Selling Your Home by Cait Banks

SELLING YOUR HOME

PRESENTED BY CAIT BANKS

Seek and you shall find.

THE AGENCY

CAIT BANKS

BUYER TARGETING

AT YOUR SERVICE

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SELLING YOUR PROPERTY

01 MEET THE AGENCY

EVERYTHING IS BETTER IN RED LET US SHOW YOU WHY

We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.

Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind each one of our agents is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.

After all, more of the same is never an option.

REAL ESTATE WITH REAL NUMBERS

THE POWER OF THE AGENCY $60B

$1.6M in Global Sales Volume Average Annual Sales per Agent Globally Average Global Sales Price

$9.4M

TOP LUXURY BROKERAGE

Inman’s 2022 Golden I Awards

7 YEARS 3 YEARS

Inc. 5000 Fastest-Growing Private Companies

Financial Times: One of The Americas’ Fastest Growing Companies

#1 #18

Among RealTrends Top 50 Firms in Average Sales Price by Sides at $2.5M

RealTrends 500 List of Top Residential Brokerages

Canada United States Mexico Carribean Europe

To us, real estate isn’t just business. It’s personal. We can talk about the market conditions, the statistics and the technology all day long. And yes, we have that down to a science. But we want to talk about what really matters.

To us, real estate isn’t just business. It’s personal. We can talk about the market conditions, the statistics and the technology all day long. And yes, we have that down to a science. But we want to talk about what really matters.

When it comes down to it, real estate is and always will be a very personal experience.

When it comes down to it, real estate is and always will be a very personal experience.

Each property tells a story. It’s a real estate agent’s job to take that story and bring it to life. To find the buyer ready to craft the next chapter. Real estate is about people serving people. That connection will never, and should never, disappear. You wouldn’t open your front door to just anyone, would you?

Each property tells a story. It’s a real estate agent’s job to take that story and bring it to life. To find the buyer ready to craft the next chapter. Real estate is about people serving people. That connection will never, and should never, disappear. You wouldn’t open your front door to just anyone, would you?

Neither would we.

Neither would we. Welcome to The Agency. Make yourself at home.

W e l c o m e t o T h e A g e n c y .

Make yourself at home.

BILLY ROSE Founder & Chief Culture Officer

RAINY HAKE AUSTIN President

PHILIP LANG Founder & Chief Business Officer

MAURICIO UMANSKY Founder & CEO

DAVID WALKER Founder & Chief Strategic Officer

02 CAIT BANKS

Cait Banks

BROKER & MANAGING PARTNER

CAIT.BANKS@THEAGENCYRE.COM | 902.301.0591

Cait Banks serves as Managing Partner at The Agency Halifax, where she leads the local team with grace, drive and unshakable professionalism. With a rich history rooted on Pictou Island off the North Coast of Nova Scotia, Cait specializes in single-family residential properties within the Halifax Regional Municipality, with a keen focus on Dartmouth. Notably, her expertise extends to site-unseen purchases and vacant property sales, setting her apart in the dynamic property landscape. With her unique blend of experience, local insight and passion, Cait is poised to redefine the Halifax real estate experience for buyers and sellers.

Cait’s entrepreneurial spirit and versatile skill set have proven invaluable in navigating the challenges of the real estate market. Before becoming an agent, she honed her skills in retail sales management during her undergraduate years. Moving on to complete her Master of Arts, Cait seamlessly transitioned into selfemployment in sectors such as commercial fisheries and interior and exterior painting, where she learned the importance of pushing boundaries and being resourceful.

Embarking on her journey in real estate was a serendipitous adventure, sparked by a property owner’s request for Cait to privately market her property. This pivotal moment, coupled with encouragement from another individual in Halifax, set the trajectory for her flourishing career in real estate. Cait’s passion for real estate lies in the exhilarating rush of securing the perfect home for buyers and crafting ideal offers for sellers.

Beyond her professional accomplishments, Cait’s local knowledge is powered by her diverse background, from growing up on an off-grid island to navigating urban settings during her academic pursuits at Dalhousie University. Cait’s hands-on experiences and holistic approach ensure that she brings a wealth of knowledge to benefit her clients, fostering genuine connections and leveraging her expertise to guide them toward their real estate aspirations.

In her free time, Cait enjoys spending quality moments with her husband Jon and their daughter Isla on their off-grid property on Pictou Island. An advocate for community engagement, she actively participates in Dartmouth North’s social activities. Cait’s love for the outdoors is evident in her pursuits, from landscaping to kayaking, skating and swimming. Inside, she unwinds with a passion for reality TV shows and reading.

Committed to giving back, Cait has recently connected with The North Grove nonprofit organization in Dartmouth, showcasing her dedication to supporting charitable causes through her work and volunteer efforts.

