2020-2021 MEDIA KIT
The Appalachian News Group
theappalachianonline.com
828-262-2157 business@theappalachianonline.com
WHO WE ARE The Appalachian has been Appalachian State University’s student-run news publication since 1934. We publish a print publication and film a news broadcast weekly. We are the recipient of the ACP Pacemaker Award, the CMA Pinnacle Award and the NC College Media Association Best of Show award. We strive to provide fair and accurate news for the campus community; to inform, entertain and create a forum for ideas; to provide on outlet for reader’s opinions; to be a champion for student, faculty, staff, and community interests; and to remain independent, exercise and insure its First Amendment rights. Students facilitate all parts of the publications, including writing, photography, designing, marketing, and client relations.
The Appalachian’s Editorial Board
45,000+ 80,000+ 20,000+
MONTHLY WEBSITE MONTHLY WEBSITE READERSHIP USERS
SOCIAL MEDIA FOLLOWERS
20,023 STUDENT POPULATION
FACULTY & STAFF
3,055
FIRST TIME FRESHMEN
TRANSFER STUDENTS
3,906 1,459
THE LOCAL COMMUNITY RECEIVES:
$18 million/year
IN STUDENT DISCRETIONARY SPENDING
$4.1 million/year
Business Manager: Shelly Banz Associate Business Manager: Jessica Kimes Marketing Director: Meg Powell Graphics Editor: Efrain Arias-Medina Photography Editor: Jesse Barber Multimedia Editor: Xanayra Marin-Lopez Broadcast News Producer: Anna Muckenfuss Adviser: Allison Bennett Dyche
Editor-in-Chief: Jackie Park Managing Editor: Mickey Hutchings Chief Copy Editor: Sophia Lyons News Editor: Emily Broyles Politics Editor: Moss Brennan Arts & Culture Editor: Ansley Puckett Sports Editor: Silas Albright Opinion Editor: Caleb Garbuio
IN PARENT/FAMILY/VISITOR SPENDING
$251.1 million/year FROM THE UNIVERSITY
SOCIAL MEDIA
WEB RATES WEEKLY
MONTHLY (4 WEEKS)
DIMENSIONS
Leaderboard YOUR AD HERE
$185
$650
MONTHLY (12 POSTS)
$100
$400
Social Media Packages include a Tweet, Facebook post, and Instagram post/story per week along with consultation to develop your social media post message.
STATISTICS
Side Bar (Medium Rectangle) YOUR AD HERE
728 px x 90 px
Sponsored Social Posts
WEEKLY (3 POSTS)
$150
$525
300 px x 250 px
$435
728 px x 90 px
10,000 + followers
6,982 + likes
4,500 + likes
Footer
$125
YOUR AD HERE
DEADLINES WEEKLY AD PUBLISHED Sunday
ARTWORK DUE Friday at 5 p.m.
MONTHLY (4 weeks) AD PUBLISHED Sunday
ARTWORK DUE Friday at 5 p.m.
