Alexander Team_Full Overview by Alexander Team

NUMBER ONE IN T HE NAT ION. By large team volume, Real Trends & Tom Ferry The Thousand List of 2020.

RECORD-BREAKING SALES HAVE MADE THE

ALEXANDER TEAM ONE OF THE TOP-PRODUCING MOST RECOGNIZED REAL ESTATE BRANDS

IN THE NEW YORK & MIAMI MARKETS

& AROUND THE WORLD

# 1 SA L E S

New York & Miami

MISSION STATEMENT OV E RV I E W

THE ALEXANDER TEAM IS THE

P R I VAT E N E T WO R K

P R E M I E R , I N T E R N AT I O N A L L U X U RY

We provide an unparalleled ability to reach the mar-

R E A L E STAT E T E A M T H AT P ROV I D E S

ket of prospective buyers through our proprietary

U N PA R A L L E L E D A DV I S O RY S E RV I C E S

network of individuals who are directly or indirectly

TO B U Y E RS , S E L L E R S & D E V E LO P E R S .

know others who are actively searching for prime real estate opportunities around the world. Through our reputation and infrastructure, we have the ability to generate maximum exposure for our sellers via word of mouth, right place right time, travels, events, and superior targeting methods.

T H E B E ST O F T H E B E ST With over 30 years of combined experience and

$2.5B in global real estate transactions, we provide a level of market expertise and experience driven by first-hand knowledge as we are a wholly integrated and highly knowledgeable in every aspect of real estate including development, acquisitions, management, finance, marketing and sales. Through consistent involvement in the entire process, we are able to match our clients with the properties that are not only right for them but provide a good investment opportunity.

THE ALEXANDER TEAM

SETS RECORDS IN 2019

$50M Miami

Indian Creek Estate

$122M London

Townhouse

$240M New York

Penthouse

$600M Active

Listings

$640M Sales

in 2019

$2.5B+ Total

Sales

1 2 1

ONE TEAM

T WO B ROT H E RS

# 1 I N N YC & M I A M I

OUR PROCESS M A R K E T I N G & S E L L I N G A P P ROAC H

A N I N N OVAT I V E M A R K E T I N G &

R E S EARC H , ANALYS I S & I N S I G H T S

S E L L I N G A P P ROAC H F O R R E A L

Providing a complete understanding of the current

E STAT E C R E AT E D BY T H E

market trends, comparable properties, and digital

ALEXANDER TEAM, DESIGNED

campaign tactics that will deliver results.

F O R E AC H I N D I V I D U A L P RO P E RT Y.

ST RAT E G I C P LAN N I N G We will develop a pre, during and ongoing approach, ensuring accountability and optimization.

INTELLIGENT MARKETING CAMPAIGNS C OM B I N I N G P SYC H O G RAP H I C DATA AN D F I RST - HAN D K N OW L E D G E O F T H E P RO S P E CT I V E B U Y E R Backed by data-driven strategies, we will implement a campaign that leverages geo-targeting, combined with psychographic, demographic and behavioral data to target consumer real estate needs. Relevant print opportunities are also implemented, including direct mailers and a tailored advertising plan.

L E V E RAG I N G R E L AT I O N S H I P S Tal and Oren Alexander have created a curated network of interior designers, art consultants, financial advisors, plane & yacht brokers, previous clients, and current clients, for example, all of whom underÂstand the product we are selling.

C RO S S - M AR K E T & I N T E R NAT I O N AL AC C E S S Buyers and sellers alike are coming from the exact markets we operate in - New York, Miami, The Hamptons, and London, allowing for maximum exposure to those broker communities.

OVERVIEW M A R K E T I N G & S E L L I N G S E RV I C E S

V I D E O P RO D U CT I O N

F LO O R P L A N S

C O PY W R I T I N G

P RO P E RT Y W E B S I T E S

D I G I TA L M A R K E T I N G

L U X U RY R E N D E R I N G S

V I RT U A L STAG I N G

SERVICES

P H OTO G R A P H Y

MARKETING PLAN , EACH PRO PE RT Y S C U STOM I Z E D M AR K E TI NG CAM PAI G N STARTS , WITH A COM MO N F RAM E WO R K THAT S P ROVE N TO D E LI VE R

