LOOKBOOK
WHAT'S INSIDE: Alliance Print / Marketing Services Ph: 888-466-8263 ext. 9206 PAGE 3
A&A Optical Ph: Alliance 800-492-4465 Billing Services aaopticalco.com Ph: 888-466-8263, option 1 PAGE 30 Alliance Vendor Services
ABBPh: Optical Group ext. 9215 888-466-8263 Ph: 904-503-9616 glimpselive.com ABB Optical Group / Glimpse PAGE Ph:39 904-503-9616
www.coopervision.com PAGE 16, 17 CareCredit Ph: 866-853-9432 De Rigo REM Carecredit.com Ph:34 800-423-3023 PAGE
www.derigo.us
PAGE 26 ClearVision Ph: 800-645-3733 Digital Eye Lab cvoptical.com Ph: 866-866-8673 PAGE 6
www.digitaleyelab.com PAGE 7
CooperVision Ph: Essilor 800-341-2020 coopervision.com Ph: 800-386-4389 PAGE 10, 20, 21 www.essilorusa.com PAGE 29
Ph: 800-627-2898 www.kenmarkeyewear.com
De Rigo REM FRONT COVER, PAGE Luzerne Optical 24 Ph: 800-423-3023 Ph: 800-233-9637 derigo.us L’Amy America luzerneoptical.com PAGE 7 Ph: 800-243-6350PAGE 32 www.lamyamerica.com
Eastern States PAGE Eyewear Marchon 30, BACK COVER Ph: 800-645-3710 Ph: 800-645-1300 eseyewear.comLuxottica marchon.com PAGE 38 Ph: 800-422-2020PAGE 11
www.glimpselive.com
Alternative PAGE 18 Eyewear Ph: 888-399-7742 CooperVision planbeyewear.com Ph:26, 800-341-2020 PAGE 27
Kenmark Group WHAT’S INSIDE
www.luxottica.com
OVVO Optics Ph: 855-393-6886 www.ovvooptics.com PAGE 27
PPG ppgoptical.com PAGE 24, 25
Safilo Ph: 800-631-1188 Safilo www.safilo.com
PAGE 20, 21Ph: 800-631-1188
safilo.com PAGE 18, 19 The Vision Council
Ph: 866-826-0290 Staples www.visioncouncil.org
Essilor Match Eyewear PAGE 19 PAGE 8, 9 Ph: 815-993-8713 Ph: 800-386-4389 Ph: 877-88-MATCH PAGE 5 essilorusa.com Marchon matcheyewear.com Villa Eyewear Ph: 800-645-1300PAGE 36, 37 Ph: 877-889-0399 PAGE 16 The Vision Council www.marchon.com www.villaeyewear.com visioncouncil.org PAGE 4, 5, 6 PAGE 25 Hilco Marcolin PAGE 4, 28 Ph: 800-955-6544 Ph: 800-345-8482 WestGroupe hilcovision.comMarcolin marcolin.com Tura Ph: 800-345-8482 PAGE 31 PAGE 8, FRONT COVERPh: 855-455-0042 Ph: 800-242-8872 www.marcolin.com www.westgroupe.com tura.com PAGE 10, 11 PAGE 28 Kenmark Eyewear Modern Optical PAGE 17 Ph: 800-627-2898 Ph: 800-323-2409 Modern Optical kenmarkeyewear.com modernoptical.com Wiley X Eyewear WestGroupe Ph: 800-323-2409 Ph: 800-776-7842 PAGE 22, 29 PAGE 33 Ph: 855-455-0042 www.modernoptical.com www.wileyx.com westgroupe.com PAGE 22 PAGE 31 Luxottica OVVO Optics BACK COVER Ph: 800-422-2020 Ph: 855-393-6886 MODO Eyewear luxottica.com Ph: 800-223-7610ovvooptics.com Wiley X Eyewear PAGE 14, 15 PAGE 9 Ph: 800-776-7842 www.modo.com wileyx.com PAGE 27 PAGE 35
Do you have any VENDORS billing direct or with another BUYING GROUP?
RAC ALL
Now is the time to add vendors to your Alliance account! For every $1,000 spent in total sales with participating vendor(s), you will earn a $25 gift card or statement credit.
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To add vendors, call 888-466-8263, option 2 or e-mail AllianceSales@TheAllianceBG.com *All vendor adds must be submitted by November 29th, 2019. *Those adds eligible for gift cards and/or statement credit will be dispersed December 2019. *Promotional credit for Alliance Advantage will be awarded through the program rewards.
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TIME TO GET READY FOR BACK TO SCHOOL! The Alliance offers a wide range of print and marketing solutions to help grow your practice. Colorful, high-resolution images and illustrative graphics can help your patients better understand your products and services offered. Whether you need new business cards designed to include your new company logo, a customized brochure to promote your practice, or recall postcards to keep current patients returning, our in house designer can take you from concept to completion.
add a vendor / print services Postcards • Business Cards • Practice Brochures • Flyers • Stationary Package • Posters Window Signage • Logo Design • Appointment Reminders • Rack Cards • and much more!
