , I-95 with bulletins and posters. CBS Outdoor offers you a solid direct vehicle to deliver to your target without fragmentation and added purchases. Starting Bid:
Donated By: CBS Outdoor $ 1,250.00
Value: $ 5,000.00
Boston Street Domination from JCDecaux $10,000 media credit toward a JCDecaux Street Furniture program. JCDecaux Boston street furniture includes over 800 backlit advertising panels in the best locations, offering entire market coverage or targeted programs in Boston’s key neighborhoods. JCDecaux’s street furniture is strategically located downtown, on busy main streets, in and around tourist attractions, near all local sports venues, historical sites, shopping boutiques and businesses. Valid one year from date of purchase, subject to availability. Restrictions: Available to first time advertisers who that not spent with JCDecaux within the last 2 years. Starting Bid:
Donated By: JCDecaux North America $ 2,500.00
Value: $ 10,000.00 Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
22
Captivate Network Digital Place-based Advertising (in-elevator) *PACKAGE AVAILABLE TO NEW ADVERTISERS ONLY. NO EXCEPTIONS* One month of onscreen advertising in Boston worth $38,000 net or equivalent of $41,000 net in any other (or combination) of Captivate's 19 U.S. DMAs. 15 second full motion video ad rotates M-F, 7a-7p, 8x per hour. Restrictions: Based upon inventory availability. Expiration Date: December 31, 2014 PLEASE NOTE: PACKAGE AVAILABLE FOR NEW ADVERTISERS ONLY. Starting Bid:
Donated By: Captivate Network $ 9,000.00
Value: $ 41,000.00
Gloss TV Package: 85+ Venues Total in the Top 10 DMAs One :15 spot to play 2X per hour for one month, in 85+ venues total in the top 10 DMAs. One creative execution. Client to provide spot. Includes: Tiffanie's Nail- 99B Charles St, Boston MA St Mary's Nails- 1018 Beacon St, Brookline MA Bebe Nails & Skin Salon- 274 Newbury Street, Boston MA Town Nails & Skin Salon- 336 Newbury St, Boston MA Paradise Nails & Spa- 215 Newbury St, 2nd Fl, Boston MA. Restrictions: One creative execution per month, additional creative will incur incremental posting change fees. Contributed inventory is in the following vertical: Networks. Media will run in: Q4 2013 Q1 2014 Sizes / Formats included in this package are: Floating or Expandable Rich Media. Starting Bid:
Donated By: UBI Media $ 2,000.00
Value: $ 10,200.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
23
Guerrilla Mobile Billboards Two (2) Guerrilla Billboards mobile billboard trucks, running for five (5) consecutive days each, between January 1, 2013 and December 31, 2014. Operating area is Greater Boston ranging from the New England Aquarium out to the I-495 beltway. Restrictions: Cannot be used for political ads or existing Guerrilla Billboards clients, and is subject to equipment availability. Production not included. Expiration Date: January 1, 2014 through December 31, 2014. Starting Bid:
Donated By: Guerrilla Mobile Billboards $ 2,500.00
Value: $ 9,000.00
Mall Dioramas at Meadow Glenn Mall Mall dioramas at Meadow Glen Mall in Medford, MA 2 panels (valued at $750/ panel) for 8 weeks anytime in 2014. Starting Bid:
Donated By: CBS Outdoor $ 500.00
Value: $ 1,500.00
Network of Backlit Panels(8) at Copley Place 4-week Run on network of backlit panels(8)at Copley Place, 69" H X 47" W from EYE Mall Media. Restrictions: Production not included. Expiration Date: July 31, 2014 Starting Bid:
Donated By: EYE Mall Media $ 4,000.00
Value: $ 14,400.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
24
Orange Barrel Package #1: 4-Week Flight Digital Display Unit in Fenway Park Area One 4-week flight at 5mins/hr duration on our new Fenway Digital Display Unit. This will be redeemable anytime between 11/1/13 and 3/30/14. Launching in October 2013, in the heart of the Boston's Fenway neighborhood, this full motion LED brilliantly displays messaging to vehicular and pedestrian traffic in the sports center of the city. Restrictions: Placement is contingent on availability, and that there is no conflict with any existing advertiser that may have category exclusivity. The Rate Card and media value for a 4-week 5min/hr flight is $33,000. Description: At the intersection of Lansdowne and Ipswich, the Fenway Digital is at the intersection of Boston entertainment. In the shadow of Fenway, in one of the city’s most vibrant entertainment districts, and as a powerful piece of the city’s only digital marketing platform, this unit connects with the crowds, character and landscape of one of America’s most beloved and recognizable monuments, Fenway Park. Known for the iconic ballpark, the Fenway District offers a great deal more than just a ballgame. The stretch of Lansdowne behind the stadium and in full view of the Fenway Digital is one of the city’s best nightlife destinations 365 days a year, with popular watering holes, clubs and the House of Blues, hosting national and local acts year round. In the heart of the Fenway Cultural District, the area also offers museums, galleries and theaters, providing any form of entertainment desired- live popular music, America’s pastime, a world renowned orchestra- whatever night out you’re looking for, it can be found within steps of the Fenway Digital. Size: 14’ x 40’ Latitude: 42.3472 Longitude: -71.0941 Facing: West DEC: 57,546 + significant event traffic OOH Rating: 61,727 Media: Full Motion LED Email kate@adclub.org for media kit. Starting Bid:
Donated By: Orange Barrell Media $ 8,000.00
Value: $ 33,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
25
Orange Barrel Package #2: 4-Week Flight Digital Display Unit igital Display Unit in Fenway Park Area One 4-week flight at 5mins/hr duration on our new Fenway Digital Display Unit. This will be redeemable anytime between 11/1/13 and 3/30/14. Launching in October 2013, in the heart of the Boston's Fenway neighborhood, this full motion LED brilliantly displays messaging to vehicular and pedestrian traffic in the sports center of the city. Restrictions: Placement is contingent on availability, and that there is no conflict with any existing advertiser that may have category exclusivity. The Rate Card and media value for a 4-week 5min/hr flight is $33,000. Description: At the intersection of Lansdowne and Ipswich, the Fenway Digital is at the intersection of Boston entertainment. In the shadow of Fenway, in one of the city’s most vibrant entertainment districts, and as a powerful piece of the city’s only digital marketing platform, this unit connects with the crowds, character and landscape of one of America’s most beloved and recognizable monuments, Fenway Park. Known for the iconic ballpark, the Fenway District offers a great deal more than just a ballgame. The stretch of Lansdowne behind the stadium and in full view of the Fenway Digital is one of the city’s best nightlife destinations 365 days a year, with popular watering holes, clubs and the House of Blues, hosting national and local acts year round. In the heart of the Fenway Cultural District, the area also offers museums, galleries and theaters, providing any form of entertainment desired- live popular music, America’s pastime, a world renowned orchestra- whatever night out you’re looking for, it can be found within steps of the Fenway Digital. Size: 14’ x 40’ Latitude: 42.3472 Longitude: -71.0941 Facing: West DEC: 57,546 + significant event traffic OOH Rating: 61,727 Media: Full Motion LED Email kate@adclub.org for media kit. Starting Bid:
Donated By: Orange Barrell Media $ 8,000.00
Value: $ 33,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
26
Rt.1A (Revere) Van Wagner Billboard Unit # BC-1041. Prime 14' H x 48'W display located on a key arterial route heading north from central Boston, an taking all north-bound traffic from Boston's Logan International Airport. Located less than two miles from the airport, this display provides a unique opportunity to target traffic heading from Logan to either the affluent North Shore communities (Marblehead, Topsfield, Manchester-By-The-Sea) or the northern states of NH and ME. Rt 1-A carries a significant volume of regular commuters, whose journeys originate in central Boston or at points along the Mass Pike (I-90) or I-93 South, and who are heading to destinations as far south as Revere Beach. Average daily circulation is 44,090. This is a fully illuminated display. Restrictions: Time frame unit can be secured based on space availability. Flight would be 4-weeks in Q1 2014 – predicated on space availability. Starting Bid:
Donated By: Van Wagner Communications $ 3,000.00
Value: $ 13,000.00
Video and Banner Ads on the CMT In-Taxi Network 30-second video and integrated banner ads on the Creative Mobile Technology InTaxi Video Network of 1,200 Boston cabs. Campaign runs for four weeks on a large, 10.5” interactive touch screen. Creative Mobile Technology offers unique exposure within Boston’s best cab fleets to deliver large format full motion video with sound. Our touch screen features allow customers to interact directly with your brand to enhance the media experience. Market: Boston Ad Plays: 806,400 Impressions: 1,128,960 Ad Length: 30 seconds, full motion video with sound Duration: 4 weeks (CMT can assist in converting video to format and developing banner ads.) Restrictions: CMT must approve all creative. Expiration: Program must be completed by end of April 2014. Starting Bid:
Donated By: CMT Media $ 5,000.00
Value: $ 28,500.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
27
WSJ Office Media Network 2-week DOOH Boston Campaign 2-week DOOH running in 76 Premiere Office Buildings in Boston. 20 (:15) ads running Monday – Friday from 6am-9pm. No Audio, Static or Dynamic creative is accepted. Total impressions = 798,510 The WSJ Office Network is a digital placebased advertising network that runs exclusively in top office buildings throughout 15 of the top DMA's. It provides up to the minute news and information directly from the leader in Business News … The Wall Street Journal. WSJON reaches over 1 million business executives and busy on the go professionals, MondayFriday from 6am to 9pm, at a moment closest to the point of consideration and purchase in a very uncluttered environment. Restrictions: Media is restricted to Boston DMA only and can only be used January 2014 – September 2014. Starting Bid:
Donated By: WSJ Office Network $ 2,500.00
Value: $ 16,456.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
28
CATEGORY :: RADIO 25 Gas Stations Playing Your Ad on Gas Station Radio in the Boston DMA Your 30 second radio spot will play at 25 gas stations for 2 months in the Boston DMA. Your spot will play 180 times per day at each gas station – a total of 252,000 spots! Restrictions: Cannot be a current cash client. Subject to specific gas station availability at the time of distribution. Expiration Date: One year from date of purchase. www.gasradio.com Starting Bid:
