The All State Student Newspaper Rates 2018-19 Regional/National Rates Sheet Reserved for clients located outside Clarksville, Tennessee and/or Montgomery County, Tennessee. All ads are printed in black and white.
General Information The All State is the student newspaper of Austin Peay State University (APSU) and is the best and most affordable way to reach its active and energetic market of young adults, faculty and staff. APSU is also proud of its nontraditional student population, enabling businesses to reach a coveted audience through The All State’s various chanels.
About Us The All State is an award-winning student newspaper completely produced by students. It is published in print and online via theallstate.org weekly during the fall and spring semesters while classes are in session, and throughout the summer months. The All State has served the APSU campus as its student news source since 1930. Student staff members are advised by the Coordinator for Student Affairs Publications and Marketing. The All State is intended to provide a forum for the expression of student opinion as well as to disseminate timely news that impacts the APSU campus. APSU is one of the fastest growing universities in Tennessee and has a student population of about 10,500 undergraduate and graduate students, with approximately 2,000 living on campus.
Contact us at: studentpublications@apsu.edu or 931-221-7376
Online Advertising Averaging more than 8,000 hits per month, TheAllState.org is an effective solution for clients interested in reaching a digital audience. TheAllState.org is a responsive site, making it seamless between desktop, mobile and tablet devices; ensuring the continuity of content for audiences at home, in the library, or on the go. Ads running longer than a week can change out the photo and website link.
NOTE: Ads should be sent as an image with a working URL to link. There is only one banner ad space and one article banner space. Check with The All State advertising representative for availability.
Buttons (330px x 220px) Article Banner (768px x 60px)
(runs on the side of the page) (runs at the top of the articles only) Per Week......................$40 Per Week.......................$50 Per Month.................... $105 Per Month......................$80 Per Semester................$350 Per Semester..................$400
Banner (768px x 60 px)
(runs at the top of the page) Per Week......................$60 Per Month.....................$125 Per Semester.................$500
Social Media Advertising The All State has 13,470 Lifetime Engaged Users on Facebook alone, and operates a successful Twitter account achieving up to 10,201 engagements and 5,374 media engagements in a single semester.
NOTE: Sponsored images are shared on Facebook and Twitter only. Ads should be
sent as an image with a working URL link. Dates must be selected at the time the contract is signed. 1 Image Share............$20 5 Image Shares..........$90 10 Image Shares........$175 15 Image Shares........$275
Print Advertising Color
Black & White
Front-Page Banner + 6 free social media shares Column Inches: 6 col x 2’’ (12 col. inches) Actual Sizes: 11’’ x 21’’ Investment: $1,100
Front-Page Banner Not Available in Black & White
Full Back Page + 5 free social media shares Column Inches: 6 col x 21’’ (120 col. inches) Actual Size: 11’’ x 21’’ Investment: $900
Full Back Page Not Available in Black & White
Full Page + 4 free social media shares Column Inches: 6 col x 21’’ (120 col. inches) Actual Size: 11’’ x 21’’ Investment: $780
Full Page + 4 free social media shares Column Inches: 6 col x 21’’ (120 col. inches) Actual Size: 11’’ x 21’’ Investment: $700
Half Page + 3 free social media shares Column Inches: 6 col x 10.5’’ (60 col. inches) Actual Size: 11’’ x 10.5’’ Investment: $480
Half Page + 3 free social media shares Column Inches: 6 col x 10.5’’ (60 col. inches) Actual Size: 11’’ x 10.5’’ Investment: $400
Quarter Page + 2 free social media shares Column Inches: 3 col x 10.5’’ (30 col. inches) Actual Size: 5.75’’ x 10.5’’ Investment: $355
Quarter Page + 2 free social media shares Column Inches: 3 col x 10.5’’ (30 col. inches) Actual Size: 5.75’’ x 10.5’’ Investment: $275
Eighth Page + 1 free social media share Column Inches: 3 col x 5.25’’ (15 col. inches) Actual Size: 5.75’’ x 5.25’’ Investment: $270
Eighth Page + 1 free social media share Column Inches: 3 col x 5.25’’ (15 col. inches) Actual Size: 5.75’’ x 5.25’’ Investment: $190
* Please note: free social media shares will consist of the same design as the paid print ad selected by the advertiser.
Full Color Packages Full-page ad, back cover 15 image shares Banner ad for one month $1,200 Full-page ad, inside 10 image shares Above article banner for one month $900 Half-page ad, inside 5 image shares Button ad for one month $500 Quarter-page ad, inside 5 image shares Button ad for 2 weeks $350
Pre-printed Inserts Printed inserts are one of the most effective ways to reach The All State’s print audience. Inserts must be delivered to The All State’s printing facility no later than one week in advance of the scheduled print date. The date of insertion should be clearly marked. The quantity will be 2,000.