For a custom quote or for more information, contact Jenna at (888) 466-8263 ext. 9206 | jinskeep@thealliancebg.com
CHILDREN’S FALL 2019 EYEWEAR TRENDS: STYLES PERFECT FOR KIDDOS
F
ollowing an eye exam, choosing a pair of glasses can be both exciting and overwhelming to kids. It’s vital they feel comfortable trying on frames and have the support they need to confidently voice their opinions. While the main goal of fitting a child with the right pair of glasses should be based around comfort and fit, it’s important to consider the latest trends to motivate them to wear their eyewear all year long. Plus, showing them various styles and encouraging them to find the right pair for them will make the process a breeze. With a slew of designs that boast unique colors, shapes and details, even the pickiest kiddos will find their favorite. Kiddos can choose from colorations of soft pinks and lilacs, vibrant golds and warm honey yellows, baby blues, neon hues and various eye-catching patterns. Additionally, royal blues, pops of orange, flashy reds, commanding shades of green and understated tortoises are perfect for little ones’ peepers. Kids may not know which frame shape suits them best yet, so they ought to try on different silhouettes in various sizes. In general, the rules of thumb when it comes to face-fitting are: opposites attract (the shape of the frames should contrast with the shape of the face) and proportion is key (the size of the frames should line up with the size of the face). Let them take their pick from a range of shapes from retro rounds and playful cat-eyes to cool aviators and sophisticated squares. Also, sporty squares, easy-to-wear rectangles and shieldinspired profiles are all the rage. Whether bold or subtle, details can pump up any kiddos excitement level when picking frames. The latest styles offer translucent effects, gem embellishments as well as lush twotoned and whimsical patterns. Must-have details include edgy cut-outs, classic and artisanal double bridges, and layered accents. Adding glasses into a child’s routine can be difficult, which makes it imperative to boost their self-confidence by keeping them in a frame style they love. For a more in-depth look at what’s trending, check out The Vision Council’s Eyecessorize blog for the latest styles and designs perfect for young ones.
page 4 | THE ALLIANCE
Staples™ has every classroom essential, from A to Z. Staples can provide all the necessary products and supplies you need for your community school supplies donation drives. Easily order everything a school needs for students in the classroom from the same place you order the office supples for your business, StaplesAdvantage.com. And, as a member of The Alliance, you can be confident that you're receiving negotiated pricing and access to a program tailored to the products and services you need. Say goodbye to shopping around, since you’ll always get the lowest overall delivered price. To order today, visit StaplesAdvantage.com. For more information or to get set up with a StaplesAdvantage.com account, please contact: Ami Dean, Account Manager ami.dean@staples.com 815-993-8713 PAGE 5
See next page for our extensive assortment of classroom products.
Lessons Learned: Build an A+ Kids Business from A to Z Whether you’re in the kids’ business or are ready to add the kids’ category to your practice, we’ve got your course for success! FIRST THINGS FIRST
Get to know your patients! Are many of them parents, or becoming parents? If so, the kids’ business may provide a great opportunity for your dispensary. LOCATION, LOCATION
OFFER INCENTIVES
Special family pricing or frame/ lens packages can help you increase sales volume. Offer coupons or specials encouraging parents to buy a second pair of glasses as a backup. Sunglasses, sports glasses, lens cleaning products and quick repair kits are also great items to incentivize.
Is your dispensary located in an area that has day care centers, schools, or retail stores targeted to parents and children? If so, this indicates a potential demand for kids’ eyecare and a base of prospective patients in close proximity to your location.
DON’T FORGET ABOUT BLUE LIGHT
Screen time is on the rise among children and teenagers. Offering a Blue Light solution opens up a new opportunity for practices. Ask the parents of your patients if their kids are gamers or spend a lot of time on digital devices. Remind them that you can offer all of their children important protection against harmful blue light, even if they don’t need vision correction.
COMPETITION
Visit local practices that carry kids’ frames to see the range of styles they carry, as well as the services they offer. Think about what you might do differently. If there is minimal competition, this can be a great opportunity to position your practice as the “kids’ eyewear retailer” in your geographic area.
CARRY THE RIGHT MIX OF FRAMES ATTRACT KIDS, RIGHT FROM THE START
Create a kid friendly practice! Place kids’ displays in front of your dispensary to immediately grab interest. Point of purchase materials like bright, colorful banners, posters and window clings are a fun way to show the styles you carry. Provide mirrors at comfortable heights for kids, so they can get a good view of their frames.
Provide a selection that will appeal to all of your patients, offering five to six different brands at a variety of price points. Your sales consultants can help you determine which brands will work best for your demographic. Visit www.census.gov to search for facts and data about your target audience. REMEMBER:
POSITION THE IMPORTANCE OF SCREENING
Educate parents on the Pediatric Vision Essential Health Benefit and emphasize the importance of yearly screenings. Demonstrate your experience to put parents at ease and gain their trust. Advertise your services in local newspapers, on social media, and at other retail locations. Spreading the word in your community can greatly improve your kids’ business. page 6 | THE ALLIANCE
You can effectively reach generations of patients through your kids business (most kids aren’t shopping alone!)
TOTAL
IF IF
EYEWEAR
YOU YOU
WE’LL
WARRANTY
BREAK LOSE
IT, IT,
REPLACE
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| 800.423.3023 | WWW.DERIGO.US
PAGE 7
NEW
Marcolin introduces new kids’ ophthalmic styles from the Skechers Eyewear Spring/Summer 2019 collection. The new, fun collection features brand-driven designs with trendy elements and popular shapes that will appeal to today’s kids and tweens. Bright colorations and expressive graphics decorate each style, capturing the sport-inspired lifestyle of the brand’s DNA. Easy-to-wear, fashionable looks, including triple-color striping, floral accents and polka dot detailing, as well as sporty and youthful temple treatments, deliver the perfect combination of fun and style.
