The Little Black Book LISTING & MARKETING PRESENTATION
+ CONTENTS
01 AN INTRODUCTION
02 AGENT PROFILE
03 T H E A G E N C Y OV E R V I E W
04 OUR METHOD
05 OUR MARKETING
06 PUBLIC RELATIONS
07 O U R T E C H N O LO G Y
+ 01
Welcome to the Family The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.
THE AGENCY HIGHLIGHTS
48+ Offices in the U.S, Canada, Mexico & Caribbean $6.57 Billion in 2020 Sales Volume $30 Billion in Sales in 9 Years 5 Consecutive Years Among Inc. 5000’s Fastest-Growing Private Companies in America $1.754 Million Average Sale Price in 2020
+ 02
Agent Profile
Peter Costabile SALES REPRESENTATIVE BRANTFORD @agentpeterc
resource for my clients,” says Peter. “I’m here to make their buying or selling experience as enjoyable and stress-free as possible. My greatest achievement is bringing their real estate dreams to life.”
Polished and personable, Peter Costabile is a lifelong Haldimand County resident with an unparalleled, in-depth understanding of the local market. Part of The Agency Brantford, Peter’s expertise ranges from first-time buyers to retirees and right-sizers and encompasses Haldimand, Norfolk, and Hamilton Mountain. Experienced in all areas in Haldimand County—specializing in waterfront properties on Lake Erie—Peter is a steadfast guide known for his natural ability to connect with clients and understand their needs. “I strive to be an advocate, a problem-solver, and a
A devoted family man, Peter was initially introduced to the real estate business by his son, top-producing agent and managing partner of The Agency’s Brantford location, Chris Costabile. In addition to his market expertise, Peter’s background in manufacturing and high-tech instrumentation makes him adept at evaluating home construction and spotting potential issues or areas for improvement—from plumbing and foundation to design and electrical wiring. In his spare time, Peter can be found golfing, cheering on the Toronto Maple Leafs, and spending time with his wife of 40 years, Lori, his two children, and five grandchildren.
+ AGENT PROFILE
Testimonials As a first-time home buyer I had done some research beforehand but was really grateful for Peter Costabile! The process went so smoothly and he was an absolute pleasure to work with. He was very knowledgeable about the process and was a great resource. He offered his opinion when I asked and helped me to consider things I hadn’t thought of. I’ll definitely reach out to Peter Costabile in the future and I recommend him to all my friends and family! CATHERINE TELAN
He was absolutely incredible, quick replies, friendly and really takes the time to talk to you and fine listing that have exactly what you’re looking for. It was a pleasure working with him and I would definitely recommend him to anyone looking to buy! PETER HAYWOOD
Peter Costabile is the best! He was thorough and professional and great to work with. He kept us apprised about available appointments and always let us know as soon as a new one came on the market. He was honest and forthright- no games. We felt lucky to find Peter Costabile ROLLY PAMPLONA
Peter was amazing! My boyfriend and I were looking for a home and could not find one and another realtor did not want to help us! But Peter was great! He got us a home. He walked us through everything and told us what we need and told us what to do!! Everyone should go to peter! I’m so truly blessed to get a home and be with my little family. It was the best Christmas gift we could ask for! Thank you so much Peter! I can’t thank you enough for what you did for us. I thought We would never find a house in this market.. but peter found us a house less then a week! Thank you again! ANNA WRIGHT
It was a great pleasure to have such a wonderful and understanding person like Peter. Peter was very good at communicating with Lucia and i , also was very professional on showing of property’s. I would recommend Peter’s services to anyone. JOE FARIA
+ AGENT PROFILE
Notable Sales Address
Sale Price
4737 Haldimand Road 20, Dunnville 85B Morrell Street Unit #127, Brantford 650 Camden Road, Dresden 139 Stanley Street, Unit # 30 6 David Street, Peacock Point Selkirk
$837,000 $588,600 $545,000 $450,000 $325,000
+ AGENT PROFILE
Press Mentions
DWELL
WORTH
INTERNATIONAL BANKER
ENTREPRENEUR
YAHOO NEWS
+ AGENT PROFILE
Press Mentions
DWELL
REALTORS’ CONSPIRACY PODCAST
DWELL
TORONTO STAR
+ 03
The Agency Overview
+ THE AGENCY OVERVIEW
Real Estate with Real Experience The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.