Donated By: Brite Media $ 3,250.00
Value: $ 13,000.00
Bloomberg Radio Boston - WXKS AM 1200 $15,000 net on WXKS – AM 1200 Bloomberg Radio offers a powerful audience of business leaders and affluent individuals 24/7 breaking news and analysis found nowhere else. Trusted hosts connect highly engaged listeners with indepth coverage, exclusive interviews with top-tier guests, and sophisticated perspective every day. Six week schedule includes: 15 x :30 spots, Monday – Sunday, 5 AM-8PM 15 x :15 Live Reads, Monday – Sunday, 5 AM-8PM Creative/ production assistance available. Restrictions: Cannot be used for market avails. Valid 1 year from date of purchase. Times/flight dates to be determined based on inventory availability. Starting Bid:
Donated By: Bloomberg.com $ 3,750.00
Value: $ 15,000.00
Evolution 101.7 :30 Second Spot Schedule :30 second spot schedule. 24 Spots Monday-Sunday 6am-12am @ $125 each. Restrictions: Subject to availability. Valid 1 year from date of purchase Starting Bid:
Donated By: Clear Channel Radio/WXKS-FM $ 750.00 (Kiss 108)
Value: $ 3,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
29
iHeartRadio Streaming Audio and Media Display Package This package includes $15,000 of streaming audio across iHeartRadio’s local station player pages and 300x250 medium rectangle RON display impressions. Ad Location: Streaming audio with companion banner to run on iHeartRadio local station player pages and 300x250 medium rectangle running across CCM+E's local station sites and ROS on iHeartRadio.com Restrictions: To run during Q1 2014 iHeartRadio is a Clear Channel Media + Entertainment owned free, all-in-one digital service that lets you find more than 1,700 Live Stations, create Custom Stations featuring the artist you select, Listen to music based on activities across the Perfect For platform or listen to your favorite talk content by choosing from hundreds of POD casts across the iHeartRadio Talk platform. Starting Bid:
Donated By: Clear Channel Media + $ 3,750.00 Entertainment
Value: $ 15,000.00
Radio Traffic & Weather Report Sponsorships Reach commuters and radio listeners while they are paying attention! $50,000 package of Total Traffic + Weather Network's radio traffic & weather report sponsorships. Billboard and :15/:10 sponsorship messages are read live by trusted reporters across TTN's comprehensive lineup of radio stations. Package can be applied in any of TTWN's 200+ US markets. Restrictions: Applicable during Q1, Q2 & Q3 2014. Subject to availability. Provided by: Total Traffic + Weather Network totaltraffic.com twitter: @totaltraffic Starting Bid:
Donated By: Total Traffic Network $ 12,500.00
Value: $ 50,000.00
WAAF Spot Schedule One Week, 25x :60 second spots, Mon-Sun 6A-6PM Best Time Available Expiration: 3/30/14. Restrictions: Can’t replace existing/planned media buys. Not valid if advertiser has been on in last 12 months. Not good for existing business. Starting Bid:
Donated By: Entercom $ 1,000.00
Value: $ 12,500.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
30
WBUR Package #1: 20 Announcements on WBUR OR 250K Impressions on WBUR.org Description: Support The Ad Club and show your commitment to independent journalism on public broadcasting all in one package. Your winning bid will put you on one of Boston's top 5 stations in drive time. CHOOSE BETWEEN: 20 Announcements M-SU 5A-8P on WBUR. OR 250,000 impressions with a 250x300 unrestricted display ad on WBUR.org (recognized as the “best radio website in America“ with the Edward R. Murrow award) Restrictions: This offer is for new clients only who have not been on WBUR in prior years or are not in current conversations within the past 12 months about becoming a WBUR underwriter. WBUR Packages can not be combined. Starting Bid:
Donated By: WBUR $ 1,750.00
Value: $ 5,000.00
WBUR Package #2: 20 Announcements on WBUR OR 250K Impressions on WBUR.org Description: Support The Ad Club and show your commitment to independent journalism on public broadcasting all in one package. Your winning bid will put you on one of Boston's top 5 stations in drive time. CHOOSE BETWEEN: 20 Announcements M-SU 5A-8P on WBUR. OR 250,000 impressions with a 250x300 unrestricted display ad on WBUR.org (recognized as the “best radio website in America“ with the Edward R. Murrow award) Restrictions: This offer is for new clients only who have not been on WBUR in prior years or are not in current conversations within the past 12 months about becoming a WBUR underwriter. WBUR Packages can not be combined. Starting Bid:
Donated By: WBUR $ 1,750.00
Value: $ 5,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
31
WEEI FM spot schedule One Week, 25 :60 second spots Mon-Sun 6a-6AM-6AM. Best Time Available. Expiration: 3/30/14. Restrictions: Can’t replace existing or planned media buys. Not valid if advertiser has been on in last 12 months. Not good for existing business. Starting Bid:
Donated By: Entercom $ 2,000.00
Value: $ 10,000.00
WEEI Regional Extension Plan One week / :30 second spot schedule, valued $200 each. 15 Spots Monday-Sunday 6am-12am to run on: WVEI-FM (Providence) WWEI-FM (Springfield WVEI-AM (Worcester) Restrictions: Subject to availability. Valid 1 year from date of purchase. Starting Bid:
Donated By: Katz Radio Group - Boston $ 750.00
Value: $ 3,000.00
WRKO Spot Schedule One Week, 25x :60 second spots, Mon-Sun 6AM-6PM Best Time Available. Expires 3/30/14. Restrictions: Can’t replace existing or planned media buys. Not valid if advertiser has been on in last 12 months. Not good for existing business. Starting Bid:
Donated By: Entercom $ 750.00
Value: $ 8,750.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
32
WZLX Media Package 15 :30 second spots per week for two (2) weeks includes commercial productions, 5am 1a. Mon Sun, Best Time Available. Restrictions: Cannot be used for market avails. Valid 1 year from date of purchase. Starting Bid:
Donated By: CBS Radio $ 750.00
Value: $ 10,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
33
CATEGORY :: DIGITAL $10,000 in Yahoo! Run of Site Number of Impressions are based on availability. Run of Site based on ad sizes listed below. Cannot guarantee site sections. Restrictions: - No Avails November 15th – December 25th - Valued at current rate card pricing Excludes Y! Homepage and other premium positions - Excludes 3rd party partner inventory Contributed inventory is in the following vertical: Portals Media will run in Q3 2013 Q4 2013 Q1 2014 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 728x90 160x600 300x250 If other, please specify: No Rich Media Starting Bid:
Donated By: Yahoo! $ 2,500.00
Value: $ 10,000.00
$10K worth of Media on CBSBoston.com $10,000 gross in ROS Digital Media on CBSBoston.com. Contributed inventory is in the following vertical: Local This package includes positioning on: Run of site. Sizes / Formats included in this package are: ROS 300x250s and 720x90s available Media will run in: Q1 2014 Restrictions: Based on availabity and will be negotiated at the discretion of CBSBoston.com. Starting Bid:
Donated By: CBSBoston.com $ 2,500.00
Value: $ 10,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
34
$10k worth of Media on Golocalprov.com GoLocalProv.com is donating $10,000 of media to the AdClub. GoLocalProv.com is the “go to” local Web experience that breaks the biggest local stories – news and politics, arts and entertainment, food and fashion, plus professional, college, and high school sports and it allows users to go as deep as they wish. The fastest growing in media in New England. Only limitations - no more than $5,000 worth of media can be spent in a single month. Subject to availability. Must be used by Dec 31, 2014. Starting Bid:
Donated By: GoLocalProv.com $ 2,000.00
Value: $ 10,000.00
$10k worth of Media on GoLocalWorcester.com GoLocalWorcester.com is donating $10,000 of media to the AdClub. GoLocalWorcester.com is the “go to” local Web experience that breaks the biggest local stories – news and politics, arts and entertainment, food and fashion, plus professional, college, and high school sports and it allows users to go as deep as they wish. The fastest growing in media in New England. Only limitations - no more than $5,000 worth of media can be spent in a single month. Subject to availability. Must be used by Dec 31, 2014. Starting Bid:
Donated By: GoLocalProv.com $ 2,000.00
Value: $ 10,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
35
$20,000 Media Package on TheStreet.com 400,000 Leader boards and 400,000 Box Ads that will run 50% in Business News Commentary and 50% in Personal Finance. These units must be placed by January 31st, 2014 and will run according to available inventory. Restrictions: All media will run ROS, and according to inventory availability. Contributed inventory is in the following vertical: Finance Media will run in: December 2013 January 2014 Must be used by January 31st, 2014 Restrictions: All media will run ROS, and according to inventory availability. Contributed inventory is in the following vertical: Finance This package includes positioning on (but not limited to or guaranteed): Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 728x90 or 300x250 TheStreet.com provides the top: Proprietary breaking news Cutting - edge analysis Valuable investment ideas Real time commentary 7.8 million Unique Users per month+ 66 million Page Views per month+ 23 Minutes - Average Time Spent+ 8.46 Average Page views per Unique User+ Average Age of Users on our Site: 48.4 years old* 44.3 % of our audience has a Household Income $100k* Starting Bid:
Donated By: TheStreet.com $ 8,500.00
Value: $ 20,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
36
$30K Worth of Media on Sparkpeople.com SparkPeople.com The largest & most active healthy living and empowering community that provides a positive context in which consumers will engage with your brand in the digital space. We blend the science of behavior change with fun and motivation, plus the immense power of authentic relationships to help consumers, and our partners, reach their goals. From demographics, geographics, health conditions, and personal interests, we know a lot about our registered members. So we’re able to target them with a level of effectiveness that’s unparalleled among competitors. This package contains some of our most high profile offerings that include high impact placement within our "Today on SparkPeople" toolbar as well as our Healthy Living eNewsletters and onsite content including nutrition, fitness, wellness and motivation. Placement includes a mix of banners, modules and integrated text links. Restrictions: SparkPeople allows the right to review and approve advertiser creative prior to going live on the site. Contribution Level: Silver ($30,000-49,999) Contributed inventory is in the following vertical: Health Media will run in: Q1 2014 Q2 2014 Program Length (if applicable): 30 days This package includes positioning on: * Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: -SparkPeople.com homepage Slideshow link (with image) -SparkPeople Branded Promo Unit and Modules - targeted to nutrition (including recipes), wellness, fitness and motivation Sizes / Formats included in this package are: Text links and 200x350 promo units - full specs will be provided. Video, Demo or Reel http://sparkpeople.com/advertising-sponsorship.asp Starting Bid:
Donated By: SparkPeople, Inc. $ 7,500.00
Value: $ 30,000.00
1 Million Impressions RON on Undertone.com 1 Million Impressions RON on Undertone.com Contributed inventory is in following vertical: Networks Timing: Q1 2014 Program Length: 30 days Package includes: Behavioral Targeted ROS Sizes/Formats: 728x90, 160x600, 300x250 Restrictions: We cannot accept media from advertisers that has gambling/adult entertainment themes. Starting Bid:
Donated By: Undertone $ 1,250.00
Value: $ 5,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
37
1,000,000 Impressions on Inc.com Inc.com, the online resource for leaders of growing businesses, offers 1,000,000 ROS banner ad impressions across the redesigned site (as of Aug 1) which averages over 5MM unique visitors per month. Availability of inventory must be confirmed at time of request. All creative is subject to final approval by Inc.com. Ad sizes can be 728x90 &/or 300x250 with a 40k max file size. Impressions may not be used to fulfill a current contract and delivery must be completed by 7/31/14. Contributed inventory is in the following vertical: Finance Technology Media will run in: Q4 2014 Q1 2014 Q2 2014 Q3 2014 This package includes positioning on Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Inventory included Run of Site - will run across all Inc.com channels including the homepage and specific sections, as determined by Inc.com. Sizes / Formats included in this package are: 728x90 300x250 Starting Bid:
Donated By: Inc.com $ 6,250.00
Value: $ 25,000.00
1.4MM Impressions on Nickjr.com Nickelodeon Kids & Family package on our parenting and gaming sites Nickjr.com -ROS Leaderboards Size: 728x90 / Impressions: 728,704 ROS Rectangles Size: 300x250 / Impressions: 725,000 Total impressions: 1,453,704 Media will run in: Q1 2014 Q2 2014 Available 1/1/14 - 6/30/14 Starting Bid:
Donated By: Nickelodeon Kids & Family $ 2,500.00 Digital
Value: $ 25,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
38
1MM Impressions on Bankrate.com Bankrate will run 1,000,000 ROS impressions across three placements Leaderboard, 300X250 and Bottom Banner. Restrictions: Impressions will not be delivered in under a week Contributed inventory is in the following vertical: Finance Media will run in: Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Package is for Run of Site Inventory Sizes / Formats included in this package are: 728x90 300x250 Starting Bid:
Donated By: Bankrate $ 7,500.00
Value: $ 45,000.00
2.5mm Impressions on TripAdvisor.com, the Worlds Largest Travel Site $50,000 value of ROS TripAdvisor 2.5MM Impressions 2.5M impressions on any TA POS (domain) - TripAdvisor is the largest Travel Site in the world. With 60 Million unique visitors a month, 100 Millions review and opinions, and over 1.6M business listed. This package will be sure to reach the audience you are looking for anywhere in the world. Restrictions: No current restrictions Contributed inventory is in the following vertical: Travel Media will run in: Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: The ROS inventory will run across the TripAdvisor site, not specific to any specific section or destination. Sizes / Formats included in this package are: 728x90 300x250 Starting Bid:
Donated By: TripAdvisor $ 12,500.00
Value: $ 50,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
39
300k Impressions on Run of Health Network Adprime is offering to run 300k display impressions on it's platform across the health and healthy lifestyle vertical. Contributed inventory is in the following vertical: Health Media will run in: Q4 2013 Q1 2014 Program Length (if applicable): 3 months This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Run of health and healthy lifestyle inventory Sizes / Formats included in this package are: 728x90 160x600 300x250 Starting Bid:
Donated By: Adprime Media $ 1,125.00
Value: $ 4,500.00
50k Impressions from ShareThis 50,000 impressions from ShareThis.com Restrictions: Standard Display Media only Contributed inventory is in the following vertical: Networks Media will run in: Q4 2013 Q1 2014 This package includes positioning on: Behavioral Targeted ROS (customized to client’s audience) Sizes / Formats included in this package are: 728x90 160x600 300x250 Starting Bid:
Donated By: ShareThis $ 500.00
Value: $ 2,500.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
40
68,500 Impressions on Thomasnet News 68,500 leaderboard impressions on Thomasnet News. ThomasNet News速 delivers timely industrial news and product information to millions of readers. A product of Thomas Publishing Company, LLC, ThomasNet News速, is the most comprehensive source of new and timely product information in the industrial marketplace. ThomasNet News速 supplies new product information to the Web sites, e-marketplaces and print publications that serve the industrial marketplace. Restrictions: Thomasnet News is a B2B news site that serves the industrial manufacturing vertical. This donation must only be purchased by a client (or an agency representing a client) that is relevant to this vertical. This site is not relevant to B2C brands. Media will run in: Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: There are dozens of categories within Thomasnet News. We can work with a client for the most relevant placement. Sizes / Formats included in this package are: * 728x90 Acceptable file formats are: GIF, JPG, and Flash Starting Bid:
Donated By: ThomasNet $ 2,500.00
Value: $ 10,069.50
ABC Digtal Network - Digital & Mobile Display Units Rotational display media on ABC Digital Network, which will include ABC.com, ABCNews.com, GMA.com as well as ABC Mobile Apps. The display units will be 300x250 and 728x90. Restrictions: No Alcohol, No competitive networks, Must be approved advertiser by ABC editorial. Contributed inventory is in the following vertical: Networks Media will run in: Q4 2013 Q1 2014 This package includes positioning on: Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: ABC.com: - Homepage - Primetime show pages (ie Modern Family) - Daytime show pages (ie The Chew) ABCNews.com / GMA.com - Homepage - Entertainment section - News section - Politics sections Mobile Apps: - ABC News iPad App - ABC News iPhone App - ABC News Android App Sizes / Formats included in this package are: * 728x90 300x250 Video Reel: abc.go.com/shows Starting Bid:
Donated By: ABC Digital $ 4,500.00
Value: $ 20,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
41
BostonHerald.com: 3 Million Impressions The audience on BostonHerald.com is completely engaged, taking part in the daily news by commenting, debating and sharing experiences. Our award winning-videos are broadcast-quality, we live stream myriad events, offer chats on a variety of subjects and further enhance the conversation with up-to-the-minute polling. The Herald's reporting is solid, sourced and exclusive -- and our very popular blogs are solid, source and live. The community on BostonHerald.com continues to swell, currently with over 2 1/2 million monthly unique visitors. Capture this audience on a 728 x 90 or 300 x 250 ROS leaderboard. We will accomodate positioning as best we can, and based on inventory availability. Ad will run over the course of 3 months and deliver 1 million impressions per month. Total value: $30,000. Offer valid through July, 2014. Placement is subject to availability and creative acceptance. Please call Ronny Lebanc at 978-227-6088 for details and to reserve space. Starting Bid:
Donated By: Herald Media Inc. $ 5,000.00
Value: $ 30,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
42
Break Media Displau Package You will have the opportunity to run across Break Media. Break Media is the single largest creator and distributor of male-targeted content online, reaching an audience of more than 200 million people through video and editorial content. Properties include the largest humor site online— Break.com—as well as leading properties in the gaming, humor and men's lifestyle verticals. Break Media’s in-house production studio creates original content that ranges from branded entertainment to award winning series. Break Media also is at the forefront of multi-platform video delivery, with applications downloaded millions of times across a spectrum of mobile devices and connected TV. The company’s properties include the largest humor site online—Break.com—as well as Made Man, GameFront, HolyTaco, ScreenJunkies, CagePotato, AllLeftTurns, Chickipedia, and TuVez. The Break Media Creative Lab is an in-house production studio creating original videos that range from award-winning branded entertainment to celebrity-driven web shorts to viral one-offs. The Break Media Network represents hundreds of publishers as one of the largest video advertising networks online, reaching more than 148 million visitors each month. Restrictions: Will be strictly display media, 300x250,728x90, and 160x600. Contributed inventory is in the following vertical: Automotive Finance Health Local Networks Parenting/Moms Portals Sports Technology Travel Youth Media will run in: Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: Section Homepage -Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) -Behavioral Targeted ROS (customized to client’s audience) If Homepage or Run of Site, please specify what sections the inventory can run on: Any section within the designated inventory verticals that we deem relevant. Sizes / Formats included in this package are: 728x90 160x600 300x250 Starting Bid:
Donated By: Break Media $ 5,000.00
Value: $ 30,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
43
Cafemom Run of Network 250,000 bundled impressions of 728x90 & 300x250 standard banner media running across CafeMom + Audience Contributed inventory is in the following vertical: Parenting/Moms Media must be activated by: Q4 2013 Media Can Run: Up to 6 months after date of activation. This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: RON on CafeMom + Audience Sizes / Formats included in this package are: 728x90 300x250 Starting Bid:
Donated By: Cafemom $ 500.00
Value: $ 2,187.50