FROM MARCOLIN
SE1160
SE1161
GU9181
The new GUESS Eyewear kid SE1640 collection features exclusive, vivacious and easy-to-wear eyeglass styles. Five fun and super trendy eyeglasses have been created for children between the ages of six and ten. Quality, functionality and aesthetics are guaranteed in every single frame. The fresh offering includes glamorous shapes to suit young faces without neglecting the style that often mimics that of mom and dad’s eyewear.
page 8 | THE ALLIANCE
GU9183
GU9185
(800) 345 8482 • www.marcolin.com
INTRODUCING OVVO JUNIOR, A NEW COLLECTION OF PERFORMANCE EYEWEAR JUST FOR KIDS AND TEENS We are proud to introduce the Junior collection – five new styles made just for kids and teens. To ensure a perfect fit, these 5 new frames are offered in 3 sizes, which can be custom designed from 7 different temple colors. A signature feature, patented screwless hinge design has been modified to retain accurate proportions without sacrificing performance. The frames are laser-cut from our ultra-durable, ultra-light Surgical Steel & Titanium composite. Resulting in durable, comfortable, feather-light frames built to withstand the active nature of kid’s daily lives. Wearers can design their own frames by choosing elements from the collection’s custom-made presentation case - giving each pair a unique hands-on, personalized feel.
Discover more on ovvooptics.com
PAGE 9
Make the Most of Back to School Season in Your Practice As back to school season approaches, we took a moment to discuss strategies for practice success with Shane Foster, OD of Drs. Quinn, Foster & Associates in Athens, Ohio. Dr. Foster sees patients of all ages with various ocular conditions. He is experienced in fitting specialty contact lenses for patients with corneal diseases, corneal scarring, or prior corneal surgeries. He also has an interest in pediatric optometry and the role children’s vision plays in learning. What marketing strategies do you think are most effective during back to school season? How do you approach this time of year in your own practice? Dr. Foster: Hands down, the best marketing strategy for back to school eye exams is educating parents while they’re in my chair. When I discover a patient has children, I make sure to remind them of the importance of annual eye exams for all school-aged children. I explain to them that one in four children has a vision problem that may interfere with their ability to learn and succeed in school. When I ask about the child’s last eye exam, parents will often say, “they passed the school eye exam…” I take that opportunity to educate them on the difference between a vision screening and a comprehensive eye exam and encourage them to bring their child in for a vision and eye health examination. How do awareness campaigns like the AOA’s back to school campaign or other industry support materials help in your overall message this time of year? Dr. Foster: Think About Your Eyes is one of the best public awareness campaigns our profession has ever had. The first round of radio and TV ads gave consumers fun facts about their eyes and vision, but the latest round of ads really touches on consumers’ emotional response by using images of children playing, laughing, and exploring the world. The ads go on to remind us that “so much of what they learn comes through their eyes, yet one in four school-aged children have a vision problem” and encourages the consumer to take care of their most precious sense by visiting an eye doctor yearly. This kind of campaign may or may not drive new patients directly to my practice, but getting the message out there for public consumption surely is raising awareness about the importance of an annual comprehensive eye exam. Does your practice work directly with any schools throughout the year to promote your services? Dr. Foster: I give the AOA pamphlet “A Teacher’s Guide to Vision Problems” to all teachers who visit my office, and I educate them on the warning signs to look for in their students’ behavior and their performance in the classroom. I have a close relationship with the school nurses and the special services team for our local public school system to make sure their students with IEPs are being appropriately referred for a comprehensive eye exam as required by Ohio law. However, back to school season isn’t just for children. My practice is located in a college town, home to Ohio University and more than 20,000 college students. We are providers for the university’s student health insurance, and we have a close relationship with the primary care providers at the student health center. They are welcome to contact us for guidance and advice, and they frequently send us referrals for medical eye care as well as comprehensive eye exams. page 10 | THE ALLIANCE
What other strategies do you think are most effective for back to school season? What other opportunities does this time of year provide for practice growth? Dr. Foster: Back to school season is a time when my practice gets many referrals for students who have failed a vision screening at school. Those referrals present a great opportunity to educate the children as well as the parents about the importance of an annual comprehensive eye exam. One referral can often bring a whole family of new patients to the practice. Children with newly diagnosed refractive error can create opportunities for revenue growth: spectacle sales, contact lens sales, vision therapy services, and myopia control management. Managing a child’s myopia progression when appropriate is not only the right thing to do for the patient, but it can also generate increased revenue for the practice. Myopia control patients will require multifocal contact lenses or orthokeratology lenses and will return for more frequent office visits to monitor progression. This kind of advanced care can differentiate your practice and help drive referrals to grow your business.
HEAD BACK TO SCHOOL WITH TOP-SELLING BRANDS, AND KID-FRIENDLY STYLES! Marchon is proud to offer the ultimate kids brand portfolio solution, addressing the needs of children of all ages across a variety of different lifestyles. From sport to fashion to tech - we’ve got the kids covered! Highlighting new style releases across multiple brands in the youth category we expect to help you gear up thousands of kids heading back to school in 2019!
PAGE 11
SFK-204, SUPERFLEX KIDS A vintage inspired round shape is modernized by a handmade gradient acetate in style SFK-204. This minimalist style features a dropped bridge and matte finishing and a high-shine, polished finish. Available from WestGroupe.
