Alexander Team - Presentation

THANK YOU

Thank you for allowing us to present our credentials on behalf of your property. We are thrilled by the opportunity to formally introduce our team’s capabilities and believe we are uniquely qualified to develop, execute and deliver on a very special buyer procurement strategy for this property.

We have refined our approach to targeted highnet-worth property marketing and sales over the past ten years resulting in several of the most iconic and record-breaking deals around the country and the world.

This success is the result of diligence, the depth and breadth of our network and our relentless pursuit of activating the most effective marketing campaigns in the industry.

INTRODUCTION

IN THE PAGES TO FOLLOW, WE WILL WALK YOU THROUGH EACH STEP OF OUR PROPOSED PROCESS. A FEW KEY ELEMENTS ARE REFERENCED IN THIS INTRODUCTION.

OUR METHODOLOGY

1 2 3

3 KEY PILLARS MARKETING EXCELLENCE NETWORK ACCESS

THOUGHTFUL EXPOSURE

OUR APPROACH

ARCHETYPE MAPPING & SEGMENTATION

We will begin with buyer archetype mapping and segmentation. Once we've mapped the target audiences we will develop segment specific messaging, creative and marketing outreach plans tailored to each archetype.

360 MARKETING

We will leverage our database to develop each archetype segment and effectuate a network effect through targeted marketing to extend the reach of all marketing channels. (Social, Email, Collateral, Events & PR).

PRIMARY AUDIENCES

ARCHETYPES

More than 500 individuals and institutions will comprise the following:

• Prospective Buyers from our Network (High Net Worth Individuals, Families, and ‘Collectors')

• Private Wealth Managers (Local, Regional, National and Global)

• Family Offices (specific contacts with real estate decision makers within the POs)

• Domestic and International Agents

• Architecture and Interior Design firms with high profile, design-driven clientele

• Design, Art, Business and Cultural Media

ASSET CREATION

CONTENT LIBRARY

Audit present content library to identify which assets we may be able to leverage for creative development

PHOTO SHOOT

Storyboard and execute additional photography.

VIDEO PRODUCTION

Cinematic film of the property.

FLOOR PLAN

Develop floor plan of the residence.

DIGITAL MARKETING

WEBSITES

OUR WEBSITE FEATURES

SOME OF THE MOST SPECTACULAR PROPERTIES WHICH WE ARE MARKETING OR HAVE HAD THE PRIVILEGED OF REPRESENTING IN THE PAST.

WE WILL ALSO CREATE A STANDALONE WEBSITE AND BASED ON YOUR PREFERENCE, THIS CAN BE PASSWORD PROTECTED.

PROPERTY WEBSITES, TOURS & VIDEOS

SOCIAL MEDIA

PRINT MARKETING PRINT MATERIALS

MEDIA OUTLETS

ONE OF THE WAYS WE REACH THE RIGHT AUDIENCE IS THROUGH OUR STRATEGIC PARTNERSHIPS AND LONGSTANDING RELATIONSHIPS WITH MEDIA OUTLETS.

OFFICIAL ABOUT

$42 Billion

OFFICIAL was founded by a select group of the nation’s most respected luxury real estate professionals, including the highest grossing sales team (Alexander Team, founded by Tal and Oren Alexander) in 2019, 2020 and 2021 to establish the first sales and marketing firm specializing in the pinnacle segments of the marketplace: high net worth clients and new developments.

The strength of OFFICIAL is defined by our founders’ deep expertise and global success in the luxury property sector. Tal and Oren are joined by founding partners Richard Jordan (former Head of Global Markets, Douglas Elliman Development Marketing), Nicole Oge (former VP Global Marketing, WeWork and Global CMO, Douglas Elliman), and Andrew Wachtfogel (former EVP and Head of Research, Douglas Elliman Development Marketing).

We believe the brokerage model has not evolved with the rapidly changing needs of luxury buyers, the agents who service them, the media they rely on and the developers crafting products and value propositions to appeal to them. We are a creative, data-driven, experienced and service conscious team coming together to remedy those blindspots in the current model.

The OFFICIAL team has a combined sales volume of

FOUNDERS OFFICIAL

RICHARD L. JORDAN CEO

OREN ALEXANDER Co-Founder of OFFICIAL and Alexander Team

NICOLE OGE President, Chief Brand Officer

TAL ALEXANDER Co-Founder of OFFICIAL and Alexander Team

ANDREW WACHTFOGEL President of New Development, Chief Analyst

IN TRANSACTIONS DURING 2022

ACROSS NEW YORK, HAMPTONS, & SOUTH FLORIDA

TAL & OREN ALEXANDER TEAM IN THE NATION

3 YEARS IN A ROW

BY REALTRENDS + TOM FERRY THE THOUSAND

REAL ESTATE IS IN OUR DNA

We were raised in the real estate and development world so when it comes to understanding how to add value to a property, our insight comes from our own experience and our father's before us. Marketing homes was always part of the discussion growing up. In return, we have an excellent understanding of high-end finishes, top-tier construction and quality architecture. Today we still work alongside our father developing exquisite luxury homes.

