The Art Of Magazine: Volume 2

Page 1

Leadership & Talent Development

Executive Search & Recruitment

Career Development & Transition

Workforce Management

Recruiting , developing & optimizing people. One organization sees the whole picture.

A holistic approach to human capital gives Knightsbridge the perspective to help companies recruit, develop and optimize their people to best meet their business goals. Integrated teams of specialists in Leadership & Talent Development, Executive Search & Recruitment, Career Development & Transition and Workforce Management work seamlessly together to leverage the strength of your talent. Knightsbridge has the people you need, when you need stronger people. FINDING DEVELOPING OPTIMIZING PEOPLE

Stronger people, Stronger organization.

knightsbridge.ca

The flye r looks fa ntastic! J ust arriv ed. I know! P hotos po p! Did Dav id Yes, it’s like

So glad. Staccato is brillian t.

show u th e saving s on the

we shar e a bra

new stoc k?

Uhhhhh hmmmm mmmmm *Brain! B ? rain! We share a brain! Haha! S LOL! erio is big win usly tho u guys rock. Th ner. is campa ign That’s a wesome ! TTYL!

FheZkYj CWha[j_d] Iebkj_edi At Dollco, we’re hip to your marketing challenges. We give you more than the other guys: the best quality in the market; account management and customer support specializing in product marketing; and an innovative partner to help you win new revenue. Printing is our product. Relationship is our business. Dollco’s Product Marketing Solutions make all the difference. Visit www.dollco.com

12

20

46 10

33 Creative Marketing for Mom & Pop Shops

Martin Lindstrom The Problem With QR Codes

Scott Stratten Earn your Media

Eric Ryan

10 12

The Start-up of You

14

Don’t Ignore the Squeaky Wheels

Chester Elton Trailblazing a New Frontier in Leadership

Pierre Lebel and Leon Goren You Are What You Measure, So Choose Your Incentives Wisely! – Avinash Kaushik The A-List – 12

18 20 22

Business Books We Thought You Should Know About

27

Stooping to Greatness

28

Patrick Lencioni

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8

The Power Of Introverts in a World That Can’t Stop Talking – Susan Cain

Mitch Joel

2

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| SUMMER 2012

54

14

40 6

8

22

30 30

Lessons on Leadership from the Canadian Forces

33

Q&A With Sarah Prevette

38

Work with People You Don’t Like

40

Health Care for 1% of the Cost

42

Design Thinking and the Quest for Reinvention of Strategic Management – Idris Mootee

45

The Artist

46

How to Accelerate Innovation

52

Racing, Danger, Chaos and Winning

54

It’s Never “Just Lunch”

58

Creative Execution

61

Actionable Summary Emotional Equations – Chris Taylor

Mathé Grenier

18

Dan Levy Stephen Shapiro Vijay Govindarajan

– What is the Art of Marketing Marcus Buckingham Jeremy Gutsche Frances Cole Jones

52

Eric Beaudan

SUMMER 2012 |

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editor Letter from the

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EDITOR JZfkk BXmXeX^_ CREATIVE DIRECTOR 8ik J`cm\`iX CONTRIBUTING WRITERS DXiZlj 9lZb`e^_Xd# JljXe :X`e##=iXeZ\j :fc\ Afe\j# :_\jk\i <ckfe# C\fe >fi\e# M`aXp >fm`e[XiXaXe# DXk_\ >i\e`\i# A\i\dp >lkjZ_\# 8m`eXj_ BXlj_`b# G`\ii\ C\Y\c# GXki`Zb C\eZ`fe`# ;Xe C\mp# @[i`j Dffk\\# <i`Z IpXe# Jk\g_\e J_Xg`if# JZfkk JkiXkk\e# :_i`jKXpcfi HOW TO REACH US K_\ 8ik f] Gif[lZk`fej @eZ% +- J_\iYflie\ Jki\\k # *i[ =cffi Kfifekf# FekXi`f :XeX[X D,8 )G. ADVERTISING Ife 9\jk\i $ DXeX^\i# 9lj`e\jj ;\m\cfgd\ek +(-$+.0$0.'( \ok% *)) ife7k_\Xikf]%Zfd SUBSCRIPTIONS M`j`k nnn%k_\Xikf]%Zfd&dX^Xq`e\ <dX`c dX^Xq`e\7k_\Xikf]%Zfd :Xcc /--$00)$./-* @e L%J%8 Xe[ :XeX[X Ni`k\ kf K_\ 8ik f]¿# JlYjZi`gk`fe J\im`Z\j +- J_\iYflie\ Jki\\k# *i[ =cffi# Kfifekf# FekXi`f# D,8 )G. Fli jlYjZi`Y\ij c`jk `j fZZXj`feXccp dX[\ XmX`cXYc\ kf ZXi\]lccp j\c\Zk\[ Ô idj n_fj\ gif[lZkj fi j\im`Z\j dXp Y\ f] `ek\i\jk kf pfl% @] pfl gi\]\i efk kf i\Z\`m\ `e]fidXk`fe ]ifd k_\j\ Ô idj# gc\Xj\ c\k lj befn Xk gi`mXZp7k_\Xikf]%Zfd fi j\e[ pfli i\hl\jk Xcfe^ n`k_ pfli dX`c`e^ cXY\c kf K_\ 8ik f] Gif[lZk`fej @eZ# +- J_\iYflie\ Jki\\k# *i[ =cffi# Kfifekf# FekXi`f# D,8 )G. PRINT PARTNER ;fccZf @ek\^iXk\[ Gi`ek Jfclk`fej Gi`ek\[ `e :XeX[X% :XeX[X Gfjk GlYc`ZXk`fej DX`c 8^i\\d\ek EldY\i +)*+*,(. Â&#x;)'() K_\ 8ik DX^Xq`e\ `j glYc`j_\[ hlXik\icp Yp K_\ 8ik f] Gif[lZk`fej @eZ% 8cc i`^_kj i\j\im\[% Fg`e`fej \ogi\jj\[ [f efk e\Z\jjXi`cp i\gi\j\ek k_fj\ f] k_\ glYc`j_\ij% Ef gXik f] k_`j glYc`ZXk`fe dXp Y\ lj\[ n`k_flk ni`kk\e g\id`jj`fe ]ifd k_\ glYc`j_\i% JlYjZi`gk`fe iXk\ `j *'%'' XeelXccp%

JZfkk BXmXeX^_# <[`kfi jZfkk7k_\Xikf]%Zfd

SUMMER 2012 |

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5

Creative Marketing

Mom &Pop

for

Shops BY Martin

Lindstrom

Walmart might move in down the street and under-price you, but they can’t take away your story. K_\ jkfi`\j

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Fresh Fritz

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6

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| SUMMER 2012

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BANANAS

Extra sweet, direct from the market at 6:24AM today.

LEMONS

Juiciest lemons purchased at 5:24AM today.

APPLES

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Nadia’s Fire Sale

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Plumber Paul Flushes Competition

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DXik`e C`e[jkifd I\Z`g`\ek f] K@D< DX^Xq`e\Ëj ÈNfic[Ëj

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SUMMER 2012 |

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7

After FarmVille, I think QR codes win the prize ]fi dp dfjk iXek\[ XYflk kfg`Z

The Problem With

QR Codes

BY Scott

8

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| SUMMER 2012

Stratten

n_\e @Ëd jg\Xb`e^% K_\p Xi\ k_\ g\i]\Zk \oXdgc\ f] X Yi`^_k Xe[ j_`ep dXib\k`e^ fYa\Zk% K_\p Xi\ jf Zffc f] Xe `[\X k_Xk k_\p Xi\ Xcdfjk `dgfjj`Yc\ kf i\j`jk# \m\e n_\e k_\p Xi\ Zc\Xicp k_\ nife^ Z_f`Z\ ]fi jfd\ Ylj`e\jj\j Xe[ j`klXk`fej% @ d\Xe cffb Xk k_\d% K_\ Zffc j_Xg\j% K_\ nXp n\ jZXe k_\d n`k_ fli g_fe\j Xe[ jfd\k_`e^ _Xgg\ej XlkfdXk`ZXccp% ?fn ZXe n\ gfjj`Ycp i\j`jk k_\d6 K_\ gifYc\d `j n_\e X ZfdgXep [\Z`[\j kf lj\ k_\d `e gcXZ\j n`k_flk X j`^eXc2 k_\p \e[ lg jg\e[`e^ dfe\p fe efk_`e^% N_\e n\ glk k_\d fe Y`ccYfXi[j Xcfe^ k_\ _`^_nXp# n_\i\ ef fe\ Zflc[ \m\i gfjj`Ycp jZXe k_\d# Xcc n\ jXp XYflk fli Ylj`e\jj `j# ÈCffb# n\ [feËk le[\ijkXe[ k\Z_efcf^p% NXeeX Ylp fli jkl]] XepnXp6É Gc\Xj\ [feËk kip kf Y\ ]XeZp Xe[ `eZcl[\ X HI Zf[\ `e pfli \dX`cj k_Xk @ fg\e fe dp g_fe\% K_\ ZXd\iX k_Xk nflc[ jZXe k_\ HI Zf[\ `j fe k_\ YXZb f] k_\ jXd\ g_fe\% Lec\jj @ Xd jfd\ jfik f] A\[`# @ ZXeËk jZXe `k% HI Zf[\j Xi\ aljk c`ebj% @] pflËi\ j\e[`e^ Xe \$dX`c# aljk glk k_\ XZklXc c`eb `e k_\ d\jjX^\% Gc\Xj\ [f efk Z_ffj\ kf [f jfd\k_`e^ `e Ylj`e\jj aljk Y\ZXlj\ pfl ZXe%

9lj`e\jj\j k_Xk lj\ HI Zf[\j `e k_\`i e\njgXg\i X[j fi fe k_\`i ]fi jXc\ j`^ej `e ]ifek f] _flj\j @Ëd kXcb`e^ kf pfl# i\Xc \jkXk\ X^\ekj e\\[ kf dXb\ jli\ k_Xk n_Xk\m\i j`k\ k_Xk Zf[\ kXb\j d\ kf `j dfY`c\$]i`\e[cp% I\d\dY\i# @Ëd jZXee`e^ k_\ Zf[\ n`k_ dp g_fe\# Xe[ `] k_\ j`k\ `k kXb\j d\ kf `j lei\X[XYc\# Xcc pfl Xi\ [f`e^ `j j_fn`e^ d\ k_Xk pfl [feËk i\Xccp ZXi\ n_\k_\i `k nfibj ]fi d\ fi efk% Pfl aljk nXek\[ kf lj\ k_\ e\n\jk k_`e^ `e pfli X[j% N`k_ fli Zlii\ek k\Z_efcf^p# `k `j jk`cc f]k\e dlZ_ \Xj`\i kf j`dgcp kpg\ X N\Y X[[i\jj `ekf dp g_fe\ k_Xe jZXe pfli Zf[\# jf k_\i\ _X[ Y\kk\i Y\ jfd\k_`e^ Xn\jfd\ fe k_\ fk_\i \e[ f] k_Xk c`eb% <m\ip k`d\ pfl lj\ X HI Zf[\ ]fi jfd\k_`e^ Xe[ [feËk k_`eb `k k_ifl^_# X b`kk\e [`\j$X jn\\k# `eefZ\ek b`kk\e% K_`eb Y\]fi\ pfl [f% K_\i\ Xi\ X cfk f] jkXk`jk`Zj flk k_\i\ XYflk _fn jlZZ\jj]lc HI Zf[\j Xi\% 8ZZfi[`e^ kf X i\Z\ek i\gfik ]ifd ZfdJZfi\# jfd\ (+ d`cc`fe g\fgc\ jZXee\[ HI Zf[\j `e Ale\ )'((#( dfjkcp ]ifd dX^Xq`e\j% 8ck_fl^_ `k `j kil\ k_Xk n\ Xi\ j\\`e^ HI Zf[\j \m\ipn_\i\# \jg\Z`Xccp `e dXib\k`e^# n\ e\\[ kf dXb\ jli\ k_Xk k_\i\ `j kil\ mXcl\ Y\_`e[ lj`e^ k_\d% >\kk`e^ pfli HI Zf[\ jZXee\[ [f\j efk e\Z\jjXi`cp \hlXc jlZZ\jj% NXj k_\ jZXe aljk X _ffg pfl dX[\ jfd\fe\ aldg k_ifl^_ n_\e `k nflc[ _Xm\ Y\\e \Xj`\i j`dgcp kf kpg\ `e pfli j`k\ X[[i\jj6 ;`[ k_\ jZXe kXb\ k_\ g\ijfe kf X dfY`c\$ ]i`\e[cp j`k\ n`k_ ^i\Xk Zfek\ek6 ?fn [`[ k_\ g\ijfe ]\\c XYflk lj`e^ k_\ Zf[\6 ;`[ _\ fi j_\ Zfd\ YXZb kf pfli j`k\# fi [`[ pfl cfj\ k_\ g\ijfe X]k\inXi[6 D\Xjli`e^ k_\ eldY\i f] jZXej `j efk \efl^_ kf ZXcc HI Zf[\j X jlZZ\jj% @ nXj `e k_\ ^ifZ\ip jkfi\ cXjk n\\b Xe[ @ jXn X HI Zf[\ fe X YXeXeX% K_XkËj i`^_k# X i`g\ YXeXeX Xe[ k_\ fecp k_`e^ fe k_\ YXeXeX nXj k_`j HI Zf[\ ]ifd k_\ ZfdgXep% Jf @ jZXee\[ `k Xe[ `k kffb d\ kf X gX^\ ]fi ]il`k jdffk_`\ i\Z`g\j% @ k_`eb% @ Zflc[eËk k\cc Y\ZXlj\ k_\ j`k\ nXjeËk Zljkfd`q\[ ]fi X dfY`c\ g_fe\ Xe[ k_\ m`[\f nflc[eËk gcXp% KX[XX @ [feËk _Xk\ HI Zf[\j Xk Xcc% @ k_`eb k_\p ZXe Y\ X Yi`cc`Xek kffc n_\e lj\[ gifg\icp# Ylk `] efk# k_\p j_flc[eËk Y\ lj\[ Xk Xcc%

