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AIM Family Members and Customers
It seems fitting for AIM’s 40th anniversary last year that not only was a new dietary supplement introduced, a new category for product users was also announced. It made sense to step into the 5th decade of nutrition that works with AIM’s first nutricosmetic, BioVivify, and the first Customer program for purchasing from the AIM product lineup.
The choice of being an AIM Customer provides an option for people who want to take AIM products without an intent to share them through a home-based business. Welcoming Customers to the AIM Family created a new set of benefits and features alongside of those for business-building Members as shown in the accompanying comparison table on the following page.
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There remains an important distinction between Members and Customers who add AIM products to their nutritional intakes. Given AIM’s business model of network marketing, Members are literally a sales team of independent distributors who share the health benefits of AIM nutrition and the business opportunity it provides, creating a “retail chain” of individuals who are passionate about helping others. It’s a business model that has worked for over forty years! And the welcoming of Customers to the AIM Family has expanded the future for nutrition that works.