Industry?s
Connected
To Ultra-Luxury
The
Most
Approach
Real Estate
ARIANA GAFFOGLIO REALTOR®
949 315 1111
ariana.gaffoglio@officialpartners.com
DRE# 01904201
GLO B A L V I RT U O S I C SA L ES
With over $1Billion in career sales, veteran global advisor, Ariana Gaffoglio spearheads OFFICIAL Orange County. She joins OFFICIAL after successfully operating one of the region?s super prime teams and has cultivated international recognition as the go-to professional for high-end real estate transactions Ariana?s unrivaled expertise and impressive sales record have positioned her as one of the most sought-after professionals in the industry, and her partnership with OFFICIAL is a testament to her commitment to providing clients with the best of the best.
TEAM IN THE NATION
3 YEARS IN A ROW BY REALTRENDS + TOM FERRY THE THOUSAND
IN TRANSACTIONS
ACROSS ALL MARKETS
1 9 42
# $ B+ $ B
IN HISTORIC NEW DEVELOPMENT
OVERSEEN BY OFFICIAL?S FOUNDERS
ACROSS THE COUNTRY AND AROUND THE WORLD
TheAlexanderTeamSetsRecords
$240M $65M $122M $72M
HIGHEST PENTHOUSE SOLD IN NEW YORK
HIGHEST HOME SALE IN LONDON
MOST EXPENSIVE RESIDENCE IN ASPEN
MOST EXPENSIVE HOME SOLD IN MIAMI
By partnering with the Alexander Team, you get the results you deserve, led by white-glove client service, an innovative approach to marketing, and access to an unparalleled personal network Sought-after by high-end clients, world-renowned developers, and prestigious media outlets for their market expertise, the Alexander Team specializes in all facets of real estate ranging from luxury resale properties (Condos, Co-Ops, Homes, Estates, and Townhouses) to ground-up new developments and conversions. The team's impressive track record attests to their innate passion for the industry and the uncompromising level of attention they pay to every client's needs.
Led by Tal and Oren Alexander, the Alexander Team is a powerhouse in global real estate consultancy
Tal and Oren Alexander have always understood how to create and market refined luxury properties. In addition to earning prestigious awards for their stellar work in these areas, they are known and sought-after for their client-focused, hands-on business approach.
REAL ESTATE ISIN OUR DNA
TalandOrenAlexander
We were raised in the real estate and development world so when it comes to understanding how to add value to a property, our insight comes from our own experience and our father's before us Marketing homes was always part of the discussion growing up In return, we have an excellent understanding of high-end finishes, top-tier construction and quality architecture. Today we still work alongside our father developing exquisite luxury homes.
OFFICIAL was founded by a select group of the nation?s most respected luxury real estate professionals, including the highest grossing sales team (The Alexander Team, founded by Tal and Oren Alexander) in 2019, 2020 and 2021to establish the first sales and marketing firm specializing in the pinnacle segment of the marketplace: high net worth clients and new developments.
The strength of OFFICIAL is defined by our founders?deep expertise and global success in the luxury property sector. Tal and Oren are joined by founding partners Richard Jordan (former Head of Global Markets, Douglas Elliman Development Marketing), Nicole Oge (former VP Global Marketing, WeWork and Global CMO, Douglas Elliman), and Andrew Wachtfogel (former EVP and Head of Research, Douglas Elliman Development Marketing).
We believe the brokerage model has not evolved with the rapidly changing needs of luxury buyers, the agents who service them, the media they rely on and the developers crafting products and value propositions to appeal to them We are a creative, data-driven, experienced and service-conscious team coming together to remedy those blindspots in the current model
RICHARD L. JORDAN CEO NICOLE OGE Chief Growth Officer ANDREW WACHTFOGEL President of New Development, Chief Analyst ALEXANDER Co-Founder of OFFICIAL and Alexander Team
TAL ALEXANDER Co-Founder of OFFICIAL and Alexander Team
OREN
WE GET IT
Today'smarkethasradicallychanged,andrewards nothinglessthanforesight,activism,andexpertise.
