2021 AMSE Military Spouse Entrepreneur Impact Report

03

AMSE IMPACT REPORT 2021 | 02

CONTENTS FOUNDERS NOTE

03

04

07

A note from AMSE CEO/Founder

OUR STORY SO FAR AMSE's mission and purpose

Key media features in 2021

Masterclass partners and curriculum breakdown COMMUNITY CHAPTERS

12

14

AMSE's localized community chapters and expansion plans SOCIAL IMPACT AND REPRESENTATION 2021: a year of impact and representation THE DATA

21

Breakdown of our key data findings HOW AMSE STACKS UP

27

29

Comparison of AMSE programs against other resources

What members say about AMSE

GOALS FOR 2022

30

MEDIA

EDUCATION

08

TESTIMONIALS

There is no slowing down at AMSE

ACKNOWLEDGMENTS

31

A heartfelt thank you to many who made 2021 extraordinary

AMSE IMPACT REPORT 2021 | 03

FOUNDERS NOTE

As I spearhead our organization into 2022, I

I hope that you will take this information

have one goal: to advance our program in

and let it show what military spouse

ways that continue to provide high-quality

entrepreneurs can do when we set out to

hands-on support for our military spouses

solve a problem. We believe that this

and continue efforts to advocate on behalf of

information will shed a light on the needs

the military spouse entrepreneur.

of our fellow military spouse entrepreneurs coming to us for support.

In less than 3 years, AMSE has achieved a great number of successes for our

The community needs the Assoc. of

community, many beyond my wildest

Military Spouse Entrepreneurs™. They need

dreams, because of the incredible

more support, education, funding,

outpouring of support from our team, our

resources, and programming built

partners, and our community. There is still a

specifically for the military spouse

long road ahead but we are getting there,

entrepreneur.

together.

So grab a seat alongside thousands of This impact report is an overview of the

spouses and join our efforts in elevating

culmination of our past year's worth of work

the voices and needs of our milspouse

here at AMSE, but not the end, rather the

community.

beginning of how our social enterprise continues to push barriers, ask questions and implement change.

Enjoy the ride.

Moni Jefferson

Founder/CEO Assoc. of Military Spouse Entrepreneurs ™

The story

AMSE IMPACT REPORT 2021 | 04

SO FAR Our Mission

Our Purpose

The Association of Military Spouse Entrepreneurs™ (AMSE™) aims to provide economic impact to military families through entrepreneurial support and programming for military spouses.

By empowering military spouses to take their careers into their own hands, they gain the skills needed to successfully employ themselves on their terms and pay scale.

AMSE™ provides a hybrid education model that consists of curriculum, resources, tools, masterclasses, group coaching, and virtual coworking on a digital platform to help military spouses start, scale, and sustain a business.

This leads not only to financial stability but overall happiness and self-confidence, creating a lasting impact in our military families and further bettering our mission readiness as a nation.

There are several things you will find within this Impact Report: An overview of the impact AMSE™ has had in the past year of serving the Military Spouse Community The initiatives brought forth by AMSE™ in 2021 The partners who have joined AMSE's™ mission to support Military Spouse Entrepreneurs The data collected by AMSE™ on its members showcase the needs of Military Spouse Entrepreneurs Data collected by AMSE™ from its members showcasing how AMSE™ measures up compared to other programs This Impact Report is to help the community better understand the work that AMSE™ does as an organization as well as the needs of the community we serve.

87%

OF MEMBERS RATE AMSE

BETTER THAN OTHER

PROGRAMS AT SERVING THE

MILSPOUSE

ENTREPRENEUR

AMSE IMPACT REPORT 2021 | 05

2021 HIGHLIGHTS TOTAL AMSE MEMBERS:

1900+ SOCIAL MEDIA IMPRESSIONS:

1.2M TEAM MEMBERS

31

AMSE experienced forward momentum in 2021. We had 400+ members sign up for our program for support and services, showing a steady growth rate of nearly 33% in 2021.