0 1

PRE-LAUNCH

. Developing the property narrative and copy . Creating the custom luxury real estate brochure custom designed to attract the relevant buyer Documenting the space via photography, floor

. plans, and video

Conducting highly targeted initial outreach to list

. including specific top brokers in the community

LAUNCH

. Begin targeted, customized campaign across select digital channels including email, IG, IGTV, Facebook, including email campaigns to Alexander team database, launch paid promotion on WSJ/ Mansion Global and Streeteasy

. Launch email and digital campaigns geo-target specific audiences that are actively searching for real estate & based on HHI in this zip code,

and our network, as well as specific top luxury

regardless of their location, and relevant broker

real estate brokers globally

community plus high net worth individuals and

Begin high-touch outreach with "Coming Soon"

. digital campaign

Leveraging the team's network to begin whisper

. promotion of property through very specific networks

all top-tier buyers and sellers within our network

. Target broker community with emails and 1:1 phone calls about the property

. Schedule open houses with select top brokers in the community and select prospective buyers

. Work with the Elliman PR team for relevant press coverage, editorial opportunities, and select event engagements if applicable

. Print material onsite handed to brokers and prospective buyers during open houses and showings

. Placing select, targeted advertisements and seeking new press opportunities with Elliman PR team and broader Elliman channels (Elliman magazine, Art Basel Magazine, our media partner Modern Luxury Magazine and distribution, select national media outlets)

. Distribution of print collateral (just listed postcard) and inclusion in luxury portfolio booklet to be distributed through select media partners in the Hamptons, NYC and relevant high-net worth communities

. Consistently emailing brokers and buyers alike . Monthly reporting of campaign data and feedback from market

. The Alexander Team to provide an update on any showings, market feedback and next steps for marketing approach and opportunities in the coming weeks

. Running Consistent Open Houses (where permitted)

. Refreshing photography and copy

TIME LINE

ONGOING

PRE -LAUNCH P RO P E RT Y M A R K E T I N G D E V E LO P M E N T & P R E - SA L E S TACT I C S

THE ALEXANDER TEAM WILL

M A R K E T I N G M AT E R I A LS

C R E AT E A ST R AT E G Y A N C H O R E D

Customized print materials and digital content

BY A U N I Q U E P RO P E RT Y STO RY

designed to captivate perspective buyers,

T H AT T R A N S L AT E S I N TO A O N E -

inclusive of:

O F - A - K I N D E X P E R I E N C E T H RO U G H D I G I TA L & P R I N T M A R K E T I N G M AT E R I A LS .

. Lifestyle and editorial photography plus 4K video and drone shots.

. Customized print and digital brochures with interactive data that is designed to captivate perspective buyers.

. Copy writing done by our luxury copy editor, a former editor at several real estate publications.

. Development of unique digital 'pages, to include all materials plus a custom domain landing page.

SA L E S & M A R K E T I N G ST R AT E G Y Executing a tailored sales and marketing strategy inclusive of social.

. 1 : 1 phone calls. . Email campaigns. . Paid advertising inclusive of geo-targeting campaigns.

. Mailers to select addresses in the surrounding areas and additional zip-codes areas that fit the buyer profile.

C U STO M I Z E D T I M E L I N E

. Time line for all activities to be finalized upon partnership agreement.

$240M New York

Penthouse

POST -LAUNCH N E T WO R K & M A R K E T E X P O S U R E

T H E A L E X A N D E R T E A M I S ACT I V E LY

P R I N T & M A I L E R D I ST R I B U T I O N

S E E K I N G O U T B U Y E RS W H O A R E

We will send personalized letters to our network

LO O K I N G F O R A C E RTA I N L E V E L O F

and select buildings and residences across the

R EAL E STAT E & D I R E CT LY I N T RO -

relevant markets.

D U C I N G T H E P RO P E RT Y TO T H E M T H RO U G H T H E F O L LOW I N G TACT I C S : â&#x20AC;&#x192;

TA RG E T E D E M A I L C A M PA I G N S An email campaign will be delivered to our tailored list of real estate buyers and agents, and contacts, totaling over 16,000 recipients worldwide.

D I G I TA L M A R K E T I N G C A M PA I G N S We will run sponsored campaigns across social-media targeting specific buyers based on behavioral attributes (actively searching for real estate in Miami zip codes) and select demographic information such as HHI.