Real estate marketing requires a savvy team that clearly understands what makes each property unique and can target the most suitable luxury buyers
P R I VAT E N ET W O R K
We provide an unparalleled ability to reach the market of prospective buyers through our proprietary network of individuals who directly or indirectly know those who are actively searching for prime real estate opportunities around the world. Through our reputation and infrastructure, we have the ability to generate maximum exposure for our sellers via word of mouth, right place right time, travels, events, and superior targeting methods.
T H E B EST O F T H E B EST
With over 30 years of combined experience and $5 billion in global real estate transactions, we provide a level of market expertise and experience driven by first-hand knowledge as we are a wholly integrated and highly knowledgeable in every aspect of real estate including development, acquisitions, management, finance, marketing and sales. Through consistent involvement in the entire process, we are able to match our clients with the properties that are not only right for them but provide a good investment opportunity
Our carefully cultivated personal network also spans worldwide. Our ability to connect people with properties is at the core of the tremendous value we bring to getting any deal done successfully Our business revolves around incredible, one-of-a- kind properties and the sophisticated buyers who desire them. For many of these buyers, property is like art ? worthy of collecting. The Alexander Team knows what's happening in the market, what's motivating current activity, and what's likely to happen next We have also identified the world's top property collectors and have instant access to over 500 high-net-worth individuals seeking what is rare and wonderful in real estate.
W E A R E W H E R E O U R C L I E N T S A R E
MISSION STATEMENT
THE ALEXANDER TEAM IS THE PREMIER INTERNATIONAL LUXURY REAL ESTATE TEAM PROVIDING UNPARALLELED ADVISORY SERVICES TO BUYERS, SELLERS, & DEVELOPERS
CALIFORNIA $12.75M 35475 BEACH RD $12.2M 17 LAGUNITA DRIVE $20M 3 MONTAGE WAY $24.25M 33 STRAND BEACH DRIVE $17.5M 3 CAMEL POINT $12.5M 2523 ALTAMAR Over$1BinTransactionsinOrangeCounty Over$9BinTransactions
$34M RECORD-BREAKINGSALE
4130 CALLE ISABELLA, SAN CLEMENTE
$24.25M $12.75M 35475 BEACH ROAD, DANA POINT $12M 120 MCKNIGHT DRIVE, LAGUNA BEACH $11.25M 102 MCKNIGHT DRIVE, LAGUNA BEACH $9.025M 1173 MARINE DRIVE, LAGUNA BEACH LandmarkSale 33 STRAND BEACH DRIVE, DANA POINT
$18.7M FANEA HOUSE #14A $17.7M 3651COLLINS AVE #PH $34M 235 SOLANO PRADO $41.5M 276 BAL BAY DR $20M 6455 PINE TREE DRIVE CIR $18M 8955 COLLINS AVE #LPH Transactionsduring2022 SOUTH FLORIDA $505M
$22.37M 15 CENTRAL PARK WEST #27A $40.9M SAG HARBOR HOME $34.5M 520 PARK AVE #PH62 $35.5M 20 GREENE ST #PH $22.75M 17 JANE ST #11JANE $19.9M 155 WEST 11TH ST #9A Transactionsduring2022 NEW YORK $730M+
# 1 I N SA L ES
65M RECORD-BREAKINGSALE
GAUDENS HOME MIAMI, FL
240M RECORD-BREAKINGSALE
CENTRAL PARK SOUTH PENTHOUSE NEW YORK, NY
$
ST
$
220
RECORD-BREAKINGSALE
$122M
LONDON TOWNHOUSE
$72.5M RECORD-BREAKINGSALE ASPEN, CO
2 NETWORK ACCESS
3
3KeyPillars OUR METHODOLOGY
1 M ARKETING EXCELLENCE
TH OUGH TFUL EXPOSURE
OUR APPROACH
We will begin with buyer archetype mapping and segmentation Once we've mapped the target audiences we will develop segment specific messaging, creative and marketing outreach plans tailored to each archetype.
We will leverage our database to develop each archetype segment and effectuate a network effect through targeted marketing to extend the reach of all marketing channels. (Social, Email, Collateral, Events & PR).