K406, CONVERSE Cool n’ cute, the K406 for girls will add sparkle to any young ladies life. Constructed of lightweight acetate, the round modified cat-eye silhouette shines bright with laminate glitter acetate temples that take color-blocking goals to the next level. Available from DeRigo REM
REPLAY, NANO CUSTOM FIT Nano Custom Fit offers an exclusive Adaptable Kit that features different size variations within its eye shapes, temples, bridges and straps to create the perfect fit for the most challenging patients. Available from Alternative Eyewear.
FINLEY, NIKI NICOLE MILLER TEEN The Niki Nicole Miller Finley features a tortoise front with complementary translucent temples enhanced with a sparkly glitter pattern in black, blue or pink glitter that will make any teen girl feel special. Available from L’Amy.
SE1640, SKECHERS The high-definition polka dot gradient pattern featured on the acetate temples of optical style SE1640 is inspired by the graphic detailing of the brand’s footwear. The frame’s rounded front in acetate is offered in soft translucent colorations that merge with the temple’s color palette. Available from Marcolin.
Z8-Y70, REC SPECS The new Z8-Y70 frames for young girls can be twisted, bent, and stepped on with their flexible and durable material. Lightweight and fashion forward, providing style at school and durability at play. Available from Liberty Sport.
page 12 | THE ALLIANCE
CARDINAL, MODZ KIDS Kids instantly feel the energy of this vibrant style featuring stainless steel fronts and cotton candy-colored, handmade zyl temples. Spring hinges provide extra durability for their active lives. Available from Modern Optical.
SME901, DISNEY SPIDER-MAN ESE International introduces the new Disney children’s eyewear collection. Optical style SME901 features the likeness of Spider-Man on the frame’ s inner temple as well as a “spiderweb” design on the outer temples.
YFFLA02, YOUTH FORCE All the frames and lenses in our Youth Force™ Sports Protective Eyewear have been tested to ensure that they meet the ASTM F803 safety standards. Available from Wiley X.
SA 0008, SAFILO KIDS Rounded silhouette for 7 to 8-year-olds. Available in new tones of transparent purple or transparent blue with temples enlivened by the all-new striped pattern. Available from Safilo.
H850, MILO & ME Hilco Vision has introduced its children’s line of durable frames, Milo & Me, that are fun for kids at a “parent friendly” price. These are for kids ages 6 to 12 looking for durable yet fun frames. Available from Hilco.
3215, IDENTITY GROUP Kids Sunwear from Identity Group. Features new looks while maintaining its reputation for durability and a solid price value ratio. High impact frames and temples. Sunglasses feature 100% UVA/UVB protection lenses and are shatter resistant and FDA tested approved.
To add a vendor to your account, call (888) 466-8263, option 2 or e-mail AllianceSales@TheAllianceBG.com PAGE 13
TH E IMPO RTA NC E O F V I S I O N C A R E
AT AN EARLY AGE 7.5 MILLION KIDS UNDER 14 HAVE VISUAL IMPAIRMENTS THAT GO UNTREATED. Did you know? The kids eyewear market today: 9.4 million and growing 10-25% over the past two years
1 IN 4 CHILDREN HAVE A VISION PROBLEM THAT INTERFERE WITH THEIR ABILITY TO LEARN COMPREHENSIVE EYE EXAM: Only 7% have had before first grade and 50% before graduating high school. ALL STATES PROVIDE SCHOOL SCREENINGS BUT…School screenings only identify 5% of vision problems. 80% OF KIDS who fail a school vision screening do not receive a follow-up eye exam by a doctor. KIDS’ BEHAVIORS ARE CHANGING: Less outdoors, more close work and digital eyestrain concerns.
Check out Top Ray-Ban Ophthalmic Junior styles that prove to be the most popular in giving the gift of sight:
RY1531 3529
page 14 | THE ALLIANCE
RY1549 3652
RY1555 3667
TH E IMP O RTA NC E O F Q UA L I T Y
SUNWEAR FOR KIDS 75% of UV RADIATION is transmitted through the crystalline lens of kids under 10 years old.
82% OF PARENTS REQUIRE SUNSCREEN BUT ONLY 17% OF PARENTS ENSURE THEIR CHILD IS WEARING SUNGLASSES WHEN HE/SHE IS WEARING SUNSCREEN. UV exposure over a lifetime can result in cataracts, pingueculae, pterygia, cancers and Age-Related Macular Degeneration
3x
Kids receive 3x the annual sun exposure of adults
TRENDS IN THE EYEWEAR MARKET
IT’S ALL ABOUT THE FRAME: Material, color, fit, quality, and adult design
With that same great style, in the perfect size and designed specifically for kids - discover our most trendy junior sun offerings below:
RJ9052S 100S55
RJ9062S 701371
RJ9506S 211/7E
PAGE 15
page 16 | THE ALLIANCE
BACK TO SCHOOL BOYS
JUNIORS
Ted Baker B966 PUR
GX GX817 PNK
Full of personailty with a mix of special color treatments. A sweet color fade with an exclusive Ted Baker print inside the temple, a hallmark of the collection.
With an emphasis on the brand’s pop-culture roots, this collection is bold and fun. This colorful P3 shape features an all-over statement making floral print.