We also made quite an impact on social media, using our voice for good and leading at the frontline about military spouse entrepreneurship. In 2021 alone, AMSE had over 1.1M organic social media impressions across its platforms. With a global reach from 27 countries, 19 time zones, and all 50 US states, AMSE is making its mission heard.

AMSE was also able to make an economic impact internally. AMSE had over 31 team members as both employees and independent contractors to support AMSE's operations. AMSE was able to pay out over 6 figures in income to the military spouse community this past year in operation, staying true to its mission of true economic impact for our community.

AMSE IMPACT REPORT 2021 | 06

AMSE NEW MEMBER GROWTH RATE 2,000

1,500

1,000

500

0

May

July

Sept

Nov

Dec

Community is one of our core pillars at AMSE, and we experienced consistent growth and retention in 2021. We welcomed new members from around the globe in many career fields, helping us to diversify and offer even more to our members!

AMSE has continued its upward growth rate month over month since its launch in November of 2019 and its recent expansion in 2021.

On average, AMSE gains 30-50 new members per month organically without any paid advertisements or digital ad spending.

Less than 3% of AMSE's overall budget was spent on marketing in 2021. AMSE has continued to allocate its budget to the growth and expansion of its programming instead of overpaid marketing or promotions. Opting out has also allowed us to provide a direct impact on our members and the military spouse ecosystem due to our ability to hire military spouses.

AMSE IMPACT REPORT 2021 | 07

MEDIA

HIGHLIGHTS

FACEBOOK IMPRESSIONS 800K

INSTAGRAM IMPRESSIONS 150K

AMSE was highlighted in 2021 on a national scale in the media in a pretty big way for our efforts. Our founder was featured on the covers of various magazines in 2021.

AMSE was also featured in INC., Forbes, and

LINKEDIN IMPRESSIONS 100K

Entrepreneur among many others.

The biggest highlight of the year was AMSE being featured on the Thrive Guide, an Air Force publication, and as Faces entrepreneurship at Nasdaq.

03 AMSE IMPACT REPORT 2021 | 08

EDUCATION

MASTERCLASSES TAUGHT BY NATIONAL INDUSTRY-LEADING EXPERTS AMSE is proud to continue partnerships with some of the world's largest industry-leading organizations to come in and teach our Masterclasses for our military spouse community.

With content catered specifically with 1:1 support for military spouses, our community received only the best in 2021.

87

NUMBER OF DIGITAL EVENTS IN 2021

3.5K

HOURS OF REPLAYS WATCHED

2.7K

# OF ATTENDEES LIVE

AMSE will continue to partner with the best organizations to bring the best tools, experts, discounts, and resources to our military spouse community.

We have more organizations already lined up in 2022: ADP, USAA SBI, Adobe, InEvent, Nasdaq, Forbes and so many more.

Our core pillar is collaboration, together we elevate the community.

06

MORE TO COME IN 2022

AMSE IMPACT REPORT 2021 | 09

BUILDING YOUR BUSINESS THE AMSE WAY COURSEWORK

7

60

3000

Units of Pre-Recorded Online Curriculum

Mini Video Modules with accompanying homework and downloads

Hours of Curriculum Watched in 2021

AMSE was built on the foundation of ensuring our members don’t waste endless hours trying to figure out how to launch, grow or scale their businesses. "Building your Business the AMSE Way,” a custom curriculum built for the military spouse entrepreneur that guides them from

ideation to launch. Our curriculum uses the idea of building a remote and portable business in mind (aka PCS proof) and also utilizing today’s tools and technology.

Military spouses need curated and customized education.

AMSE IMPACT REPORT 2021 | 10

With our curriculum to guide them, military spouse entrepreneurs now have the tools for scaling a business up and down (for deployments and PCS), create an online network with multiple streams of revenue and more. . We know their life and needs

because we live them, every day. We want them to know how to turn your career, professional license, or passions into a profitable business as they navigate military life.

All supplemented with a community to support you and do together it at the same time.