PRIMARY AUDIENCES
A RCH ET Y P ES
More than 500 individuals and institutions will comprise the following:
- Prospective Buyers from our Network (High Net Worth Individuals, Families, and ?Collectors')
- Private Wealth Managers (Local, Regional, National and Global)
- Family Offices (specific contacts with real estate decision makers within the POs)
- Domestic and International Agents
- Architecture and Interior Design firms with high profile, design-driven clientele
- Design, Art, Business and Cultural Media
A RCH ET Y P E M A P P I N G & S EGM EN TAT I O N
6 0 M A R K ET
3
I N G
MARKETING & SELLING
P H OT O GRA P H Y F LO O R P L A N S CO P Y W R I T I N G P RO P ERT Y W EB S I T ES D I GI TA L M A R K ET I N G LU X U RY R EN D ER I N GS V I RT U A L STA GI N G O U R S ERV I CES
ASSET CREATION
CO N T EN T L I B RA RY
Audit present content library to identify which assets we may be able to leverage for creative development.
P H OT O S H O OT
Storyboard and execute additional photography.
V I D EO P RO D U CT I O N
Cinematic film of the property.
F LO O R P L A N
Develop floor plan of the residence.
CURATED RESOURCES
D ES I GN ED T O T EL L T H E
I N S P I R I N G N A R RAT I V E O F
YO U R P RO P ERT Y
We have the ability to craft strategic content programs that will aid in selling your home Our network includes professional photographers, videographers, dedicated designers, talented stagers, content strategists, marketing experts, industry technologies, and an extensive network of other qualified professionals to ensure you have access to the industries top resources
MEDIA OUTLETS
One of the ways we reach the right audience is through our strategic partnerships and longstanding relationships with media outlets
OUR PROCESS
Providing a complete understanding of the current market trends, comparable properties, and digital campaign tactics that will deliver results.
We will develop a pre, during and ongoing approach, ensuring accountability and optimization.
A N I N N O VAT I V E M A R K ET I N G & S EL L I N G A P P RO A CH F O R R EA L ESTAT E CR EAT ED B Y T H E A L EX A N D ER T EA M , D ES I GN ED F O R EA CH I N D I V I D U A L P RO P ERT Y.
P L A N N I N G
ST RAT EGI C
R ES EA RCH , A N A LY S I S & I N S I GH T S
Backed by data-driven strategies, we will implement a campaign that leverages geo-targeting, combined with psychographic, demographic and behavioral data to target consumer real estate needs. Relevant print opportunities are also implemented, including direct mailers and a tailored advertising plan.
USAandUKMarkets MARKETING & SELLING
L EV ERA GI N G R EL AT I O N S H I P S
Tal and Oren Alexander have created a curated network of interior designers, art consultants, financial advisors, plane & yacht brokers, previous clients, and current clients, for example, all of whom understand the product we are selling
CRO SS - M A R K ET & I N T ER N AT I O N A L A CCESS
Buyers and sellers alike are coming from the exact markets we operate in ? Orange County, New York, Miami, The Hamptons, and London, allowing for maximum exposure to those broker communities.
I N T EL L I GEN T M A R K ET I N G CA M PA I GN S CO M B I N I N G P SYCH O GRA P H I C D ATA A N D F I R ST- H A N D K N O W L ED GE O F T H E P RO S P ECT I V E B U Y ER
Working with our in-house team, we will put together a comprehensive strategy combining the best of our print and digital advertising options to best suit your property. Our truly meaningful presence and relationships forged allow us a high-level of exposure for our properties.
PRINT +DIGITAL ADVERTISING+ MEDIA EXPOSURE
PRINT MARKETING
F EAT U R ED P U B L I CAT I O N S
Working with our in-house team, we will put together a comprehensive strategy combining the best of our print and digital advertising options to best suit your property. Our most frequently used channels include: Streeteasy com, NYTimes com, NYMag.com, WSJ.com, Google display banner ads, and Facebook/ lnstagram ads
30,000+ PAGE VIEWS
370,000+
SOCIAL MEDIA
FOLLOWERS
On
70,000+ INSTAGRAM FOLLOWERS
Combined
social media channels across the country
Alexander Team followers
High-net worth & influential individuals
16,000+ ENGAGED NETWORK SUBSCRIBERS
Website monthly page views USAandUKMarkets
CO N N ECT I O N T O O U R TA RGET CO M M U N I T Y REQ U I RES A CCESS. W E' RE EV ERY W H ERE T H EY A RE. O N EV ERY P L AT FO RM .