Geoffrey Beene G910 NAV
Lulu Guinness LK024 PUR
Inspired by the “Father and Me” theme this little man’s design has so much to offer. The plastic front has a laminate layer of color and the enamel stripes on the temples are sporty and playful.
What young girl doesn’t love glitter? This charming shape in iconic Lulu candy colors gently sparkles from every angle through shiny glitter acetate.
INTRODUCING Inspired by Gwen’s son Zuma, this new collection combines everything important to boys in choosing their glasses: fashionable shapes, edgy design details, and playful nods to sport. Zuma’s participation in the design process as a young frame wearer has solidified a strong eyewear collection that will resonate with boys everywhere!
LIMITED TIME ONLY: RECEIVE FREE BACKPACK CHARMS WITH QUALIFIED ORDERS TURA.COM
800 242 8872 PAGE 17
Stylish, soft cat eye shape optical frame with an acetate front and temples adorned with the Juicy Couture block logo. Offered in three colors, each with exclusive, eyecatching patterns lining the interior of the temple.
Rounded silhouette for 4 to 6 year olds. Available in new tones of transparent purple or transparent pink with temples enlivened by the allnew star pattern.
Available in new tones of transparent blue or transparent light blue with temples enlivened by the all-new striped pattern. This squared frame is for ages 7-8
KIDS BY SAFILO presents the new eyewear collection for Spring/Summer 2019. The ground-breaking eyewear project dedicated to 0-8 year olds, designed with a medical-scientific approach to better meet children’s needs, introduces exciting new colors this season. The new fames are also available with exclusive clip-on sun covers with polarized lenses, providing kids with unique benefits: effective correction, glare free vision, clear contrasts, perception of natural colors, reduced eye fatigue and 100% UV protection.
page 18 | THE ALLIANCE
Expressive, squareshaped acetate optical frame offered with a Juicy Couture block logo. Available in four fun colorations
Playful, squareshaped optical frame with an acetate front and temples offered with the Juicy Couture gothic logo treatment. Available in three dedicated acetates with whimsical patterns on each temple interior.
SA 0003/N: Soft rectangular shape for 4 to 6 year olds. Available in new tones of transparent blue or transparent light blue with temples enlivened by the all-new striped pattern.
Juicy Couture, known for being a fun and irreverent lifestyle brand for the decidedly fashionable, introduces a Teen Eyewear by Juicy Couture collection this summer aimed at style-seeking girls between the ages of 13-18. Infusing a fun, teen-friendly perspective into the shapes, as well as colors and prints specific to the DNA of the Juicy Couture brand, the collection is colorful, bold and expressive. A total of four wearable shapes comprise the launch collection which are based on two best-selling Juicy Couture women’s styles and two Juicy Couture girl’s styles that have been sized to meet the needs and tastes of this discerning customer.
CARRERA 2014/ TS drop-shaped sunglasses are available in gold with blue lenses, dark ruthenium with dark grey lenses, gold with violet lenses, palladium with brown shaded lenses and black with green lenses
CARRERA 2015/TS rounded sunglasses are available in gold with green lenses, dark ruthenium with brown lenses, gold with violet lenses, palladium with green lenses and black with orange lenses
CARRERA 2010/T rectangular optical frames are available in gold, dark ruthenium/black, palladium.
CARRERA, synonymous with pioneering design and outstanding quality introduces the new eyewear collection for Spring/Summer 2019 dedicated to teenagers. Ranging from 12 to 16 years old, they assert their own opinions, are style-aware and most importantly, they choose their style. Easy to wear and never banal, CARRERA sunglasses and optical frames for teens are designed and dedicated to Generation-Z, all the models are shaped to meet the personality of boys and girls who wear them to stand out from the crowd, enhancing their character and attitude.
PLD 8032/S butterfly sunglasses for girls are available in red with grey polarized lenses, blue with grey polarized lenses, dark Havana with grey lenses, black with violet lenses
PLD 8034/S aviator sunglasses for boys are available in red with blue mirror lenses, blue with grey lenses, green with grey polarized lenses and black with grey polarized lenses.
PLD 8035/S squared sunglasses are available in violet, red, fuchsia, light blue and green with grey polarized lenses.
POLAROID presents the Spring/Summer 2019 eyewear collection dedicated to kids, introducing new playful sunglasses with their colorful and comfortable shapes offered in a wide range of lively colors. The new eyewear features a contemporary touch in super light weight metal or plastic shapes, emphasized by multiple color combinations, with an eye catching look. POLAROID eyewear is created to enable kids to see the world with new points of view – beyond the glare, beyond the surface, beyond the already seen, to find always unexpected perspectives PAGE 19
Let your patients enjoy a higher level of contact lens comfort with MyDay daily disposables. MyDay lenses take silicone hydrogel, daily disposable lens performance to the next level. With MyDay lenses, you can now prescribe the ocular health advantages of a high Dk material, while delivering your patients excellent all-day comfort, easy lens handling and UV protection. page 20 | THE ALLIANCE
Prescribe the contact lens of conquerors. CooperVision® MyDay lenses feature Smart Silicone™, a revolutionary breakthrough in lens chemistry that brings together everything your patients need for an exceptional overall 1-day experience: uncompromised all-day comfort, plus the healthier2 advantages of silicone hydrogel. Smart Silicone optimizes oxygen permeability in a lens that’s just 4.4% silicon—the lowest percentage of silicon found in a silicone hydrogel 1-day lens. By using less silicone, Smart Silicone leaves more room in the lens for comfort-enhancing moisture and enables a low modulus. In addition, Smart Silicone provides optimal softness while maintaining exceptional handling. Smart indeed.