OUR OFFICES GREATER LOS ANGELES BEVERLY HILLS BRENTWOOD CALABASAS DTLA MALIBU PACIFIC PALISADES PASADENA SHERMAN OAKS STUDIO CITY VENICE
NEVADA LAS VEGAS
ORANGE COUNTY CORONA DEL MAR LAGUNA BEACH
MASSACHUSETTS BOSTON
COACHELLA VALLEY PALM DESERT
UTAH PARK CITY COLORADO ASPEN CONNECTICUT NEW CANAAN
NEW YORK NORTH SHORENEW YORK
NORTHERN CALIFORNIA CARMEL ALAMO HEALDSBURG MARIN SAN FRANCISCO
WASHINGTON D.C. D.C. METRO
HAWAII MAUI
CANADA COWICHAN KITCHENER OAKVILLE VICTORIA
ARIZONA SCOTTSDALE
FLORIDA FORT LAUDERDALE MIAMI
TORONTO CALGARY BADEN VANCOUVER MUSKOKA BRANTFORD NETHERLANDS AMSTERDAM THE CARIBBEAN TURKS & CAICOS MEXICO LOS CABOS TODOS SANTOS LA PAZ PUNTA DE MITA PUERTO VALLARTA RIVIERA MAYA
+ THE AGENCY OVERVIEW
Real Estate with Real People The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.
+ THE AGENCY OVERVIEW
Real Estate with Real Numbers The Agency puts our owned media network to work for the properties and clients we represent. Through our social media, website and newsletter platforms, we are able to offer our clients an unparalleled global reach.
OUR REACH AND PROMINENT PLACEMENT IN THE WORLD’S TOP MEDIA OUTLETS
1,543,291
1.8M
TWITTER, FACEBOOK, INSTAGRAM SOCIAL MEDIA CONNECTIONS
VISITS TO THEAGENCYRE.COM PER YEAR
300K
370,000+
QUALIFIED RECIPIENTS OF THE AGENCY EDIT
INSTAGRAM FOLLOWERS, MAKING THE AGENCY THE MOST FOLLOWED BROKERAGE IN THE WORLD
“Most people dream of disrupting industries. The Agency has successfully done it.”
“It’s more brand, team and client-oriented. It’s about quality of service and experience over quantity. It’s the real deal.”
+ THE AGENCY OVERVIEW
Real Estate with Real Vision OUR MARKETING
The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.
+ THE AGENCY OVERVIEW
We apologize in advance for the (not so) humble brag. AWARDS AND ACCOLADES
ONE OF THE AMERICAS’ FASTEST GROWING COMPANIES IN 2020 & 2021
MEGA 1000 TOP BROKERAGE RANKED #32 BY SALES VOLUME
TOP 250 INC. 5000’S FASTEST-GROWING PRIVATE COMPANIES IN CALIFORNIA 5 CONSECUTIVE YEARS AMONG INC. 5000’S FASTEST-GROWING PRIVATE COMPANIES IN AMERICA
Revolutionizing Real Estate Is What We Do So, How Do We Do It? With our boutique approach, creative marketing, unwavering professionalism, cutting-edge technology, and an unforgettable agent experience.
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Our Method
No. 1 Pre-Launch During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include: PRICING & MARKETING STRATEGY HOME STAGING & ART CURATION NARRATIVE CREATION PHOTOGRAPHY & VIDEOGRAPHY COLLATERAL CREATION FOR PRINT & DIGITAL PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY DIRECT CONTACT WITH QUALIFIED LEADS
No. 2 Launch Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include: LISTING LIVE ON THEAGENCYRE.COM & MLS DEPLOY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE) DIGITAL MARKETING TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING PUBLIC RELATIONS CURATED EVENTS (VIRTUAL OR LIVE) GUIDED VIDEO TOURS SOCIAL MEDIA PLACEMENT
+ OUR METHOD
No. 3 Ongoing Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include: DETAILED FEEDBACK ON ALL SHOWINGS REAL-TIME DATA ON MARKETING INITIATIVES DOCUMENT MEDIA COVERAGE COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS MAINTAIN ADVERTISING SCHEDULE & ANALYTICS
No. 4 Sales Process Once an offer is accepted, we remain by your side through every step of the transaction process as we work tirelessly to successfully navigate to closing day. NEGOTIATE ON YOUR BEHALF STAY IN CONSTANT COMMUNICATION WORK TIRELESSLY TO REACH CLOSING DAY
We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.
+ 05
Our Marketing
+ OUR MARKETING
Your Home in the Spotlight
No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.
+ OUR MARKETING
Our Collateral The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.
+ OUR MARKETING
Digital Campaigns The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.
Print & Digital Advertising The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.
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Public Relations
+ PUBLIC RELATIONS
Your Property’s Global Debut
The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.