D I G I TA L E X P O S U R E The property content and marketing materials will be posted online on the following websites, ensuring the broadest exposure digitally:

. Elliman.com . KnightFrank.com . AlexanderTeam.com . TheNewYorkTImes.com . TheWallStreetJournal.com . Zillow.com . Trulia.com . Realtor.com . Samaki.com . Streeteasy.com

SALES STRATEGY O U R A P P ROAC H

THE ALEXANDER TEAM IS AN ALL

S E L L L E V E R AG I N G TA I LO R E D

E N C O M PAS S I N G R E S O U RC E F O R

M A R K E T I N G M AT E R I A LS &

S E L L I N G YO U R R E S I D E N C E . O U R

P RO P E RT Y C O N T E N T

ST R AT E G Y I S TA I LO R E D TO E V E RY , CLIENT S SPECIFIC NEEDS WITH A

We will ensure a unique property narrative is shared

F U L L S U I T E O F C A PA B I L I T I E S ,

can generate relevant buzz and exposure for the

with this exclusive network of individuals so we property all in an effort to secure the relevant buyer.

SHARED WITH OUR E X C L U S I V E N E T WO R K One of the key tactics we employ is ensuring our networks of interior designers, art consultants, financial advisors, plane & yacht brokers, previous clients, and current clients, for example, all understand the product we are selling.

E X P E R I E N C I N G T H E P RO P E RT Y I N P E R S O N & V I RT U A L LY We will invite them to tour the property in person and virtually; follow ups will include the necessary collateral and pieces of information they can send to relevant networks and contacts.

1 : 1 B RO K E R O U T R E AC H We will reach out to brokers who currently hold exclusive listings with similar asking prices in the NYC, The Hamptons and Miami areas.

ON THE GROUND U SA & U K M A R K E T S

T H E H A M P TO N S

N E W YO R K

LO N D O N

MIAMI

ON THE WEB O U R G LO BA L C O M M U N I T Y

C O N N E CT I O N TO O U R TA RG E T C O M M U N I T Y R E Q U I R E S AC C E S S . , W E R E E V E RY W H E R E T H E Y A R E . O N E V E RY P L AT F O R M .

16,000+

ENGAGED NETWORK

SUBSCRIBERS High-net worth and Influential individuals

350,000

FOLLOWERS On social media channels across the country

3,000,000

PAGE VIEWS

MONTHLY ON ELLIMAN WEBSITE Douglas Elliman website page views monthly

70,000+ INSTAGRAM

Combined Alexander Team Instagram followers

INTERNATIONAL

W E B E L I E V E H E AV I LY I N U T I L I Z I N G & D E V E LO P I N G PA RT N E R S H I P S W I T H T H E I N T E R N AT I O N A L B RO K E R AG E C O M M U N I T Y TO TA RG E T W E A LT H Y B U Y E RS .

M A R K E T S & R E L AT I O N S H I P S

21,000 Individual agents across the globe

We will capitalize on our partnership with Knight Frank to identify the international, network that is best positioned for the property. Knight Frank, one of the leading independent global property consultancies, which encompasses 244 global offices and handles over - $817 billion worth of transactions annually.

700+ Database of 700 Billionaires

Knight Frank has a centralized database of all clients that every agent works with which we are permitted access to, enabling us target specific clients directly. We also have the ability to pay for targeted advertising through aggregated data that targets pockets of high net worth families in specific international markets. Knight Frank also works with several international PR

Global network across 60 countries

agencies that we will leverage to expand the property exposure internationally.

523

Combined offices globally between Douglas Elliman & Knight Frank

$122M London

Townhouse

PRINT MARKETING BY D O U G L AS E L L I M A N & T H E A L E X A N D E R T E A M

E L L I M A N M AG A Z I N E Approximately 110,000 copies are distributed to all DE markets through the following channels: 10,000 nationwide to DE office and sales gallery. 80,000 direct mail campaign to households in DE markets with an home value of $1M+ and net worth of $500K+.