Scott Stratten `j k_\ Gi\j`[\ek f] Le$DXib\k`e^% ?\ `j Xe \og\ik `e M`iXc# JfZ`Xc# Xe[ 8lk_\ek`Z DXib\k`e^ n_`Z_ _\ ZXccj Le$DXib\k`e^% @kËj Xcc XYflk gfj`k`fe`e^ pflij\c] Xj X kiljk\[ \og\ik `e ]ifek f] pfli kXi^\k dXib\k# jf n_\e k_\p _Xm\ k_\ e\\[# k_\p Z_ffj\ pfl% =fid\icp X dlj`Z `e[ljkip dXib\k\i# eXk`feXc jXc\j kiX`e`e^ dXeX^\i Xe[ X Gif]\jjfi Xk k_\ J_\i`[Xe :fcc\^\ JZ_ffc f] 9lj`e\jj# _\ iXe _`j ÈLe8^\eZpÉ ]fi X e\Xicp X [\ZX[\ Y\]fi\ jfc\cp ]fZlj`e^ fe jg\Xb`e^ Xk \m\ekj ]fi ZfdgXe`\j c`b\ G\gj`:f# 8[fY\# I\[ :ifjj# :`ihl\ [l Jfc\`c# JXbj =`]k_ 8m\el\ Xe[ =`[\c`kp @em\jkd\ekj n_\e k_\p e\\[ _\cg ^l`[`e^ k_\`i nXp k_ifl^_ k_\ m`iXc& jfZ`Xc d\[`X Xe[ i\cXk`fej_`g dXib\k`e^ cXe[jZXg\%

SUMMER 2012 |

|

9

Earnyour

Media BY Eric

Ryan

Few of the opportunities today present as many advantages to the next generation of entrepreneurs as the big shift from paid to earned media. Kf ZcXi`]p# gX`[ d\[`X `j Xep ]fid f] dXib\k`e^ k_Xk i\hl`i\j pfl kf gXp X ]\\ ]fi k_\ gi`m`c\^\ f] `ek\iilgk`e^ X gi\[`ZkXYc\ eldY\i f] Zfejld\ij% K_Xk `eZcl[\j k_\ Zfdd\iZ`Xc k_Xk pfl ]Xjk$]finXfe Xe[ k_\ gi`ek X[ `e LJ N\\bcp i`^_k e\ok kf ÈJkXij# k_\pËi\ aljk c`b\ lj É @e ZfekiXjk# \Xie\[ d\[`X `j Xep d\[`X pfli YiXe[ i\Z\`m\j ]fi ]i\\# c`b\ gi\jj Zfm\iX^\# jfZ`Xc d\[`X _`kj# Ycf^ gfjkj fi PflKlY\ m`[\fj% @e \XZ_ ZXj\# k_\ d\[`X `j \Xie\[ Yp Zi\Xk`e^ jfd\k_`e^ k_Xk g\fgc\ XZklXccp nXek kf gXik`Z`gXk\ `e fi j_Xi\%

10 |

| SUMMER 2012

Gi\m`flj d\[`X j_`]kjÇe\njgXg\i kf iX[`f# iX[`f kf k\c\m`j`feÇn\i\ j`dgcp kiXej`k`fej ]ifd fe\ ]fid f] gX`[ `ek\iilgk`fe kf Xefk_\i% <m\e n_\e k_\ d\[`ld Z_Xe^\[# k_\ Y`^^\jk X[m\ik`j\ij jk`cc _\c[ fekf k_\ X[mXekX^\% 9lk \d\i^`e^ jfZ`Xc Xe[ \Xie\[ d\[`X [`jk`eZkcp ]Xmfij pfle^# ]Xjk$dfm`e^ Ylj`e\jj\j fm\i k_\`i fc[\i# jcfn\i i`mXcj% K\e p\Xij X^f# n_\e D\k_f[ nXj aljk ^\kk`e^ jkXik\[# Ycf^^`e^ nXj fecp Y\^`ee`e^ kf ^X`e kiXZk`fe Xe[ Kn`kk\i Xe[ =XZ\Yffb [`[eËk \o`jk% Kf[Xp# e\n kffcj f]]\i Z_Xcc\e^\i YiXe[j Y\kk\i nXpj kf dXib\k fe X Yl[^\k# Ôe[ k_\`i gcXZ\ `e X Zifn[\[ `e[ljkip Xe[ \Xie dfi\ d\Xe`e^]lc d\[`X Zfm\iX^\ Xe[ nfi[ f] dflk_ÇXcc ]fi ]i\\% Jf n_p Xi\ ZfdgXe`\j jk`cc gldg`e^ *'' Y`cc`fe X p\Xi `ekf gX`[ d\[`X# n_`c\ Zfejld\ij Xi\ [f`e^ \m\ipk_`e^ `e k_\`i gfn\i kf `^efi\# \iXj\# Ôck\i fi YcfZb k_\d flk6 K_\ i\Xc`kp `j k_Xk dfXk ZfdgXe`\j Zfek`el\ kf Ylp kiX[`k`feXc X[m\ik`j`e^ ]fi k_\ jXd\ i\Xjfej e\Xicp Xcc f] lj Zfek`el\ kf lj\ ]fjj`c ]l\cj1 dXb`e^ jlZ_ X gif]fle[ j_`]k `e fli nXp f] c`]\ `j `eZi\[`Ycp [`]ÔZlck% Jpjk\d$n`[\ Z_Xe^\ `j \og\ej`m\# [`jilgk`m\ Xe[ k`d\$Zfejld`e^% 8e[ c\m\iX^`e^ Xcc k_\ e\n kffcj Xk fli [`jgfjXc `jeËk \Xjp% @kËj Xe XnbnXi[ k`d\ `e _`jkfip kf Y\ X dXib\k\i% N_`c\ k_\ fc[ d\[`X kffcj Xi\ hl`Zbcp Y\Zfd`e^ c\jj \]ÔZ`\ek# k_\p jk`cc f]k\e i\gi\j\ek k_\ Y\jk nXp kf i\XZ_ X dXjj Xl[`\eZ\ n`k_ X _`^_ c\m\c f] gi\[`ZkXY`c`kp% <m\e k_fl^_ n\Ëi\ [\[`ZXk\[ kf k_\ \d\i^`e^ gfn\ij f] \Xie\[ d\[`X# D\k_f[ jg\ek X i\Zfi[ eldY\i fe X[m\ik`j`e^ cXjk p\Xi kf Yffjk fli XnXi\e\jj% N\Ëi\ jklZb Y\kn\\e knf d\[`X nfic[j# jf k_\ fecp nXp kf eXm`^Xk\ k_\ kiXej`k`fe `j dXb\ jli\ k_Xk Xep ]fid f] gX`[ d\[`X nfibj _Xi[ kf Zi\Xk\ Xe \Xie\[ d\[`X _Xcf% Dfjk ZfdgXe`\j `eZcl[`e^ D\k_f[ ]i\hl\ekcp c\m\iX^\ jfZ`Xc d\[`X k_ifl^_ X j\i`\j f] fe\$f]]j% @kËj X ÕXn\[ XggifXZ_ Y\ZXlj\ `k c\X[j kf X ZpZc\ f] j_flk`e^ Xe[ k_\e ^f`e^ [Xib% K_`j k\e[j kf Y\ X _Xe^fm\i ]ifd kiX[`k`feXc d\[`X n_\i\ iflk`e\cp È^f`e^ [XibÉ `j k_\ efid% 9lk k_\j\ jkXe[$Xcfe\ dfefcf^l\j [feËk kiXejcXk\ n\cc kf X jfZ`Xc d\[`X cXe[jZXg\ k_Xk k_i`m\j fe [`Xcf^l\ Xe[ \e^X^\d\ek% K_`j p\Xi# n\ i`gg\[ f]] k_\ YXe[$X`[ Xe[ \e[\[ fli `em\jkd\ek `e kiX[`k`feXc X[m\ik`j`e^ kf ]fZlj fe jfZ`Xc Xe[ [`^`kXc% Fli ^fXc n`k_ fli )'() :c\Xe ?Xggp YiXe[ ZXdgX`^e `j kf Yi`e^ Zfek`el`kp Xe[ jZXc\ kf jfZ`Xc d\[`X%

Fli XggifXZ_ kf :c\Xe ?Xggp# n_`Z_ nXj Zf$Zi\Xk\[ Yp JXe =iXeZ`jZf$YXj\[ X^\eZp D\bXej`d# nXj kf [\\g\e \e^X^\d\ek Yp [\m\cfg`e^ X YiXe[ Xek_\d Xe[ X j\i`\j f] Êd\k_f[ f] k_\ dfek_Ë dlj`Z m`[\fj k_Xk ZXgkli\ k_\ jg`i`k f] lj`e^ fli gif[lZkj# Xcfe^ n`k_ X jfZ`Xc d\[`X Zfdgfe\ek kf \eZfliX^\ gXik`Z`gXk`fe `e fli jfZ`Xc d`jj`fe Xe[ YiXe[% Kil\ kf fli ZlckliXc mXcl\j# k_\i\ nXj Xcjf X _`^_ [fj\ f] n\`i[e\jj%

We’re stuck between two media worlds

N_`c\ k_\ Y`^ j_`]k dXp cffb c`b\ aljk X d\[`X j_`]k# k_\ `dgXZk fe YiXe[ Yl`c[`e^ `j dlZ_ dfi\ gif]fle[% K_\ YiXe[j k_Xk ifj\ kf gfn\i `e k_\ cXjk ]`]kp p\Xij n\i\ ]l\c\[ Yp dXjj d\[`X% K_\p [`[eËk jlZZ\\[ Yp jg\e[`e^ k_\ dfjk fe dXjj d\[`X% K_\p jlZZ\\[\[ Y\ZXlj\ k_\p \]]`Z`\ekcp Xc`^e\[ k_\`i YiXe[ Xe[ fi^Xe`qXk`feXc jkilZkli\ Xifle[ X dXjj d\[`X XggifXZ_% K_\ b\p kf k_`j ]fidlcX nXj kXi^\k`e^ k_\ cXi^\jk ^iflg f] g\fgc\ Xe[ gfj`k`fe`e^ k_\ YiXe[ lgfe k_\ YifX[\jk Xe[ j`dgc\jk Xkki`Ylk\Çk_\ cfn\jk Zfddfe [\efd`eXkfi k_Xk Xgg\Xc\[ kf k_\ cXi^\jk eldY\i f] g\fgc\% 9lk Xj dXjj d\[`X [`jXgg\Xij# jf [f dXjj YiXe[j% J\\ k_\ gXkk\ie _\i\6 9iXe[j _Xm\ XcnXpj c`m\[ Xe[ [`\[ Xd`[jk Z_Xe^\j `e Zfejld\i d\[`X Zfejldgk`fe# Xe[ k_\ j_`]k kf jfZ`Xc d\[`X `j ef [`]]\i\ek% E\m\ik_\c\jj# dXep ZfdgXe`\j _Xm\ k_\`i _\X[j `e k_\ jXe[# i\]lj`e^ kf j\\ k_Xk YiXe[j Yl`ck fe j`e^c\$Xkki`Ylk\ d\jjX^`e^ Xe[ YifX[ i\c\mXeZ\ _Xm\ c`kkc\ Xgg\Xc `e Xe \iX f] `eÔe`k\cp ]iX^d\ek\[# jfZ`Xccp$[i`m\e d\[`X% F] Zflij\# k_\ `[\X Y\_`e[ jfZ`Xc Xe[ \Xie\[ d\[`X `jeËk e\nÇnfi[ f] dflk_ _Xj Y\\e Xifle[ j`eZ\ k_\ Ôijk ZXm\dXe kfc[ _`j ]i`\e[ n_\i\ kf _lek k_\ Y\jk nffccp dXddfk_% K_\ [`]]\i\eZ\ `j k_Xk k_`j j_`]k [iXdXk`ZXccp Xdgc`Ô\j nfi[ f] dflk_% @k Xcjf dfm\j k_\ X[mXekX^\ ]ifd k_\ ZfdgXe`\j n`k_ k_\ dfjk X[ [fccXij kf ZfdgXe`\j n`k_ k_\ dfjk Zfdg\cc`e^ d`jj`fe% G\fgc\ dXp j\\ Xe[ i\d\dY\i Xe X[# Ylk k_\p n`cc j_Xi\ Xe[ Yfe[ fm\i X ^i\Xk d`jj`fe# Xccfn`e^ pfli `[\X kf jgi\X[ ]Xik_\i k_Xe pfli dXib\k`e^ Yl[^\k Zflc[ \m\i kXb\ pfl% K_XkËj k_\ Y\Xlkp f] jfZ`Xc d\[`X%

