Selling Your Home by Diana & Reneeta

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SELLING YOUR HOME

PRESENTATION
LISTING
Seek and you shall find. 01 02 03 04 05 THE AGENCY DIANA BOYD & RENEETA VIGUERAS BUYER TARGETING AT YOUR SERVICE SELLING YOUR PROPERTY

MEET THE AGENCY

01

EVERYTHING IS BETTER IN RED LET US SHOW YOU WHY

We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.

Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind each one of our agents is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.

After all, more of the same is never an option.

REAL ESTATE WITH REAL NUMBERS

$45B

THE POWER OF THE AGENCY

TOP LUXURY BROKERAGE

Inman’s 2022 Golden I Awards

$12.8M

in Global Sales Average Annual Sales Volume per Agent

7 YEARS 3 YEARS

Inc. 5000 Fastest-Growing Private Companies

Financial Times: One of The Americas’ Fastest Growing Companies

$1.92M

Average Sales Price

#1 #21

Among RealTrends Top 50 Firms in Average Sales Price by Sides at $2.5M

RealTrends 500 List of Top Residential Brokerages

OUR REACH
COMMUNITY
AGENTS
Canada United States Mexico Carribean Europe
1 CONNECTED
1,500+
70+ OFFICES

A MESSAGE FROM OUR LEADERS

To us, real estate isn’t just business. It’s personal. We can talk about the market conditions, the statistics and the technology all day long. And yes, we have that down to a science. But we want to talk about what really matters.

To us, real estate isn’t just business. It’s personal. We can talk about the market conditions, the statistics and the technology all day long. And yes, we have that down to a science. But we want to talk about what really matters.

When it comes down to it, real estate is and always will be a very personal experience.

When it comes down to it, real estate is and always will be a very personal experience.

Each property tells a story. It’s a real estate agent’s job to take that story and bring it to life. To find the buyer ready to craft the next chapter. Real estate is about people serving people. That connection will never, and should never, disappear. You wouldn’t open your front door to just anyone, would you? Neither would we.

Each property tells a story. It’s a real estate agent’s job to take that story and bring it to life. To find the buyer ready to craft the next chapter. Real estate is about people serving people. That connection will never, and should never, disappear. You wouldn’t open your front door to just anyone, would you? Neither would we.

Welcome to The Agency. Make yourself at home.

Make yourself at home.

.

A M E S S A G E F R O M O U R L E A D E R S
BILLY ROSE Founder & Chief Culture Officer RAINY HAKE AUSTIN President PHILIP LANG Founder & Chief Business Officer MAURICIO UMANSKY Founder & CEO
W e l c o m e t o T h e A g e n c y
DAVID WALKER Founder & Chief Strategic Officer

DIANA BOYD

02

Diana Boyd

| 905.580.0582

Diana Boyd is a real estate professional with more than 15 years of experience in the Halton Region and the Greater Toronto Area. Part of The Agency Oakville, Diana is known for her exceptional attention to detail and natural ability to relate to clients seeking to buy or sell a home.

Prior to real estate, Diana worked in the private banking sector for one of Canada’s largest financial institutions providing bespoke services for clients throughout the GTA. Diana’s in-depth knowledge of the intricacies of the financial world make her an incredible asset and ideal guide for first-time buyers and real estate investors navigating the nuanced buying and selling process.

A proud mother of three young women, Diana has been deeply involved with local schools. She was a longtime volunteer with the Halton School Board where she spent seven years running breakfast and reading programs and working closely with special needs children.

Today, when she isn’t helping her real estate clients, Diana can be found spending time with her family and Australian Shepherd, Milo. An avid runner, Diana has completed a number of local races, including the Hamilton Run for Hope, the Scotiabank Toronto Waterfront Marathon and

REPRESENTATIVE DIANA.BOYD@THEAGENCYRE.COM
SALES

RENEETA VIGUERAS

02

Reneeta Vigueras

SALES REPRESENTATIVE RENEETA.VIGUERAS@THEAGENCYRE.COM | 437.855.2968

With a decade of Real Estate experience in highly competitive local and international markets, Reneeta comes to The Agency with a fresh and unique outlook on Real Estate. This extensive experience as a Real Estate Agent in Ontario and Real Estate Broker in Texas has made her an invaluable resource to her clients.

Reneeta began her Real Estate career in Texas. “What I loved most about my career down South was seeing the evolution of a home. I was blessed to have helped many original owners navigate the sale of a place so special to them, a place where they raised their kids and made a lifetime of memories in but could no longer physically live there. I assisted one sweet, elderly neighbor and through that came a large referral base of clients needing the same level of care. As emotional as it was for each of them to leave their family homes, a common sentiment they each had was that they were equally happy to see young families excitingly move in and repurpose the home for their own growing families.”