120

37,000

Custom AMSE Worksheets available to print

Downloads of Worksheets and Curriculum Resources

03

AMSE IMPACT REPORT 2021 | 11

MILITARY SPOUSE ENTREPRENEUR GUIDE When AMSE began, we set out with the mission to make entrepreneurship an option for every military spouse. To make that happen, we needed to be on military bases as a resource. Enter the Stars and Stripes Military Spouse Entrepreneur Guide. This was written exclusively by AMSE writers and military spouse entrepreneurs. The guide also features AMSE military spouses you should know, a directory with hundreds of military spouse-owned businesses, and the tools and resources on WHY and HOW to start your own business.

This was one of AMSE's biggest achievements in 2020. And the MSEG will continue its legacy and arrive on bases with its second edition on March 4, 2021.

160K

PRINT COPIES DISTRIBUTED ON BASES GLOBALLY

06 2M+

DIGITAL IMPRESSIONS IN 2021

LAUNCH OF AMSE COHORTS Survey responses from spouses requested more 1:1 support. In the Fall of 2021, AMSE revamped and launched a 7-week guided program through the Building Your Business the AMSE Way course.

This program is broken down into 7 units and 60 modules with bite-sized lessons, downloads, worksheets, and tangible resources. Enrolled members have access to the entire coursework along with coaching, community, and Q+A sessions from experts in different industries.

AMSE IMPACT REPORT 2021 | 12

AMSE

COMMUNITY

CHAPTER

EXPANSION

JBLM

Travis AFB

JBMDL

NBVC Ventura

Ft Meade Ft Leavenworth

Luke AFB

Ft Bragg

Davis Monthan

Fort Hood

Mac Dill

CFA Yokosuka-Japan

“We don’t have to do it all alone. We were never meant

~Brené Brown

AMSE is a hybrid model which means we meet both virtually and in person. Our local chapters help to foster in-person connections.

to.

Our military spouses get the opportunity to know other spouses in their area who are also building businesses while finding out about the amazing resources that can support their businesses right in their backyard.

We currently have 14 chapters national and 1 OCONUS with chapter leaders. Since its launch in August 2019, these leaders have hosted 46 Chapter events.

In 2022, we plan to launch 10 additional Global Chapters and expand into more international out reach.

03 AMSE IMPACT REPORT 2021 | 13

EXPANSION OF DIGITAL TECHNOLOGY + PLATFORM AMSE launched in 2019 with an exclusive digital platform for our members. We knew the only way to truly reach all spouses globally was to have a virtual organization. Within our platform, members have access to education, curriculum, member discounts, resources, and downloads.

Military spouses have a lot on their plates, and they often don't have the bandwidth or resources to attend the in-person training. At the time, "at the time" programs were mostly held in large cities and installations only, leaving out small towns, bases, or overseas spouses.

As we headed into 2021, we knew that we had to upgrade our technology to make it more interactive and user-friendly. In the summer of 2021, we launched an entirely new platform.

In addition to what already existed, the new platform has verification and allows spouses to create profiles and share locations.

AMSE was ahead of its time, seeing the true value and reach of digital education in 2020 even before the world was thrust into it by the global pandemic.

HANDS ON APPROACH In the summer of 2021, we introduced AMSE coaches as a way to provide more laser-focused coaching to help spouses identify what might be stopping them from growing their businesses.

Experienced coaches from various professional backgrounds devote mentorship and one-on-one coaching in their areas of expertise.

Anywhere from health and wellness to social media strategy and human resources.

Our members have the opportunity to get their questions answered and receive tangible takeaways to implement in their business right away.

AMSE IMPACT REPORT 2021| 14

SOCIAL

IMPACT

&

REPRESENTATION

"Life's most persistent and urgent question is, 'What are you doing for others?'" ~ D r .

M a r t i n

L u t h e r

In addition to campaigns promoting social justice, reform, and support for various communities, AMSE continues to participate in many campaigns for impact and representation.

In 2020, we rolled out the Black Military Spouse Owned Business Guide, which continues to grow in 2021 now that we support over 120+ AMSE members and highlighted the work of our Black community. This report has had the highest traffic on our AMSE website to date, with 14K views.