Eric Ryan# k_\ XiZ_`k\Zk f] k_\ d\k_f[ YiXe[# Yi`e^j \og\i`\eZ\ Xe[ \ek_lj`Xjd ]fi Yl`c[`e^ Zfejld\i Xe[ i\kX`c ZfeZ\gkj% Gi`fi kf ]fle[`e^ D\k_f[# <i`Z jg\ek fm\i j\m\e p\Xij `e X[m\ik`j`e^# ki\e[$jgfkk`e^ Xe[ YiXe[ gfj`k`fe`e^ ]fi _`^_$\e[ Zfejld\i YiXe[j `eZcl[`e^ >Xg# Fc[ EXmp Xe[ JXklie%

SUMMER 2012 |

| 11

The

POWER INTROVERTS of

in a World

BY Susan

Cain

That Can’t

STOP Talking Today we make room for a remarkably narrow range of personality styles. N\Ëi\ kfc[ k_Xk kf Y\ ^i\Xk `j kf Y\ Yfc[# kf Y\ _Xggp `j kf Y\ jfZ`XYc\% N\ j\\ flij\cm\j Xj X eXk`fe f] \okifm\ikjÇ n_`Z_ d\Xej k_Xk n\Ëm\ cfjk j`^_k f] n_f n\ i\Xccp Xi\% ;\g\e[`e^ fe n_`Z_ jkl[p pfl Zfejlck# fe\ k_`i[ kf fe\ _Xc] f] 8d\i`ZXej Xi\ `ekifm\ikjÇ`e fk_\i nfi[j# fe\ flk f] \m\ip knf fi k_i\\ g\fgc\ pfl befn% >`m\e k_Xk k_\ Le`k\[ JkXk\j `j Xdfe^ k_\ dfjk \okifm\ik\[ f] eXk`fej# k_\ eldY\i dljk Y\ Xk c\Xjk Xj _`^_ `e fk_\i gXikj f] k_\ nfic[% @] pflËi\ efk Xe `ekifm\ik pflij\c]# pfl Xi\ jli\cp iX`j`e^# dXeX^`e^# dXii`\[ kf# fi Zflgc\[ n`k_ fe\%

12 |

| SUMMER 2012

@] k_\j\ jkXk`jk`Zj jligi`j\ pfl# k_XkËj gifYXYcp Y\ZXlj\ jf dXep g\fgc\ gi\k\e[ kf Y\ \okifm\ikj% :cfj\k `ekifm\ikj gXjj le[\k\Zk\[ fe gcXp^ifle[j# `e _`^_ jZ_ffc cfZb\i iffdj# Xe[ `e k_\ Zfii`[fij f] ZfigfiXk\ 8d\i`ZX% Jfd\ ]ffc \m\e k_\dj\cm\j# lek`c jfd\ c`]\ \m\ekÇX cXpf]]# Xe \dgkp e\jk# Xe `e_\i`kXeZ\ k_Xk ]i\\j k_\d kf jg\e[ k`d\ Xj k_\p c`b\Ç afckj k_\d `ekf kXb`e^ jkfZb f] k_\`i kil\ eXkli\j% Pfl _Xm\ fecp kf iX`j\ k_\ jlYa\Zk f] k_`j Yffb n`k_ pfli ]i`\e[j Xe[ XZhlX`ekXeZ\j kf ]`e[ k_Xk k_\ dfjk lec`b\cp g\fgc\ Zfej`[\i k_\dj\cm\j `ekifm\ikj% @k dXb\j j\ej\ k_Xk jf dXep `ekifm\ikj _`[\ \m\e ]ifd k_\dj\cm\j% N\ c`m\ n`k_ X mXcl\ jpjk\d k_Xk @ ZXcc k_\ <okifm\ik @[\XcÇk_\ fde`gi\j\ek Y\c`\] k_Xk k_\ `[\Xc j\c] `j ^i\^Xi`flj# Xcg_X# Xe[ Zfd]fikXYc\ `e k_\ jgfkc`^_k% K_\ XiZ_\kpgXc \okifm\ik gi\]\ij XZk`fe kf Zfek\dgcXk`fe# i`jb$ kXb`e^ kf _\\[$ kXb`e^# Z\ikX`ekp kf [flYk% ?\ ]Xmfij hl`Zb [\Z`j`fej# \m\e Xk k_\ i`jb f] Y\`e^ nife^% J_\ nfibj n\cc `e k\Xdj Xe[ jfZ`Xc`q\j `e ^iflgj% N\ c`b\ kf k_`eb k_Xk n\ mXcl\ `e[`m`[lXc`kp# Ylk Xcc kff f]k\e n\ X[d`i\ fe\ kpg\ f] `e[`m`[lXcÇk_\ b`e[ n_fËj Zfd]fikXYc\ Èglkk`e^ _`dj\c] flk k_\i\%É Jli\# n\ Xccfn k\Z_efcf^`ZXccp ^`]k\[ cfe\ij n_f cXleZ_ ZfdgXe`\j `e ^XiX^\j kf _Xm\ Xep g\ijfeXc`kp k_\p gc\Xj\# Ylk k_\p Xi\ k_\ \oZ\gk`fej# efk k_\ ilc\# Xe[ fli kfc\iXeZ\ \ok\e[j dX`ecp kf k_fj\ n_f ^\k ]XYlcfljcp n\Xck_p fi _fc[ k_\ gifd`j\ f] [f`e^ jf% @ekifm\ij`feÇXcfe^ n`k_ `kj Zflj`ej j\ej`k`m`kp# j\i`flje\jj# Xe[ j_pe\jjÇ`j efn X j\Zfe[$ ZcXjj g\ijfeXc`kp kiX`k# jfd\n_\i\ Y\kn\\e X [`jXggf`ekd\ek Xe[ X gXk_fcf^p% @ekifm\ikj c`m`e^ le[\i k_\ <okifm\ik @[\Xc Xi\ c`b\ nfd\e `e X dXeËj nfic[# [`jZflek\[ Y\ZXlj\ f] X kiX`k k_Xk ^f\j kf k_\ Zfi\ f] n_f k_\p Xi\% <okifm\ij`fe `j Xe \efidfljcp Xgg\Xc`e^ g\ijfeXc`kp jkpc\# Ylk n\Ëm\ klie\[ `k `ekf Xe fggi\jj`m\ jkXe[Xi[ kf n_`Z_ dfjk f] lj ]\\c n\ dljk Zfe]fid% K_\ <okifm\ik @[\Xc _Xj Y\\e [fZld\ek\[ `e dXep jkl[`\j# k_fl^_ k_`j i\j\XiZ_ _Xj e\m\i Y\\e ^iflg\[ le[\i X j`e^c\ eXd\% KXcbXk`m\ g\fgc\#

]fi \oXdgc\# Xi\ iXk\[ Xj jdXik\i# Y\kk\i$ cffb`e^# dfi\ `ek\i\jk`e^# Xe[ dfi\ [\j`iXYc\ Xj ]i`\e[j% M\cfZ`kp f] jg\\Z_ Zflekj Xj n\cc Xj mfcld\1 n\ iXeb ]Xjk kXcb\ij Xj dfi\ Zfdg\k\ek Xe[ c`bXYc\ k_Xe jcfn fe\j% K_\ jXd\ [peXd`Zj Xggcp `e ^iflgj# n_\i\ i\j\XiZ_ j_fnj k_Xk k_\ mfclYc\ Xi\ Zfej`[\i\[ jdXik\i k_Xe k_\ i\k`Z\ekÇ\m\e k_fl^_ k_\i\Ëj q\if Zfii\cXk`fe Y\kn\\e k_\ ^`]k f] ^XY Xe[ ^ff[ `[\Xj% <m\e k_\ nfi[ `ekifm\ik `j jk`^dXk`q\[Çfe\ `e]fidXc jkl[p# Yp gjpZ_fcf^`jk CXli`\ ?\c^f\# ]fle[ k_Xk `ekifm\ikj [\jZi`Y\[ k_\`i fne g_pj`ZXc Xgg\XiXeZ\ `e m`m`[ cXe^lX^\ È^i\\e$ Ycl\ \p\j#É È\ofk`Z#É È_`^_ Z_\\bYfe\jÉ # Ylk n_\e Xjb\[ kf [\jZi`Y\ ^\e\i`Z `ekifm\ikj k_\p [i\n X YcXe[ Xe[ [`jkXjk\]lc g`Zkli\ Èle^X`ecp#É Èe\lkiXc Zfcfij#É Èjb`e gifYc\djÉ % 9lk n\ dXb\ X ^iXm\ d`jkXb\ kf \dYiXZ\ k_\ <okifm\ik @[\Xc jf lek_`eb`e^cp% Jfd\ f] fli ^i\Xk\jk `[\Xj# Xik# Xe[ `em\ek`fejÇ]ifd k_\ k_\fip f] \mfclk`fe kf mXe >f^_Ëj jleÕfn\ij kf k_\ g\ijfeXc Zfdglk\iÇ ZXd\ ]ifd hl`\k Xe[ Z\i\YiXc g\fgc\ n_f be\n _fn kf kle\ `e kf k_\`i `ee\i nfic[j Xe[ k_\ ki\Xjli\j kf Y\ ]fle[ k_\i\%

Susan Cain, `j k_\ Xlk_fi f] HL@<K1 K_\ Gfn\i F] @ekifm\ikj `e X Nfic[ K_Xk :XeËk Jkfg KXcb`e^# glYc`j_\[ Yp :ifne# X [`m`j`fe f] IXe[fd ?flj\# @eZ% I\gi`ek\[ n`k_ g\id`jj`fe% )'()

SUMMER 2012 |

| 13

BY Mitch

14 |

| SUMMER 2012

Joel

The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve heard of Gen X, Gen Y and more, but what is Generation Flux? Our business world has been through some tumultuous times: Recessions, ďŹ nancial meltdowns, the massive disruption of technology, natural disasters, nations defaulting on their debt, the Arab Spring, the Occupy Movement and much more.

