The Appalachian
February 12, 2021
Local bookstore featured on ‘The Late Show with Stephen Colbert’ after struggling during the pandemic Ansley Puckett | A&C Editor Local bookstore Foggy Pine Books appeared on “The Late Show with Stephen Colbert” after the Super Bowl when the talk show giant promoted the store in a 2-minute commercial. Highlighting the store’s book selection, the commercial also included actor and filmmaker Tom Hanks, who spoke about what the store had to offer. After the commercial aired, owner Mary Ruthless, who uses they and them pronouns, took to Twitter to express their gratitude. “So, my little store was featured on The Late Show with Stephen Colbert,” Ruthless said. “So so grateful for this support and excited to get started at work tomorrow.” “The Late Show” reached out to Foggy Pine as part of its program highlighting small businesses struggling during the pandem-
ic. Deion Cooper, a bookseller at the store, said the show found them
through social media after the store expressed its struggle selling the required amount of 1,350 books each month to stay open. Amber Tulino, a close friend of Ruthless, said the attention could not have come at a better time. “It’s exactly what the store needs right now,” Tulino said. “I can’t think of anyone more deserving than Mary. They work their butt off. Literal blood, sweat and tears has went into that store.” “The Late Show” then sent a small team around three weeks ago to film the commercial with help from the Foggy Pine team. Cooper said seeing the commercial and Hanks talk about the store on national television was “surreal.”
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Deion Cooper, a bookseller at Foggy Pine, has been kept busy by the sudden influx of orders since the feature - “We’re struggling to keep up, but we’re trying our best. We actually came in early so we could get ahead of the curve a little bit and just trying to grind away.” Max Correa
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