To learn more, contact your CooperVision Representative today or visit CooperVision.com/practitioner. PAGE 21
page 22 | THE ALLIANCE
Kensie Girl ‘Fly’
Shop the collection at kenmarkeyewear.com
P O W E R SK0046O, STELLA MCCARTNEY Emphasising the strong connection between Stella McCartney’s ready to wear and children’s collections, the campaign illustrates the ageless wearability of the new iconic logo styles. Available from Kering Eyewear.
OK345, OGI KIDS The OK345 brings lively and electric vibes to Ogi’s youngest wearers. With built-in nose pads and spring hinge, these digitally printed beauties pop with their vibrant colors on a classic shape. Available from OGI Eyewear.
SEAFISH, SPERRY Targeted toward children in search of a stylish and vibrant frame, L’Amy America adds new styles to its Sperry collection.
M-7500, NYC JUNIOR Style M-7500 is one of the newest additions to the Marchon Junior Collection. A fun modified rectangle is designed with a laminate crystal front in vibrant colorations. The floral embossed core wire adds pop of color through the crystal acetate temples. Spring hinges add comfort and ease, allowing for active play.
GX811, GWEN STEFANI JUNIORS Model GX811 from Tura Eyewear reflects Gwen’s personality and style at heart. The MUL colorway has an all over emoji print - urban, colorful, and fresh - on an easy to wear shape.
CARLTON, LILLY PULITZER GIRLS a chic round full acetate style, featuring translucent acetate colors with rivet detailing on the front and signature Lilly Pulitzer prints on the temples. Carlton Mini is a girls version of the Carlton, available from Kenmark Eyewear. PAGE 23
Kids + Trivex
Trivex lenses are the whole enchilada. Of visual benefits, that is.
T
hey combine all the critical performance characteristics called for in everyday life—optical quality and lightweight comfort, along with strength and protection. Unlike most other materials, there’s no trade-off or compromise. As Cindy Seemann, owner of Design Vision Optical and Kids Optique in Wauwatosa, WI, puts it, “Our local children’s hospital says, ‘Kids deserve the best.’ I agree. And, in my opinion, Trivex material IS the best!” Seemann is one of three ECPs we asked about Trivex lenses and kids. The others are James Raymondi, O.D., of Washington Square Eye Care in North Canton, OH, and Neil Sika, O.D., who is in private practice in Strongsville, OH. Here are their answers to three key questions.
1
Why do you recommend Trivex lenses for kids?
Seemann: “I love the Trivex material for kids because of its Abbe value, weight, and, most important, clarity.” Dr. Raymondi: “It is much more scratch-resistant than poly and is a superior material to which our AR coatings can be applied.” Dr. Sika: “Trivex is just an all-around better lens for most
Cindy Seemann
owner, Design Vision Optical and Kids Optique
prescriptions. For one thing, with Trivex you don’t have distortion on the sides.”
2
How do you present Trivex lenses to kids + their parents? Seemann: “I present a kids’ package pricing that includes Trivex material and high-quality AR treatment.” Dr. Raymondi: “We tell families that Trivex is the best material for their kids with its impact resistance, scratch resistance, and complete UV protection.” Dr. Sika: “The two-year scratch warranty provides peace of mind to the parent as well as safety for the child.”
3
Are Trivex lenses your go-to lenses for kids?
Seemann: “Yes. It’s my go-to for ALL patients. I love that Trivex material tints better and more evenly than poly, plus its impact resistance is great for sunglasses.” Dr. Raymondi: “Trivex is always our go-to lens material for kids. The only thing that at times keeps our kids out of the best lenses is managed care.” Dr. Sika: “Yes. Plus we combine it with AR and the HOYA Recharge that protects young eyes from damaging blue light.”
James Raymondi, O.D. Washington Square Eye Care
Neil Sika, O.D. Private Practice
SPONSOR ED CONTENT page 24 | THE ALLIANCE
The Managed
Care Conundrum Most plans cover only poly for children. How do these ECPs move their youngest patients into Trivex lenses?
Seemann: “For managed care, I just use the poly copay and upgrade to Trivex material. I don't make a big deal of it.” Dr. Raymondi: “Most plans give patients under 18 poly for free. We give them the opportunity to upgrade into Trivex lenses, especially when they are also getting an ARC.” Dr. Sika: “It is an upgrade from what insurance covers, but we explain we feel it’s worth the extra cost for peace of mind for the parent and safety for the child.”
4 Facts
Trivex lenses are thin + light, crisp + clear. What else? 1. UV Protection:
Trivex lens material delivers built-in 100% UV blockage, important to the long-term health of young eyes.
2. Tensile Strength:
Kids are active. Whether in the back yard or school yard, they need lenses like Trivex that provide high-impact resistance. And, for older kids who like rimless, Trivex material offers great rimless results—no cracking, fraying or elongating at drill holes during processing or through wear.
3. Durability:
Because the Trivex lens material is safe and strong, the lenses naturally stand up to more punishment than other plastic lens materials. The lack of internal stress also means less breakage and birefringence, which can blur vision, especially around the lens periphery.
