Economic Strategy & Prosperity - David Shepherd

David Shepherd – Assistant Director Climate, Housing, Employment and Skills, CBMDC Prof. Stuart Gulliver – Emeritus Professor of City Development, University of Glasgow

Economic strategy and prosperity in Bradford

How Bradford city centre will earn its living 3 concepts: • The producer city • Redesign the high street • Equity with growth

Context - A regional city‌.

Population: 4,177 residents

Dwellings: 1,970

Retail Expenditure: ÂŁ440m

Businesses: 2,202

G2

Jobs: 33,600

in a district of scale….

An economy growing faster than the UK – 5.7% increase 2008-2011 compared to UK 3.8% A HQ district - over 40 large companies with a combined turnover of £30bn and 370,000 UK jobs A making city - manufacturers produce a fifth of the district’s economic output.

A global city – 100+ nationalities living and working in the District Digitally connected - highest broadband speed of any city in the UK

5 years of city centre delivery

3 key incentives for business growth: • Fiscal –

Incentives to locate/expand City Centre Growth Zone

• Location – Improved public realm and desirable spaces City Park/Heritage streets Transport/digital connectivity

• Skills –

Get Bradford Working/Apprentice Training Agency/ICE’s

Prosperity hasn’t necessarily been evenly distributed

I lk le y

C ra v e n

W h a rf e d a le

K e ig h le y C e n tr a l K e ig h le y W e st

K e ig h le y E ast B in g le y B a ild o n Id l e & T h a c k le y S h ip le y

W o rt h Va ll e y

B in g le y R u r a l

W in d h ill & W ro s e

E c c le s h i ll B o lt o n & U n d e r c l i f fe T o ll e r B ra d f or d M a n n in h a m M o or

H e a ton T h or nto n & A lle rt o n

Key J S A C l a i m a n t R a t e (% )

C la y t o n & Great F a i r w e a th e r H o r t o n Green

0.4 - 3.0 Q u e e n s b ur y

3.1 - 5.0

C it y

B o w lin g & L i t tl e B a rk e r e n d H o rt o n Ton g W ib s e y

R o y ds

W y ke

5 . 1 - 1 0 .0 1 0 .1 - 1 5 .0 1 5 .1 - 2 7 .1

November 2012

District resident earnings remain lower than average Median full-time gross weekly earnings Source: Annual Survey of Hours and Earnings, NOMIS

Weekly earnings (ÂŁ)

550

500

450

400

350 2007

2008 Bradford

2009 UK

2010 Y&H

2011 Leeds

2012

A new approach: The city plan The overarching purpose of the plan is to make “a City that we can all be proud of" The plan is made up of 4 elements • People and Prosperity are drivers for growth • Place and Property are enablers of growth The plan will identify issues and interventions and the relevant projects and programmes to enable and manage delivery

A prosperity plan for Bradford The producer city

Redesign the high street

Creating the conditions to set up and stay in business

Build on the assets, skills, demands & dreams of Bradford residents

Making Knowledge work Trading on our culture of enterprise at all levels

Create places/activities people want Maintenance & promotion of employment & community standards

Equity with growth A necessity, not a luxury

The producer city

Inputs •Fiscal – Growth Zone •Location – City Park •Skills – GBW/ICE/ATA

Microenterprise

SMEs

HQs and large employers

Public Sector

Producer City

Outputs •Broad-based economy •economic resilience •More employment, •stronger local supply chains

Creating the conditions for the producer city Opportunities for risk taking Fiscal

Share strategic market intelligence

Support access to finance City Region Investment Fund/Business Growth Programme/Growth Zone Create a platform to share a range of city centre information and data

Hard Infrastructure works

Supply chain development and strengthening

Soft infrastructure excellent

Work bilaterally/brokered partnerships with landlords on rent/space options

Location

Cross business/ sector networking

Support city centre business networks and networking Maximise digital connectivity

Skills Strategy

Business led skills development Outcome

Link a range of business support models and opportunities

Interventions

Redesigning Bradford’s high street

High street interventions & incentives •

Local Development Orders

•

Events Strategy

•

Markets strategy

•

De-regulation

•

Meanwhile use

•

Increased residential offer

•

Good rents

Equity with growth

Equity with growth

Fiscal Location Skills

Locally retained wealth

Producer City The High Street

Local supply chain development

Business + Employment Growth

People Enterprise Infrastructure

…in pursuance of more practical stuff we can do…

What else should we do about growth? i.e. Which interventions will grow our producer city?

How would you animate empty space? What should we do in the short, medium and long term to redesign our high street?

What is the city centre’s role in reducing wealth inequality? What more can be done?

Economic strategy and prosperity in Bradford