The Industry's Most Connected Approach To Ultra-Luxury Real Estate

Led by Tal and Oren Alexander, the Alexander Team is a powerhouse in global real estate consultancy. By partnering with the Alexander Team, you get the results you deserve, led by white-glove client service, an innovative approach to marketing, and access to an unparalleled personal network. Sought-after by high-end clients, world-renowned developers, and prestigious media outlets for their market expertise, the Alexander Team specializes in all facets of real estate ranging from luxury resale properties (Condos, Co-Ops, Homes, Estates, and Townhouses) to ground-up new developments and conversions. The team's impressive track record attests to their innate passion for the industry and the uncompromising level of attention they pay to every client's needs.

Tal and Oren Alexander have always understood how to create and market refined luxury properties. In addition to earning prestigious awards for their stellar work in these areas, they are known and sought-after for their client-focused, hands-on business approach. Together they formed the Alexander Team after being personally recruited by Douglas Elliman Chairman Howard Lorber.

WE GET IT

Our carefully cultivated personal network also spans worldwide. Our ability to connect people with properties is at the core of the tremendous value we bring to getting any deal done successfully. Our business revolves around incredible, one-of-a- kind properties and the sophisticated buyers who desire them. For many of these buyers, property is like art - worthy of collecting. The Alexander Team knows what's happening in the market, what's motivating current activity, and what's likely to happen next. We have also identified the world's top property collectors and have instant access to over 500 high-net-worth individuals seeking what is rare and wonderful in real estate.

MISSION STATEMENT

THE ALEXANDER TEAM IS THE PREMIER, INTERNATIONAL LUXURY REAL ESTATE TEAM THAT PROVIDES UNPARALLELED ADVISORY SERVICES TO BUYERS, SELLERS & DEVELOPERS.

OVERVIEW THE BEST OF THE BEST

PRIVATE NETWORK

We provide an unparalleled ability to reach the market of prospective buyers through our proprietary network of individuals who directly or indirectly know those who are actively searching for prime real estate opportunities around the world. Through our reputation and infrastructure, we have the ability to generate maximum exposure for our sellers via word of mouth, right place right time, travels, events, and superior targeting methods.

With over 30 years of combined experience and $ 5 billion in global real estate transactions, we provide a level of market expertise and experience driven by first-hand knowledge as we are a wholly integrated and highly knowledgeable in every aspect of real estate including development, acquisitions, management, finance, marketing and sales. Through consistent involvement in the entire process, we are able to match our clients with the properties that are not only right for them but provide a good investment opportunity.

NEW DEVELOPMENTS

WE WORK WITH LEADING DEVELOPERS, WORLD-RENOWNED ARCHITECTS AND INTERIOR DESIGNERS TO CREATE THE MOST COVETED PROPERTIES IN THE MARKETPLACE.

Arte Surfside

A one-of-a-kind collection of just 16 oceanfront luxury condominiums in Surfside is the first-ever project in the United States by the legendary Italian architecture and design partnership of Antonio Citterio and Patricia Viel in collaboration with Kobi Karp Architecture & Interior Design. This striking addition to Surfside is close to Indian Creek, Bay Harbor Islands, Bar Harbour, and Miami Beach.

From in-house research and product development to marketing and sales, property management and mortgage financing, our team provides a seamless real estate experience. Decades of expertise and proprietary market data lets us forecast future activity and bring to market what buyers want next.

8955 COLLINS AVE, SURFSIDE,FL

The Beckford House & Tower

301 E 81ST ST, NEW YORK, NY

Welcome to Beckford House & Tower, a breathtaking collection of one to six bedroom condominium residences that bring exceptional elegance to the Upper East Side. Located on 80th and 81st Streets, award-winning design firm Studio Sofield has created two gracious, complementary residential buildings offering a compelling blend of the classical and the contemporary to this most historic of city neighborhoods, transforming this enclave for years to come. Each residence is a celebration of craftsmanship, grand spaces and exquisite detailing with a curated selection of amenities that enhances every lifestyle.

Steinway Tower

Residents at 111 West 57th Street will benefit from a discreet porte-cochére entrance on 58th Street, an 82 foot two-lane swimming pool with private cabanas, separate sauna and treatment rooms, double-height fitness center with mezzanine terrace, private dining room and chef’s catering kitchen, residents’ lounge with expansive terrace, meeting rooms and a study, 24-hour attended entrances and dedicated concierge service.

