David Shepherd – Assistant Director Climate, Housing, Employment and Skills, CBMDC Prof. Stuart Gulliver – Emeritus Professor of City Development, University of Glasgow
Economic strategy and prosperity in Bradford
How Bradford city centre will earn its living 3 concepts: • The producer city • Redesign the high street • Equity with growth
Context - A regional city‌.
Population: 4,177 residents
Dwellings: 1,970
Retail Expenditure: ÂŁ440m
Businesses: 2,202
G2
Jobs: 33,600
in a district of scale…. An economy growing faster than the UK – 5.7% increase 2008-2011 compared to UK 3.8% A HQ district - over 40 large companies with a combined turnover of £30bn and 370,000 UK jobs A making city - manufacturers produce a fifth of the district’s economic output. A global city – 100+ nationalities living and working in the District Digitally connected - highest broadband speed of any city in the UK
5 years of city centre delivery
3 key incentives for business growth: • Fiscal –
Incentives to locate/expand City Centre Growth Zone
• Location – Improved public realm and desirable spaces City Park/Heritage streets Transport/digital connectivity
• Skills –
Get Bradford Working/Apprentice Training Agency/ICE’s
Prosperity hasn’t necessarily been evenly distributed
I lk le y
C ra v e n
W h a rf e d a le
K e ig h le y C e n tr a l K e ig h le y W e st
K e ig h le y E ast B in g le y B a ild o n Id l e & T h a c k le y S h ip le y
W o rt h Va ll e y
B in g le y R u r a l
W in d h ill & W ro s e
E c c le s h i ll B o lt o n & U n d e r c l i f fe T o ll e r B ra d f or d M a n n in h a m M o or
H e a ton T h or nto n & A lle rt o n
Key J S A C l a i m a n t R a t e (% )
C la y t o n & Great F a i r w e a th e r H o r t o n Green
0.4 - 3.0 Q u e e n s b ur y
3.1 - 5.0
C it y
B o w lin g & L i t tl e B a rk e r e n d H o rt o n Ton g W ib s e y
R o y ds
W y ke
5 . 1 - 1 0 .0 1 0 .1 - 1 5 .0 1 5 .1 - 2 7 .1
November 2012
District resident earnings remain lower than average Median full-time gross weekly earnings Source: Annual Survey of Hours and Earnings, NOMIS
Weekly earnings (ÂŁ)
550
500
450
400
350 2007
2008 Bradford
2009 UK
2010 Y&H
2011 Leeds
2012
A new approach: The city plan The overarching purpose of the plan is to make “a City that we can all be proud of" The plan is made up of 4 elements • People and Prosperity are drivers for growth • Place and Property are enablers of growth The plan will identify issues and interventions and the relevant projects and programmes to enable and manage delivery
A prosperity plan for Bradford The producer city
Redesign the high street
Creating the conditions to set up and stay in business
Build on the assets, skills, demands & dreams of Bradford residents
Making Knowledge work Trading on our culture of enterprise at all levels
Create places/activities people want Maintenance & promotion of employment & community standards
Equity with growth A necessity, not a luxury
The producer city
Inputs •Fiscal – Growth Zone •Location – City Park •Skills – GBW/ICE/ATA
Microenterprise
SMEs
HQs and large employers
Public Sector
Producer City
Outputs •Broad-based economy •economic resilience •More employment, •stronger local supply chains
Creating the conditions for the producer city Opportunities for risk taking Fiscal
Share strategic market intelligence
Support access to finance City Region Investment Fund/Business Growth Programme/Growth Zone Create a platform to share a range of city centre information and data
Hard Infrastructure works
Supply chain development and strengthening
Soft infrastructure excellent
Work bilaterally/brokered partnerships with landlords on rent/space options
Location
Cross business/ sector networking
Support city centre business networks and networking Maximise digital connectivity
Skills Strategy
Business led skills development Outcome
Link a range of business support models and opportunities
Interventions
Redesigning Bradford’s high street
High street interventions & incentives •
Local Development Orders
•
Events Strategy
•
Markets strategy
•
De-regulation
•
Meanwhile use
•
Increased residential offer
•
Good rents
Equity with growth
Equity with growth
Fiscal Location Skills
Locally retained wealth
Producer City The High Street
Local supply chain development
Business + Employment Growth
People Enterprise Infrastructure
…in pursuance of more practical stuff we can do… What else should we do about growth? i.e. Which interventions will grow our producer city? How would you animate empty space? What should we do in the short, medium and long term to redesign our high street? What is the city centre’s role in reducing wealth inequality? What more can be done?
Economic strategy and prosperity in Bradford