the safest thing you can do is be risky… =fi \m\ip ZXkXjkifg_\ Xe[ dXjj`m\ j_`]k \d\i^\ e\n Yi\Xbk_ifl^_j Xe[ X[mXeZ\d\ekj% ;li`e^ k_\j\ gXjk ]\n p\Xij# n\Ëm\ Xcjf j\\e jfd\ f] k_\ dfjk `ek\i\jk`e^ ZfdgXe`\j Õfli`j_ Xe[ ^ifn 8ggc\# =XZ\Yffb# Clclc\dfe# D\k_f[# 8dXqfe# Kn`kk\i Xe[ dfi\ # n\Ëm\ j\\e d\[`ZXc X[mXeZ\d\ekj Xk Xe legi\Z\[\ek\[ gXZ\ Xe[ k_\ `ekif[lZk`fe f] e\n k\Z_efcf^`\j k_Xk n`cc ]fi\m\i Z_Xe^\ fli ]lkli\ k_`eb XYflk _fn @ejkX^iXd jfc[ kf =XZ\Yffb ]fi fe\ Y`cc`fe [fccXij Xe[ k_\ ]XZk k_Xk k_`j ZfdgXep fecp _X[ kn\cm\ \dgcfp\\j Xe[ _X[ Y\\e `e Ylj`e\jj ]fi c\jj k_Xe k_i\\ p\Xij n_\e k_\ XZhl`j`k`fe _Xgg\e\[ % @e j_fik# k_`j `j X k`d\ f] Õlo¿ leZ\ikX`ekp¿ gli^Xkfip% K_`j dXb\j `k _Xi[ kf Z_Xik X Zflij\ Æ c\k Xcfe\ glcc kf^\k_\i X Ôm\$p\Xi gcXe% ?Xm\ pfl kXb\e X cffb Xk pfli `em\jkd\ek gfik]fc`f i\Z\ekcp6 ;f pfl _fe\jkcp k_`eb k_Xk k_\i\ `j X i\c`XYc\ cfe^ m`\n flk k_\i\6 @k `j n`k_ k_`j j\ej\ f] gXe[\dfe`ld k_Xk =Xjk :fdgXep _Xj [lYY\[ lj Æ Xcc f] lj Æ >\e\iXk`fe =clo% ÈKf k_i`m\ `e k_`j Zc`dXk\ i\hl`i\j X n_fc\ e\n XggifXZ_#É jkXk\j k_\ =Xjk :fdgXep Xik`Zc\# K_`j @j >\e\iXk`fe =clo1 D\\k K_\ G`fe\\ij F] K_\ E\n 8e[ :_Xfk`Z =ifek`\i F] 9lj`e\jj% È¿ jfd\ g\fgc\ n`cc k_i`m\% K_\p Xi\ k_\ d\dY\ij f] >\e\iXk`fe =clo% K_`j `j c\jj X [\df^iXg_`Z [\j`^eXk`fe k_Xe X gjpZ_f^iXg_`Z fe\1 N_Xk [\Ôe\j >\e=clo `j X d`e[$ j\k k_Xk \dYiXZ\j `ejkXY`c`kp# k_Xk kfc\iXk\j $ Xe[ \m\e \eafpj $ i\ZXc`YiXk`e^ ZXi\\ij# Ylj`e\jj df[\cj# Xe[ Xjjldgk`fej% Efk \m\ipfe\ n`cc af`e >\e\iXk`fe =clo# Ylk kf Y\ jlZZ\jj]lc# Ylj`e\jj\j Xe[ `e[`m`[lXcj n`cc _Xm\ kf nfib Xk `k% K_`j `j ef j`dgc\ kXjb% K_\ mXjk Ylcb f] fli `ejk`klk`fej $ \[lZXk`feXc# ZfigfiXk\# gfc`k`ZXc $ Xi\ efk Yl`ck ]fi Õlo% =\n kiX[`k`feXc ZXi\\i kXZk`Zj kiX`e lj ]fi Xe \iX n_\i\ k_\ dfjk `dgfikXek jb`cc `j k_\ XY`c`kp kf XZhl`i\ e\n jb`ccj%É

8i\ pfl ]i\Xb\[ flk p\k6 I\`[ ?f]]dXe dljk Y\ jfd\ b`e[ f] fiXZc\ Xk k_`j# gXik`ZlcXi# k`d\ `e k_\ _`jkfip f] Ylj`e\jj% ?f]]dXe Zf$]fle[\[ C`eb\[@e Æ k_\ m\ip gfglcXi fec`e\ jfZ`Xc e\knfib ]fi Ylj`e\jj gif]\jj`feXcj Æ `e ;\Z\dY\i )'')% N`k_ Zcfj\ kf (+' d`cc`fe d\dY\ij `e fm\i )' Zfleki`\j# C`eb\[@eËj @GF `e DXp f] cXjk p\Xi dX[\ ?f]]dXe X Y`cc`feX`i\% :lii\ekcp# _\ j\im\j Xj <o\Zlk`m\ :_X`idXe f] C`eb\[@e Xe[ `j X gXike\i Xk >i\pcfZb GXike\ij Æ X m\ip gfglcXi m\ekli\ ZXg`kXc Ôid% ?f]]dXeËj gXjj`fe `j le[\ijkXe[`e^ _fn k_\j\ Zfee\Zk\[ e\knfibj k_Xk n\Ëi\ Xcc Zi\Xk`e^ \m\ip[Xp Xj n\ Zfee\Zk# ]i`\e[# c`b\# c`eb Xe[ ]fccfn fe\ Xefk_\i Zi\Xk\j e\n Ylj`e\jj fggfikle`k`\j% ?\ Xcjf Y\c`\m\j k_Xk `e k_\j\ _`^_cp e\knfib\[ k`d\j# n\ _Xm\ kf jkXik k_`eb`e^ [`]]\i\ekcp XYflk Ylj`e\jj Xe[ k_\ nfib k_Xk n\Ëi\ [f`e^% 8cfe^ n`k_ 9\e :XjefZ_X Xe XnXi[$n`ee`e^ \eki\gi\e\li Xe[ Xlk_fi # k_\p glYc`j_\[ k_\ Ylj`e\jj Yffb# K_\ JkXik$lg f] Pfl1 8[Xgk kf k_\ =lkli\# @em\jk `e Pflij\c]# Xe[ KiXej]fid Pfli :Xi\\i :ifne 9lj`e\jj =\YilXip )'() % È@ nXj ]XjZ`eXk\[ n_\e @ d\k g\fgc\ n_f n\i\ \eki\gi\e\li`Xc Ylk [`[eËk nXek kf e\Z\jjXi`cp jkXik k_\`i fne ZfdgXe`\j#É jX`[ :XjefZ_X m`X Jbpg\% ÈK_Xk nXj dp Xii`mXc Xk K_\ JkXik$lg f] Pfl k_\j`j% I\`[ _X[ Y\\e k_`eb`e^ XYflk k_\ `[\X f] \m\ipfe\ Xj X Ylj`e\jj f] k_\dj\cm\j% @e dXep nXpj# k_\ C`eb\[@e m`j`fe `j X dXe`]\jkXk`fe f] k_\ `ek\cc\ZklXc `[\X `e k_\ Yffb% N\ _X[ Yfk_ Y\\e k_`eb`e^ XYflk k_\j\ `[\Xj `e[\g\e[\ekcp¿ K_\i\ `j X Zfem\i^\eZ\ f] knf b\p ki\e[j _Xgg\e`e^ efn% =`ijk# `j X ki\e[ kfnXi[ \eki\gi\e\lij_`g% G\fgc\ Xi\ cffb`e^ kf g\fgc\ c`b\ Jk\m\ AfYj Xe[ fk_\i Ylj`e\jj `Zfej Xj k_\ ^i\Xk _\if\j f] k_\ nfic[% J\Zfe[cp# ^cfYXc`qXk`fe# k\Z_efcf^p [`jilgk`fe# le\dgcfpd\ek#

SUMMER 2012 |

| 15

afY Zi`j`j Xe[ k_`j `[\X k_Xk k_\ cXYfi dXib\k `j Z_Xe^`e^ Xi\ dXb`e^ g\fgc\ ]\\c c\jj j\Zli\% K_`j cXZb f] j\Zli`kp `j ZXlj`e^ g\fgc\ kf Xjb k_\ hl\jk`fe1 Ên_Xk [f n\ [f XYflk `k6Ë Jf# g\fgc\ Xi\ cffb`e^ kfnXi[j k_\ _fk ki\e[ f] \eki\gi\e\lij_`g Xj k_\ Xejn\i% N_`c\ @ k_`eb k_Xk g\fgc\ j_flc[ jkXik dfi\ ZfdgXe`\j# k_\ i\Xc`kp `j k_Xk efk \m\ipfe\ `j Zlk flk ]fi `k% N_Xk ZXe n\ [f6 N\ ZXe c\Xie ]ifd k_\j\ [peXd`Z \eki\gi\e\lij Xe[ Ô^li\ flk _fn kf Xggcp k_fj\ c\jjfej f] jlZZ\jj kf fli c`m\j Xe[ ZXi\\ij%É K_Xk `j n_Xk k_\ jkXik$lg f] pfl cffbj c`b\% N\ ef cfe^\i c`m\ `e X nfic[ n_\i\ pfle^ g\fgc\ Xi\ cffb`e^ ]fi afY j\Zli`kp Xe[ X g\ej`fe k_\i\ Xi\ ef ^fc[ nXkZ_\j `e k_\`i ]lkli\ # Ylk iXk_\i ^fm\ie`e^ k_\`i ZXi\\ij Xe[ ^l`[`e^ k_\`i ]lkli\ Yp k_\ c\jjfej c\Xie\[ ]ifd jfd\ f] J`c`Zfe MXcc\pËj dfjk jlZZ\jj]lc \eki\gi\e\lij Xe[ `eefmXkfij% =Xd\[ Ylj`e\jj Xe[ dXib\k`e^ c\X[\i# J\k_ >f[`e# _Xj X n\cc$nfie Xg_fi`jd1 Èk_\ jX]\jk k_`e^ pfl ZXe [f `j Y\ i`jbp¿ Xe[ k_\ i`jb`\jk k_`e^ pfl ZXe [f `j Y\ jX]\%É @k kliej flk k_Xk `k nXj X gifg_\k`Z jkXk\d\ek XYflk fli nfib]fiZ\ Yfk_ k_\ e\nZfd\ij Xe[ k_\ m\k\iXej % 8j dfi\ Xe[ dfi\ g\fgc\ c\m\iX^\ k_\ k_`eb`e^ f] K_\ JkXik$lg f] Pfl kf Yl`c[ k_\`i fne# gfn\i]lc# e\knfibj# klie kf gifXZk`m\ i`jb kXb`e^ Xe[ [feËk j\\ `k Xj X i`jb# Ylk iXk_\i Xe fggfikle`kp Xe[ ^\k m\ip X[Xgk`m\ kf k_\ \Zfefd`Z i\Xc`k`\j f] X nfic[ n_\i\ Y`^ Ylj`e\jj `j ef cfe^\i k_\ gi\]\ii\[ Xe[ i\m\i\[ ZXi\\i gXk_%

Mitch Joel `j Gi\j`[\ek f] Kn`jk @dX^\ Xe[ k_\ Xlk_fi f] k_\ Y\jk$j\cc`e^ Ylj`e\jj Yffb# J`o G`o\cj f] J\gXiXk`fe% ?`j e\ok Yffb# :KIC 8CK ;<C $ I\Yffk Pfli 9lj`e\jj Xe[ Pflij\c] `e X :fee\Zk\[ Nfic[# n`cc Y\ glYc`j_\[ `e Jgi`e^ )'(*% Æ d`kZ_7kn`jk`dX^\%Zfd

Don’t Ignore the

e

e

Squeaky Wh ls BY Chester

18 |

| SUMMER 2012

Elton

While most executives believe the vast majority of employees are on board n`k_ k_\`i ZfdgXepËj Zlckli\#

Don’t crap on the data. G\i_Xgj Jd`k_ `j aljk fe\ [`j^ilekc\[ \dgcfp\\ `e Cfe[fe# Ylk dXpY\ _\Ëj efk% >f YXZb kf pfli \dgcfp\\ jlim\p i\jlckj# Zfe[lZk gifY`e^ `ek\im`\nj n`k_ pfli g\fgc\# Xjb pflij\c]# È@j k_\i\ Xepk_`e^ n\ d`jj\[6É C\X[\ij# c`b\ Xcc _ldXe Y\`e^j# _Xm\ X eXkliXc k\e[\eZp kf Ôck\i flk `e]fidXk`fe k_Xk [f\j efk dXkZ_ lg n`k_ k_\`i gi\ZfeZ\`m\[ efk`fejÇ gjpZ_fcf^`jkj ZXcc k_`j k_\ ZfeÔidXk`fe Y`Xj% K_\ YiX`e `j n`i\[ kf ]\\c i`^_k# efk e\Z\jjXi`cp Y\ i`^_k% K_`j c\X[j dXep f] lj kf ^\el`e\cp k_`eb k_Xk fli Zlckli\ `j aljk Ôe\ n_\e n\ j_flc[ Y\ fg\e$d`e[\[ XYflk fli c`d`kXk`fej%

n_Xk `] k_\`i jhl\Xbp n_\\cj Xi\ XZklXccp k_\ fe\j k\cc`e^ k_\ kilk_6 :Xj\ `e gf`ek1 8 d`[$c\m\c \o\Zlk`m\ Xk >fc[dXe JXZ_j i\Z\ekcp hl`k _`j afY Xe[ dX[\ _`j ZfeZ\iej XYflk k_\ ZfdgXepËj Zlckli\ j_`]k m\ip glYc`ZÇ`e Xe Fg$<[ g`\Z\ `e k_\ E\n Pfib K`d\j% =fid\i ()$p\Xi$jkX]]\i >i\^ Jd`k_ ZXcc\[ k_\ ZfdgXepËj Zlckli\ ÈXj kfo`Z Xe[ [\jkilZk`m\ Xj @Ëm\ \m\i j\\e `k%É

Share everything.

