Pasadena Listing Rescue

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Listing Rescue YOUR LISTING DIDN’T NEED TO EXPIRE...SEE WHAT WE DO.

+ CONTENTS

01 AN INTRODUCTION

02 AGENT PROFILE

07 T H E A G E N C Y OV E RV I E W

OUR METHOD

17 OUR MARKETING

21 PUBLIC RELATIONS

27 O U R T E C H N O LO GY

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15

The Journey

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Begins...

+ AN INTRODUCTION

Welcome to the Family The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team.

Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.

THE AGENCY HIGHLIGHTS

39+ Offices in the U.S., Canada, Mexico & Caribbean 650+ Real Estate Agents $26.5 Billion in Sales in 9 Years 5 Consecutive Years Among Inc. 5000’s Fastest-Growing Private Companies in America $1.75 Million Average Sales Price in 2020

Gus Ruelas MANAGING PARTNER, PASADENA

With over 22 years of real estate experience in the Pasadena marketplace, Gus Ruelas has been a consistent top-producing agent, serving as the Managing Partner of The Agency in Pasadena. Gus recently participated in the highest recorded sale in Pasadena in 2020, closing 1137 Parkview for $8,280,000. Prior to joining The Agency, he was the EVP of Pacific Union International, responsible for 22 offices and over $12B in annual sales. Gus holds extensive knowledge of the industry, on both a global and local scale, fueling his partnership with The Agency to open the firm’s Pasadena office, where he continues to be a leader in his field. Aside from his real estate achievements, Gus serves on the advisory board of The Rose Bowl Legacy Foundation. He resides in the Linda Vista neighborhood of Pasadena with his wife and two children.

Arrington Williams ESTATES AGENT, PASADENA

Greg Stangl ESTATES AGENT, PASADENA

For Greg, real estate is all about sharing knowledge and earning total trust; it’s a priceless combination for his buyers and sellers.

A self-motivated entrepreneur with an expansive network of connections across the city, Greg prides himself on making the transaction process as seamless and enjoyable as possible.

Passionate about his work and dedicated to achieving exceptional results, his local expertise is paired with a caring, approachable style that resonates with his clients.

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With a long-established background in buying, selling, and managing residential real estate, Arrington Williams brings enthusiasm, experience, and a track record of success to The Agency. A natural problem-solver, Arrington dives into every project with vigor and determination. With over 20 years of real estate experience, he knows and respects the quintessential ins and outs of all aspects of sales and marketing.

+ AGENT PROFILE

Notable Sales

614 N. Palm Drive

1137 Parkview Avenue

1725 Orlando Road

BEVERLY HILLS, CA

PASADENA, CA

PASADENA, CA

$12,900,000

$8,858,000

$7,988,000

1321 Virginia Road

1055 Lagunita Road

2255 Crescent Drive

SAN MARINO, CA

PASADENA, CA

ALTADENA, CA

$5,849,000

$5,585,000

$1,849,000

Recent Sales NEIGHBORHOOD

SALE PRICE

614 N. Palm Drive

Beverly Hills

$12,900,000

1137 Parkview Avenue

Pasadena

$8,858,000

1725 Orlando Road

Pasadena

$7,988,000

1321 Virginia Road

San Marino

$5,849,000

1055 Lagunita Road

Pasadena

$5,585,000

1155 S. Grand Ave #PH2303

DTLA

$4,752,000

2251 Fern Dell Place

Los Feliz

$3,300,000

2401 Midlothian Drive

Altadena

$2,799,000

1374 EdgeHill Place

Pasadena

$2,750,000

1590 Oakdale Street

Pasadena

$2,700,000

2081 Linda Flora Drive

Bel Air

$2,600,000

295 S. San Rafael

Pasadena

$2,349,000

726 San Remo Road

Pasadena

$1,995,000

820 San Rafael Terrace

Pasadena

$1,899,000

2255 Crescent Drive

Altadena

$1,849,000

1096 North Holliston Avenue

Pasadena

$1,810,000

1395 S. Los Robles Avenue

Pasadena

$1,665,000

1655 Pleasant Way

Pasadena

$1,450,000

111 S. Orange Grove

Pasadena

$1,175,000

206 Arroyo Terrace

Pasadena

$1,100,000

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ADDRESS

+ AGENT PROFILE

Press

“3 strategies for scooping up more market share”

“Two Million Dollar Listing Los Angeles Brokers Discuss The Luxury Market”

“Read the Room: 10 Homes With Magnificent Libraries for Hitting the Books During Quarantine”

“A Compound Beyond Compare: Rare Midcentury Masterpieces in Pasadena Hit the Market”

“How a Local Real Estate Firm is Making an Impact On the Way Things Are Done”

The Agency brings fresh vision to the way we present properties to the world, framing the homes we represent in a whole new light. We pair local expertise with the broad-reaching resources of our global team to engage buyers who may not have considered your home before.

