2020 FALL CAMPUS LIFE TRENDS (CLT) MAGAZINE by The Association for the Promotion of Campus Activities

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FALL 2020

CAMPUS LIFE TRENDS

WWW.APCA.COM

APCA LAUNCHES THE VIRTUAL PLATFORM FOR STUDENT LIFE RESOURCES AND TRAINING! — READ MORE ON PAGE 18

APCA FALL 2O20 VIRTUAL GRAPHICS COMPETITION WINNERS pg 14

IN THIS ISSUE GETTING ON THE VIRTUAL HIGHWAY, pg 6 BEST PRACTICES FOR ONLINE RECRUITMENT, pg 10 VIRTUAL LEADERSHIP TRAINING, pg 24

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CLT Magazine | Fall 2020

EDIT OR: HEATHER L AMBER T GRAPHIC DESIGN: ARLENE PRICE

THAN K S T O ALL THE SCHOOL S,

CONTENTS 4

CONTRIBUTED T O THIS EDITION

FROM THE DESK OF THE EXECUTIVE DIRECTOR

OF THE C AMPUS LIFE TRENDS

ERIC LAMBERT

ASSOCIATES, AND SPEAKERS WHO

MAGAZINE.

GETTING ON THE VIRTUAL HIGHWAY

DANIEL CARON, SPEAKER

THE APC A C AMPUS LIFE TRENDS

MARKETING@APC A .COM THE C AMPUS LIFE TRENDS

WINNERS OF 2020 FALL VIRTUAL GRAPHICS COMPETITION FEATURE ARTICLE

MAGAZINE IS A TRADEMARK OF THE ASSOCIATION F OR THE PROMO TION OF C AMPUS ACTIVITIES. ALL RIGHT S RESER VED. N O AR TICLES OR IMAGES OF ANY KIND MAY BE REPRINTED FROM THIS MAGAZINE WITHOUT THE WRITTEN PERMISSION OF THE ASSOCIATION F OR THE PROMO TION OF C AMPUS ACTIVITIES. ANYONE SEEKING PERMISSION SHOULD F OR WARD THEIR REQUES T BY EMAIL T O: INF O@APC A .COM

865.429.912 3

DOUG HALL, D.ADVOCATE & ASSOCIATES

DEL SUBBS, M.S. ED.

AR TICLES MUS T BE EMAILED T O:

APCA L AUNCHES THE VIRTUAL PL ATFORM FOR STUDENT LIFE RESOURCES AND TRAINING

THE 4 X 6 PROJECT: A SIMPLE, CREATIVE, FUN EVENT FOR YOUR ORGANIZTION

BEST PRACTICES FOR ONLINE RECRUITMENT

SEMES TER. SUBMISSIONS F OR

FEATURE ARTICLE

MAGAZINE IS PUBLISHED EACH

PIVOT YOUR PROGRAMS: TAKING YOUR ON-CAMPUS PROGRAMMING ONLINE STEVE BUSH, IVY TECH COMMUNITY COLLEGE - LAYFAYETTE

VIRTUAL LEADERSHIP TRAINING DAVE KELLY, APCA SERVES

EVERY THING BUT THE MIME GOES VIRTUAL CAROL STUDER

CLT Magazine | Fall 2020

FROM THE DESK

OF THE EXECUTIVE DIRECT OR

Eric Lambert APCA Executive Director elambert@apca.com

THE LESSON OF COMMUNITY LE ARNE D FROM APCA’S COVID E X PE RIE NC E

A s I l o o k ba ck, it is h ard to b el ieve how dif fer ent t hings ar e since t he begi n n i n g of 2 0 2 0 . We beg an w ith a s o arin g b o ost in our m em bership num bers, great co n fe re n ce a t te n d a n ce a n d b u yin g , an d a s o l id vision of what the f ut ure would bring. The n M a rch c a m e , a n d o u r e n tire p rofes s io n w as t hrown into disarray and conf usion. We h a ve h a d to r e l e a r n h ow to p r o g r a m fo r a co m p l e te l y d i f fe r e n t s t u d e n t ex p e r i e n ce . I t w a s a challenge switching from live to vir tual engagement , and not everyone in the profession wa s su cce ssf u l in th at tran s itio n . We h a ve ha d t h e g reat fo r tu n e to h ave had some wonder f ul mentors and coac h e s t h a t h a ve h e l p e d u s to p i vo t s u cce s s f u l l y i n to a f a r b e t te r s i t u a t i o n t h a n we o r i g i n a l l y imagined ourselves in. Our staff, regional area coordinators and our technical guru, Doug Ha l l , ha ve b een in v al u ab l e in rein venting the assoc iat ion engagem ent plan. F rom ou r in i t ia l a pca o nl in e.co m COVI D res p o nse area to our weekly PIVOT webinar s on st u de n t l i fe COV ID su r v iv al , th ey h ave b een ther e to consult and at tim es lead us to a be t te r s i t uat i o n . M a ny th an k s .