>fc[dXe JXZ_j jlYj\hl\ekcp cfjk )%(, Y`cc`fe `e dXib\k mXcl\# \hlXk`e^ kf X n_fgg`e^ (%-., d`cc`fe g\i \[`kfi`Xc nfi[%

Don’t think culture matters? >i\^ Jd`k_Ëj dXe`]\jkf iXe^ kil\ ]fi dXep `e k_\ ZfigfiXk\ nfic[% Kff dXep \dgcfp\\j _Xm\ cfjk Y\c`\] `e k_\`i c\X[\ij Xe[ ZfdgXep [`i\Zk`fe [li`e^ k_\ gifkiXZk\[ i\Z\jj`feÇXe[ c`b\ Jd`k_# dXep Xi\ nfe[\i`e^ `] k_\`i ZfdgXep `j ÔoXk\[ fe j_fik$k\id gifÔk m\ijlj ÈXcnXpj [f`e^ i`^_k Yp fli Zc`\ekj%É 8j X dXeX^\i# `kËj _`^_ k`d\ kf Zfej`[\i `] pfli Zlckli\ _Xj cfjk `kj nXp% 9\cfn n\ f]]\i aljk X ]\n j`dgc\ jk\gj ]fi Xcc c\X[\ij#

Listen to the squeaky wheels:

N_p [`[eËk Jd`k_ ]\\c `k nXj jX]\ kf X`i _`j [`ikp cXle[ip n`k_`e k_\ nXccj f] >fc[dXe JXZ_j6 ;f fk_\ij ]\\c k_\ jXd\ nXp6 K_\ Y\jk Zlckli\j Xi\ gcXZ\j f] kilk_# f] ZfejkXek Zfddle`ZXk`fe# Xe[ f] dXib\[ kiXejgXi\eZp% DXeX^\ij `e k_\j\ Zlckli\j j_Xi\ \m\e k_\ _Xi[ kilk_j n`k_ k_\`i \dgcfp\\j Xj jffe Xj k_\p ZXe# Xe[ `e klie k_\p \eZfliX^\ [\YXk\ ]ifd k_\`i \dgcfp\\j \m\e `] `k iXkkc\j _Xidfep%

@] X c\X[\i kilcp nXekj kf i\X[ k_\ YlYYc\j fm\i k_\`i g\fgc\Ëj _\X[j# k_\ j`dgc\ jfclk`fe `j k_`j1 @ejk\X[ f] ^\kk`e^ i`[ f] jhl\Xbp n_\\cj# Zfej`[\i n_p k_\j\ n_\\cj Xi\ dXb`e^ ef`j\ `e k_\ Ôijk gcXZ\% @kËj gfjj`Yc\ k_Xk k_\ jhl\Xbp fe\j Xi\ j`dgcp YiXm\ \efl^_ kf j_Xi\ k_\ gifYc\dj k_Xk fk_\ij Xi\ ]\\c`e^% 8e[ p\k `e kff dXep Zlckli\j# \dgcfp\\j ^\k gifdfk\[ Yp kfn`e^ k_\ ZfigfiXk\ c`e\%

K_\ Yfkkfd c`e\1 @] pfli Zlckli\ `j Zc\Xi# gfj`k`m\# Xe[ fg\e# k_\e pfli g\fgc\ n`cc Ylp `ekf pfli `[\Xj Xe[ ZXlj\ Xe[# dfjk `dgfikXekcp# n`cc Y\c`\m\ n_Xk k_\p [f dXkk\ij Xe[ k_Xk k_\p ZXe dXb\ X [`]]\i\eZ\% N_\e X Zlckli\ nfibj# k_\e \m\ipk_`e^ nfibj Y\kk\i%

Chester Elton, ;lYY\[ Èk_\ Xgfjkc\ f] Xggi\Z`Xk`feÉ Yp k_\ >cfY\ DX`c# :_\jk\i <ckfe `j k_\ E\n Pfib K`d\j Y\jkj\cc`e^ Xlk_fi f] 8cc @e1 ?fn k_\ Y\jk dXeX^\ij Zi\Xk\ X Zlckli\ f] Y\c`\] Xe[ Y`^ i\jlckj Xe[ K_\ :Xiifk Gi`eZ`gc\% C\Xie dfi\ XYflk k_\`i Zlckli\ Zfejlck`e^ j\im`Z\j Xk nnn%K_\:lckli\Nfibj%Zfd%

SUMMER 2012 |

| 19

Leadership a New

Frontier in

Getting to “wow” in life is an important and life-long journey – from cradle to grave.

BY Pierre

Lebel & Leon Goren

9\`e^ Xe \ek\igi`j`e^ c\X[\i Æ k_Xk le`hl\ `e[`m`[lXc gfjj\jj\[ n`k_ Xe lenXm\i`e^ m`j`fe# ]X`k_ Xe[ i\jfcm\ kf c\X[ `e k_\ ]XZ\ f] X[m\ij`kp# `dX^`e\ Xe[ k_\e Yi\Xb e\n ^ifle[ kf Zi\Xk\ X cXjk`e^ `dgXZk# Xe[ lck`dXk\cp Zi\Xk\ X gfn\i]lc c\^XZp Y\pfe[ k_\dj\cm\j Æ _fn\m\i# _Xj X j_fik\i kiXa\Zkfip Xe[ k`d\c`e\% N_Xk\m\i k_\ Z_fj\e gXk_# fi [\j`i\[ c`]\# c\X[\ij_`g fi ZXi\\i & Ylj`e\jj fYa\Zk`m\j# \ek\igi`j`e^ c\X[\ij j\k k_\ i`^_k m\cfZ`kp `%\% jg\\[ `e X ^`m\e [`i\Zk`fe kf XZZ\c\iXk\ k_\`i ^ifnk_# `dgXZk Xe[ XZ_`\m\d\ek f] k_\`i c`]\ XdY`k`fej% K_\ nfic[ _Xj n`ke\jj\[ dXep ^i\Xk Xe[ \ek\igi`j`e^ c\X[\ij n_f Z_Xe^\[ k_\ ]XZ\ f] jfZ`\kp Xe[ gifm\[ `ejkild\ekXc `e i\mfclk`fe`q`e^ k_\ nfic[% <m\e kf[Xp# k_\p Xi\ _\c[ `e _`^_ i\^Xi[ ]fi k_\`i nfib# Xe[ k_\`i c`m\j `ejg`i\ dXep% K_\j\ c\X[\ij Yifl^_k XYflk X [iXdXk`Z Z_Xe^\ kf k_\ nfic[ Xe[ [\\gcp X]]\Zk\[ jfZ`\kp% 9lk efk Xcc ^i\Xk c\X[\ij Xi\ i\Zf^e`q\[ `e k_\ jXd\ glYc`Z nXp% C\X[\ij f] Xcc j_Xg\j Xe[ j`q\j Zi\Xk\ gfn\i]lc `dgXZk `e k_\`i Zfddle`k`\j# k_\`i fi^Xe`qXk`fej Xe[ `e k_\ c`m\j f] dXep%

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| SUMMER 2012

K_\ kiXa\Zkfip Z_fj\e Yp# ]fi `ejkXeZ\# IfY\ikX 9fe[Xi :XeX[XËj Ôijk ]\dXc\ XjkifeXlk# Ôijk e\lifcf^`jk `e jgXZ\# Xe[ _\X[ f] E8J8Ëj jgXZ\ d\[`Z`e\ gif^iXd # DXik`e Clk_\i B`e^ Ai% c\X[\i f] k_\ 8d\i`ZXe :`m`c I`^_kj Dfm\d\ek # DX_XkdX >Xe[_` k_\ c\X[\i `e leXid\[ i\mfck X^X`ejk m`fc\eZ\ # Xe[ Dfk_\i K_\i\jX ]fle[\i f] k_\ D`jj`feXi`\j f] :_Xi`kp Xe[ gifg_\k f] n_fc\$_\Xik\[ Xe[ ]i\\ j\im`Z\ kf k_\ gffi\jk f] k_\ gffi # nXj le`hl\% P\k# [\jg`k\ k_\`i le`hl\ jg\\[ Xe[ gXk_ kf XZ_`\m`e^ k_\`i c`]\Ëj XdY`k`fej# k_\j\ c\X[\ij Xcc _X[ c\X[\ij_`g Xkki`Ylk\j `e Zfddfe% <XZ_ c\X[\i _X[ Xe lenXm\i`e^ m`j`fe Xe[ gXjj`fe Y\pfe[ k_\dj\cm\j% K_\p be\n k_\p Zflc[eËk XZ_`\m\ k_\`i [i\Xdj Xcfe\ jf k_\p jliifle[\[ k_\dj\cm\j n`k_ c`b\$d`e[\[ g\fgc\ n_f Y\Zfd\ ]fccfn\ij# Xe[ jfd\ c\X[\ij `e k_\`i fne i`^_kj% K_\p nfib\[ n`k_ fk_\ij Xe[ jpjk\dj kf gifmfb\ k_\`i fne k_`eb`e^ Xcfe^ n`k_ k_\ jkXklj hlf kf ]fi^\ Z_Xe^\%

K_\p gXZ\[ k_\`i aflie\p n`k_ k_\ ^ifnk_ f] k_fj\ c\X[`e^ k_\ Z_Xi^\ Xe[ jljkX`e`e^ k_\ [i\Xd% K_\p nfib\[ fe k_\dj\cm\j Ôijk kf j\k k_\ jkXe[Xi[ ]fi Z_Xe^\ Xe[ df[\c`e^ k_\`i Y\c`\] jpjk\d% 8e[# k_\p Xcc dX[\ jli\ k_Xk fk_\ij j_Xi\[ `e k_\`i dfd\ekflj Xe[ c`]\ Xck\i`e^ \og\i`\eZ\j% K_\j\ c\X[\ij_`g Xkki`Ylk\j Xi\ i\]\ii\[ kf Xj _`^_$m\cfZ`kp c\X[\ij_`g Xkki`Ylk\j%

kf XZZ\c\iXkfi k_\`i fne aflie\p Xe[ k_Xk f] fk_\ij Xifle[ k_\d k_ifl^_ k_\j\ j`o _`^_$m\cfZ`kp c\X[\ij_`g XZZ\c\iXkfij1

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Accelerator #4: Think to link personal leadership and organization growth, together

9cXq`e^ X e\n ]ifek`\i `e c\X[\ij_`g ZXccj lgfe c\X[\ij kf Y\ \ek\igi`j`e^ `e eXkli\2

Accelerator #1: Connect leadership path to life purpose. Accelerator #2: Connect to powerful leadership coalition.

a

Accelerator #3: Think with peers who challenge convention.

Accelerator #5: Grow thyself to break new ground. Accelerator #6: Grow a community of care to experience the “wow” in life. K_\ fggfikle`kp ]fi \ek\igi`j`e^ c\X[\ij `j kf ]fi^\ k_\`i fne gXk_ YXj\[ fe k_\`i c`]\ gXjj`fe# j\k k_\ i`^_k jg\\[ ]fi ^ifnk_# Xe[ kf lck`dXk\cp Yi`e^ ^i\Xke\jj kf fk_\ij%

Pierre Lebel `j DXeX^`e^ GXike\i# <ek\igi`j\ Xe[ C\X[\ij_`g G\i]fidXeZ\ Xe[ Leon Goren `j Gi\j`[\ek Xe[ :<F f] Gi\j`[\ekj f] <ek\igi`j`e^ Fi^Xe`qXk`fej% 9fk_ Xi\ kiX`cYcXq\ij `e k_\`i fne i`^_k `e k_\ c\X[\ij_`g Xe[ fi^Xe`qXk`fe g\i]fidXeZ\ jgXZ\%

SUMMER 2012 |

| 21

You Are What You

MEASURE So Choose Your

INCENTIVES WISELY! Avinash Kaushik

BY

While there is a great deal of appreciation for the power of metrics/data, @Ëm\ Zfd\ kf i\Xc`q\ k_Xk Ji% C\X[\ij [feËk hl`k\ Xggi\Z`Xk\ k_\ [\\g# Xe[ f]k\e Zfiifj`m\# Zfej\hl\eZ\j f] Z_ffj`e^ d\ki`Z o fm\i d\ki`Z p% K_\ d\ki`Z pfl Z_ffj\ Zfddle`ZXk\j kf pfli fi^Xe`qXk`fe n_XkËj `dgfikXek kf pfl k_\ GFN<I=LC g\ijfe % @k Zfddle`ZXk\j kf k_\d _fn k_\`i g\ijfeXc jlZZ\jj n`cc Y\ d\Xjli\[% K_Xk kiXejcXk\j [`i\Zkcp `ekf n_Xk k_\p gi`fi`k`q\ n_\e `k Zfd\j kf pfli [`^`kXc `e`k`Xk`m\j% :_ffj\ k_\ i`^_k d\ki`Z Xe[ k_\pËcc Zi\Xk\ k_\ dfjk ^cfi`flj [`^`kXc \og\i`\eZ\ `e k_\ le`m\ij\# k_\ g\i]\Zk XZhl`j`k`fe ZXdgX`^e# k_\ dfjk XdXq`e^ Zljkfd\i j\im`Z\ Z_Xee\c% 8e[ k_\p n`cc j_fZb pfl n`k_ k_\ gifÔkj k_\p [\c`m\i% :_ffj\ k_\ nife^ fe\ Xe[ k_\pËcc Zi\Xk\ j\c]$j\im`e^# jlY fgk`dXc# efe$Zfdg\k`k`m\# k\Xi$`e[lZ`e^ flkZfd\j k_Xk n`cc# jcfncp fm\i k`d\# Yc\\[ k_\ Ylj`e\jj kf [\Xk_%

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| SUMMER 2012

" " # ! ! !

