Listing & Marketing Presentation _ Lejla Masovic

Welcome to the Family

The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.

A natural perfectionist, Lejla Masovic is part of The Agency Oakville, specializing in the Greater Toronto Area with a focus on the Halton region.

Prior to her role as an agent, Lejla was a trusted, high-level administrator at a fast-paced real estate firm, and quickly became known for her high level of service, straightforward demeanor and tireless attention to detail. Plus, her extensive experience within the building industry has honed her impeccable taste and makes her a deeply knowledgeable

Lejla Masovic

SALES REPRESENTATIVE OAKVILLE OFFICE

@TheLejlaMasovic

guide for both buyers, sellers and real estate investors.

Born in Europe, Lejla relocated to Canada at the age of three and grew up in Oakville, where her father runs a construction company. “I’ve lived in Oakville nearly all my life surrounded by the building and design,” says Lejla, who worked in the family business for several years prior to launching her real estate career. “I have a deep understanding of Oakville’s appeal and a strong eye for the nuances of home design and renovations.”

Lejla believes that honesty and integrity are vital standards in this business, and approaches every client with genuine care.

“I love helping my clients find the home of their dreams, and most importantly, building that long lasting and trusted relationship.”

The Agency Notable Sales

Address

Sale Price

5126 Lakeshore Road, Burlington Nassagaweya Esquesing Townline, Milton Mountsberg Road, Flamborough Mountsberg Road, Hamilton Bridge Street, Brantford Jeanette Drive, Oakville Effingham Street, Pelham John Bricker Road, Cambridge Fall Harvest Court, Kitchener Hume Road, Puslinch Chateau Common, Oakville Taylor Court, North Dumfries Meadow Heights Drive, Woolwich Summerset Court, Oakville East Harris Road, Brant Aberdeen, Hamilton Hager Avenue, Burlington Mountain Park Avenue, Hamilton $5,999,900 $2,739,000 $2,082,000

The Press Mentions

DWELL

Real Estate with Real Experience

The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.

OUR OFFICES

GREATER LOS ANGELES

BEVERLY HILLS

BRENTWOOD CALABASAS

DTLA MALIBU PACIFIC PALISADES PASADENA SHERMAN OAKS VENICE

ORANGE COUNTY CORONA DEL MAR LAGUNA BEACH

COACHELLA VALLEY PALM DESERT

NORTHERN CALIFORNIA CARMEL ALAMO HEALDSBURG MARIN SAN FRANCISCO

ARIZONA SCOTTSDALE

UTAH PARK CITY COLORADO ASPEN FLORIDA FORT LAUDERDALE MIAMI

WASHINGTON D.C. D.C. METRO

CANADA COWICHAN VICTORIA KITCHENER OAKVILLE TORONTO BADEN

COMING SOON GUELPH MUSKOKA

THE CARIBBEAN TURKS & CAICOS

MEXICO LOS CABOS TODOS SANTOS LA PAZ

PUNTA DE MITA PUERTO VALLARTA RIVIERA MAYA

Real Estate with Real People

The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.

Real Estate with Real FOLLOWERS,

The

“Most

“It’s

OUR MARKETING Real Estate with Real Vision

The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.

Revolutionizing Real Estate Is What We Do

So, How Do We Do It?

With our boutique approach, creative marketing, unwavering professionalism, cutting-edge technology, and an unforgettable agent experience.

No. 1 Pre-Launch

During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include:

PRICING & MARKETING STRATEGY HOME STAGING & ART CURATION NARRATIVE CREATION PHOTOGRAPHY & VIDEOGRAPHY

COLLATERAL CREATION FOR PRINT & DIGITAL PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY DIRECT CONTACT WITH QUALIFIED LEADS

No. 2 Launch

Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include:

LISTING LIVE ON THEAGENCYRE.COM & MLS DEPLOY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE)

DIGITAL MARKETING TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING PUBLIC RELATIONS CURATED EVENTS (VIRTUAL OR LIVE) GUIDED VIDEO TOURS SOCIAL MEDIA PLACEMENT

Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include:

DETAILED FEEDBACK ON ALL SHOWINGS DATA ON MARKETING INITIATIVES

No. 4 Sales Process

Once an offer is accepted, we remain by your side through every step of the transaction process as we work tirelessly to successfully navigate to closing day. 3 Ongoing

NEGOTIATE ON YOUR BEHALF IN CONSTANT WORK CLOSING

We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.