Additionally, we supported Hispanic Heritage Month by releasing a Hispanic Military The Spouse-Owned Business Guide was viewed over 8K times in September.

K i n g

We also added the Asian American and Pacific Islander Spouse Owned Guide with over 40 military spouse-owned businesses.

AMSE Team members and the community also took part in the pledge "Each for Equal" on International Women's Day to support Equal Pay for Women, displaying social media displays of support.

03

AMSE IMPACT REPORT 2021 | 15

MENTORSHIP MATTERS AMSE is proud to partner with Nasdaq Entrepreneurial Center in 2021 and beyond for their new Mentor Makers Movement.

Mentorship is key to every small business and entrepreneurial journey, and the #mentormakers goal is to achieve 1 million mentoring hours through free high-level mentorship.

AMSE members have not only this service but all of Nasdaq's workshops and services at their disposal to help them on their journey to success.

TEAM PLAYERS One of our core values at AMSE is advocacy and our team makes that commitment every single day. Every single milspouse team member is dedicated to creating a program that advances and adds value to military spouses in the lives of military spouse entrepreneurs both in person and virtually from all over the world.

03

AMSE IMPACT REPORT 2021 | 16

MILITARY SPOUSE ENTREPRENEUR ALLIANCE Continuing our mission of economic impact, AMSE joined forces with other organizations and military spouses to form a new nonprofit organization -the AMSE Alliance.

The AMSE Alliance unites businesses, organizations, and individuals dedicated to advancing the entrepreneurial goals of military spouses.

Together we advocate for change, draw awareness to barriers, and create opportunities for all military spouse business owners.

The AMSE Alliance hosted the first-ever Remote Revolution where we gave away over 30k in grants and prizes for our pitch. competition.

SPOUSE AMBASSADOR NETWORK In 2021, AMSE was invited to join the Spouse Ambassador Network a program endorsed by the Joining Forces Initiative program by First Lady of the United States Dr. Jill Biden.

The Spouse Ambassador Network is a group of like-minded organizations that are affiliated with the Military Spouse Employment Partnership and are dedicated to raising awareness of military spouse education and employment resources.

Being a member allows us to continue our advocacy and share the voices and concerns of our military spouse entrepreneur communtiy.

03

AMSE IMPACT REPORT 2021 | 17

ELEVATING THE MILITARY SPOUSE VOICE Adding a blog to our website allowed us to elevate the milspouse entrepreneur voice while providing real-life advice and strategies to our community. This is written exclusively by military spouse entrepreneurs for military spouse entrepreneurs.

35

1525+

27K

BLOGS PUBLISHED

VIEWS ON OUR WEBSITE

FACEBOOK ENGAGEMENT: +20%

06

OWNING UP PODCAST Our podcast, Owning Up, is an important part of our advocacy for milspouse entrepreneurs.

Hosted by AMSE founder and CEO Moni Jefferson, "Owning Up" features insights and interviews with AMSE members and associates who share their best lessons with you.

The podcast is aimed at discussing topics and issues to continue to open up conversations and doors for military spouse entrepreneur

6K Downloads

AMSE IMPACT REPORT 2021 | 18

LEGISLATIVE ACTION In November 2020, the Center for American Entrepreneurship took AMSE's Military Spouse data and published it in a report with a call to action for legislative change. This called on government leaders to reduce barriers for military spouses to start and transfer businesses as well as grant access to capital to start and scale business ventures. In 2021, AMSE proposed the Enhancing Military Spouse Entrepreneur Act to present to Congress. We are well on our way to elevating the needs of the military spouse entrepreneur.

"If you want to go fast, go alone; but if you want to go far, go together."

- African Proverb

SERVING THE UNDERSERVED AMSE continues to support Hello Alice as its Military Spouse arm, helping to provide supplementary data on a much larger scale for the underserved entrepreneur by contributing to the Hello Alice Impact Report: What Military-Connected Owners Need Right Now, released in November 2021.

