THE NEXT GENERATION OF REAL ESTATE.
Luxury isn’t a price, it’s an experience. AND WE’VE REKINDLED THE ART OF WHITE-GLOVE SERVICE AT EVERY PRICE POINT.
Anticipating our clients’ needs and going the extra mile is just our standard. Our strategy is simple: Everyone gets the red carpet treatment.
We use The Agency’s proprietary technology platform to inspire human connection, ease the transaction process and support our clients every step of the way. The data we capture and the people we reach are used to sell your home efficiently and for top dollar. It can be that simple.
We use comparative analysis, hyper-local feeder market trends, the price point and details of your home to determine the most likely buyers. We’ll then create a targeted plan to get your property in front of them and their brokers.
By partnering with Properstar, we syndicate our listings through 70+ portals across 40+ countries, putting each property in front of a vast and engaged audience. Properstar, the world’s largest global property platform, connects sellers and buyers through an extensive network of qualified agents.
What does this mean for our clients? Maximum global exposure for your listing. After all, increased demand means a better opportunity to price and sell your home at its greatest potential value.
I don’t wait for buyers to come to us. I go to them. By leveraging technology to capture prospective buyers, I identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.
It’s all about who we know. The Agency’s wealth intelligence software discovers buyers based on a property’s attributes. We can search by location, hobbies, interests, business alliances— virtually anything it takes to target prime prospects. It then provides multiple ways to connect with those buyers. Tech with a human connection. The way of the future.
My method: Tell a story to the people who are most likely to buy the house.
Our in-house media team makes it fast to place effective advertising campaigns across digital platforms while measuring data and success to continuously improve campaign efficacy. We use this to place smart print ads in the publications that resonate best with our likely buyers. Finally, our relationship with the leading real estate advertising team at Boost allows me to ensure your curated placement with intentional targeting.
Whether digital or print advertising, my campaigns provide maximum exposure and ensure our listings stand out from the crowd.
Fitting in was never The Agency’s style.
We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.
DEPLOY A TAILORED EBLAST TO TARGETED RECIPIENTS AND CLIENTS IN THE AREA AND FROM A CAREFULLY IDENTIFIED PROSPECT LIST.
DEPLOY A SERIES OF TARGETED “JUST LISTED” EBLASTS TO MY DATABASES, WHICH INCLUDE BROKERS, ACTIVE CLIENTS AND TRUSTED REFERRAL NETWORKS.
REACH BROKERS WHO HAVE HAD RECENT TRANSACTIONS IN THE AREA AND COMPARABLE PRICE POINTS.
TARGET BROKERS WHO SERVICE OUR FEEDER MARKETS. REACH POTENTIAL BUYERS FROM OUR NETWORK OF IN-MARKET CONTACTS.
CONTACT PREVIOUS CLIENTS ACTIVE IN MY REFERRAL NETWORK.
In addition to leveraging The Agency’s regional social media channels, I’ll work to gain exposure on The Agency’s global account, leveraging our position as one of the most-followed brokerages in the world to put your listing centerstage. Based on your target buyer, I’ll determine the proper platform, tactic and timing to showcase your home, creating exceptional content around your property and strategically sharing it in accordance with industry best practices. Targeted, thoughtful, strategic.
IT’S AN ART AND A SCIENCE.
The right agent has a deep understanding of the local market, neighborhood differentiators and the detailed factors that set a property apart. I go beyond selling four walls and focus on selling a lifestyle. My expertise informs a strategy that drives competitive pricing aimed at generating the most activity from buyers and brokers. Voilà.
NEVER WAIT, NEVER WONDER.
Our boutique approach promises concierge-level service from beginning to end, from listing to closing. I’m a full-time agent because you deserve full-time attention. From pricing strategy to orchestrating the right timing, your best interests are at the core of everything we do.
LET US SHOW YOU WHY
We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.
Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind me is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.
After all, more of the same is never an option.
REAL ESTATE WITH REAL NUMBERS The Power of The Agency
INMAN’S 2022 GOLDEN I AWARDS IN GLOBAL SALES AS THE AVERAGE AGENT 7 YEARS
INC. 5000 FASTEST-GROWING PRIVATE COMPANIES 5 YEARS
REALTRENDS 500 LIST OF TOP RESIDENTIAL BROKERAGES
AMONG REALTRENDS TOP 50 FIRMS IN AVERAGE SALES PRICE BY SIDES AT $2.5M TOP LUXURY BROKERAGE, MOST INNOVATIVE BROKERAGE & MOST INNOVATIVE MARKETING CAMPAIGN $72B+ 2X AS PRODUCTIVE
FINANCIAL TIMES: ONE OF THE AMERICAS’ FASTEST GROWING COMPANIES
We’re the industry’s leading boutique global luxury brokerage.
From Aspen to Beverly Hills, the Hamptons to Mallorca, our global Rolodex has some impressive names and locations. We continue to showcase the power of The Agency brand across the world’s most sought-after markets, choosing the best agents in the industry to represent every destination.
After all, those agents’ clients could be your buyer. It’s the power of having a truly global collaborative network behind your listing.
Real estate marketing is all about the digital footprint—and that’s our specialty.
TheAgencyRE.com receives 1.8M+ visits per year. Savvy buyers worldwide can easily shop our listings and connect with our team from the comfort of their smartphones—bringing properties fingertip close. Mobile and global, as promised.
A modern aesthetic with an out-loud appeal.
Our in-house design, content and brand strategy teams are at the forefront of intentional, effective marketing and design. From splashy campaigns to targeted tactics, our established marketing acumen has made our brand a household name. And by consistently connecting to our global community, people proactively come to us to live in luxury. In other words, your buyer is already our biggest fan.