CBS Interactive Reach Rotation Package will include CBS Interactive Rotation 728x90, CBS Interactive Rotation 160x600 and CBS Interactive Rotation 300x250. The CBS Interactive Rotation offers marketers reach across CBS Interactive's premium brands in safe and trusted environments and alongside content that audiences crave most. This opportunity offers marketers massive reach and guaranteed delivery across the CBS Interactive family of sites, including brands like CBS.com, GameSpot, CNET, TV.com and CBSSports.com. The flighting of the package is TBD based on client's needs. Total package will be worth $25,000. Details below: CBS Interactive Rotation - 728x90 - 1,800,000 impressions CBS Interactive Rotation - 160x600 - 2,500,000 impressions CBS Interactive Rotation 300x250 - 1,000,000 impressions Restrictions: CBS Interactive reserves the right to review creative and refuse creative that is inappropriate or interferes with the user experience on the site. Contributed inventory is in the following vertical: Finance Health Parenting/Moms Sports Technology Youth Media will run in: Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 728x90 160x600 300x250 Starting Bid:
Donated By: CBS Interactive $ 2,500.00
Value: $ 25,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
44
Cox Digital Solutions Display Advertising Package With over 3,000 local and national sites, Cox Digital Solutions reaches local audiences at scale. The recipient of this display advertising package will receive 500,000 impressions to run across the Cox Digital Solutions network. Michelle Lenzo and Allie Sharp, your local Boston team, will steward your campaign. Restrictions: Client will supply creative. Standard ad sizes only: 160x600 300x250 728x90 Inventory will not be guaranteed to run on a specific site or section(s) of that site. Contributed inventory is in the following vertical: Finance Health Local Networks Parenting/Moms Sports Technology Media will run in: Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: * Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 728x90 160x600 300x250 In-banner Rich Media. Starting Bid:
Donated By: Cox Digital Solutions $ 500.00
Value: $ 1,500.00
Customer Intelligence Insight Report: Customer-centric Analytical View of Site Engagement by DataXu Package includes One month of data collection and reporting access for up to 20 website sections (or webpages) Restrictions: To be used in Q4 2013 or Q1 2014 DataXu Customer Intelligence delivers the deep demographic, psychographic, and behavioral insights of your website visitors that empower you to better understand prospects and customers, and identify which consumers are most likely to convert - at scale. These consumer segment insights can be used to validate your customer profiles, enhance customer-centric branding, develop on- and offline media planning, and attain operational efficiencies. To begin, we will consult with you in placing pixels on your website and then grouping them into meaningful reporting segments. Advertisers and agencies often find that grouping pixels based on product line and conversion path provides tremendous value. Program Length (if applicable): One month of data collection and reporting access for up to 20 website sections (or webpages) Starting Bid:
Donated By: DataXu $ 5,000.00
Value: $ 20,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
45
CW56.com Internet package This is a $2,000 Digital Advertising Campaign on CW 56's website www.CW56.com. The client can choose to run any combination of banner ads on targeted pages and/or :15 pre-roll video. Feel free to contact us with any questions when planning the campaign. Restrictions: 300x250 banner ad :15 pre-roll video Contributed inventory is in the following vertical Local Youth Media will run in: Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 300x250 Inbanner Rich Media. Floating or Expandable Rich Media Pre-roll Expandable only - no floating Starting Bid:
Donated By: WHDH-TV/WLVI-TV $ 500.00
Value: $ 2,000.00
Digital Placement on the Businessjournals.com National exposure on The Business Journals digitally over 6 months, spring and summer 2014 and one week placement in our national opt-in eNewsletter American Business Daily (889,678 total impressions/emails sent). The Business Journals is the premier media solutions platform for companies strategically targeting business decision makers. We deliver a total business audience of over 10 million people via our 43 websites, 40 publications and 550 annual industry leading events. Our media products provide comprehensive coverage of business news from a local, regional and national perspective. We have more people, publications and websites covering our nation’s business than any other business media organization. Restrictions/Deadlines: Must be a new advertiser who hasn’t run with The Business Journals in the past 2 years. Hence this cannot be an extension or add on to an existing/proposed 2013/14 program. Must be used spring/summer 2014. Starting Bid:
Donated By: City Business Journals Network $ 3,000.00
Value: $ 18,750.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
46
Display Media on Wayfair.com 4MM imps ROS for 160x600 skyscraper valued at 20K. 4MM imps ROS for 300x250 large rectangle valued at 20K. Restrictions: Wayfair has final approval of all advertisers. Media will run in: Q3 2014 Program Length (if applicable): July 1, 2014 - Sep 30 , 2014 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Department/Category/Subcategory browse and product pages Sizes / Formats included in this package are: 160x600 300x250 View Demo Reels: 160x600: http://www.youtube.com/watch? v = 8 S N F h 2 n Z Z W U & f e a t u r e = c 4 overview&list=UUygNJ1TutAAtYlmu0gUMLBA 300x250: http:// w w w. y o u t u b e . c o m / w a t c h ? v = 8 S N F h 2 n Z Z W U & f e a t u r e = c 4 overview&list=UUygNJ1TutAAtYlmu0gUMLBA Starting Bid:
Donated By: Wayfair $ 5,000.00
Value: $ 40,000.00
ESPNBoston.com Sports Package Description: 500,000 ad impressions on ESPNBoston.com in 2013. Targeting and placement are dependent on availability. ESPNBoston.com team will work with you to create a package that best serves your needs. Sizes/Formats included in this package are: 728 x 90 300 x 250 Restrictions: Must be a new advertiser to ESPNBoston.com Expiration Date: Must run is either Q1 2014 or Q2 2014 Starting Bid:
Donated By: ESPNBoston.com $ 2,750.00
Value: $ 10,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
47
Forbes.com Digital Media Forbes.com: -110,000 728x90’s -110,000 300x250 The CPM is $136.00 or a total of $28,560 Gross and $24,276 Net. Rotational media within Forbes Leadership, Business and Investing channels. The leadership channel includes our CEO Network and other contextual environments visited by business owners and c-level executives. The business channel covers business news and analysis. The technology channel focuses on everything from personal tech to business tech. Finally, our investing channel reaches affluent investors and Financial Professionals. Contributed inventory is in the following vertical: Finance Technology Media will run in: Q1 2014 Q2 2014 Program Length (if applicable): $28,560 must run within 3 months. All Prices are NET and subject to change. This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Leadership, Business, Technology & Investing Channel Rotations Sizes / Formats included in this package are: 728x90 300x250 300x600 Restrictions: Must run by May 30, 2013. Inventory is subject to availability at the time of sale. $28,560 must run within 3 months. All Prices are NET and subject to change. Starting Bid:
Donated By: Forbes.com $ 7,000.00
Value: $ 28,560.00
Front Page Buy Out of Marketwatch.com from the Wall Street Journal Digital, high impact, (1-Day) MarketWatch - Front Page Buy Out, 6.5MM impressions, value: $65K net. The front page of MarketWatch.com is the real time dashboard of today’s engaged investors. On a daily basis, MW reaches more than 700k+ unique users, made up of passionate investors, top management executives, business influentials and affluent consumers. Of their collective time spent on the MW site, 88.6% of their time is spent on the home page. Note: Should run by end of August 2013 (prior to the next auction). Pick your date, but would appreciate some flexibility, in case that date is already reserved. Starting Bid:
Donated By: The Wall Street Journal Digital $ 15,000.00 Network
Value: $ 65,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
48
Hyper Local Targeting - National Targeting Digital Campaign from Maxpoint MaxPoint is a leader in hyperlocal digital advertising. MaxPoint’s proprietary Digital Zip® technology helps retailers and brands leverage a wide range of rich consumer data—including demographic, purchase, health, and interest data—in order to pinpoint the neighborhoods where qualified audiences live, achieving national reach and local results while greatly reducing the waste of ad spend. Using this information, MaxPoint creates multichannel, localized ad campaigns that pinpoint qualified neighborhoods at the most granular level, helping advertisers deliver better results and maximize ROI on their campaign. Other existing hyperlocal ad technology only focuses on the DMA or specific zip codes and blanketing mass audiences – which is a highly ineffective way to reach the right buyers at the right time. The recipient of this display/mobile advertising package will receive a $2500 digital campaign value. This campaign includes display and mobile with a radius around store locations for one market. Our Boston Account Executive team, Lindsay Stewart & Betsy Gell, are looking forward to helping you manage this activation. Restrictions: Excludes video -Client will supply creative or assets to build creative Contributed inventory is in the following vertical: -Automotive -Finance Health -Local -Parenting/Moms -Sports -Technology -Travel -Youth Media will run in: Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: Behavioral Targeted ROS (customized to client’s audience) Sizes / Formats included in this package are: 728x90 160x600 300x250 Additional Notes: Customers of MaxPoint include: •Brands – MaxPoint drives brand demand on time with campaigns that move product from the right place to the right household at the right time. •Agencies – MaxPoint helps deliver ad campaigns that outperform an agency’s clients’ goals. •Retailers – MaxPoint helps retailers respond quickly to inventory and product goals by building and deploying campaigns in hours rather than weeks or months, building store-level demand by targeting neighborhoods of ideal customers near stores. •Shopper Marketers – MaxPoint helps improve shopper marketing programs by driving shoppers to key retail partners. •Multi-Location Businesses – MaxPoint provides rich consumer data to help multi-location businesses find the neighborhoods within a few miles of their stores that are most likely to purchase specific products. Starting Bid:
Donated By: MaxPoint $ 650.00
Value: $ 2,500.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
49
Lifestyle Network (1) and Tech Network (1) Packages on About.com The About.com Lifestyle Network package is comprised of 5.75M contextually targeted impressions in our Food, Home, Parenting, Travel, Electronics, Entertainment, Hobbies & Games, Cities & Towns, and Style Channels and is valued at $40,000. Ad units are split evenly between 300x250 and 728x90. If requested, this package may be increased to the full $50,000 value being offered. The About.com Tech Network package is comprised of 1M contextually targeted impressions in our Computing and Electronics Channels and is valued at $10,000. Ad units are split evenly between 300x250 and 728x90. If requested, this package may be increased up to the value of inventory available at the time of booking, not to exceed $50,000. Media is required to run between Q4 2013 and Q1 2014 and is only being made available to advertisers who have not run with About.com in the past 12 months. Starting Bid:
Donated By: about.com $ 10,000.00
Value: $ 50,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
50
Online Impressions on PCWorld.com, Macworld.com & TechHive.com 200,000 impressions on Macworld.com (Ad size - 728X90) 200,000 impressions on PCWorld.com (Ad size - 728X90) 100,000 impressions on TechHive.com (Ad size - 728X90) Restriction: The total impressions of 500,000 must be used during the same 30 day period. Vertical: Technology Run period: Q1 2014 Package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 728x90 Starting Bid:
Donated By: PC World & Macworld Publishing $ 2,500.00
Value: $ 14,116.00
Partner Channel Package from Bostinno BostInno's Partner Channel package provides unlimited content marketing to our audience of 2M monthly unique visitors. Client content is presented in high impact positions on the homepage as well as related content modules on article pages. Restrictions: BostInno reserves the right to deny certain content if it does not meet our quality guidelines. Excluded content includes, among other types, anything slanderous, hateful or grossly inaccurate. Contributed inventory is in the following vertical: Automotive Finance Health Local Networks Sports Technology Travel Media will run in: Q4 2013 Q1 2014 Q2 2014 Q3 2014 This package includes positioning on: Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc.) Sizes / Formats included in this package are: Other If other, please specify: Custom Starting Bid:
Donated By: Streetwise Media $ 2,000.00
Value: $ 15,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
51
ROS impressions on Nextag.com This package offers 1,750,000 ROS impressions on Nextag. Impressions will run as a combo of the following units: 728x90, 160x600 and 300x250. Nextag is a leading comparison-shopping search engine with over 18MM unique visitors per month. Our primary categories include Computers, Electronics, Clothing & Apparel, Home & Garden, Health & Beauty and Autos. We help consumers quickly find the best prices on millions of products. Restrictions: Nextag has final approval of all advertisers and creative is subject to approval. Availability of inventory must be confirmed at time of request. Impressions may not be used to fulfill a current contract. Delivery must be completed by 6/30/14. Media will run in: Q1 2014 Q2 2014 Program Length (if applicable): Flight limited to a 4-week window. This package includes positioning on: Homepage Behavioral Targeted ROS (customized to client’s audience) If Homepage or Run of Site, please specify what sections the inventory can run on: Inventory will run ROS, which includes homepage and the following categories: Computers, Electronics, Clothing & Apparel, Home & Garden, Health & Beauty, Autos, Office Products, Video & Games, Sports & Outdoors, Toys and more. Sizes / Formats included in this package are: 728x90 160x600 300x250 Starting Bid:
Donated By: Nextag $ 2,500.00
Value: $ 10,500.00
ROS Media on CNNMoney.com 111,010 impressions in Run of Site 728x90's 111,000 impressions for Run of Site 336x280's Total media impressions to donate = 222,010 Net = $25,000 Gross = $28,750 Inventory is in the following vertical: Finance This package includes positioning on: Run of Site Restrictions: Must run by May 30, 2014. Inventory is subject to availability at the time of sale. $28,750 must run within 3 months. All Prices are Net, and subject to change. Starting Bid:
Donated By: CNNMoney.com $ 7,000.00
Value: $ 28,750.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
52
Run of Network Media on Popsugar.com Run of network media on Popsugar.com Contributed inventory is in the following vertical: Parenting/Moms Media will run in: Q1 2014 Q2 2014 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Run of network Sizes / Formats included in this package are: 728x90 160x600 300x250 Starting Bid:
Donated By: Mr. David LaMarca $ 1,250.00
Value: $ 5,000.00
Run of Site Leaderboard on Morningstar.com 700,000 Run of Site Leaderboards (728x90) on Morningstar.com Restrictions: Inventory delivery during campaign flight is subject to availability of inventory during requested flight dates. Expiration Date: December 31, 2014 Vertical: Finance Available time frame: Q1 2014 Q2 2014 Q3 2014 Q4 2014 Sizes / Formats: 728x90 In-banner Rich Media. Starting Bid:
Donated By: Morningstar $ 5,000.00
Value: $ 21,000.00
Run of the Everyday Health Portfolio Includes healthy living content and newsletters across our portfolio. *Pending final approval Restrictions: Restrictions apply - We do not accept creative containing: •Gambling •Firearms •Alcohol •Illegal drugs •Tobacco including chewing and smokeless •Explicit language/violence Creative/IO’s are always dependent on final executive approval. Everyday Health reserves the right to reject any ads that are disparaging to Everyday Health or have potential for user confusion. Media will run in: Q1 2014 Q2 2014 Q3 2014 Program Length (if applicable): 3 months This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Pending final advertiser approval this can run in our healthy living related content areas Sizes / Formats included in this package are: 728x90 300x250 Starting Bid:
Donated By: Everyday Health Media $ 2,500.00
Value: $ 10,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
53
Scripps Run-of-Network Media Package includes: -1,041,667 RON Big Box (300x250) impressions based on a $7.20 CPM -500,000 RON Leaderboard (728x90) impressions based on a $5 CPM to run between January 1, 2014 through March 31, 2014. Scripps Networks sites comprise of: HGTV.com, DIYNetwork.com, H G T V R e m o d e l s . c o m , H G T V G a r d e n s . c o m , F r o n t D o o r. c o m , TravelChannel.com, GACtv.com, uLive.com, FoodNetwork.com, CookingChannelTV.com, and Food.com. Restrictions: *RON impressions will serve throughout Scripps Networks sites where inventory is available *Media cannot promote or drive to sites deemed competitive to Scripps Networks *Creative cannot feature obscenity, nudity, violence, controversial topics, or matters that could be offensive to the Scripps audience *Inventory is pre-emptible at the discretion of Scripps Networks Contributed inventory is in the following vertical: Health Networks Parenting/Moms Travel Media will run in: Q1 2014 Program Length (if applicable): January 2014 - March 2014 This package includes positioning on: Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Inventory can run throughout Scripps sites and rotate across any page/section. Sizes / Formats included in this package are: * 728x90 300x250 In-banner Rich Media. Starting Bid:
Donated By: Scripps Networks Digital $ 2,000.00
Value: $ 10,000.00
SheKnows General Women Market Rotation SheKnows will donate 1,000,000 impressions with a value of $12,000 ($12 CPM). General Women Market media will run throughout areas such as our: Parenting, Living, Food, Entertainment, Beauty, Shopping channels. Ad sizes will consist of 300x250, 728x90 and 160x600. Restrictions: No custom elements; standard IAB sizes as listed above. Contributed inventory is in the following vertical: Parenting/Moms Media will run in: Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Parenting, Beauty, Shopping, Food, Living, Love, Pets, Health and How-To Channels Sizes / Formats included in this package are: 728x90 160x600 300x250 Ideal for brands with a female target; SheKnows most effectively reaches women 18-54 (Sweet spot being 25-54). Demo reel: https:// www.youtube.com/watch?v=3QfJImHRzH0 Starting Bid:
Donated By: SheKnows $ 3,000.00
Value: $ 12,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
54
Sporting News Homepage Roadblock - 370,000 Impressions Sporting News proudly donates one Homepage Roadblock to the Boston Ad Club auction donation for 2014. Potential bidders will take advantage of our most valuable inventory with a Homepage takeover opportunity on key date during any Q2 2014 campaign flight. This is a great high-impact opportunity for any advertiser looking to drive awareness and gain exposure amongst our affluent sports audience - Median HHI $80,414 and 78.6% college educated (Source: comScore June 2013). Total number of impressions: 370,000. Restrictions: Up to 100K imps for any Q2 2014 date not already sold to an existing advertiser. Limited to the following units: ATF 728x90/970x66 ATF 300x250 BTF 728x90/970x66 Contributed inventory is in the following vertical: Sports Media will run in: Q2 2014 Program Length (if applicable): 1 Day in Q2 2014 This package includes positioning on: Homepage If Homepage or Run of Site, please specify what sections the inventory can run on: Homepage only Sizes / Formats included in this package are: 728x90 300x250 Who We Are: Sporting News’ brand promise is to fuel informed sports conversations among real fans. We provide readers with aggressive, ‘to-the source’ multi-media reporting; curate the “best of” related content; and aggressively leverage the social tools within our products. Starting Bid:
Donated By: Sporting News $ 2,000.00
Value: $ 10,000.00
Thedailybeast.com: 250,000 ROS Impressions We will serve 250,000 impressions ROS to be used before 4/1/14. Flighting to be coordinated with the winning bidder. Avg open CPM on DAILY BEAST is $75. http://www.thedailybeast.com Contributed inventory is in the following vertical: Automotive Finance Health Local Parenting/Moms Sports Technology Travel Youth Media will run in: Q4 2013 Q1 2014 This package includes positioning on: -Homepage -Section Homepage -Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) -Behavioral Targeted ROS (customized to client’s audience) If Homepage or Run of Site, please specify what sections the inventory can run on: Homepage and/or ROS Sizes / Formats included in this package are: 300x250 If other, please specify TBA in concert with winning bidder Restrictions: Advertiser must not have run on THE DAILY BEAST in 2013 or have booked impressions on THE DAILY BEAST for 12 months from the Media Auction or have an active RFP with THE DAILY BEAST at the time of the Media Auction. Starting Bid:
Donated By: Newsweek $ 3,750.00
Value: $ 15,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
55
TMZ.com Media TMZ media now boasts over 50MM unique users and is proudly now proudly ranked #10 overall in the entertainment category on Comscore. As a top global celebrity entertainment brand, we also rank #10 for all global news outlets for original reporting, beating out the likes of ABC, FOX, LA Times, NY Post, TIME, and ESPN. We're proud to offer the AdClub of Boston and our valued Boston agencies 250,000 ROS Impressions as a token of our gratitude. Details: 125,000 TMZ.com ROS 300x250 1250,00 TMZ.com ROS 728x90 Restrictions: No restrictions Contributed inventory is in the following vertical: Networks Media will run in: Q4 2013 Q1 2014 Program Length (if applicable): Flight will be determined by client This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: ROS Media including homepage TMZ article pages New TMZ Sports pages Sizes / Formats included in this package are: 728x90 300x250 Additional Notes: TMZ provides the reach of a top tier content network while also providing opportunities to extend your brand's engagement right into our show in the most native formats. TMZ Live can integrate your brands messaging and products on the live webcast show and will also provide extensions onto the show's syndicated broadcast on FOX at NO EXTRA CHARGE. Talk about making your digital dollars work! Video, Demo or Reel http:// tmz.vo.llnwd.net/o28/assets/mp4/tmz_live_integration_v4.mp4 Starting Bid:
Donated By: Warner Brothers $ 500.00
Value: $ 2,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
56
Triton Digital Audio Ad Network Triton is donating $10,000 worth of inventory in its Digital Audio Ad Network. The network includes leading streaming publishers such as (Slacker Web, Slacker Mobile, Microsoft, AOL Radio, CBS, Entercom & More!) This is a great opportunity for an advertiser to connect with their audience in a premium environment, above the fold! So amplify your connection with your audience, and bid on our donation today! Triton Digital is a mid-stage ad technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton provides leading tools and innovative platforms including Webcast Metrics and a2x, the industry's first and only programmatic buying solution for online and mobile audio ads. Triton Digital, where audio, audience and advertising connect. Please contact Mike O'Neil at Triton Digital at 866.448.4037 x 2707 for more information. Restrictions: The package is to be utilized across all 2014 available inventory, by market, or as available according to Triton Digital. Advertiser has option to choose market, (specific markets based on availability) or national plan. To be cleared only according to Triton Digital avails in the given flight dates supplied by the advertiser. Media will run in: Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Behavioral Targeted ROS (customized to client’s audience) If Homepage or Run of Site, please specify what sections the inventory can run on: This positioning could run across the following streaming audio players (Slacker Web, Slacker Mobile, Microsoft Xbox Music, AOL Radio, AccuRadio, & More). Sizes / Formats included in this package are: 300x250 In-banner Rich Media. Other If other, please specify: 272x272 & :30 Audio File (WMA, MP3 or WAV) Additional Notes: Please call me with any questions. Michael O'Neil VP, Interactive Sales & Partnerships, Triton Digital 27 Wormwood St. Suite 140 | Boston, MA 02210 o 866.448.4037 x2707 m 917.318.9678 michael.o'neil@tritondigital.com Video, Demo or Reel: http://vimeo.com/ 70647220 Starting Bid:
Donated By: Triton Digital Media $ 2,500.00
Value: $ 10,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
57
U.S. Home Page Takeover on Bloomberg.com Bloomberg.com Home Page Takeover Geotargeted to the United States, 24 hours, estimated 6,500,000 impressions. The package includes two ad units: OPA Pushdown (note: 728x90 may be substituted for this size) and Box Ad (300x250). Rate Card value: $100,000. Restrictions: Rich media fees not included. Must be used in Q1 2014. Bloomberg.com is a trusted, indispensable source of news and analysis for one of the largest, most powerful networks of global business executives. We've leveraged the innovation and scale of Bloomberg technology, analytics, news and distribution to create an unparalleled, full media spectrum. With 2,300 media professionals in 146 bureaus across 72 countries, we deliver award-winning intelligence, as news happens, from where it happens. Starting Bid: Donated By: Bloomberg.com $ 10,000.00 Value: $ 55,000.00
WHDH.com Digital Media Package WHDH 7 NBC is offering a $10,000 Digital Media Schedule on our website WHDH.com. WHDH is one of the top five most trafficked news websites in the Boston DMA. The winning client will be able to choose how best to market their product or service thru target banner ads on our popular website sections and/or through pre-roll video ads on our video page. We will also be able to help the client decide how best to utilize the site to fit their marketing needs. Restrictions: The client can choose to use the $10,000 in digital advertising on WHDH.com however they see fit in any combination of 300x250 banner ads on any section of the website and/or :15 pre-roll video ads running on our video section. Contributed inventory is in the following vertical: Finance Health Local Sports Media will run in: Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 This package includes positioning on: Homepage Section Homepage Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) Sizes / Formats included in this package are: 300x250 In-banner Rich Media. Floating or Expandable Rich Media Pre-roll Expandable (not floating) Starting Bid:
Donated By: WHDH-TV/WLVI-TV $ 2,500.00
Value: $ 10,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
58
CATEGORY :: MOBILEÂ Â 1/2 Day of Mobile Strategy Consulting from MediaMob 1/2 day of consulting services on-site with a client or agency team, do a deep-dive on their current situation and top priorities and make a recommendation on strategy / next steps. Starting Bid:
Donated By: MediaMob Inc. $ 700.00
Value: $ 2,500.00
Media on WeatherBug Mobile Application and/or WeatherBug.com Item consists of: -750,000 impressions, IAB Standard 728x90 ROS to run over the course of 1 or 2 months valued at $3,000 -smartphone impressions to run within our mobile apps (ad size 320x50) 333,333 ROS impressions valued at $2,000. Please contact Pat Perrotta, Senior Account Executive at 917-261-3941 or pperrotta@weatherbug for more information. Restrictions: -No Rich Media. -Subject to space availability and creative acceptance. - -Must run by end of Q2 2014. -We cannot accept media from advertisers that has gambling/adult entertainment themes. Media can run in: Q4 2013 Q1 2014 Q2 2014 Starting Bid:
Donated By: WeatherBug $ 2,500.00
Value: $ 5,000.00
Mobile Ad impressions on Morningstar.com 200,000 impressions, bottom floating leaderboard on Morningstar.com Restrictions: Inventory delivery during campaign flight is subject to availability of inventory during requested flight dates. Expiration Date: December 31, 2014. Verticle: Finance Available time frame: Q1 2014 Q2 2014 Q3 2014 Q4 2014 Sizes / Formats: 1024x90 or 728x90 Starting Bid:
Donated By: Morningstar $ 1,750.00
Value: $ 9,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
59
Mobile Display Campaign Across Mobile Theory Network Package includes: 500,000 Tablet Standard Banner Impressions to run across Mobile Theory premium mobile network comprised of mobile web and in-app inventory. Value $3,000.00 1,000,000 Smartphone Standard Banner Impressions to run across Mobile Theory premium mobile network comprised of mobile web and in-app inventory. Value $3,00.00 *Transparent, custom site list. Will not run on any exchange inventory. IAB Standard Sizes include: Smartphone: 320x50 & 300x250 Tablet: 300x250 & 728x90 Restrictions: Must run in calendar Q1 or Q2 2014 1 month max campaign No Rich Media This package includes positioning on: Homepage -Section Homepage -Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: Custom Site List with contextually relevant sites for your campaign. Sizes / Formats included in this package are: * 728x90 300x250 Other If other, please specify 320x50 http://vimeo.com/mobiletheory Contact Emily Dowal for more information: emily@mobiletheory.com 508-241-3901 Starting Bid:
Donated By: Mobile Theory $ 1,500.00
Value: $ 6,000.00
Mobile Display campaign on the AdTheorent Premium RTB Mobile Advertising Network Mobile campaign featuring mobile display units leveraging AdTheorent's proprietary Real-Time Learning Machine (RTLM) to drive mobile engagement. Brand can choose to demo target on smart phone and/or tablet devices. Geo-targeting capabilities as well. Restrictions: Does not include Rich Media or 3rd party behavioral targeting. Contributed inventory is in the following vertical: Networks Media will run in: * Q4 2013 Q1 2014 Program Length (if applicable): 1 month flight This package includes positioning on: Run of a specific Section (i.e. Sports, Personal Finance, Parenting, etc) If Homepage or Run of Site, please specify what sections the inventory can run on: We can provide editorial category targeting Sizes / Formats included in this package are: 728x90 300x250 If other, please specify 320X50, 300x50 Starting Bid:
Donated By: AdTheorent $ 2,500.00
Value: $ 10,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
60
Shazam Mobile In-App Awareness Banners 500,000 impressions at a $10 net cpm 320x50 gif at 20k max filesize, static image only. Click through link required - recommend click through link be to a mobile optimized page. Media will run in: Q1 2014 Program Length (if applicable): 1 month max If Homepage or Run of Site, please specify what sections the inventory can run on: run of app Sizes / Formats included in this package are: * 320x50 Restrictions: Media must be used in its entirety during q1 2014. 1 month flight max. Client is responsible for creative. Shazam 160 channels of live TV anytime! Check out best executions of Shazam for TV ads and shows, including brand partnerships such as Home Depot, P&G, Absolut, Honda and more! http:// shazamadvertising.com/view/mail?iID=3F4L2FYV6R6BCF38SBQZ Starting Bid:
Donated By: Shazam $ 1,250.00
Value: $ 5,000.00