4. Chemical Resistance:
Unlike polycarbonate and some high-index materials, Trivex material is resistant to many chemicals. This makes it easier to process and care for, making Trivex material the premier lens material for a home or hobby environment.
» Trivex material…
TRIVEX TIPS We asked each ECP to offer one tip for their peers when it comes to Trivex lenses and kids. Here’s what they shared. PRICING: “I am such a believer that I eat the price difference between Trivex material and polycarbonate. It makes my patients happy and differentiates me from my competition.” —SEEMANN COMBO: “With the combination of Trivex material and AR, [you’ll] find parents are much happier with the longevity of their kids’ lenses.” —DR. RAYMONDI PATIENCE: “You must present the opportunity for Trivex material and its value. Even if [patients] don’t get it this time, they may the next.” —DR. SIKA
it’s simply the best for kids. And their parents, too. FOR MOR E INFO ON TR IVEX, GO TO PPGTR IVEX .COM PAGE 25
The quintessential collections of
page 26 | THE ALLIANCE
GLOWS IN THE DARK
1 888 399 7742
customerservice@alternativeeyes.com
BY ALTERNATIVE AND PLAN B EYEWEAR
planbeyewear.com
I
CHILDREN’S EYE HEALTH TIPS: TAKING CARE OF YOUNG EYES
n the chaos of back-to-school season, it’s easy for parents to get overwhelmed and overlook an annual eye exam, but as you know, doing so can change a child’s entire academic performance. The Vision Council encourages parents to go beyond a check at the pediatrician or the nurse’s station and schedule a comprehensive eye exam with an eyecare provider for their little one(s). Join the bandwagon by encouraging your adult patients with children to make their youngster’s vision health a top priority and educate them about the benefits of an eye exam, outlined below. According to Think About Your Eyes, a national public awareness campaign shedding light on the importance of an annual eye exam, 80 percent of all learning comes through the eyes which means school-aged children with a vision problem are at an enormous disadvantage when eye exams are skipped. Additionally, since children might not be able to recognize or communicate vision issues, The Vision Council, in line with the American Optometric Association, recommends the first eye exam occur between 6 months to a year, followed by one between the ages of 3 and 5 before becoming annual at age of 6 or before entering first grade. With 5 to 10 percent of preschoolers and a quarter of schoolaged children having vision problems, an annual eye exam can produce results that could prevent a chaotic cycle of misdiagnosis. One common vision problem in children is nearsightedness, or myopia, which effects 1.7 billion people worldwide, and more than half the world is expected to be myopic by 2050 – making early detection in children vital. It’s imperative parents are informed of the prevalence and symptoms associated with myopia including short attention spans, avoiding or not enjoying reading, difficulty throwing or catching a ball,
page 28 | THE ALLIANCE
sitting close to the TV, excessive blinking or eye rubbing, guiding eyes with a finger while reading and decline in academic performance. To help combat and prevent myopia, parents should encourage their children to spend time outdoors away from digital devices, which may influence the development of nearsightedness. As digital devices continue to play a large role in and outside the classroom, it’s important to be well-versed in the potential health problems they can cause in young children. According to a survey by The Vision Council, more than 70 percent of American adult parents report their child(ren) spend two or more hours daily on a digital device, putting them at risk for digital eye strain, which is the physical discomfort experienced after prolonged screen use. Parents surveyed say their child(ren) experience the following after two or more hours of screen time: headaches, neck/shoulder pain, eye strain, dry or irritated eyes, reduced attention span, poor behavior and/or irritability. Many parents are not aware of the simple lens and eyewear
solutions available to them and their children to combat the effects of digital eye strain, including traditional lenses with blue light-filtering, anti-reflective and magnifying capabilities, as well as select specialized contact lenses. It’s also important to protect kids from harsh ultraviolet (UV) rays that, no matter the weather or season, are always at play. Generally, kids receive about three times the annual amount of UV ray exposure from the sun as adults, yet just more than 56 percent of American adult parents say their child(ren) wear sunglasses, as per a survey by The Vision Council. Discussing patient’s UV exposure starting at a young age is key for protecting developing eyes. As children receive their eye exams at the start of the upcoming school year, be sure to discuss these pertinent topics with them and their parents to help provide a unique plan that will suit their eyecare and eyewear needs. For more information, visit thevisioncouncil.org.
PAGE 29
Lilly Pulitzer ‘Teddi’
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page 30 | THE ALLIANCE
800-492-4465 aaopticalco.com
Children’s Frame & Lens Package Your savings will be clear when ordering the Luzerne Nickelodeon Frame & Lens Package.
The average Frames book price is $42.70.
• High quality Nickelodeon frames • Great pricing • Great service • Power range to accommodate most children’s prescriptions • Material: Polycarbonate • Power Range: Plano to a plus or minus 6.00 Sphere with up to a -3.00 Cylinder • Includes: Nickelodeon frame. Scratch-resistant coating on both sides. Protection from UVA and UVB radiation. Also Includes: A cool Nickelodeon children’s case.