The Waldorf

301 PARK AVE, NEW YORK, NY

The world's most fascinating and influential people have always lived at Waldorf Astoria New York. Since its opening in 1931, this iconic symbol of New York luxury was the residence of choice among world leaders, celebrities, and the global elite. No other hotel in the world provided its residents with best-inclass service and an unparalleled lifestyle, all at the center of society, commerce, and geopolitical events. Today's unprecedented restoration of this Park Avenue landmark will deliver a collection of contemporary residences in The Towers above the legendary hotel, with interiors and amenities artfully designed by Jean-Louis Deniot. Featuring the finest living quarters complemented by a world of unsurpassed amenities and services, there is no more glamorous address in New York City than The Towers of the Waldorf Astoria.

111 WEST 57TH ST

$122M Record-Breaking Sale

ON THE

GROUND

WE ARE WHERE OUR CLIENTS ARE

OUR PROCESS

ALEXANDER TEAM

AN INNOVATIVE MARKETING & SELLING APPROACH FOR REAL ESTATE CREATED BY THE ALEXANDER TEAM, DESIGNED FOR EACH INDIVIDUAL PROPERTY.

RESEARCH, ANALYSIS & INSIGHTS

Providing a complete understanding of the current market trends, comparable properties, and digital campaign tactics that will deliver results.

STRATEGIC PLANNING

We will develop a pre, during and ongoing approach, ensuring accountability and optimization.

MARKETING & SELLING

USA & UK MARKETS

INTELLIGENT MARKETING CAMPAIGNS COMBINING PSYCHOGRAPHIC DATA AND FIRST-HAND KNOWLEDGE OF THE PROSPECTIVE BUYER

Backed by data-driven strategies, we will implement a campaign that leverages geotargeting, combined with psychographic, demographic and behavioral data to target consumer real estate needs. Relevant print opportunities are also implemented, including direct mailers and a tailored advertising plan.

LEVERAGING RELATIONSHIPS

Tal and Oren Alexander have created a curated network of interior designers, art consultants, financial advisors, plane & yacht brokers, previous clients, and current clients, for example, all of whom understand the product we are selling.

CROSS-MARKET & INTERNATIONAL ACCESS

Buyers and sellers alike are coming from the exact markets we operate in - New York, Miami, The Hamptons, and London, allowing for maximum exposure to those broker communities.

CONNECTION TO OUR TARGET COMMUNITY REQUIRES ACCESS. WE'RE EVERYWHERE THEY ARE. ON EVERY PLATFORM.

16,000+ ENGAGED NETWORK SUBSCRIBERS

High-net worth & influential individuals

350,000+ SOCIAL MEDIA FOLLOWERS

On social media channels across the country

70,000+ INSTAGRAM FOLLOWERS

Combined Alexander Team followers

30,000+ PAGE VIEWS

Website monthly page views

NATIONAL PRESENCE

" $ 35M CLOSING AT FAENA HOUSE LEADS MIAMI'S WEEKLY CONDO SALES"

The Real Deal

"SOHO SCORES ITS PRICIEST-EVER DEAL WITH $ 35.14 MILLION PENTHOUSE SALE"

The Wall Street Journal

"JOSEPH CHETRIT FETCHES $ 25 MILLION FOR UPPER EAST SIDE TOWNHOUSE"

The Wall Street Journal

"PENTHOUSE AT ONE THOUSAND MUSEUM SELLS FOR $ 13.8 MILLION. HELICOPTER NOT INCLUDED."

Miami Herald

MARKETING & SELLING SERVICES

PHOTOGRAPHY FLOOR PLANS

COPY WRITING

PROPERTY WEBSITES

DIGITAL MARKETING

LUXURY RENDERINGS

VIRTUAL STAGING

OVERVIEW SERVICES

OUR KEY NETWORK PARTNER

RANKED 1ST AMONG ALL 300 MEASURED DIGITAL PLATFORMS.

Our network partner is the award-winning, premier digital destination connecting the world's most affluent real estate buyers, with prestigious properties around the globe through relevant, timely listings and compelling content. Our multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news and entertaining stories - all to empower and inspire our users to make informed real estate decisions.

2.3M Monthly unique users around the world

$1.25M Average Household Income

50% Visitors plan to build/buy in the next year

43 Average Age

CONNECTING THE WORLD'S MOST AFFLUENT REAL ESTATE BUYERS

TARGETED E-BLASTS

UPON APPROVAL BY OWNER

TARGET

With our advanced geographic and demographic filtering technology.

REACH REMIND

Intelligent and unified email, social media & website advertising delivered to your target.

DRIVE SALES

Engage this targeted consumer with special offers or promotions.

THE ASSET SEMI-ANNUAL LISTING PORTFOLIO

UPON APPROVAL BY OWNER

TODAY'S MARKET HAS RADICALLY CHANGED & REWARDS NOTHING LESS THAN FORESIGHT, ACTIVISM & EXPERTISE. REAL ESTATE MARKETING REQUIRES A

SAVVY TEAM

THAT CLEARLY UNDERSTANDS WHAT MAKES EACH PROPERTY UNIQUE & CAN TARGET THE MOST SUITABLE

LUXURY BUYERS