ON THE WEB
TA RGET
With our advanced geographic and demographic filtering technology
R EA CH R EM I N D
Intelligent and unified email, social media & website advertising delivered to your target D R
Engage this targeted consumer with special offers or promotions.
ED
U P O N A P P RO VA L B Y O W N ER
TA RGET
E- B L A ST S
E
I V
SA L ES
T H E A SS ET S EM I - A N N U A L L I ST I N G P O RT F O L I O U P O N A P P RO VA L B Y O W N ER
OFFICIAL INTERNATIONAL REACH
The strength of OFFICIAL is exemplified by both its agents in the markets we serve and the agents with whom we have strategic relationships. A personalized dedicated email can be sent on your listing?s behalf to over 30,000 key partners in top global markets.
In the US, OFFICIAL has forged alliances with the most respected sales professionals in the markets that matter most to our clients: Dallas, Austin, San Antonio, Palm Beach, Aspen, Denver, Seattle, Chicago, Washington DC, Boston, San Francisco, and Napa Valley
OFFICIAL co-founder Richard Jordan helmed one of the industry's most respected global alliances for eight years as Senior Vice President of Global Markets for Douglas Elliman and Knight Frank As the architect and leader of that alliance, he traveled millions of miles across 23 markets forging deep and lasting relationships Developed and overseen by Richard and his team, OFFICIAL maintains a database of 12,000 international contacts comprising channel agents, private wealth managers, private banks and family office contracts. This network is brought to bear on behalf of our clients and listings.
Richard Jordan and his team have deep knowledge of these markets and longstanding relationships with key players in each As a firm, we'll be able to personally contact aligned agents and buyers without the "red tape" many of our competitors with "exclusive" international relationships face.
ConnectingtheWorld'sMostAffluentRealEstateBuyers Key markets of OFFICIAL?s global partners include: LO N D O N B ER L I N PA R I S T O RO N T O VA N CO U V ER SÃ O PA U LO M EX I CO CI T Y S EO U L TA I P EI B EI J I N G S H A N GH A I M O N A CO H O N G KO N G
NATIONAL PRESENCE
"$35M CLOSING AT FAENA HOUSE LEADS
MIAMI'S WEEKLY CONDO SALES"
The Real Deal
"SOHO SCORES ITS PRICIEST-EVER DEAL WITH $35.14 MILLION PENTHOUSE SALE"
The Wall Street Journal
"JOSEPH CHETRIT FETCHES $25 MILLION FOR UPPER EAST SIDE TOWNHOUSE"
The Wall Street Journal
"PENTHOUSE AT ONE THOUSAND MUSEUM SELLS FOR $13.8 MILLION. HELICOPTER NOT INCLUDED."
Miami Herald
GLOBAL NETWORK PARTNER
Our key networking partner is a collection of the most accomplished real estate professionals ever assembled. Through our inclusion, we have exclusive access to 100+ top connections around the world
ATrueGlobalNetwork
N EW YO RK
A SH EV I L L E
LO S A N GEL ES
CH I CA GO
M I A M I
Q U EB EC
D A L L A S
B O ST O N
SA N FRA N CI SCO
WA SH I N GT O N D C
SEAT T L E
SA N D I EGO
O N TA RI O
A SP EN
P H I L A D EL P H I A
M I N N EA P O L I S
H O U ST O N
J A CK SO N H O L E
ST. LO U I S
LO N D O N
N A PA VA L L EY
P H O EN I X
L A K E TA H O E
T H E H A M PT O N S
PA RK CI T Y
D U B A I
H A WA I I
T H E CA RI B B EA N
B EV ERLY H I L L S A U ST I N
B RI T I SH CO LU M B I A
CO STA RI CA
...A N D M O RE
Clients represented by the members of the Global Network Partner network
Average net worth of prospects in the Wealth-X database
291,996 $28.9M $2.5M $13B+
Amount of listings represented by Global Network Partner professionals
Average closed transaction of active Global Network Partner members
* Data provided by Global Network Partner and Wealth-X as of May 2021
NEW DEVELOPMENTS
WE WORK WITH LEADING DEVELOPERS, WORLD-RENOWNED ARCH ITECTS AND INTERIOR DESIGNERS TO CREATE TH E M OST COVETED PROPERTIES IN TH E M ARKETPLACE.