AMSE IMPACT REPORT 2021 | 20

AMSE'S IMPACT DRIVEN MISSION AMSE was founded on the pillars of impact and advocacy. We knew we couldn't accomplish either without data. From the beginning, we have worked with our members, our community, and our partners to prove that programs for military spouse entrepreneurs are necessary.

AMSE could not raise the bar alone. In Dec 2019, we released our very first Impact Report with only 288 data points. It was not a lot, but it was a glimpse to show we were heading in the right direction. In 2020 our report included 839 data points and this year over 1300.

Our military spouses needed exclusive programming, mentorship, and resources, and they needed them now.

AMSE continues working with global partners such as Global Entrepreneurship Network, Hello Alice, the Center for American Entrepreneurship, and Excelsior College to compile, analyze, and distribute the data on our community to the right people, ensuring that our funding, programs, and resources are being built with this data in mind.

Now, with the 2021 data containing over 1900+ military spouse members with almost 1400 complete profiles, we have a much better look at the needs of military spouses turning to AMSE for support.

AMSE IMPACT REPORT 2021 | 21

AMSE

Member

Data

BREAKDOWN OF 1405 AMSE MEMBER PROFILES ETHNICITY Among AMSE's members, there is a rich diversity of ethnic and racial backgrounds, which is a reflection of America. By highlighting the struggles and successes of all military spouses, AMSE stays true to its core values of equality by uplifting the underserved and underrepresented.

Black 16.4%

Asian 3.8% Biracial 4.2% Other

White/Caucasion

3.3%

56.9%

Coast Guard

Hispanic/Latinx

2.7%

13.4% Navy 20.7%

BY BRANCH

Army

AMSE's largest demographic comes from the Army (42.5%) followed by Air Force (24.6%), Navy (22.8%), and Marines (9.1%).

The Coast Guard (2.7%) and Reserves (0.4%) make up the smallest demographic population.

42.5%

Reserves 0.4%

Marines 9.1%

Air Force 24.6%

9%

61%

37%

Of members are also U.S. Veterans

Of members operate their business from home

Of companies have employees

AMSE IMPACT REPORT 2021 | 22

PAY GRADE The largest number of AMSE members appear to fall within the paygrades of E6 (14.1%) and E7 (13.8%) on the enlisted side, as well as O3 (13.8%) and O4 (12.5%) on the officer side. This assumes that spouses traditionally venture into entrepreneurship once they have had their bearings as a military spouse or become a little more "seasoned" in military life.

O5 8.1%

O6 E1-E3 E4 5.6% 1.5% 6.2%

E5 8.8%

O4 12.5%

E6 14.1%

O3 13.8% O2 O1 4.4% 2%

E7 13.8% E8 7.4%

35%

27%

81%

Of members operated their business during a deployment

Of members hire other military spouses, and another 66% intend to once they start hiring

Of AMSE Member's live outside of a military installation (non-military housing)

AMSE IMPACT REPORT 2021 | 23

CHILDREN AT HOME Through 2021, the country will continue working and educating itself from home.

However, this was nothing new for AMSE members. The overwhelming majority of our community operates its businesses with children living at home. We offer them practical resources and solutions to help them in both their roles as entrepreneurs and parents.

Prefer Not to Answer 4.1% No 23.7%

Yes 72.1%

TOP NEEDS 750

The vast majority of our members are at different stages of ideation, so we seek to meet their needs at every stage. In identifying the needs of milspouse entrepreneurs, we see that growth is the top priority. Marketing and how to start are also priorities.

500

250

0 Growing

Marketing

Getting Started

Bus. Development

AMSE IMPACT REPORT 2021 | 24

OTHER RESOURCES USED

Other 13.5%

When asking our members what other resources they had used to support them on their business journey other than AMSE, the results varied.