Your Home in the Spotlight

No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.

Our Collateral

The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.

Digital Campaigns

The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.

Print & Digital Advertising

The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.

Your Property’s Global Debut

The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.

Featured Press

ACCESS HOLLYWOOD

APARTMENT THERAPY

ARCHITECTURAL DIGEST

ARTFUL LIVING

ASPEN TIMES

BARRON’S

BELLA MAGAZINE

BLOOMBERG

BRAVO

BUSINESS INSIDER

C MAGAZINE

CALGARY HERALD

CALIFORNIA HOME + DESIGN CARIBBEAN JOURNAL

CHINA DAILY CITY & SHORE MAGAZINE CNBC

COSMOPOLITAN

COTTAGES & GARDENS

COUNTRY & TOWN HOUSE

CSQ MAGAZINE

CURBED TONIGHT

FINANCIAL

FORBES

FORE

HERALD SUN HOUSE BEAUTIFUL JUSTLUXE INMAN INMEXICO INTERIOR DESIGN KTLA

LOS ANGELES DAILY NEWS

LOS ANGELES MAGAZINE LUXURY MAGAZINE MANSION GLOBAL

MEXICO NEWS DAILY MODERN LUXURY MSN NBC

NOB HILL GAZETTE OCEAN HOME MAGAZINE OBSERVER

ORANGE COUNTY BUSINESS JOURNAL ORANGE COUNTY REGISTER

PALM SPRINGS LIFE PENTA PEOPLE

RADAR ONLINE REALTOR.COM

REFINERY 29 ROBB REPORT

ROBB REPORT SINGAPORE

SALT LAKE TRIBUNE SANTA BARBARA LIFE & STYLE SAN DIEGO UNION TRIBUNE SAN FRANCISCO CHRONICLE

SOUTH CHINA MORNING

POST THE CHICAGO TRIBUNE THE DAILY MAIL THE FINANCIAL TIMES THE GUARDIAN THE HOLLYWOOD REPORTER THE LOS ANGELES BUSINESS JOURNAL

THE LOS ANGELES TIMES THE MIAMI HERALD THE NEW YORK POST THE NEW YORK TIMES THE REAL DEAL THE SUN SENTINEL THE SUNDAY TIMES THE WALL STREET JOURNAL THE WASHINGTON POST THRIVE GLOBAL TODAY TMZ

TOWN & COUNTRY TRAVEL + LEISURE TRAVEL WEEKLY TRAVEL PULSE TORONTO STAR UNIQUE HOMES US WEEKLY USA TODAY VARIETY VERANDA VOGUE WORTH YACHTS INTERNATIONAL YAHOO!

Building Relationships

The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.

Social Media

The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice. The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.

Blog & The Agency Edit

The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 300,000 individuals.

Events

Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.

Brand Partnerships

The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers.

Philanthropy

The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.

Connecting People Through Technology

The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.

The AgencyConnect

The Agency devised and developed a fully integrated Client Relationship Management system—AgencyConnect—our biggest collaborative tool. The custom-built system allows us to seamlessly communicate amongst each other and with our clients to anticipate market trends and opportunities.

TheAgencyRE.com

TheAgencyRE.com created a new benchmark for website design in the real estate industry. In 2020, we took our award-winning website and paired it with an innovative new property search platform to enhance the way our clients search for real estate. The website was designed for optimum performance across all devices, from desktop to mobile platforms.

The Agency App

The Agency’s collaborative home search app allows clients to create collections of their favorite listings and connect with their agent in real-time within the app. It also notifies buyers instantly when a new property on the MLS matches their search, ensuring your property gets immediate exposure among our full network of potential buyers.