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WRITTEN BY MA Film and big-picture culture is a major defining part of the entire American identity. The 1960s-era’s picturesque aesthetic of cars pulling up to the drive-in movie spot (much to the dismay of parents). The indoor cinema experience: overly buttered popcorn spilling out onto the squeaky, dirty foldable chairs, pasting movie tickets into scrapbooks and photo albums, movies and the theatrical emphasis placed on going to see movies were a way to connect with friends and loved ones.
Considering the extent to which the COVID-19 pandemic has affected American economics and celebrity culture, the entire industry may see significant changes for years to come. It has had to adapt to the ongoing challenges, but these changes pose a threat to the industry’s already unstable future -- previously changed through the rapid emergence of offcable and on-demand platforms.
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The industry attempted to curb the limitations placed on the moviemaking process throughout the early stages of the pandemic; for example, relying heavily on computer generated technology compared to live action acting. Number of people involved in the typically team-intensive activity of filming have also been tweaked in order to ensure safety: the set and production team now consist of a smaller group of people, and the position of “extras” has basically been removed (replaced by key figures on the production team).