Among the highest were our community partner, Hello Alice (22%), and the SBA and Boots to Business (11%) were next. The answers showed a wide range of resources: iFundwomen, Women's Business Centers, VBOC, SBDC, SCORE, and more, all scoring <2%

ENTITY OF COMPANIES

Hello Alice 22.7%

SBA 11.4%

Founder Institute 3.2%

Bunker Labs 8.6%

1 Million Cups 5.4%

Boots to Business 11.4%

SBA 11.4% IVMF 7.6%

150

100

50

0

B

C / S

ti fo rp n o N

p ro C

p ro C

C L L

ro t e ir p o rP

n o it a e d I

More than half of AMSE's businesses are LLCs or Sole proprietorships. The number one question within our community is the question of formation or transfer of formation as a military spouse-owned business.

e lo S

AMSE IMPACT REPORT 2021 | 25

AMSE MEMBER ANNUAL REVENUES 200

150

100

50

0

re w s n A

+ k 0 0 5

o t

k 0 0 5 0 5 2

k 0 5 2 0 5 1

k 0 5 10 0 1

K 0 0 15 7

k 5 7 0 5

k 0 5 5 2

k 5 2 0 1

k 0 10

to N r e fe rP

"Don't ever underestimate the impact you can have on someone else's life."

- A n o n y m o u s

When we started collecting revenue data on our members, we were blown away. We found in 2019 that 62% of our members were making <$10K in revenue per year and in 2021 it still continues to be the greatest revenue bracket in our community. This shocking figure showed that our program was needed now more than ever.

Military spouses were highly unemployed and underemployed and

were turning to entrepreneurship as a way to make money, ANY kind of money. But unfortunately, they were lacking the basic business principles to have a solid business model past a "side hustle." This is where AMSE comes in. Our niche is to serve the milspouse by walking them from ideation to launch and helping them to achieve a solid foundation to build business success, leading to economic impact and stability.

AMSE IMPACT REPORT 2021 | 26

AMSE MEMBER TOP BUSINESSES

BY CATEGORY 150

100

50

0

et at sE

la eR

tif o rp no N

tn at s is sA l a ut ss riV e ni su B oN /n de o s i ta aB ed t c I ud or yh P pa rg o to hP er aC ni kS /y t ua se ci eB v r eS no i ta n g cu is dE eD be W /c e c i hp re m ar m G oC -E ro ht uA / re tir W n o ita er C tn et ss no e C nt iF / h tla eH e t ae rC /t fa rC

re ht O

gn i te kr aM

gn i hc ao C

"What good are likes if they don't contribute to our

business’ bottom line? Measuring our ROI allows us to AMSE continues to becampaign the first of its is kind. government contracting/consulting roles. know if our effective or not."

By military spouse entrepreneurs for military spouse entrepreneurs. Our None of these fit our traditional military military spouses are continuing to build spouse demographic. Now we have the mobile, remote careers in fields that were data to prove it. not being served or addressed by "at the time" programs. This is why AMSE is vital.

Our spouses need resources to build digital online businesses with passive revenue Our spouses are 97% female and are streams and an online global presence. working in fields such as Consulting, Marketing, Crafting, Health & Wellness, They are the creatives and the freelancers; Fitness, Writing, and Education Services. the designers and the bookkeepers; the social media gurus and the PR geniuses.

Other programs were servicing brick and And we need to have resources that cater mortar small businesses, VC tech founders, to those industries. or the traditional Veteran

AMSE IMPACT REPORT 2021 | 27

HOW

AMSE

STACKS

UP

COMPARED TO OTHER RESOURCES OTHER RESOURCES USED According to AMSE members, AMSE ranked between 76-94% higher across the board compared to other programs used. This approval covers everything from serving the Military Spouse entrepreneur, our education and resources, and our programming and community.

76%

94%

Rank AMSE better than other programs in Community

Rank AMSE better than other programs in serving the Military Spouse Entrepreneur

70% Rank AMSE better than other programs in Military Spouse Entrepreneur Education + Resources

ECONOMIC IMPACT Despite a global pandemic, 50% of AMSE members reported that their revenues have increased since joining the program. 58% also reported a stronger sense of financial stability.

GOAL SETTING AMSE utilizes community to help our members set tangible goals and achieve them. Since joining AMSE, 58% of members report achieving their goals has been easier.

