2 017 -2 0 1 8 M EDI A K IT
The Appalachian Student Newspaper theappalachianonline.com 828-262-2157 business@theappalachianonline.com
WHO WE ARE
3,000 9,000 82% CI R CU L ATI O N
R EAD ER SHI P
PICKUP
STU D ENT PO PU L ATI O N:
18,811
17,017 UNDERGRADUATE + 1,794 GRADUATE
The Appalachian has been the student-run news group of Appalachian State University since 1934. We have a weekly print publication featuring timeless news for the community and publish breaking news online daily. Students facilitate all parts of the publications, including writing, photography, designing, marketing, and client relations.
AWARDS AND RECOGNITION • Associated Collegiate Press Pacemaker Winner • Associated Collegiate Press Honor of Distinction • College Media Association Pinnacle Winner • NC College Media Association Best of Show
3,055 FACULTY AND STAFF
86% W HIT E + 14% MINORITY
T H E LO C A L C O M M U N IT Y R E C E I V E S :
$18 million/year
I N STU D ENT D I SCR E TI O N ARY SPENDING
$4.1 million/year
I N PAR ENT/FAM I LY/VI SITO R SPENDING
$251.1 million/year FR O M THE U NI VER SIT Y
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PRINT RATES ON-CAMPUS RATES
COMMUNITY RATES
BLACK AND WHITE
FULL COLOR
BLACK AND WHITE
FULL COLOR
FULL PAGE
$420
$645
$700
$925
1/2 PAGE
$210
$325
$350
$465
1/4 PAGE
$110
$170
$175
$230
1/8 PAGE
$60
$90
$100
$130
PREPRINTED INSERTS
$400
$400
$400
$400
DEADLINES ISSUE RELEASED Thursday
SPACE SOLD
When you buy 5-10 ads
15% OFF When you buy 10+ ads
4
1/4 Page
9.715� x 7.658�
4.781� x 7.833�
1/8 Page
4.781� x 3.743�
Coupon/ Business Card 4.781� x 1.871�
One Week Prior
ARTWORK DUE* Monday at 5 p.m.
Raster images should be 300 ppi. Black and white ads should be grayscale, $500 LEADERBOARD $150 be CMYK. No color ads should text smaller than 9pt. Use process black (100%K). Send ad files as .pdf or .tiff files. MIDDLE BANNER $125 $400 Name files accordingly: BusinessName_IssueDate.pdf. SIDE BAR $100 $350
10% OFF
9.715� x 15.316�
1/2 Page
THINKING OF MOVING OFF CAMPUS?
*Artwork submitted after Monday at 5 p.m. without prior approval will result in a 15% late fee. MONTHLY WEEKLY
DISCOUNTS
Full Page
ENHANCEMENTS Need your ad designed?
ON-CAMPUS
Add $50 per ad
COMMUNITY Add $100 per ad
Have preferred section placement? Add 10% to ad order
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- On site maintenance and management - AppalCART shuttle service - Picnic area with grills - New Hammock Garden
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(828)263-0100
www.universityhighlands.com
Waive your APP fees with this coupon (thatĘźs a savings of $300!) for 2016-2017 leasing season
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WEB RATES
SOCIAL MEDIA
WEEKLY
MONTHLY
LEADERBOARD
$150
$500
NO CONTRACT
$400
MIDDLE BANNER
$125
$400
WITH CONTRACT
$350
SIDE BAR
$100
$350
MONTHLY (4 WEEKS)
(3+ MONTHS)
Monthly Social Media Packages include two Tweets and one Facebook post per week along with a consultation to develop your social media post message.
Side Bar
Leaderboard
300px x 250px
728px x 90px
Middle Banner
DEADLINES
970px x 90px
WEEKLY
MONTHLY (4 WEEKS)
AD PUBLISHED
ARTWORK DUE
AD PUBLISHED
Sunday
Friday at 5 p.m.