CLT Magazine | Fall 2020

B ut m o r e t ha n an y o th er facto r in our spr ing survival and subsequent f all su cce ss h a s b ee n o u r m emb er ad v is o rs . T h ey have accessed and suppor ted all our t raini n g e f for t s a n d m a d e t h o se res o u rces wo rk fo r st udent engagement . They have not only su rv i ve d, but in many cases thrived in situations that have destroyed other long standing campus l i fe p r o g r a m s. An d th at is th e l es s on we need to t ake away f r om t his exper i e n ce . I t is n o t t h e c h al l en g e, b u t th e com munit y that def ines us. We should rem e mbe r t h a t eve n t h r o u g h t h i s u n i q u e l y d i s r u p t i ve p e r i o d , o u r wo r k i n g to g e t h e r a n d s u p p o r t i n g e a c h o t h e r i s w h at h as mad e th e dif fer ence. Com munit ies survive things t h a t de st roy individuals. They combine their strengths, protect their vulnerable and work to benefit t h e co m m o n g o o d . T h e A PCA co m m u n i t y of a d v i s o r s h a s d o n e j u s t t h a t .T h ey h a ve t a ke n o n j o b d u t i e s ou t si d e of t h e ir d es crip tio n s , in ve nted new vir t ual solutions for student eng a g e me n t and suppor ted each other throughout this pandemic in a way that is unprecedented. We a r e g r a te f u l fo r th eir in g en u ity. We ar e hum bled by t heir wor k ethic . We are i n sp i re d by t h e i r d ed i catio n . I n ever y cr i si s , th ere is a l es s o n to be lear ned. I t hink t his lesson is t hat n o ma t te r wh at t he cha ll en g e, n o matter h ow daunt ing it m ay seem , we ar en’ t alone. A PCA i s a comm u ni t y. We’l l al l b e o k ay.

CLT Magazine |Fall 2020

GETTING ON THE VIRTUAL HIGHWAY DOUG HALL

D. Advocate & Associates

I've been getting a lot of calls lately. A lot of calls. Some calm, some frantic, and some outright out of their mind, but nonetheless, a lot of calls. In 2015, after I officially accepted a VP position at an early stage start-up (later dubbed The Virtual Experience Company), I had never even participated in a video call, much less sold them. My first Zoom was a week into my role with a team of people specifically assembled to build a company that would offer two-way video conversations with professional speakers, experts and celebrities. I'm pretty sure, at that time, the team’s experience with two-way video had been as deep and robust as mine. However, that wasn’t so strange in 2015. Not that many people were using video conferencing or even video calling, for that matter. Skype dominated the vernacular, but user experience with their video platform was still pretty limited. Webcams were looked at by many as, shall we say, for more risqué purposes. At the very least, they were considered the tools of internet

geeks or for corporate fancy-pants conference calls. No more than 2 years after my first Zoom call, I witnessed my 5- and 3-year-old nieces facetime with my 93-yearold grandfather. That’s how fast things changed. Bringing it back to 2020, back to the chirping sounds of my smartphone. A mere three weeks after I had stepped down from my Executive VP position at that same and now successful start-up, the COVID-19 pandemic gained momentous traction in the United States. My recent experience in taking corporate offerings virtual (coupled with over twenty-years in live events, entertainment, and nightlife), catapulted me to the top of everyone's speed dial. I was happy to help. When I could provide insight or advice, I would. From plug and play webcams to platform rollouts, I offered my assistance on one single condition: I’ll show you how, but I won't do it for you. The condition itself garnered me a few humorous monikers from friends and colleagues. I won’t get into all the variations, but if

CLT Magazine|Fall 2020

you take any virtual conferencing term and put it before something that describes a spiritual guide or coach, that’s my soap opera name. One stood out to me however. After explaining my one condition, a colleague responded, “So, you’re like a Livecast Crew Chief?” Let's be clear, I know nothing about NASCAR, and I have nowhere close to the technical skills in virtual production or engineering that a NASCAR crew chief would have in their respective field. I've met virtual producers that one could equate to a professional crew chief, and I'm not even worthy enough to hold their tire irons. I’ve watched these technicians do things with codes and cords that I couldn't even dream up on my best days. I joke that I know just enough about virtual communications to be dangerous. The reality is, I know what I need to know and I have failed at it enough times to garner the experience necessary to navigate it. Have you ever watched a movie or tv show with flying cars? Ever wondered how all those cars manage to commute together without crashing and falling out of the sky? Just over a hundred years ago, people were riding horses wondering something quite similar about the automobile. Here you are a hundred years later tuning your satellite radio, talking through Bluetooth via satellite at 60mph. Perspective is always more powerful than position. Of course, If your position is currently the same as mostly everyone else, then you are mired with a lot more to figure out than taking your students, events or programming virtual. And the idea of stopping to learn, plan and strategize a virtual offering (of any kind) while managing your existing responsibilities during trying times can seem unimaginable. For my friends and colleagues on the other side of those calls, it certainly seemed unimaginable. Under these types of conditions, it’s unimaginable for most people. I’m not asking you to do all that right now. At some point, you very well may have to. But for right now, we’re going to focus on getting you behind the wheel. We can worry about getting you on that highway in the sky in another article. Now let's get you driving. Below is my seven-step guide on engaging virtual and a few ways you can implement these steps within your campus programming initiatives.

We developed a desire to do it ourselves. For most of us, it represented freedom. Let’s start with you riding in the backseat. Sign-up, audit, participate in and enjoy a few virtual engagements until you get a taste for the ride. Here's a few ways. Watch and follow YouTube channels about virtual as it applies to your needs and skill set. Join discussion groups with peers facing the same challenges. Read their posts and suggested links. Sign-up for newsletters from authorities in the field. Watch virtual event recordings and VOD (video-ondemand). Register for live webinars and other virtual events on topics specifically about virtual communications.

STEP 2: BACK THE CAR OUT OF THE GARAGE. EXPECT TO HIT AT LEAST ONE TRASH CAN. It’s time to turn on the camera, check your audio and start making video calls. Start with family and friends and then move on to colleagues. Use the apps on your phone or the programs already installed on your laptop or tablet. They’re there if you look for them. Facetime, Messenger, Meet, Hangouts, Snapchat, Houseparty, Zoom, with anyone you can. The point of this exercise is for you to notice the glaring similarities between the applications as well as their unique differences. It will also help get you comfortable with glitch. From professional broadcasters to video calls with your family, glitch will happen. The more you experience it, the more confident you will become at managing it.

STEP 3: BE A STUDENT DRIVER Host regularly scheduled video conference calls with your student leadership team. However, instead of having every meeting on Zoom, mix it up and try a few different platforms and calling applications. Start every meeting with a conversation about what everyone likes and dislikes about each platform. Mess around with the controls and make it fun. You’ll have a few “fender benders” and a lot of experience in handling them as a team.