Reneeta’s love for Design and Real Estate has led her and her Engineer husband, Marco on an exciting path of investing, renovating and new construction. From the ground up, Reneeta learned how to evaluate a house from all aspects - its construction, its potential for long and short-term investment, and how to build equity through renovation. This acquired skill has helped her and many of her clients achieve success within different markets.

Reneeta, her husband, and young son, Leandro proudly call Oakville their home. They are currently designing and building a Texas inspired - relaxed luxury - family home for themselves in Old Oakville. When she’s not working, Reneeta enjoys pursuing her other passion, Interior Design and spending quality time with her family outdoors.

$4,375,000

THE AGENCY NOTABLE SALES Burlington ON 3156 Princess Boulevard
SALE PRICE
AGENCY NOTABLE SALES
THE
Burlington ON 380 Pomona Avenue
$4,295,000 SALE PRICE

THE AGENCY NOTABLE SALES

2203 Devon Road, Oakville, Ontario

SALE PRICE $2,949,000

422 Jeanette Drive, Oakville, Ontario

SALE PRICE $2,739,000

74 Herbert Avenue, Toronto, Ontario

SALE PRICE $1,730,000

239 Mary Street, Oakville, Ontario

SALE PRICE $1,485,000

2320 Delnice Drive, Oakville, Ontario

SALE PRICE $1,475,000

203 Weybourne Rd, Oakville, Ontario

SALE PRICE $1,300,000

THE AGENCY NOTABLE SALES

442 Sammon Avenue, Toronto, Ontario

SALE PRICE $1,162,500

394 Mcroberts Avenue, Toronto, Ontario

SALE PRICE $1,015,000

8 Park Road #1802, Toronto, Ontario

SALE PRICE $788,000

2435 Hertfordshire Way, Oakville, Ontario

SALE PRICE $572,000

423 Brunswick Avenue, Toronto, Ontario

SALE PRICE $10,500

8 Mercer Street Unit #2708, Toronto, Ontario

SALE PRICEE $3,550

TESTIMONIALS

Reneeta was recommended to us by some friends and she helped us find our perfect investment property. She was very friendly and professional and made our first house buying experience really great! Here work ethic and patience is commendable as we spent countless evenings over a period of a few weeks looking for the perfect home. You will definitely have a fun time house hunting with Reneeta.

Reneeta helped us buy and sell two homes. She is first class and a true professional. She went over and beyond getting our house ready to show and knew exactly how to market it to move it fast. She really impressed us on her negotiation skills and got us exactly what we wanted on price. I would highly recommend Reneeta on your next real estate buy or sell.

Reneeta helped us sell my Mother’s home. I can’t say enough about what she has done for us. She organized the estate sale, made-ready the home, planned out and implemented a successful marketing strategy and personally made sure the home showed at it best for every showing. She brought us multiple offers too. She ensured the process was smooth for my Mother the entire way through and we are forever grateful for that. We will be referring anyone we know who needs a Realtor her way.

CHARLES BUMPASS

Reneeta made the process of selling our home so easy. She was referred to us by a friend and we knew we wanted to hire her from the moment we sat down with her. It had been 30+ years since we bought or sold a home and she guided us through the process and explained everything in detail. She got us more than we expected and was very professional and knowledgeable. Our children live out of town and she took on the responsibility of helping us with decluttering and even went the extent of going to our new place to help measure for furniture placement. She gives a personal touch with her services.

ESTELLE & MARVIN LISNITZER

TANJA & DUNCAN THOM JONATHAN NEWTON

BUYER TARGETING

03

CONNECTING PEOPLE THROUGH TECHNOLOGY

Real estate can be wild, so why not enjoy the ride?

We use our proprietary technology platform to inspire human connection, ease the transaction process and support our clients every step of the way. We use the data we capture and the people we reach to sell your home efficiently and for top dollar.

It can be that simple

A PEEK BEHIND THE TECH CURTAIN

Our biggest collaborative tool is our fully-integrated CRM, which allows our internal, global network to communicate, promote listings and source more qualified buyers.

Our CRM provides data-driven input to predict who is most likely to buy and empowers our agents on your behalf.

The ultimate goal: more exposure and swifter sales.

FINDING YOUR BUYER

Lead Generation

We don’t wait for buyers to come to us. We go to them. A primary focus of our technology is to capture and vet prospective buyers for our listings. We identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.

Wealth Mapping

It’s all about who we know. The Agency’s wealth intelligence software discovers buyers based on a property’s attributes. Our agents can search by location, hobbies, interests, business alliances—virtually anything it takes to target prime clientele. It then provides multiple ways to connect with those buyers. Tech with a human connection. The way of the future.

A GLOBAL BRAND PLATFORM

TheAgencyRE.com

Real estate marketing is all about the digital footprint. That happens to be our specialty. TheAgencyRE.com has over 4.3M website views per year. Savvy buyers from all over the world can easily shop our listings and connect with our team from the comfort of their computer. The world at your fingertips.

Effortlessly global, just as we promised.