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Friends don’t let friends

MEASURE Page Views Ever.

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| SUMMER 2012

@k [f\j efk kXb\ X [\^i\\ `e ifZb\k jZ`\eZ\ kf j\\ n_Xk _Xgg\ej e\ok% K_\ n\Y `j c`kk\i\[ n`k_ \oXdgc\j f] k_`j Xn]lce\jj% ?\i\Ëj fe\ j`dgc\ \oXdgc\% G_fkf jc`[\j_fnj Xi\ X ^i\Xk nXp kf \e^X^\ Xe[ [\c`^_k Zljkfd\ij% PX_ff E\nj _Xj k_\d% <oZ\gk k_Xk k_\p e\`k_\i \e^X^\ efi [\c`^_k% K_\ nXp X GX^\ M`\n$[i`m\e :GD$`eZ\ek`m`q\[ df[\c dXe`]\jkj `kj\c] `j k_Xk \m\ip k`d\ pfl Zc`Zb fe k_\ E\ok G_fkf Ylkkfe k_\p cfX[ X e\n gX^\% K_\ e\n gX^\ _Xj k_\ e\ok g_fkf Xe[ cfkj f] e\n X[ `dgi\jj`fej% <m\e fe X gi\kkp ]Xjk Zfee\Zk`fe k_Xk d\Xej nX`k`e^# f]k\e ]fi j\Zfe[j% <m\ip g_fkf j_flc[ [\c`m\i [\c`^_k% @ejk\X[# \m\ip k`d\ pfl Zc`Zb fe k_\ E\ok G_fkf Ylkkfe# Xcc pfl i\d\dY\i `j k_\ gX`e f] nX`k`e^%

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\m\ipfe\ fe k_\ Ôijk m`j`k iXi\cp nfibj % @k `j Y\kk\i kf ]fZlj fe d\Xjli`e^ KXjb :fdgc\k`fe IXk\ [`i\Zkcp i\gfik\[ Yp pfli Zljkfd\ij# _liiXp iXk_\i k_Xe lj`e^ X cXd\ d\ki`Z c`b\ K`d\ fe J`k\% N_\e pfl Z_Xj\ C`b\j fi =fccfn\ij `e jfZ`Xc d\[`X pfl Xi\ `eZ\ek`m`q`e^ `dgifm`e^ Xe `ddXk\i`Xc eldY\i# pfl ZXe Z_Xe^\ k_Xk Yp ]fZlj`e^ fe :fem\ijXk`fe IXk\% =fi pfli j\op e\n dfY`c\ Xggc`ZXk`fe fYj\jj XYflk *' ;Xp 8Zk`m\j i\k\ek`fe iXk\ iXk_\i k_Xe k_\ EldY\i f] @ejkXccj n_Xk ^ff[ Xi\ `ejkXccj `e X nfic[ n_\i\ fe Xm\iX^\ Xe Xgg `j fg\e\[ aljk feZ\ `e `kj c`]\6 % C\k d\ Zcfj\ n`k_ X hlfk\ fe `eZ\ek`m\j# ]ifd k_\ `e`d`kXYc\ Jk\m\ AfYj¿ È@eZ\ek`m\ jkilZkli\j nfib% Jf pfl _Xm\ kf Y\ m\ip ZXi\]lc f] n_Xk pfl `eZ\ek g\fgc\ kf [f# Y\ZXlj\ mXi`flj `eZ\ek`m\ jkilZkli\j Zi\Xk\ Xcc jfikj f] Zfej\hl\eZ\j k_Xk pfl ZXeËk Xek`Z`gXk\% <m\ipYf[p Xk G`oXi `j `eZ\ek\[ kf Yl`c[ k_\ ZfdgXep1 n_\k_\i k_\pËi\ nfib`e^ fe k_\ Ôcd2 n_\k_\i k_\pËi\ nfib`e^ fe X gfk\ek`Xc [`i\Zk$kf$m`[\f gif[lZk2 n_\k_\i k_\pËi\ nfib`e^ fe X :;$IFD% N_Xk\m\i k_\`i ZfdY`eXk`fe f] Zi\Xk`m\ Xe[ k\Z_e`ZXc kXc\ek dXp Y\# n\ nXek k_\d `eZ\ek\[ kf dXb\ k_\ n_fc\ ZfdgXep jlZZ\jj]lc%É Pfl _fc[ X cfk f] gfn\i kf Z_Xe^\ pfli ZfdgXep# Z_ffj\ n`j\cp%

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Avinash Kaushik 8lk_fi1 N\Y 8eXcpk`Zj )%'# ;`^`kXc DXib\k`e^ <mXe^\c`jk1 >ff^c\ 9cf^1 FZZXdËj IXqfi1 nnn%bXlj_`b%e\k

SUMMER 2012 |

| 25

the

l ist... Different: Escaping the Competitive Herd

12

On Our

RADAR

Business Books We Thought You Should Know About

We Are All Weird by Seth Godin

by Youngme Moon

Start With Why: How Great Leaders Inspire Ever yone to Take Action by Simon Sinek

Imagine: How Creativity Works by Jonah Lehrer

The Advantage: Why Organizational Health Trumps Ever ything Else In Business by Patrick Lencioni

Do The Work by Steven Pressfield

Quiet:

The Power of Introver ts in a World That Can’t Stop Talking

The Power of Habit: Why We Do What We Do in Life and Business

by Susan Cain

by Charles Duhigg

How Will You Measure Your Life?

It Worked for Me: In Life and Leadership

by Clayton M. Christensen

by Colin Powell

The Element: How Finding Your Passion Changes Ever ything

Drive: The Surprising Truth About What Motivates Us

by Ken Robinson

by Daniel H. Pink

SUMMER 2012 |

| 27

ST OO PIN G TO G re BY Patrick

Lencioni

A while back, I had the opportunity to spend time with the CEO of one of America’s most successful companies# X c\^\e[Xip

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28 |

| SUMMER 2012

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8]k\i Xcc# \m\ip fe\ f] k_fj\ Zfdg\k`kfij# k_\ mXjk dXafi`kp f] n_fd Xi\ jkil^^c`e^# befnj \oXZkcp n_Xk k_`j ZfdgXep [f\j# _fn `k nfibj# Xe[ _fn dlZ_ `k _Xj [i`m\e `kj ÔeXeZ`Xc jlZZ\jj% K_\ ZfdgXepËj ZlckliXc XggifXZ_ _Xj Y\\e Z_ife`Zc\[ `e dfi\ k_Xe X ]\n Yffbj% 8e[ p\k# efe\ f] k_\d ki`\j kf \dlcXk\ `k% @e ]XZk# YXj\[ fe eld\iflj `ek\iXZk`fej @Ëm\ _X[ n`k_ \dgcfp\\j n_f nfib ]fi k_fj\ Zfdg\k`kfij# @Ë[ _Xm\ kf jXp k_Xk k_\`i Xkk`kl[\ `j f]k\e [`jd`jj`m\# \m\e [\i`j`m\# kfnXi[ k_`j ZfdgXep Xe[ `kj \ek_lj`Xjk`Z \dgcfp\\j% 8e[ k_`j [peXd`Z \o`jkj `e fk_\i `e[ljki`\j# kff% 8 ]Xjk$]ff[ ZfdgXep @ befn _Xj i\dXibXYc\ Zljkfd\i cfpXckp# Xj n\cc Xj leY\c`\mXYc\ \dgcfp\\ jXk`j]XZk`fe Xe[ i\k\ek`fe# \jg\Z`Xccp ZfdgXi\[ kf k_\ dXafi`kp f] k_\`i Zfdg\k`kfij% K_\ c\X[\ij Xe[ \dgcfp\\j f] k_\ ZfdgXep Xkki`Ylk\ dfjk f] k_\`i jlZZ\jj kf k_\ Y\_Xm`fiXc g_`cfjfg_p Xe[ Xkk`kl[\ k_Xk k_\pËm\ Zlck`mXk\[ n`k_`e k_\ fi^Xe`qXk`fe# Xe[ k_\ leZfem\ek`feXc p\k \]]\Zk`m\ XZk`m`k`\j k_Xk i\jlck% Fe\ \oXdgc\ f] k_Xk g_`cfjfg_p `j k_\ XZk`fe f] k_\ :<F# n_f j_fnj lg Xk ^iXe[ fg\e`e^j f] e\n ]iXeZ_`j\j n_\i\ _\ jkXpj lg Xcc e`^_k n`k_ \dgcfp\\j# gcXp`e^ `ejkild\ekj Xe[ _Xe[`e^ flk ]ff[ kf \oZ`k\[ Zljkfd\ij% =\n :<Fj nflc[ Y\ _Xggp# fi \m\e n`cc`e^# kf [f k_`e^j c`b\ k_`j# Ylk k_`j \o\Zlk`m\ i\c`j_\j k_\ fggfikle`kp% K_\j\# Xe[ fk_\i XZk`m`k`\j k_Xk dfjk D98j nflc[ ZXcc Zfiep# Xi\ gi\Z`j\cp n_Xk dXb\j k_Xk ZfdgXep le`hl\% K_`j _Xgg\ej `e k_\ nfic[ f] jgfikj# Xj n\cc% K_\i\ `j X n\cc$befne _`^_ jZ_ffc ]ffkYXcc k\Xd n_\i\ @ c`m\ k_Xk `j iXeb\[ e\Xi k_\ kfg f] eXk`feXc gfccj \m\ip p\Xi% K_\p gcXp k_\ Y\jk k\Xdj `e k_\ Zflekip# k\Xdj n`k_ Y`^^\i Xe[ dfi\ _`^_cp kflk\[ gcXp\ij# Xe[ Y\Xk k_\d i\^lcXicp% K_\ j\Zi\k kf k_\`i jlZZ\jj# dfi\ k_Xe Xep ^Xd\ jkiXk\^p fi n\`^_k$c`]k`e^ i\^`d\e# Zfd\j [fne kf k_\ ZfXZ_Ëj g_`cfjfg_p XYflk Zfdd`kd\ek Xe[ k\Xdnfib Xe[ k_\ Ylp$`e _\ ^\kj ]ifd _`j gcXp\ij% K_Xk

“listen, I’m not going to do that. It’s silly. Just tell me something technical that I can use.” g_`cfjfg_p dXe`]\jkj `kj\c] `e X mXi`\kp f] j`dgc\ XZk`fej n_`Z_ jg\Xb kf _fn k_\ gcXp\ij ki\Xk fe\ Xefk_\i fe Xe[ f]] k_\ Ô\c[% =fi \oXdgc\# gcXp\ij gX`i lg \m\ip n\\b Xe[ \oZ_Xe^\ *o, ZXi[j n`k_ _Xe[$ni`kk\e Zfdd`kd\ekj Xifle[ kiX`e`e^ Xe[ g\ijfeXc `dgifm\d\ek# Xe[ k_\e kXb\ i\jgfej`Y`c`kp ]fi [`jZ`gc`e`e^ fe\ Xefk_\i n_\e k_fj\ Zfdd`kd\ekj Xi\eËk d\k% 8e[ p\k# n_\e\m\i @ \ogcX`e k_`j Xe[ j`d`cXi giXZk`Z\j f] k_\ k\Xd kf fk_\i ZfXZ_\j n_f Xi\ Zli`flj XYflk k_\`i jlZZ\jj# @ \eZflek\i k_Xk jXd\ j\ej\ f] [`jd`jj`m\e\jj% K_\p ^\k X cffb fe k_\`i ]XZ\ k_Xk j\\dj kf jXp# Èc`jk\e# @Ëd efk ^f`e^ kf [f k_Xk% @kËj j`ccp% Aljk k\cc d\ jfd\k_`e^ k\Z_e`ZXc k_Xk @ ZXe lj\%É 8j X i\jlck# ]\n k\Xdj XZklXccp kip kf Zfgp k_\d% Jfd\ jb\gk`Zj d`^_k jXp# ÈZfd\ fe# k_fj\ ZfdgXe`\j&k\Xdj Xi\ jlZZ\jj]lc Y\ZXlj\ k_\pËi\ ^ff[ Xk n_Xk k_\p [f%É 8e[ k_\pË[ Y\ i`^_k% K_fj\ fi^Xe`qXk`fej Xi\ le[flYk\[cp Xe[ \oki\d\cp Zfdg\k\ek `e k_\`i ^`m\e Ô\c[j# Xe[ k_\p _Xm\ kf Y\ `e fi[\i kf jlZZ\\[% 9lk gc\ekp f] fk_\i fi^Xe`qXk`fej Xi\ aljk Xj Zfdg\k\ek Xe[ [feËk XZ_`\m\ ^i\Xk c\m\cj f] jlZZ\jj# Xe[ @ _fe\jkcp Y\c`\m\ `kËj Y\ZXlj\ k_\pËi\ len`cc`e^ kf jkffg [fne Xe[ [f k_\ j`dgc\# \dfk`feXc# _fd\$jgle k_`e^j k_Xk Xcc _ldXe Y\`e^j Ç \dgcfp\\j# Zljkfd\ij# gcXp\ij Ç i\Xccp ZiXm\% N_XkËj Xk k_\ _\Xik f] k_`j len`cc`e^e\jj6 @ k_`eb `kËj gi`[\% K_fl^_ gc\ekp f] g\fgc\ `e k_\ nfic[ jXp k_\p nXek kf Y\ jlZZ\jj]lc# efk k_Xk dXep Xi\ n`cc`e^ kf _ldYc\ k_\dj\cm\j Xe[ [f k_\ j`dgc\ k_`e^j k_Xk d`^_k j\\d lejfg_`jk`ZXk\[%