STEP 1: TAKE A FEW RIDES.

STEP 4: START TAKING THE CAR OUT ON YOUR OWN.

While I am sure there are people out there who had not been inside a car until they needed to learn how to drive one, for most of us, the idea of driving was adopted through many years of watching someone else do it for us.

Use social media to do a few live streams by yourself and about yourself. You can post an Instagram live video of your favorite spot on your daily walk, do a Facebook

CONTINUED ON PAGE 14

CLT Magazine | Fall 2020

DEL SUGGS M .S .E D

BEST PRACTICES FOR ONLINE RECRUITMENT

CLT Magazine | Fall 2020

In this virtual world, we still must lead and teach our students to lead. While it's challenging, there are ways to utilize technology to help with your recruitment. I still suggest that you follow my four-step method of recruitment. It doesn't matter if you are seeking new members in the real world or the virtual world, these principles still apply.

RECRUITMENT STEP ONE The first step in recruiting is not asking students to join. The actual first step in this process is to clearly understand what your organization is, and what your organization does. Develop your mission statement. I know, you have already got a mission statement. You inherited it from the original founders of your club. Look at it, and make sure it still applies. I always encourage organizations to utilize Dr. Toyota's Five Whys method of determining the true purpose of your organization. That means you ask the question “why” five times. Each time you answer the why question, then ask “why” of the answer. Like a pesky three-year-old child, you will eventually get the real answer. This is a great task for a Zoom meeting. Get your current members--or just your executive committee--to log on and participate. Here's an example of using the Five Whys. Why does the Campus Activities Board exist (this is the first why)? To provide events and programs for students. That is all well and good. But why provide events and programs (this is the second why)? Perhaps you provide events to give students something else to do other than just go to class. That's a worthy goal, because students need to do more than just academics. But why give students something else to do (this is the third why)? Because higher education can be a stressful and challenging ordeal, students need a way to release the pressure of going to class and making those good grades. Why would students need to release the pressure of classes, grades, and just life itself (this is the fourth why)? Because it helps them to focus on classwork better and achieve academic success.

And why do students need academic success (this is the fifth why)? To graduate and have successful careers. To be productive citizens. To create the future. So why does the CAB really exist? To help students graduate and create the future. That is a very different mission than just providing activities and events. It is a higher calling. Embrace it! You will find that the Five Whys method works well with every organization. While we just discussed applying it to your CAB, it also works with your SGA or any other service club on campus.

RECRUITMENT STEP TWO Now that you have determined your true purpose, you need to let people know about your organization. Let us start marketing! Nobody wants to join a group they have never heard of before. So, make sure everyone knows about your club. Promote your events. Spend time on social media covering the projects and programs you are doing. Make everybody jealous of your activities. There are a lot of ways to utilize technology to promote your club. Check out “The Student Handbook for Campus Activities Boards” that I authored for APCA. Make sure you have a copy and read all the great methods of electronic marketing there. It includes several chapters on maximizing your social media. There are even two chapters on the best ways to use SnapChat for your marketing. CONTINUED ON PAGE 22

CLT Magazine | Fall 2020

Congratulations to all of our Virtual Graphics Contest Winners for the #APCA2020 Fall Virtual Activities Planning Conference! Thanks to everyone who entered the contest and all your hard work, the artwork was amazing! T-shirt 1) Northeast Lakeview College 2) Northwestern State University 3) Mount Wachusett Community College Print Ad 1) Northwestern State University 2) The College of St. Rose 3) Northeast Lakeview College Novelty 1) Bossier Parish Community College 2) Northwestern State University 3) The College of St. Rose Virtual Event 1) Northwestern State University 2) The College of St. Rose 3) Northeast Lakeview College

CLT Magazine | Fall 2020

Congratulations!

CLT Magazine |Fall 2020

DOUG HALL: GETTING ON THE VIRTUAL HIGHWAY - CONTINUED FROM PAGE 6

live update from your desk on student affairs and campus activities, or an early morning conversation with your cat on Snapchat Stories. Even the most introverted can utilize private groups and restricted friend lists to keep their audiences exclusive and contained. Going through this exercise not only helps you get even more comfortable with live video, it will help you appreciate the value of virtual engagement and experiences even more.

STEP 5: GET YOUR OWN CAR. I'm giving you permission to geek out a little bit. The great thing about all the gadgets and tools out there for virtual is it doesn't cost as much as owning a car. For less than $40 you can get yourself a better webcam, headphones, or lights. Whatever it may be, set yourself a budget and do some online shopping. Not only are you (and the people with whom you communicate) going to start to notice a difference in the quality of your personal video calls, you're going to learn a lot about the technology just by reading different reviews. STEP 6: GIVE YOUR FRIENDS A LIFT. Produce something. It can be anything as long as you are the person behind the wheel. Whether it’s a Zoom lunch and learn, a Facebook live AMA with faculty or a campus entertainer, or a Google Meet and Greet for incoming freshmen, do something simple, fun and engaging. Program it the same way you would an in-person event. Create a schedule, build an event team with specific responsibilities, and manage your audience expectations through pre-event messaging. And when the event starts, make sure everybody knows to buckle up, because they're in the car with a new driver.

STEP 7: HAVE A FEW WRECKS. A man once told me there are two types of motorcyclists; those who have put down their bikes and those who will. Needless to say, going virtual is not nearly as physically dangerous as getting on a motorcycle. But you are inevitably going to put your proverbial bike down. As I mentioned earlier, glitch happens. It is inevitable that something is going to go wrong and it is likely going to happen at the most inopportune time. I often told my team to expect the best but prepare for the worst. The same advice holds true to you. The more you practice, the more you do, the more you fail, the better you will be. And before you know it, you'll be begging for the car keys just so you can go joy riding on the highway.