Deliver inserts to the following address:
$150 per edition
Quality Web Printing ATTN: For The All State 101 Commerce Street Elkton, KY 42220 Mike Finch 270-265-0118
Impotant Dates The following are each of the scheduled print dates of The All State and important dates on the APSU campus.
Fall 2018 Print Dates
Spring 2019 Print Dates
Aug. 27 (first day of fall classes) Sept. 5 Sept. 12 Sept. 19 Sept. 26 Oct. 3 Oct. 10 Oct. 15-16: Fall Break (no issue) Oct. 24 (Homecoming Week) Oct. 31 (Halloween) Nov. 7 Nov. 14 Nov. 21 Nov. 28 Dec. 5
Jan. 16 Jan. 23 Jan. 30 Feb. 6 Feb. 13 Feb. 20 Feb. 27 March 3-9: Spring Break (no issue) March 13 March 20 March 27 April 3 April 10 April 17 April 24 (last day of spring classes)
Technical Information We accept pre-built advertising in the following formats: • PDF • JPEG • PSD • EPS • TIFF
.
Note: Art submitted in .doc, .docx, .ppt or .pptx will be charged an additional $10 to convert to an acceptable format.
Creative Services
We offer in-house creative services for customers who need their advertising built for them.
Print: $1 per column inch Online/Social Media: $10 flat rate Discounts
The All State offers frequency discounts and new customer discounts. Ask The All State advertising representative about all available discounts and savings packages. NOTE: Discounts may not be combined.
Frequency Discounts
4 weeks: 5% Half-semester (7 weeks): 10% Full semester (14 weeks): 15% Full year (28 weeks): 20%
New Customer Discount
1st print edition advertisement: 10%
APSU Alumni Discount
1st print edition advertisement: 10%
Govs Club Discount
1st print edition advertisement: 10%
Credit and Advertising Policies Authorization Disclaimer The All State will not run any local display advertisement without a signed and dated contact form. The All State will only accept advertisements pertaining to alcohol or bars on a paidin-advance basis. The All State will only accept local advertisements of one-half page or larger size on a paid-in-advance basis.
Payment for Print Advertising Full payment of all monies owed to The All State is expected within 30 days of receipt of billing. Funds will be withdrawn from on-campus accounts via Fupload within 30 days of receipt of billing. If payment is not made during this period, the advertiser will be notified in writing that the account will be placed on a cash-in-advance-only basis until the account is cleared. If payment is made within 30 days of such notice, credit may be re-established. If an account balance is not paid in full within 120 days of the initial billing, it will be turned over to a collection agency by the APSU Business Office.
Payment for Online/Social Media Advertising Full payment of all monies owed to The All State is expected before any online or social media advertising is published. If payment is not made in advance, the advertisements will be held until payment is made and the account is cleared.
Rejection of Advertising The All State reserves the right to reject display or classified advertising. It is the policy of The All State to reject advertising for goods and services which violate federal, state, or local laws or ordinances or general university policies (where applicable). Because The All State exists primarily as a medium for communication on a university campus, it is the strict policy of this newspaper to reject advertising for goods and services which promote academic dishonesty, including research and paper-writing services. When applicable, we encourage advertisers to include “Drink responsibly” notices in their ads.
Errors and Omissions In case of error or omission, The All State’s liability, if any, will not exceed the one-time charge for the space occupied by the error. The All State is not liable for incorrect copy submitted by the advertiser or for slight or typographical errors that do not change the intent or lessen the value of the advertisement. The All State will not consider running no-charge correction advertisements unless notification is given to the advertising manager within 30 working days of the billing date. When The All State does accept liability for an error or omission, the appropriate credit will be applied to the advertiser’s account. All correction advertising or other adjustment for error or omission must be approved by the advertising manager and noted on the contract.
Credit and Advertising Policies Continued Political Advertising Political advertisements will be accepted only on a paid-in-advance basis. Any political advertisements must be designated as “paid political advertisement,” and the phrase must appear in the ad. Political advertising is only available in print and at www.theallstate.org.
Approved Discounted Groups On-campus display rates apply only to university departments, student organizations, students, faculty, staff and to qualified nonprofit organizations. The aforementioned groups may qualify for a 50 percent discount that is at the discretion of The All State.
Cancelation Cancelation of advertising space is accepted only until the closing date, which is Friday at noon prior to the Wednesday of scheduled publication. The advertiser is liable for the cost of the space if the ad is pulled after the stated closing date.
Additions or Alterations Additions or alterations to advertising submitted after the closing date are not guaranteed. Every effort will be made to accomodate change requests, but due to production schedules, the changes will be considered as time permits.
Placement of Advertising The All State reserves the right to position any ad on any page or at any position on any page and only agrees that an ad will appear in a particular issue. Position requests will be honored when possible but never guaranteed unless sold and documented in a contract.
Sponsorship The All State requires clear sponsorship on all advertising and reserves the right to border all ads less than one full page. The All State also reserves the right to print the word “paid advertisement” on any ad which has the appearance of news material to inlcude on social media.