“A trusted and reliable team of professionals.”

I have known Cait for close to 4 years. She is patient, honest, transparent, methodical with her research and understands the needs of the home buyer. Cait does not see a customer as just another sale, she takes the time to ensure the buyer and the seller are satisfied with the outcome. If you are wanting to purchase in Nova Scotia, Halifax look no further, you are for sure in safe hands.

ROHAN B.

“Brooks & Banks Realty is one of the most professional and savvy realtor teams I have ever had the pleasure with which to work.”

Caitlin gave us outstanding advice and her knowledge of the market was clearly tremendous. We would not have sold our two properties as easily or quickly without her expertise.

KIRBY V.

“When looking for a realtor to list my home, Cait and her team were highly recommended to me.”

I reached out to Cait and she and her team did not disappoint! These ladies were phenomenal! Their professionalism as realtors was so reassuring to me. I knew I had chosen well. Cait and her team sold my home within four days of my listing. Cait’s experience and advice made selling my home a wonderful experience. She guided me through every step of the sale from beginning to end. I can’t say enough about Cait and her team. Thank you ladies!

SHERENE S.

“Cait and her team made all the difference with our move to Nova Scotia.”

Even before we were sure about our timing to move, Cait was always ready to answer any questions we had about properties that we were looking at. When our dream house became a possibility, Cait walked us through all the steps in the negotiations and we trusted her completely. Her attention to detail, enthusiasm and patience was second to none.

TANYA C.

“Whether buying or selling, give these ladies a call!”

These ladies are dynamite! I met Cait when I sold my home in August 2020, I moved back to NS August 2021, she and Brooke helped me purchase my current home. I looked at a few, but when I saw this one, with Brooke (Cait was due to give birth any day) I knew it was mine. Through their coaching and understanding of the market, I made an accepted offer on October 12. Closing date November 1. You read that right. 18 days to get everything in order (I wasn’t even pre-approved, yet. Purchasing wasn’t truly on my radar) Cait called on her contacts to assist with the speedy closure, and here I am! There were the typical speed bumps throughout the process. However, Cait and Brooke made them non-existent. I swear, ANY concern or question I had, was answered before I hit send on my phone. This team knows their stuff! Prompt, knowledgeable, and above all P ROFESSIONAL!! One last note, this was the first home I put an offer on, and I was successful! Cait said, “Do you realize how often that never happens? You get the first home you offered on?” I would not have had that success if not for the Brooks & Banks team working for me! Cheers all!

TANYA C.

“Brooks & Banks Realty Team were amazing to work with!”

They made the process of being “First-time home buyers” so easy for us. Cait was very punctual, professional, and honest with us. She gave great advice, and we always felt like she had our best interests in mind. Highly recommended team to work with!

SOPHIE L.

CAREER HIGHLIGHTS

Since commencing her real estate career in 2018 and collaborating with The Sandra Bryant Group and Brooks & Banks Realty Team, Cait has effectively concluded over 350 transactions.

Demonstrating a hands-on, resourceful, and proactive approach, she assists her clients in meeting and surpassing their real estate goals.

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9 Club House Lane

HAMMONDS PLAINS

$1,387,000 SALE PRICE

• $137,000 over asking after our client had purchased the home only 9 months previous for $976,000

• The Limardo properties are dear to me because they are on my street

• 10th highest single family residential on-water sale price in Kingwood/Haliburton Hills/Tantallon

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$915,000

9th highest sale price recorded for a single family residential waterfront home in the northern region.

03 BUYER TARGETING

CONNECTING PEOPLE THROUGH TECHNOLOGY

Real estate can be wild, so why not enjoy the ride?

We use our proprietary technology platform to inspire human connection, ease the transaction process and support our clients every step of the way. We use the data we capture and the people we reach to sell your home efficiently and for top dollar.

It can be that simple.

A PEEK BEHIND THE TECH CURTAIN

Our biggest collaborative tool is our fully-integrated CRM, which allows our internal, global network to communicate, promote listings and source more qualified buyers.

Our CRM provides data-driven input to predict who is most likely to buy and empowers our agents on your behalf.

The ultimate goal: more exposure and swifter sales.

FINDING YOUR BUYER

Lead Generation

We don’t wait for buyers to come to us. We go to them. A primary focus of our technology is to capture and vet prospective buyers for our listings. We identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.

Wealth Mapping

It’s all about who we know. The Agency’s wealth intelligence software discovers buyers based on a property’s attributes. We can search by location, hobbies, interests, business alliances—virtually anything it takes to target prime clientele. It then provides multiple ways to connect with those buyers. Tech with a human connection. The way of the future.