CLT Magazine | Fall 2020

Pivot Your Programs: Take Your On-campus Programming Online H OW D O YO U B E G I N TO C R E AT E O N L I N E P RO G RA M M I N G ? Developing online student activities or co-curricular content starts in the same place as your face-to-face programming creation: with your mission. Ask yourself, “What is the mission of my functional area or program?” or “What is the mission of the college?” Once you are able to affirm this overall mission, you can then begin to cultivate learning outcomes to help further direct what your program content will look like. Make sure that you can measure the success of these learning outcomes through indirect and direct methods of assessment. This concept is especially important regarding the final evaluation of your online activity creation and its ability to provoke student learning. We will explore this concept more later in the article.

STEVE BUSH, DIRECTOR OF STUDENT LIFE & DEVELOPMENT IVY TECH COMMUNITY COLLEGE - LAFAYETTE

he current social and health concerns we are facing have caused higher education to rethink its delivery methods and learning environments. With social distancing becoming a temporary hallmark in our day-to-day activity, how can campus programmers adapt face-to-face offerings and continue to implement intentional student activities tied to learning outcomes on their campuses in an online setting? Below is a fundamental look at how those in charge of student life and/or co-curricular campus events may develop, implement, and assess online student programming. Furthermore, you will receive tips, tricks, and examples as to what types of experiences you can create in this new online environment to engage your students in an intentional and meaningful way.

What are some “do’s & don’ts” of online student activities and co-curricular development?

TIMING Timing of live online events should mirror what you have on campus. Hypothetically, if most students at your institution are generally available at 2PM on Tuesdays to attend your normal on-campus activities, look to schedule live webinars and other online activities at that time as well. Traditional on-campus leisure and free time will generally translate to online leisure and free time. Given that students will be attending via ‘screen’ for the duration of your event, consider keeping online webinars, workshops, and lectures to a 45 to 60-minute time limit so participants don’t check out early.

REPLAYS Just like when your campus hosts TEDX Talks, performers, or entertainment programs, not all students will be able to attend the activity at one convenient time. With

CLT Magazine | Fall 2020

live webinars being streamed through a video platform that generally can be recorded, you have the advantage to make your online programming available through digital replay. This appeals to the autonomy that most students enjoy while taking online courses and will allow students to check out the content when it is convenient for them. Post your online program replays in a convenient and accessible web location and watch the views increase!

ACCESS Speaking of access, make your content available in different formats. Understand that not all students get their online material from one place. Take advantage of creating live streams on your own or with talent agencies via Facebook LIVE, YouTube, Instagram stories, IG LIVE, and Zoom. You will cast a broader net over potential participants if you are able to adapt your programming to several of these platforms while directing them to further access the content via replay areas at the end of your broadcast.

BREAK UP YOUR ONLINE CONTENT Not only will replay options increase your student engagement through convenient accessibility, but breaking your programming up into manageable sections will also help your online engagement in the same vein. This will let students access learning content in small pieces and not overwhelm them all at one time.

CREATE A LEARNING SERIES Create a learning series online through your digital campus platform or software that can be completed over a 3 to 6-week period. You can have content sections open weekly, much like an online course, and correlate the learning materials in each section to those learning outcomes you shaped at the beginning of the creation process. As sections of your series open, students can access them when they have time as they work toward a final due date. At the end of the program, offer some type of program incentive to drive learning and completion of your student initiative.

BRING VALUE Below are two ways you can bring value to your virtual and online content to make sure students are learning and are engaged:

• Offer participation incentives with program registration and/or completion.

• EXAMPLE: Find a climate change or relatable

webinar in conjunction with a holiday like Earth Day 2021. Have participating students complete a short reflection after watching the webinar that they can submit to you online. Once completed, you can send them some type of participation incentive digitally or in the mail, i.e. a digital gift card or a DIY bird feeder from a promotional vendor.

• Team up with faculty for an online co-curricular

program whose course work mirrors your learning outcomes. Our colleagues on the academic side of our colleges could require the online engagement as a part of a course assignment or as extra credit for a student.

• Using the previous example, find an earth sciences

faculty who will require that students participate in the previously hypothesized Earth Day webinar and incentive program for a grade or extra credit opportunity in their course.

H O W D O I D E M O N S T R AT E T H E V A L U E O F O N L I N E P RO G RA M M I N G A N D ACT I V I T I E S TO M Y CA M P U S L E A D E R S H I P? One word: assessment. Remember those missions and learning outcomes we talked about earlier? After your online program has ended, you should be assessing

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CLT Magazine |Fall 2020

APCA

LAUNCHES THE

VIRTUAL PLATFORM FOR STUDENT LIFE RESOURCES AND TRAINING!