PUBLIC RELATIONS HIGHLIGHTS
THe Award-Winning, Bi-Coastal PR Team Secures 2,500+ Media Placements Annually 6 Media Hits Per Day, 365 Days A Year THAT’S SIX REPORTERS A DAY WRITING DEDICATED STORIES ABOUT THE AGENCY AND OUR PROPERTIES
Media Hits That Translate to Sales Activity Los Angeles & New YorkBased Public Relations Team
+ PUBLIC RELATIONS
Featured Press ACCESS HOLLYWOOD APARTMENT THERAPY ARCHITECTURAL DIGEST ARTFUL LIVING ASPEN TIMES BARRON’S BELLA MAGAZINE BLOOMBERG BRAVO BUSINESS INSIDER C MAGAZINE CALGARY HERALD CALIFORNIA HOME + DESIGN CARIBBEAN JOURNAL CHINA DAILY CITY & SHORE MAGAZINE CNBC COSMOPOLITAN COTTAGES & GARDENS COUNTRY & TOWN HOUSE CSQ MAGAZINE CURBED DIGS MAGAZINE DUJOUR DWELL E! NEWS ELITE TRAVELER ELLE ELLE DÉCOR ENTERTAINMENT TONIGHT ENTREPRENEUR FINANCIAL TIMES FORBES FORE MAGAZINE FOX NEWS GALERIE MAGAZINE GLOBE STREET GOOD HOUSEKEEPING GQ HAUTE RESIDENCE
HERALD SUN HOUSE BEAUTIFUL JUSTLUXE INMAN INMEXICO INTERIOR DESIGN KTLA LOS ANGELES DAILY NEWS LOS ANGELES MAGAZINE LUXURY MAGAZINE MANSION GLOBAL MEXICO NEWS DAILY MODERN LUXURY MSN NBC NOB HILL GAZETTE OCEAN HOME MAGAZINE OBSERVER ORANGE COUNTY BUSINESS JOURNAL ORANGE COUNTY REGISTER PALM SPRINGS LIFE PENTA PEOPLE RADAR ONLINE REALTOR.COM REFINERY 29 ROBB REPORT ROBB REPORT SINGAPORE SALT LAKE TRIBUNE SANTA BARBARA LIFE & STYLE SAN DIEGO UNION TRIBUNE SAN FRANCISCO CHRONICLE SOUTH CHINA MORNING
POST THE CHICAGO TRIBUNE THE DAILY MAIL THE FINANCIAL TIMES THE GUARDIAN THE HOLLYWOOD REPORTER THE LOS ANGELES BUSINESS JOURNAL THE LOS ANGELES TIMES THE MIAMI HERALD THE NEW YORK POST THE NEW YORK TIMES THE REAL DEAL THE SUN SENTINEL THE SUNDAY TIMES THE WALL STREET JOURNAL THE WASHINGTON POST THRIVE GLOBAL TODAY TMZ TOWN & COUNTRY TRAVEL + LEISURE TRAVEL WEEKLY TRAVEL PULSE TORONTO STAR UNIQUE HOMES US WEEKLY USA TODAY VARIETY VERANDA VOGUE WORTH YACHTS INTERNATIONAL YAHOO!
+ PUBLIC RELATIONS
Building Relationships The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.
Social Media The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice. The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.
Blog & The Agency Edit The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 300,000 individuals.
Events Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.
Brand Partnerships The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers.
Philanthropy The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.
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Our Technology
+ OUR TECHNOLOGY
Connecting People Through Technology The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.
+ OUR TECHNOLOGY
The AgencyConnect The Agency devised and developed a fully integrated Client Relationship Management system—AgencyConnect—our biggest collaborative tool. The custom-built system allows us to seamlessly communicate amongst each other and with our clients to anticipate market trends and opportunities.
+ OUR TECHNOLOGY
TheAgencyRE.com TheAgencyRE.com created a new benchmark for website design in the real estate industry. In 2020, we took our award-winning website and paired it with an innovative new property search platform to enhance the way our clients search for real estate. The website was designed for optimum performance across all devices, from desktop to mobile platforms.
+ OUR TECHNOLOGY
The Agency App The Agency’s collaborative home search app allows clients to create collections of their favorite listings and connect with their agent in real-time within the app. It also notifies buyers instantly when a new property on the MLS matches their search, ensuring your property gets immediate exposure among our full network of potential buyers.
Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries. It’s real estate that moves you.
Let’s Work Together
PE TER COSTABILE
SALES REPRESENTATIVE PE TER.COSTABILE@THEAGENCYRE.COM 289.527.1616
EACH OFFICE INDEPENDENTLY OWNED AND OPERATED.