Single Vision Polycarbonate............................................................................ $62.50 ............... $50.00.............$100.00 Single Vision Aspheric Polycarbonate................................................................ 90.63 ..................72.50...............145.00 Single Vision TheraBlue Polycarbonate............................................................. 80.25 ..................64.20...............128.40 Single Vision TheraBlue 1.56 Impact Resistant ............................................... 119.75 ..................95.80...............191.60 Single Vision Transitions VII Polycarbonate.................................................... 120.63 ..................96.50...............192.00 Single Vision Trivex ............................................................................................ 85.00 ..................68.00...............136.00 Single Vision Transitions VII Trivex ................................................................ 132.56 ................106.05...............210.00
Advanced TC (Tough Coat) or TD2 Super Tough 2-sided Scratch Coat ADD $20.00 ............... $16.00.............. $32.00 42.50 ..................34.00.................68.00 AGT Select AR .................................................................................. ADD 49.38 ..................39.50.................79.00 Crizal Easy AR ................................................................................... ADD 55.00 ..................44.00.................85.00 Crizal AlizÊ AR.................................................................................. ADD 55.63 ..................44.50.................85.00 AGT Advanced AR ............................................................................ ADD 64.38 ..................51.50...............103.00 Crizal AvancÊ AR............................................................................... ADD AR coating recommended for kids who use computers, play video games or watch television. • Please Call For Complete Frame Catalog Showing Styles & Availability or Go To www.nouveaueyewear.com.
Nickelodeon has been the #1 cable channel for adults & kids for over 12 years with over 90 million viewers monthly, offering fun, non-violent, educational programming and boasting the highest rated kids’ program of all time – SpongeBob SquarePants! Nickelodeon and Nouveau Eyewear have created a line of kids’ eyewear that are just about as cool as getting a brand new toy! Targeted to the different age appeal of each Nick character, the Nickelodeon frame line features character-inspired details for unsurpassed fun on many styles and employs titanium-based Japanese memory metal on select styles. Be a part of one of the most exciting and popular kids’ collection to date!!
Kids Need Protection & Convenience, Too!
TransitionsŽ Lenses contribute to healthy vision when kids need it most. • 80% of lifetime exposure to sun occurs before the age of 18. • Developing eyes are highly vulnerable to the harmful effects of UV exposure. • Bright visible light can impair vision for children just as it does with adults. In one lens, TransitionsŽ Lenses provide outstanding visual acuity, vision comfort, convenience and automatic protection that changes as light conditions change. Shatter-Resistant TransitionsŽ Polycarbonate Lenses offer added protection for kids.
Luzerne Optical Laboratories, LTD. • 800-233-9637 • www.LuzerneOptical.com page 32 | THE ALLIANCE
MAXIMIZE YOUR BACK-TO-SCHOOL SEASON Buy 12 Frames from these 4 Collections, Get 1 Frame Free!
Promo Code: modernbts
Modern's youth brands hit the "Sweet Spot" for all managed care plans. View our BTS Lookbook: modernoptical.com/backtoschool Restrictions may apply. For details, contact your Modern Territory Manager or Chris Millet at CMillet@modernoptical.com
modernoptical.com | phone: 800.323.2409 custsvc@modernoptical.com | fax: 800.323.3089 PAGE 33
Make sure his path leads straight to your door. And back again.
Hilco
Along five key steps in the patient journey, you can help make your practice his destination, help him get the eye care and eyewear he wants and meet your practice goals. Introducing promotional financing with the CareCredit credit card and the easy application process before eye care and eyewear selection can help increase his immediate
The average first out-of-pocket sale for a patient opening a CareCredit account in an optometric practice*
purchasing power.
Already accept CareCredit? Call 800-859-9975, option 1, then 6.
Ready to add CareCredit? ATTRACT • ENGAGE • EXAM • SHOP • ADVOCATE
*Average 2018 1st ticket sales in an optometric practice that accepts CareCredit.
page 34 | THE ALLIANCE
Call 866-853-8432.
®
STYLE MEETS PROTECTION WX CRUSH © 2019 Wiley X, Inc. All rights reserved.
Wiley X Youth Force™ Sport line is the eyewear solution for young athletes who keep a sharp eye on style while pushing past the limits of tough. RX-able and ASTM-rated for unparalleled eye protection, each style converts easily to a sports goggle, giving your player the competitive edge on and off the field.
YO U T H F O R C E ™ M O D E L S
WX GAMER GLOSS BLACK / METALLIC BLUE
WX5571_JULY_INVISION_YOUTH_FORCE_9x10.875in_FIN_2019MY30.indd 1
WX CRUSH
WX FLASH
GLOSS BLACK / RED
ROCK CANDY PINK
PAGE 35 5/30/19 4:08 PM
page 36 | THE ALLIANCE
Leave a little spar kle wherever you go. For the girl who sees the world her way. Float Kids eyewear combines grown-up designs with fresh and fun styling to create distinctive looks for kids to call their own.
STYLE: FLT KP259: VIOLET SPARKLE
MATCHEYEWEAR.COM | 1-877-88-MATCH
page 38 | THE ALLIANCE
www.eseyewear.com (516) 232-8202
It’s Back To School Time! Don’t let your patients go back to school without a year supply of contact lenses. ABB OPTICAL GROUP can help with our Annual Supply Staff Training Module and also the following Patient Retention Tools for you to present annual supplies to your patients… • Patient Savings Tool
• Product Sheets
• Comparison Sheet
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• Retail Price Monitor
• Patient Direct Free Shipping Guide
• And More
LEARN MORE! Reach out to your ABB OPTICAL GROUP account manager to
discuss how our new staff training module can help your practice increase your percentage of annual supplies shipped to patients.
800.852.8089 x 1564 www.abboptical.com
asalesleads@abboptical.com PAGE 39
1001 N. G STREET, MONMOUTH, IL 61462