This fall, join your fellow APCA schools in our virtual environment platform! The APCA virtual platform is ADDED VALUE to your student engagement efforts this fall, NOT ONE MORE THING added to your already full plate. It features online cooperative buying for both virtual and in-person activities, advisor professional development institutes, student workshops and weekly roundtables. Each person who purchases a Virtual Pass will have a “seat” in the workplace. Passes can be purchased in advance (and the names and email addresses activated whenever you’re ready), or you can purchase passes throughout the semester. For example, if you need to get one invoice for 10 passes and purchase them all at once, you can do that now and simply forward your student names and email addresses when you have them. You can also add passes later for new students without having to worry about any added late fees. Each person with a Virtual Pass can then create their own profile, and you’ll be able to see the profiles of other advisors or students around the country and in your region. You can follow each other, share photos and files with unlimited secure storage, and chat or video chat instantly with the click of a button. This is also the platform where our virtual campus activities conferences will be held! You’ll already be active and engaged when the conferences begin. You can also learn new ways to help your campus and local community out with APCA Serves!TM Community Service Events and participate in our APCA Regional Awards Ceremonies Why should I get my students a Virtual Pass to the Workplace? Most Student Life Advisors are struggling with how to keep their boards engaged this year, and how to offer effective engagement and programming for their student body. With the APCA Workplace, students in clubs, programming boards, leadership positions, SGA, etc. will not only be able to interact in a fun, engaging way, they’ll also participate in weekly round tables, ed sessions, and fun activities! Novelties, concerts, performances, competitions, and much more will happen live, right inside the workplace. Your students will have fun and stay connected, and they’ll get training on how to provide engaging experiences to all of their peers on campus. Why should Student Life Professionals join the APCA Community Workplace? Raise your hand if you’re overwhelmed right now. There are so many unknowns these days, and the thousands of blogs, social media groups, and webinars are a chore to sift through. The APCA Workplace is designed to add value to your profession and to simplify your life, not add one more thing to you plate. The Workplace is a safe, extremely familiar and easy-to-use space that is shared with your student boards and your peers around the country, and in your APCA region. You’ll be able to network, ask questions, share examples and best practices, watch valuable webinars, learn from the pros, attend keynotes and professional development seminars and round tables, and have fun! We’ll offer weekly training and fun activities that you can later share with your student body as well. You’ll be able to access all of this, all semester long, and beyond.

CLT Magazine|Fall 2020

Miss seeing your friends face-to-face? Video chat has never been easier. Oh, and we’ve created Advisor Groups that are for ADVISORS ONLY. You will be able to talk to each other without any unwanted sales pitches or outside input, or student eyes, for that matter. Workplace is not connected to any of your personal social media accounts, so what you share here stays here! Your Advisor Groups are always for your eyes only. Students have their own space too, which is always monitored and safe.

COLLEGE HERE

When is the Workplace open? The Workplace is ALWAYS open! When you register for your Virtual Pass, you’ll receive an email invitation to join. You’ll set up a simple profile, and immediately see welcome videos and easy explanations of how to get started. This community will be active around the clock, and your Fall Virtual Pass is good from the date you register through 12/31/20. We’ll also offer a Spring Virtual Pass, and beyond! The APCA Workplace welcomes you for as long as you’d like to stay. Why is the Virtual Pass so inexpensive…what’s the catch? The Fall Virtual Pass is only $99.00 per person for APCA Member Schools! That’s a fraction of the cost of a normal conference delegate fee, but the Virtual Pass includes the conference AND a place in the APCA Community Workplace for the rest of 2020. Here’s the truth: APCA is a family-owned and operated organization, and our passion is student engagement. We know that engaged students are retained students, and we understand that Student Life professionals and programs make a tremendous difference in the leadership development, learning, and lives of college students. This is a crazy year, and we want to do everything possible to help you do your jobs and create an unforgettable and amazing college experience for your students. We’re all in this together, and in the APCA Community Workplace, we can work together to innovate, grow, and effectively engage our campuses. I have more questions…can we talk? Absolutely! Email us at info@apca.com, or call us at (865) 429-9123. We’d be happy to chat, and even take you inside the workplace and show you around!

n per perso Only $99 for APCA chools! member s members n o n : n o pers $289 per mber? Not a me join today Renew or 299!* for only $

Non-stop communication and networking with your peers. Share documents, video chat at the push of a button, view presentations and workshops, post successes and challenges, and stay connected all semester long!

*Membership covers all organizations, students, and staff on your campus, and is valid through 7/1/21.

CLT Magazine | Fall 2020

THE 4X6 PROJECT: A S IMP LE, CR E AT I V E , A N D FUN SE RVIC E E V E N T F O R YOUR ORGA N I ZAT I O N

DANIEL CARON

Daniel Caron is a speaker, facilitator, and award-winning photographer. Speaking topics include programming on leadership, service, wellness, and civility. www.danielsprograms.com All Photos in Article, Copyright Daniel Caron

The use of imagery can influence the feelings and outlook of groups and organizations. A few years ago, a

photography club I belong to embarked on a project to provide the children's wing at the local hospital something more interesting to look at than white walls. Each club member photographed, printed, and laminated on foam board an enlarged photograph of something uplifting that would boost the atmosphere of the hospital's children's floor. We delivered the images to the hospital. The nurses on the unit loved the idea. Several years later, the display was still hanging. Last year our club began a scaled-down version of this concept. Club members would print one 4x6 inch print. When gathered, the photographs went to a social services organization. The facility's director placed the images on a poster board and hung the collage for clients to enjoy.

CLT Magazine | Fall 2020

What can you do to recreate your own 4x6 Project for your club or organization?

1. IDENTIFY A RECIPIENT TO RECEIVE YOUR PROJECT. Recipients might be a local hospital, an assisted-living facility, or an organization going through a challenging time. Contact a leader at the location and ask if the organization would benefit from receiving your project. Your artwork might simply be a way of acknowledging the hard work of healthcare workers or a show of support for an institution overcoming a difficult situation.

2. ASK MEMBERS OF YOUR ORGANIZATION TO START photographing uplifting, inspirational, and positive images with their phones or cameras. Nature scenery is always a welcome sight and can include pictures of flowers, animals, sunsets, landscapes, and other scenes. Consider that you do not have to be a professional photographer to produce quality images. Today, our mobile devices take excellent photographs.

3. GATHER WITH YOUR ORGANIZATION MEMBERS TO DECIDE which images you want to include in the

project. You can do this online or on campus. Larger organizations may want to ask for one photograph from each member. A combination of horizontal and vertical formatted pictures may add a visually pleasing variety.

4. ONCE YOU DECIDE WHICH IMAGES WILL MAKE UP YOUR display, you will need to print the pictures. Both retail and online photography printers can print your 4x6 inch images inexpensively. Consider printing images with a matte instead of glossy finish because glossy prints show fingerprints when people handle them.