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+ THE AGENCY OVERVIEW

Real Estate with Real Experience The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.

OUR OFFICES

GREATER LOS ANGELES BEVERLY HILLS BRENTWOOD CALABASAS DTLA MALIBU PACIFIC PALISADES PASADENA SHERMAN OAKS VENICE ORANGE COUNTY CORONA DEL MAR LAGUNA BEACH COACHELLA VALLEY PALM DESERT NORTHERN CALIFORNIA CARMEL ALAMO HEALDSBURG MARIN SAN FRANCISCO

ARIZONA SCOTTSDALE UTAH PARK CITY

THE CARIBBEAN TURKS & CAICOS

COLORADO ASPEN

MEXICO LOS CABOS TODOS SANTOS LA PAZ PUNTA DE MITA PUERTO VALLARTA RIVIERA MAYA

CONNECTICUT NEW CANAAN FLORIDA FORT LAUDERDALE MIAMI WASHINGTON D.C. D.C. METRO CANADA COWICHAN VICTORIA KITCHENER TORONTO

BEVERLY HILLS

Involved in 25% of all LA area sales over $20 million in 2019 ALAMO

TURKS & CAICOS

More than doubled our sales volume in 2019

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Achieved the highest sale in the East Bay in 2019 at $7 million

+ THE AGENCY OVERVIEW

Real Estate with Real People The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.

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+ THE AGENCY OVERVIEW

Real Estate with Real Numbers The Agency puts our owned media network to work for the properties and clients we represent. Through our social media, website and newsletter platforms, we are able to offer our clients an unparalleled global reach.

OUR REACH

1,543,291 TWITTER, FACEBOOK, INSTAGRAM SOCIAL MEDIA CONNECTIONS

345,000+ INSTAGRAM FOLLOWERS, MAKING THE AGENCY THE MOST-FOLLOWED RESIDENTIAL BROKERAGE IN THE WORLD

1.8M VISITS TO THEAGENCYRE.COM PER YEAR

300K

PROMINENT PLACEMENT IN THE WORLD’S TOP MEDIA OUTLETS

“Most people dream of disrupting industries.

The Agency has successfully done it.”

“It’s more brand, team and client-oriented. It’s about quality of service and experience over quantity. It’s the real deal.”

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QUALIFIED RECIPIENTS OF THE AGENCY EDIT

+ THE AGENCY OVERVIEW

Real Estate with Real Vision The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.

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+ OUR METHOD

No. 1 Pre-Launch

No. 2 Launch

During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut.

Pre-launch services may include:

Once the property launches, we work to drive market value and qualified traffic among buyers.

Launch services may include:

PRICING & MARKETING STRATEGY

LISTING LIVE ON THEAGENCYRE.COM & MLS

HOME STAGING & ART CURATION

DEPLOY NEW PROPERTY EBLAST TO CURATED

NARRATIVE CREATION

BROKER & CLIENT LIST

PHOTOGRAPHY & VIDEOGRAPHY

OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE)

COLLATERAL CREATION FOR PRINT & DIGITAL

DIGITAL MARKETING

PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY

TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING

DIRECT CONTACT WITH QUALIFIED LEADS

PUBLIC RELATIONS CURATED EVENTS (VIRTUAL OR LIVE) GUIDED VIDEO TOURS SOCIAL MEDIA PLACEMENT

No. 3 Ongoing

No. 4 Sales Process

Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include:

Once an offer is accepted, we remain by your side through every step of the transaction process, ensuring a smooth and seamless transition.

DETAILED FEEDBACK ON ALL SHOWINGS

NEGOTIATE ON YOUR BEHALF

REAL-TIME DATA ON MARKETING INITIATIVES

STAY IN CONSTANT COMMUNICATION

DOCUMENT MEDIA COVERAGE

WORK TIRELESSLY TO REACH THE CLOSE OF ESCROW

COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS MAINTAIN ADVERTISING SCHEDULE & ANALYTICS

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We’ve only just begun. We strive to create long-lasting relationships and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.

+ OUR MARKETING

Our Collateral The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.

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+ OUR MARKETING

Your Home in the Spotlight No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.

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Digital Campaigns

Print & Digital Advertising

The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.

The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more.

Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.

+ PUBLIC RELATIONS

Your Property’s Global Debut

The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.