Wall Street Journal Digital Network (WSJDN) Mobile Package Wall Street Journal Digital Network (WSJDN) Mobile Package consisting of: (1-Month) WSJ Android Handset Sponsor, 25% SOV, approximately 500K impressions Value: $25K net (1-Month) WSJDN Mobile Package rotation, 400K impression (approximately 2% SOV) Value: $10K net WSJDN leads the way as the #1 mobile site in the business and finance category generating over 3.5 million smartphone app downloads, and growing. WSJDN users are 4x as affluent as the general mobile population. They are 88% male, 68% are ages 35-64, 81% have HHI $100K+, 48% access WSDN daily and 85% access at least weekly, and 47% have taken action as a result of seeing ads. Expires: 12/31/14 Starting Bid:
Donated By: The Wall Street Journal $ 9,000.00
Value: $ 35,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
61
CATEGORY :: SOCIAL MEDIAÂ Â Custom Facebook App from Convertiv Linked w/ Umbels Audience Analytics Platform This package from Convertiv & Umbel includes: Design: -Brief competitive evaluation to establish industry standards -Visual Design concepts (3-5 concepts, select desired direction, max 2 rounds of edits) Development: Create custom campaign idea (excluding game) -The social application will be available via Facebook, Minisite, and mobile Umbel's Next Generation Audience Platform: -Process all audience data in one place (social, web & mobile analytics, regsitration, 3rd party) -Dynamic control panel to view your audience in 360 degrees -Export segments to email marketing systems for advance email blasts -Turnkey optimized Facebook campaigns based on audience segments will outperform your best -90 Umbel License In Scope Advanced/custom Facebook application Paid Facebook promotion; campaign deployment and management Editorial guidance Out of Scope Creation of contest copy and legal disclosures Prize acquisition Prize distribution Fan page moderation Branded key art / creative Advertising Spend Contest copy and legal disclosures Starting Bid:
Donated By: Convertiv $ 6,250.00
Value: $ 25,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
62
MocoSpace Targeted Social Engagement Campaign Reach a mobile, multicultural audience in a place they visit every single day. Through a unique combination of targeted banner impressions and social engagement opportunities, MocoSpace provides a campaign experience across platforms unlike any other publisher. Expiration Date: 7/31/14 MocoSpace has over 35 million registered users, 96% of which are here in the US. This audience is highly multicultural, with over 38% of users identifying themselves as Hispanic and 34% of users African American. MocoSpace works with some of the biggest agencies and brands to reach their target audience in a place they visit every day to play games and connect with friends. Using user demographic data, MocoSpace can target impressions by age, gender, ethnicity, location, carrier and device type, and more. This package will contain 600k premium targeted smartphone banners ($3 CPM), as well as 400k premium smartphone interstitial units ($5 CPM) and finally 250k premium top-level 728x90 banner impressions, to be run on web and tablet ($5 CPM). Furthermore, MocoSpace will include unique social integration options such as eCards and Share the Love to further round out the campaign Restrictions: Site is 18+ No competitors/social/dating sites Must be used for one campaign flight Flight must be 4 weeks or less Additional: MocoSpace sees very high CTRs across mobile campaigns, typically well over 2%. MocoSpace will work with you to best optimize this inventory. Starting Bid:
Donated By: MocoSpace $ 1,000.00
Value: $ 5,000.00
Social Media Consulting from Pandemic Labs 10 hours of social media consulting to be used towards whatever social media efforts the winner most needs helps with. Vale: $2,000 (based on an hourly rate of $200/hr) must be used within 6 months. Starting Bid:
Donated By: Pandemic Labs $ 600.00
Value: $ 2,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
63
Social Sphere Package: Identify & Profile Your Most Influential Fans or Prospects Online The winning bidder will work with SocialSphere's proprietary ORBIT™ algorithm and software and choose a full profile of either: a) their Top 100 most influential fans/customer/prospects or b) their Top 100 Most Influential Twitter followers. Included in either package selection will be a 60-minute presentation of results, including suggested strategies for engagement and best practices. Starting Bid:
Donated By: SocialSphere $ 3,750.00
Value: $ 15,000.00
Unlock YouTube - Grow Your Paid, Earned & Owned Media Footprint on YouTube $15,000 for Channel Assessment/Upgrade and Engagement Assessment Anyone can buy except our competitors (Unruly, Sharethrough, Visible Measures, Jun Group, Giant Media, alphabird etc.) We reserve the right to make this unavailable for any online video seeding/channel mngt, etc. Channel Management We help advertisers craft a custom strategy, design, and manage their YouTube channel. Despite the fact that YouTube's 1 billion MAU make it the world's largest social media platform, 2nd largest search engine, and 3rd largest website comprising 17% of all Internet traffic, most companies have woefully inadequate channels. We will provide our Channel Assessment and Channel Upgrade services to a winning bidder -- two very valuable tools to optimize a brand's channel and make it a much more integral part of their overall social media and marketing mix. We will demonstrate best practices, strategic suggestions to build and sustain long-term channel growth, and even recommendations on a successful path to monetization. Analytics Finally, we are happy to donate a comprehensive look at the social sharing and engagement levels of up to 20 of a client's existing videos using our engagement tool which tracks YouTube video metrics across all major social platforms in real time. This is a critical part of our analytics package and provides an outstanding way to measure the relative engagement of many different pieces of content. Views To the winning bidder, we can also donate as many views as the client is willing to bid/buy at well below cost, that is anywhere from 7-8 cents per view depending on targeting. If an agency kicks in the rest of the Cost per View (CPV) we can deliver all of these premium, high quality views for less than 50% of our lowest rate card. Starting Bid:
Donated By: Channel Factory $ 3,000.00
Value: $ 15,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
64
CATEGORY :: NEW MEDIA Hulu Video Commercial and Companion Package Targeted to P2+, January 2014 Advertiser will purchase media to run on the Hulu network targeted to P2+ Audience for the month of January. Media includes Hulu's high performance ad formats: Video Commercial Unit (15/30's) couple with our companion banners. Video ads will run across Hulu's top media network partners (NBC, ABC, Fox) as well as our additional 386 content providers. Advertisers can provide a DNA list should there be concerns about inappropriate content. Inventory is across all Hulu genres and verticals including comedy, drama, action, etc. Restrictions: Media is expected to run in January. Contributed inventory is in the following vertical: Run of site Timing: Month of January, 2014 Media will be targeted to the P2+ audience on Hulu. Further demo targeted will be subject to approval. Sizes / Formats included in this package are: 588,000 video commercial impressions and approximately 147,000 companion banner impressions. This plan can be targeted to a demo as well (broad like A2554).Not a GTE target. Video Commercial (:05 - :30; MOV or MP4) -Site served; 1x1 tracker and click command accepted -HD is preferred: 1920x1080 or higher or 1280x720 (16:9 aspect ratio) -File size: 10GB Companion Banners (GIF or JPG) -Size: 300x60 & 300x250 -File Size: 40k -Third party served: we can only accept standard third party tags Starting Bid:
Donated By: Hulu $ 6,000.00
Value: $ 25,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
65
CATEGORY :: SERVICES $10k Worth of Editing Provided by ELEMENT Edit your next project with ELEMENT. This package offers the buyer 2.5 days of offline editorial along with 4 hours of color correction and 4 hours of online/conform with an editor at ELEMENT. Package must be used on 1 project and cannot be broken up against several projects. This does not include incidental costs. Deal expires 1 year from date of purchase. Starting Bid:
Donated By: ELEMENT $ 2,500.00
Value: $ 10,000.00
$3k Worth of Development from Pointroll $3,000 worth of development towards a NEW Interactive In-Stream execution Ad-Serving for 1MM Interactive In-Stream impressions. Publisher must be VPAID certified. Starting Bid:
Donated By: PointRoll, Inc. $ 750.00
Value: $ 3,000.00
12 Hours of Editing Services by Lunchpail Productions 12 hours of Avid Editorial, which is a $3,000.00 value. This can be used in a minimum of 2 hour increments and must be used by 12/31/2014. Usage must be scheduled at least 1 week in advance. Starting Bid:
Donated By: Lunchpail Productions $ 750.00
Value: $ 3,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
66
15k Worth of Real-Time Bidding Services from Digilant The Digilant real-time bidding package includes $15,000 of technology fees, managed services, optimization, reporting, campaign analytics, brand safety and privacy compliance for up to $45,000 of media spend. All services mentioned are included at the auction price. The buyer of these services will be responsible for the cost of media. All media fees should be paid within 15 days after campaign completion. Ad units will be split evenly between 300x250, 728x90 and 160x600. Media is required to run between Q4 2013 and Q1 2014. Starting Bid:
Donated By: Digilant $ 2,500.00
Value: $ 15,000.00
Consumer Neuroscience Ad Test from Innerscope Winning bidder must provide two :30s television ads in animatic or finished production for evaluation using consumer neuroscience tools Tools include a combination of biometrics, eye tracking and facial coding. Study to be conducted in the U.S. in a general population or relatively high incidence population. Report to include database comparisons and diagnostic evaluation of the advertising creative. For use in Q1 or Q2 2014. Must be used by June 30, 2014. Starting Bid:
Donated By: Innerscope Research $ 5,000.00
Value: $ 20,000.00
Edit with Panache! Panache is an acclaimed, award winning post-production editing facility that has been around for 27 years. This package offers the buyer 8 hours of off-line editorial with and editor at Panache Editorial. We will load your footage, edit it, and output to any format you would like. We will work with your creative team or concept and collaboratively create a video or spot in that 8 hours. If you require more than 8 hours of editing you will have the option to talk to our producers about purchasing additional time. Buyer must sign an indemnity clause for liability and provide any hard drives for storage and archival. We look forward to working with you and your team. Starting Bid:
Donated By: Panache Editorial $ 625.00
Value: $ 2,500.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
67
Facebook Advertising Strategy Session Nanigans, Inc. is pioneering the next evolution in media buying with its predictive lifetime value platform for performance marketing. Transforming customer acquisition and remarketing at scale, Nanigans’ Ad Engine™ is the only SaaS platform that measures, predicts and optimizes ad spend for lifetime ROI across desktop and mobile. Nanigans is auctioning off the service of a Facebook Advertising Strategy Session for a large-scale advertisers looking to maximize return on their Facebook ad spend. Nanigans' software is leveraged by large-scale advertisers spending $50,000 or more each month on Facebook advertising. These advertisers have goals of optimizing their Facebook ad spend for user/member acquisition and conversion events on or off Facebook such as Likes, viral shares/invites, registrations, form completions, purchases and lifetime value. As such, this Facebook Advertising Strategy Session is best suited for large-scale advertisers spending $50,000+ per month on Facebook advertising, in verticals such as ecommerce/retail, social gaming, travel, telecom, financial services, app development, or large brand advertisers looking to scale their Facebook presence and capitalize on word of mouth at scale. To be used in: -Q4 2013 -Q1 2014 Program Length (if applicable): Nanigans will offer at least 1 hour of Facebook advertising strategy. Starting Bid:
Donated By: Nanigans $ 1,000.00
Value: $ 5,000.00
Havas PR Earned Media Audit The Havas PR New England Earned Media Audit will assess the winning bidder's recent earned media efforts (both traditional and social), address contextual and competitive issues and provide top-line recommendations for implementation and improvement based on Havas PR's trendspotting and newscrafting processes. Package should be used within one year of bid. Value of $5,000. Starting Bid:
Donated By: Havas PR New England $ 1,250.00
Value: $ 5,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
68
Hire Brian Halligan (HubSpot Founder, MIT Professor) as your CMO for Two Hours Two hours of one-on-one time with Brian Halligan, HubSpot Founder, Author of Inbound Marketing, MIT Professor. Brian will consult and provide his insights on your brand's marketing strategy and offer recommendations on how best to achieve your brands marketing goals. Must be used by 12/31/14 Starting Bid:
Donated By: Hubspot $ 500.00
Value: $ 2,500.00
Media Buying Consultation from Gran Design Media 15 hours of Grand Design Media consultation and ideation around a current or prospective client's media buying needs. Package to include a briefing on the background of the client, and a variety of suggested buying options and ideas with pricing tailored to the brand. 30 (?) days of lead time would be necessary. Grand Design will return ideas 7-10 days following the briefing. Expires on 10/1/14 Starting Bid:
Donated By: Gran Design Media $ 750.00
Value: $ 3,000.00
Mixpo – Online Video Ad Production Collaborative production of up to 3 online VideoAds utilizing existing TV, video or digital image creative provided by agency or advertiser This auction package includes the fees associated with serving up to 1MM impressions of a Mixpo enabled VideoAds to an existing online campaign and does not include publisher site costs/cpm’s associated with the campaign The 1MM impressions will be served to IAB standard 300x250 message unit across any publisher accepting 3rd party ad tags The 1MM impressions to be served anytime from 11/1/13 - 10/31/14. Sizes / Formats included in this package are: 300x250 *Please note, Mixpo is a Video Ad Technology platform, not a publisher or ad network. Winning bidder must find their own media placements, for which they can then use our platform to build and serve their ads within the constraints outlined above. Starting Bid:
Donated By: Mixpo $ 1,000.00
Value: $ 5,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
69
One day studio photography shoot with Frank Rapp One day studio photography shoot with Frank Rapp. Shoot includes creative fee, digital assistant, digital kit rental fee and 1 year North America license for images shot. Consumables , backdrops etc not included. Additional usage fee's to be negotiated. Frank Rapp is a Boston advertising and editorial photographer who specializes in location, portrait and lifestyle photography. For more than 2 decades Frank has created compelling images for the advertising and design industry. Some of his clients have included Apple, Arnold Worldwide, Dooney & Bourke, Dunkin' Donuts, Fidelity Investments, Furla, Health Magazine, Hill Holliday, Holland Mark, Leverage Media, Maui Jim, Michael Kors, Millyard Design, Mullen, NikeVison, Ogilvy, Puma, Staples, Stonyfield Farms, Trump Network and Rolling Stone Magazine. Starting Bid:
Donated By: Frank Rapp $ 2,125.00
Value: $ 8,500.00
OOH Print Production Services from Mammoth Media Print production for the equivalent of [2] 14x48 billboards or [50] Commuter Rail platform posters, value of $2500. Starting Bid:
Donated By: Mammoth Media $ 625.00
Value: $ 2,500.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
70
Premium Plus One-Year Memberships on Agency Spotter Once Premium Plus One-Year Memberships on Agency Spotter. Valued at $2,948 each. Agency Spotter is the place where brands come to find and connect with creative agencies across advertising, design, digital, research, an PR. Our marketplace gives you a permanent promotional presence in front of a captive audience. Premium subscriptions help you show-up in more searches, be featured across the site, and get access to leads. Requirements: Buyer must be a qualified agency - specializing in one of our core services and have at least two full-time employees. Currently, we are focused on the US, but accept English language agencies across the Americas, Europe, the Middle East, Africa, and Australia. Must be activated before Dec. 31st, 2013 See our FAQ's for more info: http:// www.agencyspotter.com/faq#agencies Starting Bid:
Donated By: Agency Spotter $ 750.00
Value: $ 2,948.00
Premium Plus One-Year Memberships on Agency Spotter One Premium Plus One-Year Membership on Agency Spotter. Valued at $2,948. Agency Spotter is the place where brands come to find and connect with creative agencies across advertising, design, digital, research, an PR. Our marketplace gives you a permanent promotional presence in front of a captive audience. Premium subscriptions help you show-up in more searches, be featured across the site, and get access to leads. Requirements: Buyer must be a qualified agency - specializing in one of our core services and have at least two full-time employees. Currently, we are focused on the US, but accept English language agencies across the Americas, Europe, the Middle East, Africa, and Australia. Must be activated before Dec. 31st, 2013 See our FAQ's for more info: http:// www.agencyspotter.com/faq#agencies Starting Bid:
Donated By: Agency Spotter $ 750.00
Value: $ 2,948.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
71
Website Competitive & Performance Analysis from Skyword Skyword will donate a web site competitive and performance analysis review, which will will include how well content is performing on search and social as compared with peers and content strategy recommendations. Description of Skyword: Skyword delivers all that organizations need to reach and engage their audiences with quality, original content designed to succeed in search and social media. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent and immeasurable. The Skyword Platform makes it easy to produce, optimize and promote content at any scale to create meaningful, lasting relationships with customers. Skyword also provides access to a community of thousands of professional writers, and its content strategy and editorial teams can help ensure the ongoing success of clients’ content programs. Starting Bid:
Donated By: Mr. Rob Murray $ 2,500.00
Value: $ 10,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
72
CATEGORY :: MISCELLANEOUS Downton Abbey Event Package #1 from WGBH Two tickets to join WGBH Ralph Lowell Society members for a Downton Abbey Season 4 Preview Celebration and Tea on Saturday, December 14. Watch an exclusive preview of the next season of the popular Masterpiece series, hear behind-the-scenes stories from Masterpiece executive producer, Rebecca Eaton, view five original costumes from the production during a tea time reception, and more! Costumes encouraged! This event is not open to the public. Includes Downton gift bag for you as well: -Downton Abbey tote bag -Seasons 1, 2, 3 on DVD -The World of Downton Abbey book Season 4 on DVD sent to the recipient in January of 2014. Starting Bid:
Donated By: WGBH $ 500.00
Value: $ 2,000.00
Downton Abbey Event Package #2 from WGBH Two tickets to join WGBH Ralph Lowell Society members for a Downton Abbey Season 4 Preview Celebration and Tea on Saturday, December 14. Watch an exclusive preview of the next season of the popular Masterpiece series, hear behind-the-scenes stories from Masterpiece executive producer, Rebecca Eaton, view five original costumes from the production during a tea time reception, and more! Costumes encouraged! This event is not open to the public. Includes Downton gift bag for you as well: -Downton Abbey tote bag -Seasons 1,2,3 on DVD -The World of Downton Abbey book Season 4 on DVD sent to the recipient in January of 2014. Starting Bid:
Donated By: WGBH $ 500.00
Value: $ 2,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
73
The Bruins Experience & Signed Jersey from CBS Radio & The Bruins The Bruins Experience from CBS Radio -Two (2) tickets to the Bruins game for the 2013/2014 season -A visit to the broadcast booth to meet announcers Dave Goucher and Bob Beers -Includes a team signed jersey courtesy of the Boston Bruins *This item is non-transferable Starting Bid:
Donated By: CBS Radio $ 500.00
Value: $ 2,000.00
The Patriots Experience from CBS Radio The Patriots Experience from CBS Radio: -Two (2) tickets to the October 24th Patriots regular season game vs the Denver Broncos -Access to the sideline prior to the game -A visit to the broadcast booth during half time to meet the on- air announcers *This item is non-transferable Starting Bid:
Donated By: CBS Radio $ 500.00
Value: $ 2,000.00
Q U E S T I O N S ? C O N TA C T K AT H Y K I E LY | P R E S I D E N T | T H E A D C L U B | K AT H Y @ A D C L U B . O R G
74