5. WHEN YOU HAVE YOUR IMAGES, PACKAGE THEM IN AN envelope for mailing or personal

delivery. You may want to include a written note from your organization with the photographs. The message can convey your hope that the display is uplifting and beneficial to the community. Once you create your first 4x6 Project, you will discover how easy it is to bring some light and color to others' lives. Many recipients would welcome the kindness and creativity of your organization. This project is more than simple, creative, and fun. Think of it as service with HEART.

CLT Magazine | Fall 2020

STEVE BUSH: PIVOT YOUR PROGRAMS - CONTINUED FROM PAGE 16 indirectly and/or directly if your online program engaged the students properly in order to meet the learning outcomes and the overall mission. Proper assessment is the perfect way to demonstrate student learning and the value of any type of programming (online or face-to-face) to your campus leadership. Assessment can be accomplished in many ways: • Indirect assessment • Student attendance • Post-event self-reported surveys • Anecdotes and comments reported by participants after the event • Direct assessment • Debrief forms/reflections administered during the online event • Chatbox responses and questions during a live webinar or performance • Digital workbooks that are completed while the online program is taking place As a campus activities and co-curricular programmer, you should always have an assessment plan created and in place after you have created your learning outcomes for any program, face-to-face or online. Although we did not cover the assessment process thoroughly in this article, be sure to seek out other resources or on-campus colleagues who are familiar with assessment and evaluation protocol.

DEL SUGGS: BEST PRACTICES FOR ONLINE RECRUITMENT - CONTINUED FROM PAGE 10 You can also find a lot of high-tech marketing help at the “Resources” page of my website. Go to www.DelSuggs.com and click on the link to “Resources”. It's a great source for marketing ideas. Utilize your Snap, your IG, your Facebook and Twitter feeds to make everyone aware of your organization. Let them see how active you are. Let them see how much you are doing. Make them want to join you and be a part of your group. You are the cool kid and everyone wants to hang with you!

RECRUITMENT STEP THREE Now it's time to actually ask members to join. How do you do that electronically? It's one thing to walk around at a Club Fair and get students to stop by your table. It's a much bigger challenge to reach them with technology. We are living the time of Zoom, the most popular online meeting service. You can create an open meeting, and let

CLT Magazine | Fall 2020

potential members attend your Zoom Party. That's a great way to reach out and get them interested. That is, if they're not too tired of Zooming, since they likely use it for class, too.

them to put up five fliers in their dorm. These simple tasks will improve and strengthen their feelings about the club. Try it!

You might try Facebook Messenger's new “Rooms” option. You know you can make calls and send messages via Facebook Messenger app. Rooms enables you to host a free video gathering for up to 50 people. That sounds like a great way to get students to participate.

FINAL BEST PRACTICES

Use all the standard cautions to prevent disruptions when you do a Zoom meeting or a Messenger Room. Make sure that only the host can allow screen sharing. Have the mute setting on by default.

When the current pandemic begins to recede into the past, you may not need all these virtual tips. But you can use them now, and you can use them to support your “real world” recruitment in the future.

Make sure that students need a registration to participate, and make sure it’s password protected.

I hope you found this information helpful. If you have any questions, or I can help in any way, please reach out. You can always find me on Facebook, Twitter, Instagram, and at my website. Let me know what you think.

Plan a game or program as a part of the virtual gathering. Reveal some of your upcoming programs and events that your potential members will want to enjoy. Make it special and unique. Also, even if you cannot afford to be picky because you need new members, make membership something special. Make your newbies work for membership. Don't just let them join, make them earn it. Sure, they can easily become a Provisional Member, but to become a Full Member, with all the benefits and honors, they must first complete some tasks. Require that they attend three meetings and help with one event or program before they get official status. Then, after they meet the requirements you can give them their lapel pin, or shirt, or teach them the secret handshake or “gang sign” for your club. Make it special!

RECRUITMENT STEP FOUR After you get all these new potential members, you have got to get them involved. That is the key to retention - give your new members a task, an assignment, a responsibility. Psychological studies show that if you are trusted with a small task by a new acquaintance you instantly feel a bond with that person. We do it all the time without thinking about it. When you are in the library and ask a stranger to watch your books while you run to the restroom, that stranger now likes you. It seems counter-intuitive, but it's true. So, give your new members a simple assignment. Ask them to share an upcoming program on their Instagram feed. Ask them to come early to help set up tables for an event. Ask

Everyone needs to feel more involved. Schedule a regular online meeting for your members. Get them to pop in, even for just a moment, and say “hello” to the other members.

CLT Magazine | Fall 2020

Virtual Leadership Training

Hosting a virtual leadership training presents different dynamics than holding one on campus. Building engagement and energy is important for a virtual program, although it may be harder to accomplish. Presenters must pull people in through their screens by conveying their own energy and excitement for the program.

DAVE KELLY, AMERICA'S STUDEINT LEADERSHIP TRAINER During this time of quarantine, we have quickly learned that virtual (live video) programming provides new opportunities to engage students. This is a great time to host leadership training for groups like student government, programming boards, and club and organization leaders. Another idea is to make general leadership topics available to the entire student body. Leadership training helps students be better officers, manage conflict, and build confidence and selfesteem. Another way to use virtual technology for leadership development is to set-up smaller group training and coaching sessions. For example, I recently worked with the staff of three Amarillo College campuses to help their clubs and organizations with risk management topics that are in accordance with Texas state law. I have also spent time coaching the new executive board of the Tallahassee Community College Student Government Association.

The key to a successful on-line leadership program is good content presented in an interesting way. Personal stories that pertain to the topic at hand can capture a participant’s attention so long as it is relatable. One example of this is when I share my experience of reading to kindergarteners at an at-risk elementary school in my program Building Leaders Through Service®. It connects to my overall topic of service and touches on many of the qualities of visionary leaders that I share in the presentation. Another example is the story I tell in my program Confidence as a Leader: Finding Your Purpose and Focus of a trusted advisor and mentor who destroyed my dream of becoming a professional speaker. The program takes attendees on a journey through the steps I took to rebuild my confidence in order to become a speaker, with a meaningful twist at the end. Speaker Troy Stende (troy@troystende.com), who specializes in self-care leadership, trains students to use mindfulness and breathing techniques to handle stress and anxiety, while increasing energy. To keep people engaged during his program, instead of describing the techniques, Troy has participants lay on the floor as he takes them through a guided visualization.