Raster images should be 72 dpi RGB. No text smaller than 7pt. Send ad files as .jpeg, .png or .gif files. Name files accordingly: BusinessName_PublicationDate.jpg 4
YOUR AD HERE
YOUR AD HERE
YOUR AD HERE
RESTRICTIONS Promoted tweets/posts must begin with #AD: to signify sponsored content. All tweets must be less than 280 characters. All Facebook Posts must be less than 75 words. Images are optional, but should be at least 72 dpi RGB. Links may be included. 5
DIGITAL NEWSLETTER RATES
PRODUCTION CALENDAR Weekly Digital Issue
PER ISSUE Full Page
$185
1/2 Page 1/4 Page
$150 $125
1/8 Page Large Rectangle
$90 $200
Leaderboard
$185
Footer
$125
SEPTEMBER 6
7
3
1
2
4
5
8
9 10 11 12
4
5
6
10” x 10.5”
1/2 Page
10” x 5.25”
1/4 Page 5” x 5.25”
Sign up to have our weekly newsletter delivered right to your inbox! AD HERE
YOUR AD HERE
6
1200 px 800 px
Leaderboard 728 x 90 px
2
3
4
5
6
7
8
9 10
8
9 10 11 12 13 14
18 19 20 21 22 23 24
22 23 24 25 26 27 28
27 28 29 30
25 26 27 28 29 30 31
29 30
JANUARY
7
1
2
3
4
5
8
9 10 11 12
3
4
5
6
7
FEBRUARY 1
2
8
9
7
1
2
3
4
5
6
8
9 10 11 12 13
13 14 15 16 17 18 19
10 11 12 13 14 15 16
14 15 16 17 18 19 20
20 21 22 23 24 25 26
17 18 19 20 21 22 23
21 22 23 24 25 26 27
27 28 29 30 31
24 25 26 27 28 29
7
3
4
30/31
28
MAY
APRIL
1
2
5
6
8
9 10 11 12 13
4
5
6
7
1
2
8
9 10
1
3 2
3
4
5
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7
8
14 15 16 17 18 19 20
11 12 13 14 15 16 17
9 10 11 12 13 14 15
21 22 23 24 25 26 27
18 19 20 21 22 23 24
16 17 18 19 20 21 22
28 29 30 31
25 26 27 28 29 30 31
23 24 25 26 27 28 29
ISSUE RELEASED
DEADLINES SPACE SOLD
(At least) 5 days Prior
ARTWORK DUE* Wednesday @ 12 PM
*Artwork submitted after Wednesday at 12 p.m. without prior approval will result in a 15% late fee.
YOUR AD HERE
YOUR AD HERE Large Rectangle
1
20 21 22 23 24 25 26
Friday
YOUR AD HERE
3
15 16 17 18 19 20 21
6
5” x 2.6”
2
11 12 13 14 15 16 17
DECEMBER
1/8 Page
7
1
13 14 15 16 17 18 19
MARCH Full Page
NOVEMBER
OCTOBER
Footer
728 x 90 px
Raster images should be 72 ppi. Black and white ads should be grayscale, color ads should be RGB. No text smaller than 9pt. Send ad files as .pdf or .png files. Name files accordingly: BusinessName_IssueDate.pdf.
DISCOUNTS
10% OFF
with purchase of 5-10 ads
15% OFF
with purchase of 10+ ads
7
NEWSSTAND RATES
Have your business seen by students, faculty, and staff across campus by purchasing an ad on the front of one of our newsstands!
NEWSSTAND LOCATIONS Main Campus
Lamination and plastic covers ensure that ads are protected from the elements.
King St.
Cost includes printing, lamination, and placement of the 11” x 17” advertisement. Community Rates
$1,400
$1,750
$2,800
$3,500 gR
win
Blo
10 Stands (1/2) 20 Stands (All)
On-Campus/NP Rates
Library Courtyard
Sanford Mall
Peacock Circle
Library Circle
Library Parking Deck
Garwood Bus Shelter
BB Dougherty Hall
Rivers Parking Deck
Anne Belk Hall
I.G. Greer
Skywalk Bus Shelter
Living Learning Center
Trivette Dinning Hall
Schaefer Center
Convocation Center
Peacock Hall
Student Rec Center
University Post Office
State Farm Parking
App Panhellenic Hall
Newsstand 11” x 17” ad
.
GROUP TWO:
Rd
GROUP ONE:
ock
*Rates per 7 week quarter.*
Appalachian Panhellenic Hall
H
ig
hw
ay
32
1
8
Sta
te
Fa
rm
Rd
.
Need your ad designed? Add $100 per ad
State Farm Parking Lot
GROUP ONE
GROUP TWO
INDOOR 9
Shelly Banz Business Manager Jessica Kimes Assistant Business Manager Allison Bennett Dyche Adviser
ASU Box 9165 828-262-2157 business@theappalachianonline.com The Appalachian will not accept ads that are libelous; promote academic dishonesty; violate federal, state or local laws; or encourage discrimination against any individual or group on the basis of race, sex, sexual orientation, age, color, creed, religion, national origin or disability. We reserve the right to edit or reject any ad copy, photos, graphics or entire ads.