Sunday
ARTWORK DUE Friday at 5 p.m.
Raster images should be 72 dpi RGB. No text smaller than 7pt. Send ad files as .jpep, .png or .gif files. Name files accordingly: BusinessName_PublicationDate.jpg 6
RESTRICTIONS Promoted tweets/posts must begin with #AD: to signify sponsored content. All tweets must be less than 280 characters. All Facebook Posts must be less than 75 words. Images are optional, but should be at least 72 dpt RGB. Links may be included. 7
SPECIAL ISSUES/SECTIONS ISSUES
Best of Boone
Inside the Huddle
Our Best of Boone issue describes the highest-rated local business, attractions, and on campus opportunities within the Boone community, as voted on by students in the Appalachian community.
September 7, 2017
Our annual football issue that highlights the upcoming season for our App State Mountaineers! This focus includes an analysis of players, upcoming games, and the overall SunBelt conference.
Orientation Issue May 10, 2018
Our Summer edition that is issued to all incoming students/parents at Appalachian.
Our non-partisan election issues that discusses political parties running for Local, State, and National offices (as applicable).
SECTIONS
In Tune
January 25, 2018
Think Pink Edition October 19, 2017
Our Arts and Entertainment edition that highlights local music and performing arts.
Our Breast Cancer Awareness special section to discuss issues with women’s health and Breast Cancer.
Menu Guide*
Black History Month
Our food guide to local eateries in the High Country. Highlights the best eats in Boone, as well as sustainable food sourcing and vegetarian/vegan options.
Our section to celebrate greatness and accomplishments within the African American community.
February 22, 2018
Diversity Issue March 29, 2018
Our issue to feature the beauty of all types of diversity in our local and global world.
Regular Issue
Special Issue
Special Section
May 3, 2018
Election Issue
November 2, 2017
PRODUCTION CALENDAR September 1 7 14 21 28
December
October 5
1
19 26
1
1
January
7 18 25
November 1 2 9 16 30
February 1 8 15 22
February 1, 2018
ONLINE Earth Day
April 19, 2018
Our completely online issue to celebrate the beauty of our earth and discuss the importance of sustainability.
March 1 15 22 29
1
April 12 19 26
May 1 3 10
*See Menu Guide rate card for special rates and opportunities.
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9
NEWSSTAND RATES
NEWSSTAND LOCATIONS
Have your business seen by students, faculty, and staff across campus by purchasing an ad on the front of one of our newstands!
Main Campus
Lamination and plastic covers ensure that ads are protected from the elements.
King St.
Cost includes printing, lamination, and placement of the 11” x 17” advertisement. ON-CAMPUS RATES
COMMUNITY RATES
10 STANDS (1/2)
20 STANDS (ALL)
10 STANDS (1/2)
20 STANDS (ALL)
$1400
$2800
$1750
$3500 Blo
Peacock Circle
Library Circle
Library Parking Deck
Garwood Bus Shelter
BB Dougherty Hall
Rivers Parking Deck
Anne Belk Hall
I.G. Greer
Skywalk Bus Shelter
Living Learning Center
Trivette Dinning Hall
Schaefer Center
Convocation Center
Peacock Hall
Student Rec Center
University Post Office
State Farm Parking
App Panhellenic Hall
Need your ad designed? Add $100 per ad 10
.
Sanford Mall
Rd
Library Courtyard
ock
GROUP TWO:
gR
GROUP ONE:
win
Rates per 7 week quarter.
Appalachian Panhellenic Hall
Hi
gh
w
ay 3
21
Newsstand 11” x 17” ad
State Farm Parking Lot
GROUP ONE
St
ate
Fa rm
Rd
GROUP TWO
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INDOOR 11
Bradley Workman Business Manager Jonathan Mauldin Graduate Assistant Olivia Wilkes Adviser
ASU Box 9165 828-262-2157 business@theappalachianonline.com