CLT Magazine | Fall 2020

“Interaction is the key,” Troy said. “One challenge when doing an online leadership event is keeping people’s attention. It can be tempting to check email. During my teambuilding workshop, one activity I do is coach students through a teambuilding challenge by sharing the view of my desk and manipulating post-it notes. It’s very immersive and everyone plays a role. Research shows people learn best through doing. The more interactive your online events are, the better.” There are many features to engage participants on video platforms including chatting, asking questions, raising their hand, clapping for someone, or giving them a thumbs up. However, be aware of rogue participants who may try to take over a meeting. Use the waiting room feature to keep trouble out by only accepting people you know. Lock features that allow participants to rename themselves, share their screen, or annotate on slides. You can choose to allow people to chat with other attendees or block that by only allowing them to chat with either everyone, the host, or the panelists if you have multiple hosts. Some other best practices include the following: Check all technology before you start: Does your clicker work on the slides in share screen mode? Is your audio good or is there an echo? Is the computer plugged in? (Don’t rely on battery power!) If you are using a laptop, invest $30 in an ethernet cable that will allow you to plug directly into your internet source. WiFi can be a little glitchy at times which may not be as noticeable when on social media or reading an article, but can be a glaring problem during a live, virtual program. Adapters are available for laptops that do not have an ethernet port. Provide an emergency number in your event invitation (or confirmation) that participants can call if they have trouble getting into the virtual room or get knocked off during the session. If possible, have someone other than the presenter act as the host of the session. It can be a challenge for a speaker to focus on their material, watch for raised hands, and invite people into the session from the waiting room. A host can handle all of that and field questions from the chat room. Consider your stage presence. Jason LeVasseur of the Rock Star Project (Jason@TheRockStarProject.com) has facilitated over 40 virtual events since the quarantines began. “One of the things I have noticed is that both students and advisors are not always presenting themselves as best as they could and may not even realize the possibilities of better angles

and lighting. Every one of your meetings is an opportunity to put your best self forward!” Stand for workshops and/or keynotes. Even though you are not in the same room as the participants, it will help your energy and give a richer tone to your voice. If leading sessions longer than an hour, allow for breaks by grouping material together. These smaller sessions are great for getting people involved. Ask direct questions to individuals or ask for everyone’s input on the topic at hand. As you would during an in-person presentation, after asking a question, be sure to allow a few moments for everyone to gather their thoughts and/or take their microphones off mute! Try to record the session to review later and/or share with students that were unable to attend live. Most virtual platforms allow recording sessions to a computer or the cloud. Virtual leadership training may stay with us long after the current crisis. Feel free to contact me by email or phone to discuss other ideas you have so you can take advantage of this new opportunity in leadership training!

DaveKelly@GonzoSpeaks.com | (770) 552-6592

CLT Magazine | Fall 2020

Everything But the Mime Goes Virtual Carol Studer Just as you are trying to figure out how to work, educate, and engage from afar, our artists and entertainers are also coming up with new and creative ways to reach students where they are. Some transitions to virtual are easier, like the digital caricatures, which were truly made for computer and online format. Some art forms, like balloon animals, we are having a more difficult time transitioning to online. But that doesn’t mean we stop trying!!

for Real People. In this show, Ran'D will perform visual and psychological illusions on your screen. He will even perform a few tricks that allow everyone watching to participate, no matter where they are located. As a bonus, Ran'D will break the rules of magic, and share a few principles on how magic works. No camera tricks, no prerecorded tapings, what you see is what you will experience. Just Real Magic for Real People.

Every day, each and every one of us is facing a new challenge: a new challenge in the way we look at learning, and the way we look at teaching, challenges in how we communicate with one another, and how we stay connected. Each of those challenges may push us in a direction we didn’t want, didn’t expect, and perhaps were not ready for. Those are the challenges that become opportunities for us to rise!

Coyote on Campus

We rise to meet each new day together, and remember why we are all here: to learn, to educate, and to do better than the previous day. With each day, we are searching for answers and direction. Some days we find those answers, and some days we have to create our own! This is the future now. We are creating it NOW. We will look back on these days and remember how we did in fact rise to this occasion. Take a look at some of the current virtual offerings for your campus from EBTM:

Ran’d Shine – Comedy Magic Show In the time that it takes you to read this sentence, Ran’D Shine has already determined which card you thought of two weeks ago. Get ready for a night of entertainment like you've never seen before! Magician Ran'D Shine will present his virtual Magic Show: Real Magic

Custom Senior Swag! Up to 50 items per hour with a minimum of 2 hours. Each item is being shipped directly to the students.