50%

58%

58%

of members report that their revenues have increased since joining AMSE.

of members report that their achieving their business goals has been easier.

of members report that their financial stability has increased since joining AMSE.

AMSE IMPACT REPORT 2021 | 28

SELF-CONFIDENCE AND SELF-WORTH Military Spouses often suffer from low efficacy due to the trials, tribulations, and stressors of military life. They are struggling to find a meaningful and rewarding career as well as be able to financially contribute to their family.

67% of AMSE members reported that since joining, their self-worth has increased. 82% of members reported that their confidence in their future careers has also increased.

67% Report that their selfworth has increased

Entrepreneurship allows military spouses the freedom to control the career path they follow, to demand and dictate their own pay and worth, and to work around their family's schedules and needs. This allows for the flexibility that the military family needs, all while giving way for a career full of passion, purpose, and financial rewards.

AMSE steps in to help with the foundations of education, resources, support, but most of all, community. We are a global community of military spouse entrepreneurs, building businesses and

82% Report that their confidence in their future career has increased

and living this lifestyle alongside each other.

That is the true value in AMSE. We are by military spouse entrepreneurs, for military spouse entrepreneurs.

AMSE IMPACT REPORT 2021 | 29

TESTIMONIALS

AMSE IMPACT REPORT 2021 | 30

OUR GOALS FOR 2022 Expand our AMSE Community Chapters with an additional 25 Global Chapters.

Launch MSEG 4 in April 2022, and the tth edition by EOY 2022.

Continue our work with the AMSE Alliance to distribute grants for military spouses to start and scale their own businesses.

Launch Season 4 of the Owning Up Podcast Continue to hire military spouses and further our mission of economic impact as a social enterprise.

Continue to obtain mass media exposure for our members to elevate their businesses, products, and services

Continue our Advocacy work towards Legislative Change in partnership with Meta + The Center of American Entrepreneurship Launch our new Military Spouse Directory App Q2 2022.

Continue to add and expand our education and curriculum Continue to add and expand Partners and Resources Continue to connect our Military Spouse Entrepreneurs with opportunities to sell their products and services Continue to work with our partners to elevate opportunities and exposure for Military Spouse Entrepreneurs

MARKING MILESTONES AND MAINTAINING MOMENTUM

AMSE is a team made up of Military Spouse Entrepreneurs. That gives us an edge, meaning we are quick, creative, and can pivot with precise execution.

AMSE continues to achieve forward projection and global impact for such a small organization in just under three years, but we were not able to do it alone. We did it as a community.

We have the established program for expansion in the next year with the opportunities to go places our program needs to be.

The purpose of this impact report is to share with you the power of what a team of Military Spouse Entrepreneurs can do alongside a community that believes in the vision to impact the lives of our military families through military spouse entrepreneurship programming.

AMSE IMPACT REPORT 2021 | 31

ACKNOWLEDGEMENTS AMSE is a community, and we could not do any of this without our corporate and community partners, our incredible team, and all of our members. We would like to give special thanks to the following: Our Internal Team who make AMSE run on a day to day basis, the literal lifeblood of our organization.

Our Writing Team, who contributes incredible content day in and day out, leading as the voice for a nation of military spouse entrepreneurs.

Our Community Chapter Leaders, being boots on the ground and leading from the front.

To our Members and Our Fellow Military Spouse Entrepreneurs: Thank you for entrusting me as your leader. I promise to continue to bring you only the best and most trusted resources, programming, education, and community that I wish we had when we first began. AMSE will not let you down.

AMSE will continue to fight for you, with you, and alongside you, day in and day out.

- Moni Jefferson AMSE CEO/Founder

Association of Military Spouse Entrepreneurs (AMSE)™ www.amseagency.com hello@amseagency.com

Our Partners, who support us in everything that we do, without whom we could not possibly be as supportive or powerful for our community.

WE THANK YOU FOR YOUR CONTINUED SUPPORT IN OUR PROGRAM

Sponsored By Our Partners at