From in-house research and product development to marketing and sales, property management and mortgage financing, our team provides a seamless real estate experience. Decades of expertise and proprietary market data lets us forecast future activity and bring to market what buyers want next.
THE WALDORF
The world's most fascinating and influential people have always lived at Waldorf Astoria New York. Since its opening in 1931, this iconic symbol of New York luxury was the residence of choice among world leaders, celebrities, and the global elite No other hotel in the world provided ts residents with best-in-class service and an unparalleled lifestyle, all at the center of society, commerce, and geopolitical events Today's unprecedented restoration of this Park Avenue landmark will deliver a collection of contemporary residences in The Towers above the legendary hotel, with interiors and amenities artfully designed by Jean-Louis Deniot Featuring the finest living quarters complemented by a world of unsurpassed amenities and services, there is no more glamorous address in New York City than The Towers of the Waldorf Astoria
THE BECKFORD HOUSE & TOWER
3 0 1 E 8 1ST ST, N EW YO R K , N Y
Welcome to Beckford House & Tower, a breathtaking collection of one to six bedroom condominium residences that bring exceptional elegance to the Upper East Side Located on 80th and 81st Streets, award-winning design firm Studio Sofield has created two gracious, complementary residential buildings offering a compelling blend of the classical and the contemporary to this most historic of city neighborhoods, transforming this enclave for years to come Each residence is a celebration of craftsmanship, grand spaces and exquisite detailing with a curated selection of amenities that enhances every lifestyle
3 0 1 PA R K AV E, N EW YO R K , N Y
STEINWAY TOWER
111 W EST 5 7 T H ST, N EW YO R K , N Y
Residents at 111West 57th Street will benefit from a discreet porte-cochére entrance on 58th Street, an 82 foot two-lane swimming pool with private cabanas, separate sauna and treatment rooms, doubleheight fitness center with mezzanine terrace, private dining room and chef?s catering kitchen, residents?lounge with expansive terrace, meeting rooms and a study, 24-hour attended entrances and dedicated concierge service.
A one-of-a-kind collection of just 16 oceanfront luxury condominiums in Surfside is the first-ever project in the United States by the legendary Italian architecture and design partnership of Antonio Citterio and Patricia Viel in collaboration with Kobi Karp Architecture & Interior Design. This striking addition to Surfside is close to Indian Creek, Bay Harbor Islands, Bar Harbour, and Miami Beach.
ARTE SURFSIDE 8 9 5 5 CO L L I N S AV E, SU R F S I D E, F L
ARIANA GAFFOGLIO REALTOR® 949 315 1111 ariana.gaffoglio@officialpartners.com DRE# 01904201 TAL ALEXANDER LICENSED REAL ESTATE SALESPERSON 917334 5501 tal@officialpartners.com License# 10401212622 OREN ALEXANDER LICENSED REAL ESTATE SALESPERSON 305 539 0071 oren@officialpartners.com License# 10301206719
O RA N GE CO U N T Y 620 Newport Center Drive, Suite 1100 Newport Beach, CA 92660 Phone 949 315 1111 LO S A N GEL ES 700 N San Vicente Blvd, G-498 West Hollywood, CA 90069 Phone 310 388 0071 S O U T H F LO R I D A 1410 20th St, Suite 212, Miami Beach, FL 33139 Phone 305 539 0071 N EW YO R K CI T Y 331Park Avenue South, 10th Floor, New York, NY 10010 Phone 917334 5501 T H E H A M P T O N S 110 Ferry Rd, Sag Harbor, NY 11963 Phone 781.799.5686