The items we are offering are (pick one per show):

• • • • • •

Design-a-Sign (8” x 12” sign) Custom Dry Erase Boards Custom Street Signs Custom License Tags Custom Koozies Custom Pop-up Phone Grips

Once the students log in and fill out their form, they will then enter the Zoom meeting for this event. One in, they can interact with each other, with the Coyote staff, and with anyone from your college/university who wants to be on to chat with the students. Even though their form will already be filled out prior to entering the meeting, they can still change their order when their individual sign is being made. Often, I will hear novelties referred to as free STUFF! And who doesn’t like free stuff?? But, I would like to offer

CLT Magazine | Fall 2020

another viewpoint…many times the free “stuff” is really a memento, an item that captures the moment that will forever remind you of this time and place. (You may not feel like you will ever want to remember this time, but I assure you that you will!! We are all collectively getting through an unprecedented moment in the history of the world, and that alone is something to commemorate!) Like most of you, I have had plenty of time to look around my workspace, my office, and my home, and see all the THINGS I have collected. Little art pieces like the wire art I have from my friend Doug. I keep it in our guest room (where Doug spent one night) so all our guests can feel welcomed and see the HEART that he made. It wasn’t just free swag from Doug, but a piece of art, and Doug sharing that art and that part of himself with me. It forever reminds me of that time. These special touches are the way we hang on to our humanity, especially during these times we feel less connected to each other. We still deserve to mark the milestones achieved, even though we may be experiencing them differently. The seniors may not be getting the pomp and circumstance that they deserve, but the graduation is still happening. The achievement is no less, and still needs to be celebrated and marked and remembered. How you choose to do that is up to you. We have creative artists ready and willing to memorialize these moments, and mark the achievements.

Doug's Virtual Japanese Kanji Doug combines one of the hottest trends in the art world (Japanese kanji) with the flexibility of virtual entertainment. Actually, it really is Doug - he’s just on the other side of your computer, tablet or phone! Participants interact with this gifted Shodo artist via the web and watch as their name is created on their screen…in real time! A digital copy is immediately available to download! All in under 90 seconds? Now, THAT’S virtually amazing!

Joe’s Spray Can Artists Students watch the artist online paint a piece of art that will then be shipped right to their door. Students will have an experience just like being on the streets of NYC in Times Square, where this art form became famous and Joe learned all the tricks! Sidewalk style spray can art, brought to you at home.

Doug's "Virtual" Wire Writing Doug takes the already ever-popular event and makes it available virtually that is via video conferencing! A single piece of wire is magically bent into any requested shape as the current participant on the video conference watches remotely! It only takes 1-2 minutes and the finished product is then shipped out directly to the guest. It's a oneof-a-kind work of art that shows up in your mailbox!

Pippi’s Asian Names Experience this fascinating ancient art through Zoom technology. Students watch their Name Painting by a master, then artwork is shipped directly to you! (Or can be shipped directly to the students)

Go Play: Virtual Scavenger Hunt GoCollege is an interactive app, on a smartphone or tablet, that engages students through challenges involving taking pictures and videos, performing wacky tasks, and answering trivia questions. The app also incorporates many challenges that invite players to connect with other students…all from the comfort of their own home. (Needs one week to customize)

Trivia Stream Game Show Unlike many streaming events that are popping up, this one was created specifically for the virtual world from the ground up, based on our experience of 17 years and 2500+ live game shows. Heck, these days we've seen people "throwing together" virtual game shows who have never done a game show in their life. Just like in a live game show production, there is a difference. We are the most experienced game show performers in the college market. Period. Streamed from our studio using TwitchTV, we can host a show complete with fun trivia questions, chat room engagement (and competition), secret words and prizes- just for your students! Your students can play along and chat with each other during the game using their smartphone, tablet, laptop or desktop! CONTINUED PAGE 31

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EVERYTHING BUT THE MIME – CONTINUED FROM PAGE 29

We have a bank of thousands of trivia questions (including custom shows regarding Covid-19 safety and other 'hot button' issues), which we put in 10-question rounds. As a question is asked, the quicker you answer, the more points you get. Get it wrong- you'll lose points too, so choose wisely! At the end of the round, the winner is verified as a student at your school and is emailed an Amazon.com gift card! Each time a player wins, they are given a prize, which is included in our booking fee. Our live host is the star of the show, entertaining your students and giving them a unique way to interact with each other in a fun, online environment. Just like our live shows, the streaming game show is so much more than an online trivia quiz, it’s an entertainment vehicle designed to engage and retain your students and remind them that they’re still part of your community. Each show is designed to last around one hour, providing your students with plenty of chances to join in and win some cash! A private page will be set up just for you and your students, as well as a private twitch stream so you can be assured that the event is just for your students.

Jeff Mandell’s Virtual Zoomtoons! They are amazing! Jeff draws everything in color digitally on his computer and makes it available immediately to download from his web site. The students join the Zoom meeting to watch and interact with Jeff and members of your campus. Realistically, you are looking at 1 sketch every 5 – 6 minutes. The Zoom meeting code is sent to you to distribute as you see fit.

We rise together…stronger!

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CLT Magazine | Fall 2020

YUGAR PRODUCTIONS We are so excited to be bringing our artists and Esports to colleges and universities around the world. Yugar Productions is bringing Esports with Compete 4 Ever and 4004 Esports Group by bringing students their favorite games to their schools as tournaments. Games such as Madden, NBA 2K, Rocket League, FIFA, Fortnite, and many others hosted by Larry Ridley LIVE on Twitch. Students can interact with each other, play against one another in these tournaments, and are eligible to win prizes. Yugar Productions are bringing live and virtual shows to schools whether it is in person or on the computer. We have speakers such as Jenniffer Weigel, Carlos T. Carter, and Dr. Charles Hueber if your students need help to be guided in the right direction whether it is in their personal or professional lives. If your students need to have fun, active, and get their minds off of COVID-19, we have The Voice star Jimmy Mowery hosting his own Virtual Music Trivia game show while Jimmy is entertaining your students with his music and has your students interact with him by giving Jimmy song suggestions. Do you and your students need to laugh? Don’t worry, we have you covered with our incredible comedians such as John Hastings (America’s Got Talent), Graham Kay (The Late Show with Stephen Colbert), and the Virzi Triplets (America’s Got Talent and Floor Is Lava). Is magic a figment of your imagination? You and your students can find out with Zak Mirz’s Virtual Magic Show when you bring his show to your school. Mirz was recently seen on Huckabee and left Mike Huckabee wowed, amazed, and made him believe in magic.

For more information or to book any of these artists, reach out to David Yugar (david@yugarproductions. com) or go to www.yugarproductions.com. ZAK M

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