PUBLIC RELATIONS HIGHLIGHTS

2,500 Media Hits Annually 6 Media Hits Per Day, 365 Days A Year

Media Hits That Translate to Sales Activity Los Angeles, New York & Miami-Based Public Relations Team

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THAT’S SIX REPORTERS A DAY WRITING DEDICATED STORIES ABOUT THE AGENCY AND OUR PROPERTIES

+ PUBLIC RELATIONS

Featured Press HERALD SUN HOUSE BEAUTIFUL JUSTLUXE INMAN INMEXICO INTERIOR DESIGN KTLA LOS ANGELES DAILY NEWS LOS ANGELES MAGAZINE LUXURY MAGAZINE MANSION GLOBAL MEXICO NEWS DAILY MODERN LUXURY MSN NBC NOB HILL GAZETTE OCEAN HOME MAGAZINE OBSERVER ORANGE COUNTY BUSINESS JOURNAL ORANGE COUNTY REGISTER PALM SPRINGS LIFE PENTA PEOPLE RADAR ONLINE REALTOR.COM REFINERY 29 ROBB REPORT ROBB REPORT SINGAPORE SALT LAKE TRIBUNE SANTA BARBARA LIFE & STYLE SAN DIEGO UNION TRIBUNE SAN FRANCISCO CHRONICLE SOUTH CHINA MORNING POST THE CHICAGO TRIBUNE THE DAILY MAIL THE FINANCIAL TIMES THE GUARDIAN THE HOLLYWOOD REPORTER THE LOS ANGELES BUSINESS

JOURNAL THE LOS ANGELES TIMES THE MIAMI HERALD THE NEW YORK POST THE NEW YORK TIMES THE REAL DEAL THE SUN SENTINEL THE SUNDAY TIMES THE WALL STREET JOURNAL THE WASHINGTON POST THRIVE GLOBAL TODAY TMZ TOWN & COUNTRY TRAVEL + LEISURE TRAVEL WEEKLY TRAVEL PULSE TORONTO STAR UNIQUE HOMES US WEEKLY USA TODAY VARIETY VERANDA VOGUE WORTH YACHTS INTERNATIONAL YAHOO!

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ACCESS HOLLYWOOD APARTMENT THERAPY ARCHITECTURAL DIGEST ARTFUL LIVING ASPEN TIMES BARRON’S BELLA MAGAZINE BLOOMBERG BRAVO BUSINESS INSIDER C MAGAZINE CALGARY HERALD CALIFORNIA HOME + DESIGN CARIBBEAN JOURNAL CHINA DAILY CITY & SHORE MAGAZINE CNBC COSMOPOLITAN COTTAGES & GARDENS COUNTRY & TOWN HOUSE CSQ MAGAZINE CURBED DIGS MAGAZINE DUJOUR DWELL E! NEWS ELITE TRAVELER ELLE ELLE DÉCOR ENTERTAINMENT TONIGHT ENTREPRENEUR FINANCIAL TIMES FORBES FORE MAGAZINE FOX NEWS GALERIE MAGAZINE GLOBE STREET GOOD HOUSEKEEPING GQ HAUTE RESIDENCE

+ PUBLIC RELATIONS

Building Relationships

Events

The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.

Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.

Social Media The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice.

The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.

Blog & The Agency Edit The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 300,000 individuals.

Brand Partnerships The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers.

Philanthropy The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.

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+ OUR TECHNOLOGY

Connecting People Through Technology The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.

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The AgencyConnect The Agency devised and developed a fully integrated Client Relationship Management system—AgencyConnect—our biggest collaborative tool.

The custom-built system allows us to seamlessly communicate amongst each other and with our clients to anticipate market trends and opportunities.

+ OUR TECHNOLOGY

TheAgencyRE.com TheAgencyRE.com created a new benchmark for website design in the real estate industry. In 2020, we took our awardwinning website and paired it with an innovative new property search platform to enhance the way our clients search for real estate. The website was designed for optimum performance across all devices, from desktop to mobile platforms.

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The Agency App The Agency’s collaborative home search app allows clients to create collections of their favorite listings and connect with their agent in real-time within the app. It also notifies buyers instantly when a new property on the MLS matches their search, ensuring your property gets immediate exposure among our full network of potential buyers.

Listing your property with The Agency means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries.

It’s real estate that moves you.

Let’s Work Together

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GUS RUEL AS

GUS@THE AGENCYRE.COM 626.375.5401 LIC. #01221146

ARRINGTON WILLIAMS

A.WILLIAMS@THE AGENCYRE.COM 323.356.2399 LIC. #01986804

GREG STANGL

GREG.STANGL@THE AGENCYRE.COM 213.327.5436 LIC. #01440433

You’re only as company you

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good as the keep.

225 S. LAKE AVENUE, SUITE 100, PASADENA, CA 91101 THEAGENCYRE.COM

If your home is currently listed, please disregard this notice as it is not our intention to solicit other brokers’ listings.

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THEAGENCYRE.COM