<jj\ek`Xccp# k_\p Zfd\ kf [\Ôe\ jlZZ\jj Yp n_Xk g\fgc\ k_`eb f] k_\d# iXk_\i k_Xe Yp n_Xk k_\p XZZfdgc`j_# n_`Z_ `j `ife`Z Y\ZXlj\ k_\p f]k\e \e[ lg cfj`e^ k_\ X[d`iXk`fe f] k_\`i \dgcfp\\j Xe[ Zljkfd\ij&]Xej% K_\ ^ff[ e\nj `e Xcc f] k_`j `j k_Xk ]fi k_fj\ fi^Xe`qXk`fej k_Xk nXek kf jlZZ\\[ dfi\ k_Xe k_\p nXek kf dX`ekX`e jfd\ Xik`ÔZ`Xc j\ej\ f] gif]\jj`feXc`jd n_Xk\m\i k_Xk d\Xej # k_\i\ `j ^i\Xk fggfikle`kp ]fi Zfdg\k`k`m\ X[mXekX^\ Xe[ jlZZ\jj% K_\p ZXe Zi\Xk\ X Zlckli\ f] g\i]fidXeZ\ Xe[ j\im`Z\ Xe[ \dgcfp\\ \e^X^\d\ek# k_\ b`e[ k_Xk \ejli\j cfe^ k\id jlZZ\jj c`b\ ef jkiXk\^p \m\i Zflc[% 9lk fecp `] k_\pËi\ n`cc`e^ kf jkffg [fne Xe[ Y\ _ldXe# kf ki\Xk k_\`i Zljkfd\ij Xe[ fe\ Xefk_\i `e nXpj k_Xk fk_\ij d`^_k Ôe[ Zfiep%

Patrick Lencioni `j k_\ Xlk_fi f] k\e Ylj`e\jj Yffbj `eZcl[`e^ _`j dfjk i\Z\ek eXk`feXc Y\jkj\cc\i# K_\ 8[mXekX^\1 N_p Fi^Xe`qXk`feXc ?\Xck_ Kildgj <m\ipk_`e^ <cj\ `e 9lj`e\jj# Xe[ k_\ cfe^jkXe[`e^ Y\jkj\cc\i# K_\ =`m\ ;pj]leZk`fej f] X K\Xd% ?\ `j ]fle[\i Xe[ gi\j`[\ek f] K_\ KXYc\ >iflg# X dXeX^\d\ek Zfejlck`e^ Ôid ]fZlj\[ fe fi^Xe`qXk`feXc _\Xck_%

SUMMER 2012 |

| 29

Lessons on

Leadership from the Canadian FORCES

BY Mathé

Grenier

The Canadian Armed Forces has always embraced a very pointed theory about leadership. @kËj ZXcc\[ [`jki`Ylk\[ c\X[\ij_`g Xe[ `kj gi\d`j\ `j hl`k\ j`dgc\1 \m\ip d\dY\i f] k_\ :XeX[`Xe =fiZ\j dljk Y\ XYc\ kf XZZ\gk k_\ dXekc\ f] c\X[\ij_`g Xk Xep k`d\# Xe[ le[\i Xep Z`iZldjkXeZ\% @kËj X Zlckli\ f] c\X[\ij_`g Yfie ]ifd X gif]\jj`fe n_\i\ X c\X[\i ZXe Y\ cfjk n`k_flk X dfd\ekËj efk`Z\# Xe[ n_\i\ jfd\fe\ _Xj kf jk\g `ekf k_Xk ^Xg n`k_flk _\j`kXk`fe% @e d`c`kXip k_\Xki\# k_\ k`d\ fi clolip kf ]Xcc YXZb fe jlZZ\jj`fe gcXee`e^ Zfdd`kk\\j Xe[ \o\Zlk`m\ j\XiZ_ Ôidj j`dgcp [f\j efk \o`jk# jf k_\i\ dljk Y\ X gcXe `e gcXZ\ Xk Xcc k`d\j kf \ejli\ c\X[\ij_`g Zfek`el`kp# Xe[ k_\ Zlckli\ kf jlggfik `k% K_\ eXkli\ f] X gif]\jj`feXc d`c`kXip ZXi\\i Æ fe\ f] k_\ dfjk le`hl\ gif]\jj`fejÆ dXb\j k_\ Zlckli\ f] [`jki`Ylk\[ c\X[\ij_`g X YXj`Z e\Z\jj`kp% So what can the civilian world learn from the military’s leadership culture and practices? D`c`kXip c\X[\ij_`g [fZki`e\ `j Yl`ck Xifle[ k_\ YXj`Z `[\X f] d`jj`fe

30 |

| SUMMER 2012

jlZZ\jj% K_`j `j k_\ Xjg\Zk f] d`c`kXip c\X[\ij_`g dfjk ZfdgXiXYc\ kf k_\ Z`m`c`Xe j\Zkfi% 9\`e^ ^`m\e X afY# Xe[ ^\kk`e^ k_Xk afY [fe\# `j Xe \og\ZkXk`fe k_\ d`c`kXip Xe[ Z`m`c`Xe nfic[j j_Xi\% ?fn\m\i# d`c`kXip [fZki`e\ \dg_Xj`q\j k_i\\ fk_\i mXcl\j1 jX]\kp Xe[ j\Zli`kp f] k_\ d\dY\ij2 `ek\ieXc `ek\^iXk`fe2 Xe[ \ok\ieXc X[XgkXk`fe% D`jj`fe jlZZ\jj k_Xk `j XZZfdgc`j_\[ n_`c\ e\^c\Zk`e^ k_\ jX]\kp Xe[ j\Zli`kp f] d\dY\ij# ]fi \oXdgc\# Zflc[ i\jlck `e Xe leZ\c\YiXk\[ m`Zkfip% N_`c\ k_\ flkZfd\j Xe[ mXcl\j f] d`c`kXip c\X[\ij_`g dXp _Xm\ gXiXcc\cj n`k_ k_\ Z`m`c`Xe nfic[# k_\ `[\X k_Xk \m\ipfe\ `e k_\ :XeX[`Xe =fiZ\j `j \og\Zk\[ kf Y\ X c\X[\i fi gfk\ek`Xc c\X[\i `j X _l^\ [`]]\i\ek`Xkfi% @e k_\ d`c`kXip# k_\i\ `j X Zlckli\ f] \og\ZkXeZp n_\i\ ef `e[`m`[lXc d\dY\i `j jligi`j\[ Xk Y\`e^ f]]\i\[ k_\ Z_XeZ\ kf c\X[# fi i\clZkXek kf kXb\ fe k_\ Z_Xcc\e^\% K_\p Xi\ Zfe[`k`fe\[ kf i\jgfe[ c`b\ k_`j Y\ZXlj\ c\X[\ij_`g [fZki`e\ Xe[ jb`ccj Xi\ `dgXik\[ k_ifl^_flk k_\ d`c`kXip _`\iXiZ_p% <XZ_ Xe[ \m\ip d\dY\i f] k_\ ]fiZ\j `j ^`m\e k_\ kiX`e`e^ Xe[ fggfikle`kp kf c\X[ ]ifd k_\ fej\k f] k_\`i d`c`kXip ZXi\\i# Xe[ k_\p Xi\ \og\Zk\[ kf Ylp `ekf k_\ d`e[j\k f] Y\`e^ XYc\ Xe[ n`cc`e^ kf c\X[ Xk Xep k`d\%

J`d`cXicp# ZXi\\i X[mXeZ\d\ek `j efk aljk Xe fgk`fe `e k_\ d`c`kXip2 `k `j Xefk_\i \og\ZkXk`fe k_Xk Xcc d\dY\ij ]XZ\ k_ifl^_flk k_\`i ZXi\\ij% @e ZfekiXjk kf k_\ Z`m`c`Xe nfic[2 n_\i\ \dgcfp\\j n`cc f]k\e jg\e[ k_\`i \ek`i\ ZXi\\ij `e jlYfi[`eXk\ ifc\j n`k_ c`kkc\ fi ef \eZfliX^\d\ek kf i`j\ XYfm\ k_Xk jkXk`fe% @e k_\ d`c`kXip2 _fn\m\i# \XZ_ d\dY\i# i\^Xi[c\jj f] k_\`i iXeb# `j ^`m\e fggfikle`k`\j kf X[mXeZ\ lg k_ifl^_ k_\ fi^Xe`qXk`fe% @e ]XZk# `k `j m\ip iXi\ k_Xk Xep ]fiZ\j d\dY\i nflc[ i\kX`e X cfn$iXeb`e^ ifc\ fm\i X cfe^ ZXi\\i% N`k_ \XZ_ Yffjk `e iXeb Zfd\j `eZi\Xj\[ i\jgfej`Y`c`kp Xe[ fggfikle`kp kf c\X[ Æ n_\k_\i `kËj `e Èc\X[`e^ k_\ kiffgjÉ Xk k_\ k\Xd le`k c\m\c fi k_ifl^_ kf Èc\X[`e^ k_\ `ejk`klk`feÉ kf Zi\Xk\ k_\ Zfe[`k`fej ]fi fg\iXk`feXc jlZZ\jj% :c\Xicp# Z`m`c`Xe fi^Xe`qXk`fej [f efk ]XZ\ k_\ jXd\ `dd`e\ek k_i\Xk k_Xk d`c`kXip c\X[\ij [f% ?fn\m\i# k_\ gi`eZ`gc\ f] [`jki`Ylk\[ c\X[\ij_`g# n_`Z_ `j i\Xccp Xk k_\ Zfi\ f] d`c`kXip [fZki`e\# `j m\ip dlZ_ Xggc`ZXYc\ kf Z`m`c`Xe fi^Xe`qXk`fej% =fi \oXdgc\# k_\ d`c`kXipËj jX]\kp Zlckli\# n_`Z_ `j X Zfi\ \c\d\ek `e c\X[\ij_`g [fZki`e\# d\Xej k_Xk \m\ip d\dY\i f] k_\ ]fiZ\j `j ^`m\e kiX`e`e^ `e \d\i^\eZp gi\gXi\[e\jj% @] Xe \d\i^\eZp Xi`j\j# k_\ d`c`kXip befnj k_Xk \m\ip fe\ f] `kj d\dY\ij _Xj k_\ gfk\ek`Xc kf c\X[ `e X Zi`j`j% @e k_\ Z`m`c`Xe nfic[# k_\j\ kXjbj Xi\ efidXccp Xjj`^e\[ kf X ^iflg f] È]`i\ nXi[\ejÉ fi Xe È\d\i^\eZp fg\iXk`fej k\Xd%É KiX`e`e^ `j fecp f]]\i\[ kf k_\ d\dY\ij f] k_\j\ jdXcc ^iflgj# fi aljk kf k_\ c\X[\ij f] k_\j\ ^iflgj% K_lj# `] k_\ ^iflg c\X[\i ]Xccj# `k `j Xcdfjk X Z\ikX`ekp k_Xk \m\ipfe\ \cj\ n`cc Y\Zfd\ X m`Zk`d f] k_\ Zi`j`j% K_\ d`c`kXipËj d`e[j\k f] Èc\X[\ij_`g \og\ZkXk`feÉ Xe[ [`jki`Ylk\[ c\X[\ij_`g \c`d`eXk\j k_\ È`kËj efk dp afYÉ fi È@ [`[eËk befn @ nXj jlggfj\[ kf [f Xepk_`e^É [`c\ddX%