REFERRAL NETWORK Relocation Department

The Agency’s in-house Relocation Department captures leads for our listings from all over the world. They nurture relationships with global companies and brokers to find prospective buyers. And when our clients are relocating, they ensure The Agency brand of turnkey, concierge service wherever life may take you. In short, you now have someone in your corner, in every corner of the world.

AT YOUR SERVICE

04

FOR US, LUXURY ISN’T A PRICE

It’s an experience. And we’ve rekindled the art of white-glove service at every price point.

Anticipating our clients’ needs and going the extra mile is just our standard. Our agents strive to surprise and delight. They handle every detail of the transaction to ensure a smooth, seamless transition.

Yes, it’s possible. Our strategy is simple: Everyone gets the red carpet treatment.

MARKETING

Every property, from the one-bedroom condo to the sprawling estate deserves its debut. No two properties are alike and each has a story to tell. Our full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties. They custom tailor marketing strategies to make each listing compelling and relatable.

Masterful design and powerful storytelling— all in a day’s work.

MARKETING

Advertising

Our method: Tell a story and make it memorable. Whether digital or print advertising, our campaigns provide maximum exposure and ensure our listings stand out from the crowd. Fitting in was never our style.

Digital Campaigns

Targeted, thoughtful, strategic. We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.

MARKETING Print Collateral

Say goodbye to the one-size-fits-all marketing standard. A full suite of print materials allows each property’s individual character and personality to shine. We create tangible touchpoints that leave a lasting impact long after a prospect’s first interaction with a property.

Say goodbye to the one-size-fits-all marketing standard. A full suite of print materials allows each property’s individual character and personality to shine. We create tangible touchpoints that leave a lasting impact long after a prospect’s first interaction with a property.

M A R K E T I N G
P r i n t C o l l a t e r a l

Media Hits That Translate to Sales Activity

PUBLIC RELATIONS

OVER 2,000 HUNDREDS

Press Placements Annually

of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle, and more Editorial Coverage that Equates to Hundreds of Millions in Advertising Dollars

The power of the media is in the palm of our hands. Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, influencers, and tastemakers. They ensure we’re always part of the conversation.

Los Angeles, New York & Miami-Based Team

IN THE PRESS

SOCIAL MEDIA

Social media has evolved into a driving force of global real estate sales. It’s no longer just about posting photos of a listing. It’s about creating unique content that engages with all audiences across all platforms.

Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.

Our secrets are your secrets.

OUR FOLLOWING

One of the World’s Most-Followed Residential Brokerages on Social Media

68,000

Average Global Impressions per Post

51%

Increase in Direct-Referral Traffic on Instagram Year Over Year

Followed by Verified, High-Profile Clientele including C-Suite Execs, Athletes, Celebrities & Influencers

Brand Partnerships

The Agency partners with luxury brands to offer strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among targeted potential buyers.

Philanthropy

When we give, you give. Our agents come together in every market to advocate for their communities. They support a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner Giveback Homes is committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our community and philanthropic mission.

MARKETING

SELLING YOUR PROPERTY

So how do we do it? By making what’s ours, yours. Let’s make some noise.

05

Collaborative Culture

Your agent isn’t going it alone. We take care of our agents, so they can take care of you. Your personal, local guide is backed by a global team of experts. A whole team in your corner. One for all and all for one.

Service-First Approach

Never wait, never wonder. Our boutique approach promises concierge-level service from beginning to end, from listing to closing. And we don’t stop there. In fact, we’ve only just begun. No matter where you’re going, we can take you there.

SELLING YOUR PROPERTY

Marketing Strategy

Custom-tailored and compelling. Our in-house team of designers, copywriters and digital strategists ensure each listing stands apart from the crowd. They weave stories, visually and stylistically, to make a property a work of art.

Public Relations Reach

Our in-house team makes the headlines black, white and red all over. They leverage our reputation in the media to position The Agency prominently in international and local media. Recipients of numerous PR awards, they consistently garner our agents and listings impressive editorial placements in prominent news publications.

SELLING YOUR PROPERTY

Social Media Prominence

Being one of the world’s most-followed residential brokerages certainly has its perks. Our agents leverage our strategy to promote their properties and engage with buyers worldwide. It’s a small world after all.

Growth Strategy

Quality over quantity always. Weekend warriors need not apply. We choose our agents and partners carefully. We seek out like-minded rebels and collaborators, choosing character and culture over suits and ties.

(Ask us about The Agency’s Rule #1.)

SELLING YOUR PROPERTY
THEAGENCYRE.COM DIANA BOYD SALES REPRESENTATIVE DIANA.BOYD@THEAGENCYRE.COM 905.580.0582 AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING, LLC. NOT INTENDED TO SOLICIT PROPERTIES UNDER CONTRACT. RENEETA VIGUERAS SALES REPRESENTATIVE RENEETA.VIGUERAS@THEAGENCYRE.COM 437.855.2968

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