Real estate marketing is all about the digital footprint. That happens to be our specialty. TheAgencyRE.com has over 4.3M website views per year. Savvy buyers from all over the world can easily shop our listings and connect with our team from the comfort of their computer.

With our globally connected networks across 10 counties (and counting), no matter where you’re searching, we can help.

Multiple Language Options

Adjustable Property Measurements

Automatically Updated Currency Conversions Based on Your Location

And Much More…

We put the real estate world at your fingertips. Effortlessly global, just as we promised.

REFERRAL NETWORK Relocation Department

The Agency’s in-house Relocation Department captures leads for our listings from all over the world. They nurture relationships with global companies and brokers to find prospective buyers. And when our clients are relocating, they ensure The Agency brand of turnkey, concierge service wherever life may take you. In short, you now have someone in your corner, in every corner of the world.

AT YOUR SERVICE

FOR US, LUXURY ISN’T A PRICE

It’s an experience. And we’ve rekindled the art of white-glove service at every price point.

Anticipating our clients’ needs and going the extra mile is just our standard. We strive to surprise and delight. We every detail of the transaction to ensure a smooth, seamless transition.

Yes, it’s possible.

Our strategy is simple: Everyone gets the red carpet treatment.

MARKETING

Every property, from the one-bedroom condo to the sprawling estate deserves its debut.

No two properties are alike and each has a story to tell. Our full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties. They custom tailor marketing strategies to make each listing compelling and relatable. Masterful design and powerful storytelling— all in a day’s work.

Advertising

Our method: Tell a story and make it memorable. Whether digital or print advertising, our campaigns provide maximum exposure and ensure our listings stand out from the crowd. Fitting in was never our style.

Digital Campaigns

Targeted, thoughtful, strategic. We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.

P r i n t C o l l a t e r a l

Print Collateral

Say goodbye to the one-size-fits-all marketing standard. A full suite of print materials allows each property’s individual character and personality to shine. We create tangible touchpoints that leave a lasting impact long after a prospect’s first interaction with a property.

Say goodbye to the one-size-fits-all marketing standard. A full suite of print materials allows each property’s individual character and personality to shine. We create tangible touchpoints that leave a lasting impact long after a prospect’s first interaction with a property.

Media Hits That Translate to Sales Activity

PUBLIC RELATIONS

OVER 2,000 HUNDREDS

Press Placements Annually

of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle, and more

Editorial Coverage that Equates to Hundreds of Millions in Advertising Dollars

Los Angeles, New York & Miami-Based Team

The power of the media is in the palm of our hands. Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, influencers, and tastemakers. They ensure we’re always part of the conversation.

OUR FOLLOWING

SOCIAL MEDIA

Social media has evolved into a driving force of global real estate sales. It’s no longer just about posting photos of a listing. It’s about creating unique content that engages with all audiences across all platforms.

Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.

Our secrets are your secrets.

One of the World’s Most-Followed Residential Brokerages on Social Media

68,000 51%

Average Global Impressions per Post

Increase in Direct-Referral Traffic on Instagram Year Over Year

Followed by Verified, High-Profile Clientele including C-Suite Execs, Athletes, Celebrities & Influencers

Brand Partnerships

The Agency partners with luxury brands to offer strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among targeted potential buyers.

Philanthropy

When we give, you give. Our agents come together in every market to advocate for their communities. They support a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner Giveback Homes is committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our community and philanthropic mission.

05 SELLING YOUR PROPERTY

So how do we do it? By making what’s ours, yours. Let’s make some noise.

Collaborative Culture

Your agent isn’t going it alone. We take care of our agents, so they can take care of you. Your personal, local guide is backed by a global team of experts. A whole team in your corner. One for all and all for one.

Service-First Approach

Never wait, never wonder. Our boutique approach promises concierge-level service from beginning to end, from listing to closing. And we don’t stop there. In fact, we’ve only just begun. No matter where you’re going, we can take you there.

Marketing Strategy

Custom-tailored and compelling. Our in-house team of designers, copywriters and digital strategists ensure each listing stands apart from the crowd. They weave stories, visually and stylistically, to make a property a work of art.

Public Relations Reach

Our in-house team makes the headlines black, white and red all over. They leverage our reputation in the media to position The Agency prominently in international and local media. Recipients of numerous PR awards, they consistently garner our agents and listings impressive editorial placements in prominent news publications.

Social Media Prominence

Being one of the world’s most-followed residential brokerages certainly has its perks. Our agents leverage our strategy to promote their properties and engage with buyers worldwide. It’s a small world after all.

Growth Strategy

Quality over quantity always. Weekend warriors need not apply. We choose our agents and partners carefully. We seek out like-minded rebels and collaborators, choosing character and culture over suits and ties.

(Ask us about The Agency’s Rule #1.)