S E M I - A N N U A L L I ST I N G P O RT F O L I O

JUST LISTED J U ST L I ST E D P O STC A R D

DIGITAL MARKETING

TA RG E T E D E - B L AST S

BY T H E A L E X A N D E R T E A M

P RO P E RT Y W E B S I T E S , TO U R S & V I D E O S

@ A L E X A N D E R I N STAG R A M STO R I E S

DIGITAL MARKETING BY M AS I O N G LO BA L O U R K E Y N E T WO R K PA RT N E R

C O N N E CT I N G T H E WO R L D ' S M O ST A F F L U E N T R E A L E STAT E B U Y E R S . Mansion Global is the award-winning, premier digital destination connecting the world's most affluent real

2.3M

Monthly unique users around the world

estate buyers, with prestigious properties around the globe through relevant, timely listings and compelling content. Our multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news and entertaining stories - all to empower and inspire our users to make informed real estate decisions.

$418K Average Household Income

Ranked 1st among all 300 measured digital platforms.

50%

Visitors plan to build/buy in the next year

43 Average Age

M AS I O N G LO BA L . C O M

M AS I O N G LO BA L L I ST I N G S

DIGITAL MARKETING BY M O D E R N L U X U RY O U R ST R AT E G I C M E D I A PA RT N E R

T H E L A RG E ST LO C A L L U X U RY M E D I A C O M PA N Y D E L I V E R I N G TO T H E M O ST A F F L U E N T A U D I E N C E S I N T H E M O ST P RO M I N E N T C I T I E S

95M

Email addresses across the U.S.

IN THE U.S. Our strategic media partner provides access to 95 million email addresses across the U.S. with advanced targeting capabilities covering 130 data points allows us to micro-target niche demographics, and those specifically searching for real estate, in specific zip codes with a specific HHI.

TA RG E T With our advanced geographic and demographic

Magazine Titles

filtering technology

R E AC H R E M I N D Intelligent and unified email, social media and website advertising delivered to your target.

D R I V E SA L E S Engage this targeted consumer with special offers or promotions.

130 Data Points

W E B S I T E D I S P L AY A D S

S M A RT TA RG E T I N G

ALEXANDER TEAM STA F F M E M B E R S

ALL MARKETS

N YC

T H E H A M P TO N S

TA L A L E X A N D E R

J A R E D S C H WA D RO N

SA R A G O L D FA R B

L I C . AS S O C . R E .

L I C . AS S O C . R E . B RO K E R

L I C . R E . SA L E S P E R S O N

J U ST I N H O P WO O D

L I N D S E Y M AC WA L L I A M S

L I C . R E . SA L E S P E R S O N

AND REW D E LUCA

TA L E B A D L A

L I C . R E . SA L E S P E R S O N

SA L E S P E R S O N OREN ALEXANDER L I C . AS S O C . R E . B RO K E R SA R A G O L D FA R B HEAD OF MARKETING & O P E R AT I O N S

J AS O N P E N N E R L I C . R E . B RO K E R

FIONA SPEAR C R E AT I V E D I R E CTO R

ALEXANDER KURZ L I C . R E . SA L E S P E R S O N

MIAMI

M A RC O N AS S O

I SA AC L U STG A RT E N

L I C . R E . SA L E S P E R S O N

L I C . AS S O C . R E . B RO K E R

YAS M I N E B U C K L E Y

VA L E N T I N A G U T I E R R E Z

O P E R AT I O N S M A N AG E R

SOCIAL MEDIA

Copyright 2019 Douglas Elliman Real Estate. All Material presented herein is intended for information purposes only. While this information is believed to be correct, it is represented subject to errors, omissions, changes, or withdrawal without notice. All property information, including but not limited to square footage, room count, number of bedrooms and the school district in property listings are deemed reliable, but should be verified by your own attorney, architect, or zoning expert. Equal housing opportunity.

Design by Spear Design Group

L U I S RO SA D O

$50M

Miami

Indian Creek Estate

N E W YO R K 575 Madison Avenue, New York, NY 10022 Phone (212) 350 8531

MIAMI 1111 Lincon Road, Miami Beach, FL 33139 Phone (305) 695 6013

HA M P TO N S Newtown Lane, East Hampton, 11937 Phone (631) 267 7353

TheAlexanderTeam.elliman.com @AlexanderTeam

NEW YORK

. THE HAMPTONS . MIAMI . LONDON