KNOW THIS: I’M NOT GOING IT ALONE AS YOUR AGENT.
The Agency takes care of its agents, so we can take care of you. As your personal, local market expert, I’m backed by a global team of professionals. The same team that marketed and sold the Playboy Mansion and some of the world’s most incredible trophy properties represents you. A whole team in your corner. One for all and all for one.
Designed and directed by our in-house creative and public relations team, The Agency Magazine is our inspired perspective on life and luxury, showcasing our properties to a global audience.
In addition to being mailed directly or hand-delivered to our clients and list of UltraHigh-Net-Worth (UHNW) individuals, the piece is on display in and distributed from The Agency’s 120+ offices in the world’s most affluent markets.
Our exclusive publication is carried in the private planes of Hera Flight, a renowned leader in private aircraft charter services.
Featured on the home page of The Agency’s website (TheAgencyRE.com), which has an average of 1.5M visitors per year and growing. It is directly emailed to a highly targeted list of The Agency clientele and featured in our weekly newsletters, which reach an affluent audience of 700K+.
The digital edition will also be heavily promoted on social media, where The Agency is one of the world’s most-followed residential brokerages in the world with 463K+ Instagram followers. In 2022, our channel racked up over 12M views on reels and reached over 8M unique accounts.
The Agency partners and hosts numerous VIP agent and client events throughout the year where our magazine is on display and shared with guests; past events have included the Hampton Classic, The Agency’s Global Forum, F1 VIP activations, The Real Deal showcase and more. It’s handdelivered to clients by our agents, who are among the top-producing real estate professionals in the country and each issue is placed within our offices and office storefronts in some of the world’s most affluent destinations.
Our blog is the heartbeat of the website, with intentionally crafted content to celebrate the lifestyle our clients experience every day. From the latest design trends and the hottest properties on the market to interviews with tastemakers and our latest and greatest press highlights, we send out curated content to over 700K readers weekly.
Every year, we produce an international market and wealth report encompassing the most recent data, research and insights on the global real estate market, consumer spending and luxury market trends, along with projections for the following year. The Agency’s Red Paper comprehensively explores real estate activity in our diverse markets, diving deep into shifts in homebuying patterns, buyer demographics, home design, UHNW activity and more.
GLOBAL BRAND PRESENCE
THE POWER OF THE MEDIA IS IN THE PALM OF OUR HANDS.
Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and tastemakers. They ensure we’re always part of the conversation.
2,000+ PRESS PLACEMENTS ANNUALLY
Hundreds of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle and more
NEARLY QUADRUPLED OUR ORGANIC DAILY SEARCH TRAFFIC
RANKED IN THE TOP 10 SHOWS IN 26 COUNTRIES AFTER THE PREMIERE
From our hit Netflix series Buying Beverly Hills and Dancing with the Stars to consistent presence on top business television media outlets, The Agency gets a lot of attention. Familiarity is key in connection, and our Founder gets that.
12.8M+ SOCIAL MEDIA IMPRESSIONS
125+ PIECES OF COVERAGE, WORTH $4M+ IN AD VALUE WITH 17.8M+ VIEWS
OUR FOLLOWING
One of the World’s Most-Followed Residential Brokerage on Social Media
Being the world’s most-followed residential brokerage certainly has its perks.
Our agents leverage our strategy to promote their properties and engage with buyers worldwide. Social media has evolved into a driving force of global real estate sales. Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.
182.8K
AVERAGE GLOBAL IMPRESSIONS PER POST
51%
INCREASE IN DIRECT-REFERRAL TRAFFIC ON INSTAGRAM YEAR OVER YEAR
Followed by Verified, High Profile Clientele including C-Suite Execs, Athletes, Celebrities and Influencers
Someone in your corner, in every corner of the world.
The Agency’s in-house Relocation Department captures leads for our listings from all over the world. They nurture relationships with global companies and brokers to find prospective buyers. And when our clients are relocating, they ensure The Agency brand of turnkey concierge service wherever life may take you.
EXPERT GUIDANCE AND EXCEPTIONAL SERVICE BEFORE, DURING AND LONG AFTER THE TRANSACTION.
The Agency has curated a family of real estate Core Service providers to offer everything you need during the home buying and selling journey. Streamlining transactions for our clients with a simplified process, we have you covered throughout every step of the transaction life cycle with our vetted partners—from home inspection, home mortgages and title insurance to home warranty, moving services and private wealth management. It’s all in our wheelhouse.
STRATEGIC OPPORTUNITIES THAT GARNER MEASURABLE RESULTS.
The Agency partners with luxury brands to present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships. These opportunities ensure maximum exposure among targeted potential buyers, raise awareness and elevate the property to like-minded luxury brands with UHNW clientele.
WHEN WE GIVE, YOU GIVE.
Our agents come together in every market to advocate for their communities. They support a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner Giveback Homes is committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our community and philanthropic mission.
The Weekend warriors need not apply. The Agency chooses agents and partners carefully, seeking out like-minded rebels and collaborators, choosing character and culture over suits and ties.
To us, real estate isn’t just business. It’s personal.
We can talk about the market conditions, the statistics and the technology all day. And yes, we have that down to a science. But we want to talk about what really matters.
When it comes down to it, real estate is and always will be a very personal experience. Each property tells a story. A real estate agent’s job is to bring that story to life. To find the buyer ready to craft the next chapter.
Real estate is about people serving people. That connection should never disappear—and you can count on The Agency to keep that connection going strong. You wouldn’t open your front door to just anyone, would you? Neither would we.
Welcome to The Agency. Make yourself at home.
Mauricio Umansky FOUNDER & CEO Rainy Hake Austin PRESIDENT
Billy Rose FOUNDER & CHIEF CULTURE OFFICER