Focusing on RelationshipsNot Sales

Network marketing is built on relationships and referrals, not hard sales pitches. The most successful network marketers are those who approach their business by making friends first and connecting people with opportunities second. After almost 20 years in this industry, here are the key takeaways I’ve learned in building a loyal base of consumers, potential business partners and finding influential people who have the potential to explode your business.

Make People Feel Special

The moment you meet someone, make them feel valued and important. Smile, make eye contact and engage them in a genuine conversation about their life, interests and goals. People will always remember how you made them feel in that first interaction. This foundation of genuine caring and connection sets the stage for future partnerships.

Listen

Let people talk while you listen openly and eagerly. Don’t judge them for their opinions or choices. Look for ways to understand their perspective and find common ground and relate where possible. Showing interest in learning more about them will make them

By Nicolas van Rensburg, Future Development Consultant for The AIM Companies™

want to reciprocate when you share the AIM opportunity. Active listening is the best way to form trust.

Share Your Story

Talk about why you are involved with AIM and how much joy and purpose it has brought to your life. Let people get to know the real you behind the products and business, and they will connect with you on a deeper level. People buy from people they know, like and trust. Your story is a cornerstone that will inspire others to join you.

Build Value

Provide useful information, tips, resources and solutions to improve the lives of the people you meet. Build your reputation as someone who helps others in a genuine, giving spirit. When people experience the value you bring, they will recommend and open you up to their network, even if they don’t join themselves.

Stay In Touch

Follow up regularly with the people in your network through calls, texts, emails, social-media messages or in-person meetups. Turn casual acquaintances into friendships built on trust and longevity. Strong relationships will open more doors to new opportunities over time.

Be Patient

Developing trust and strong connections takes time. Avoid rushing into sales conversations or pressuring people to become customers or teammates too soon. Let relationships unfold naturally at their own pace.

Be Creative

Use your creativity to find unique ways to connect with people and build relationships. Host events or create engaging social-media content that shares your story and offers value. The more creative you are, the more memorable you'll be, and the stronger your relationships will become.

The best networkers make friends first and don’t pressure people to join. This approach is refreshing and different from what many amateurs do in the industry. By leaving every interaction as friends, you will develop strong relationships and your connections will be proud and happy to expose you to their circle of influence. The people in your network have the power to introduce you to influential individuals, making it essential to value your relationships and take advantage of networking opportunities to grow your network and business. By using the techniques outlined in this article, you can build relationships, grow your business and find those influential people who will help you make an impact. Remember to approach your business with a long-term mindset and focus on building genuine connections, and your AIM business will thrive.