Building Leadership Capacity – Where the Private Sector Falls Short Fe\ f] k_\ ^i\Xk\jk j_fikZfd`e^j `e :XeX[`Xe Ylj`e\jj `j k_\ cXZb f] Xkk\ek`fe gX`[ kf Yl`c[`e^ c\X[\ij_`g ZXgXZ`kp% Dfjk fi^Xe`qXk`fej n`cc XZbefnc\[^\ k_\ `dgfikXeZ\ f] kiX`e`e^ Xe[ [\m\cfg`e^ c\X[\ij_`g Y\eZ_ jki\e^k_# Ylk ]\n fi^Xe`qXk`fej jpjk\dXk`ZXccp f]]\i X ZfdY`eXk`fe f] k\Z_e`ZXc Xe[ [\m\cfgd\ek fggfikle`k`\j kf Xcc f] k_\`i \dgcfp\\j% Kff f]k\e `e k_\ gi`mXk\ j\Zkfi# jlggfik ]fi \d\i^`e^ c\X[\ij `j cX[c\[ flk fecp kf _`^_ gfk\ek`Xcj fi k_fj\ n_f _Xm\ j_fne jlZZ\jj Xk X gXik`ZlcXi k\Z_e`ZXc jb`cc% N_\i\Xj k_\ d`c`kXip le[\ijkXe[j k_Xk c\X[\ij_`g `j `kj fne jb`cc j\k# Xe[ k_Xk ^i\Xk c\X[\ij ZXe jfd\k`d\j Y\ ]fle[ Xe[ [\m\cfg\[ `e k_\ dfjk lec`b\cp f] gcXZ\j# n_`Z_ `j n_p \m\ipfe\ `j \ogfj\[ kf c\X[\ij_`g kiX`e`e^2 k_\i\Yp# \ejli`e^ k_Xk X gifd`j`e^ c\X[\i `jeËk fm\icffb\[% @e k_\ d`c`kXip# ]ifd k_\ :_`\] f] ;\]\eZ\ JkX]]# k_\ _`^_\jk$iXeb`e^ d`c`kXip f]]`Z`Xc `e :XeX[X# Xcc k_\ nXp [fne kf k_\ j\i^\Xekj f] `e[`m`[lXc le`kj# d`c`kXip c\X[\ij Xi\ dXe[Xk\[ kf \eZfliX^\ jlYfi[`eXk\j kf gi\gXi\ k_\dj\cm\j kf Xjjld\ c\X[\ij_`g i\jgfej`Y`c`k`\j% 8k k_\ jXd\ k`d\# k_\ d`c`kXip f]]\ij `kj d\dY\ij X ZfejkXek YXiiX^\ f] gif]\jj`feXc [\m\cfgd\ek Xe[ kiX`e`e^ fggfikle`k`\j# Xcc ^\Xi\[ Xk gifm`[`e^ k_\ giXZk`ZXc Xe[ k_\fi\k`ZXc YXZb^ifle[ e\\[\[ kf c\X[% K_`j Zfdgi\_\ej`m\ XggifXZ_ kf c\X[\ij_`g [\m\cfgd\ek \eXYc\j k_\ j\Xdc\jj \o\Zlk`fe f] jkiXk\^p Xe[ [Xp$ kf$[Xp fg\iXk`fej Xj n\cc Xj c\X[\ij_`g Zfek`el`kp# \m\e `e X Zi`j`j j`klXk`fe Æ jfd\k_`e^ k_\ Ylj`e\jj nfic[ Zflc[ Z\ikX`ecp Y\e\]`k ]ifd%

SUMMER 2012 |

| 31

Q &

Dan LEVY

The Business of Irrationality:

Q&

n`k_ ;Xe 8i`\cp

;Xe C\mp# <[`kfi f] JgXibj_\\k @e _`j cXk\jk Y\jkj\cc`e^ Yffb# The Upside of Irrationality# Y\_Xm`fliXc \Zfefd`jk ;Xe 8i`\cp \ogcfi\j _fn [\]p`e^ cf^`Z ZXe XZklXccp Y\ ^ff[ ]fi Ylj`e\jj% N\ jgfb\ kf _`d XYflk k_\ lgj Xe[ [fnej f] k\Z_efcf^p Xe[ _fn jfZ`Xc jZ`\eZ\ ZXe _\cg _ldXej [\j`^e X Y\kk\i nfic[%

1.

You talk a lot in the book about the need to design better products and systems that take into account human limitations. Are you generally positive about the role of technology and branded products in making us behave more rationally? 8d @ ^\e\iXccp fgk`d`jk`Z6 Efk i\Xccp XYflk YiXe[j% K_\ Zfdd\iZ`Xc nfic[ `j Zi\Xk`e^ dXep `eZ\ek`m\j ]fi ZfdgXe`\j kf ^\k lj kf Y\_Xm\ YX[cp% @kËj m\ip _Xi[ kf k_`eb XYflk k_\ ZfdgXep n_f nflc[ nXek lj kf jXm\ ]fi i\k`i\d\ek fi kf Zfejld\ `e *' p\Xij% :fdgXe`\j `e_\i\ekcp nXek lj kf jg\e[ dfe\p efn% @ k_`eb n_Xk k\Z_efcf^p `j XZklXccp hl`k\ ^ff[ Xk `j Zi\Xk`e^ k_\ `e]iXjkilZkli\ ]fi X cXi^\ eldY\i f] g\fgc\ kf kip Xe[ Ô ^_k k_\j\ `eZ\ek`m\j% Jf ]ifd k_Xk g\ijg\Zk`m\# @Ëd fgk`d`jk`Z%

2. What products have you seen lately that you’ve been impressed by and what are you still waiting for someone to design? K_\i\ Xi\ dXep gif[lZkj k_Xk @ Xd nX`k`e^ ]fi g\fgc\ kf [\j`^e% @ Xd X Y`^ ]Xe f] k_\ g_fe\ Y\ZXlj\ `k ZXe Zfee\Zk fli ^ff[ `ek\ek`fej kf k_\ nXp n\ XZklXccp nfib `e k_\ nfic[% N\ ZXe Xcc j`k Xk _fd\ Xe[ _Xm\ cfkj f] ^ff[ `ek\ek`fej% K_\ hl\jk`fe `j# [f n\ \o\Zlk\ k_\d6 8e[ k_\ Xejn\i n\ _Xm\ kf X[d`k dfjk f]k\e `j ef%K_\ g_fe\ `j X m\ip `ek\i\jk`e^ k_`e^ `e k_Xk `kËj n`k_ pfl Yfk_ n_\e pfl dXb\ k_\ gcXej Xe[ n_\e pfl \o\Zlk\ k_\d% @] n\ ZXe ^\k fli g_fe\j kf Y\ dfi\ XnXi\ f] n_Xk n\ Xi\ [f`e^# f] fli `e`k`Xc gcXej# Xe[ f] k_\ d`j_dXj_ Y\kn\\e k_\d# @ k_`eb k_\i\ Zflc[ Y\ jfd\ nfe[\i]lc fggfikle`k`\j%

3. What about what you call the “IKEA effect,” the idea that people find deeper enjoyment and value in things that they had a hand in creating? By doing

so much of the legwork for us, has technology made us less happy? (If not less smart, as Nicholas Carr contends). @ k_`eb k_XkËj Xe `ek\i\jk`e^ hl\jk`fe ZfeZ\ie`e^ k_\ fgk`dXc ifc\ f] fli `emfcm\d\ek n`k_ k\Z_efcf^p% @] pflËm\ Zi\Xk\[ jfd\k_`e^ fi _Xm\ Y\\e X gXik f] `k# pfl n`cc Y\ dfi\ c`b\cp kf c`jk\e kf `k% @kËj X Zfek`elld Y\kn\\e Zfem\e`\eZ\ fe k_\ fe\ _Xe[ Xe[ dfk`mXk`fe kf gXik`Z`gXk\ fe k_\ fk_\i% @ k_`eb k_\ `jjl\ n`k_ k\Z_efcf^p `j [\k\id`e`e^ k_\ ^fc[\e gf`ek f] Zfee\Zk`fe% =fi \oXdgc\# `kËj ]fli fËZcfZb Xe[ @ _Xm\ X gifYc\d n`k_ \Xk`e^ Zffb`\j% Efn @Ëd Xk JkXiYlZbj Xe[ k_\ g_fe\ i\d`e[j d\ f] dp gc\[^\% G\i_Xgj `k j_fnj d\ X g_fkf f] _fn @ d`^_k cffb `e *' p\Xij `] @ b\\g fe \Xk`e^ c`b\ k_`j% Dp g\ijfeXc gifYc\d `emfcm\j k`d\ dXeX^\d\ek% @ k_`eb# X^X`e# `kËj fe\ f] k_fj\ k_`e^j n_\i\ n\ Xcc c`b\ kf Y\ gif[lZk`m\ Xe[ \]Ô Z`\ek Xe[ k_\e n\ ^\k kf k_\ f]Ô Z\ Xe[ cffb Xk fli \$dX`c Xe[ =XZ\Yffb XZZflekj% K_\i\ `j X ^i\Xk fggfikle`kp ]fi Ô o`e^ k_`e^j `e k_Xk [`i\Zk`fe Xj n\cc%

4. Do you think the Internet has made the “Not-InventedHere Bias” (our tendency to be more attached to our own ideas and creations) less powerful? After all, aren’t we in the age of curation, open-source collaboration and Wikipedia? @ k_`eb `kËj X hl\jk`fe f]# ÈN_Xk [f n\ e\\[ kf [f kf ]\\c k_Xk jfd\k_`e^ `j flij6É N\ n\i\ XYc\ kf j_fn `e k_\ Yffb k_Xk g\fgc\ Zflc[ j`dgcp lejZiXdYc\ X j\ek\eZ\ Xe[ ]\\c c`b\ k_\p _X[ ni`kk\e `k k_\dj\cm\j% Aljk k_\ ]XZk k_Xk pfl _X[ kf lejZiXdYc\ k_\ nfi[j Xe[ i\Zfee\Zk k_\d jl[[\ecp dX[\ pfl dlZ_ dfi\ gifl[% Jf k_\ YXii`\i kf ]\\c k_Xk jfd\k_`e^ `j flij `j XZklXccp hl`k\ cfn% @] pfl kXcb XYflk N`b`g\[`X# @ k_`eb k_Xk k_\ g\fgc\ n_f ZliXk\ `k XZklXccp k_`eb `k `j k_\`ij2 k_\p [feËk k_`eb k_\p Xi\ ZliXk`e^ `k# Ylk k_Xk k_\pËi\ Zi\Xk`e^ `k%

SUMMER 2012 |

| 33

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Q &

n`k_ Dan

Ariely (cont)

5. Another interesting concept for marketers in the book is the “Hedonic Treadmill” – the idea that people inevitably adapt to and fall out of love with things once they’re no longer new and shiny. Now, it’s easy to see how this is good for marketers and brands, but not so much for debt-ridden consumers. So here’s my question: Do you ever fear that your research and tips are going to be used for evil instead of good? M\ip dlZ_% @] pfl le[\ijkXe[ jfd\k_`e^ XYflk _fn g\fgc\ nfib# pfl ZXe lj\ `k ]fi ^ff[ Xe[ ]fi YX[% @ k_`eb k_\i\ `j X i`jb f] g\fgc\ i\Xccp [f`e^ k_\ nife^ k_`e^ Xe[ dXb`e^ cfkj f] dfe\p ]ifd `k% @] pfl cffb Xk k_\ nfic[ Xj X q\if$ jld ^Xd\# `kËj X m\ip [\gi\jj`e^ k_`e^ Y\ZXlj\ `k d\Xej k_Xk \m\ipk_`e^ pfl dXb\# fk_\i g\fgc\ cfj\% 9lk @ k_`eb k_\i\ Xi\ dXep fggfikle`k`\j kf gifm`[\ i\Xc mXcl\ n_\i\ \m\ipYf[p Y\e\Ô kj% C\kËj jXp pfl jkXik\[ X ZfdgXep k_Xk _\cg\[ g\fgc\ kf cfj\ n\`^_k fi kf nXjk\ Ô m\ g\iZ\ek c\jj f] k_\`i k`d\ Xk nfib% Efn n\ ZXe Zi\Xk\ i\Xc mXcl\% K_\ jX[ k_`e^ XYflk Y\_Xm`fliXc \Zfefd`Zj `j k_Xk pfl le[\ijkXe[ _fn `e]\i`fi Xe[ ]Xcc`Yc\ g\fgc\ Xi\ ZfdgXi\[ kf n_Xk pfl nXek k_\d kf Y\% K_\ ^ff[ e\nj `j k_Xk `k d\Xej k_Xk k_\i\ Xi\ gcXZ\j ]fi i\Xc `dgifm\d\ek%

Y\ZXlj\ `k _\cgj lj jZ_\[lc\ dfi\ \]]\Zk`m\cp% 8e[ k_\e# f] Zflij\# k_\i\ `j k_\ il[\e\jj% @] pflËi\ `e X j`klXk`fe n_\i\ k_`e^j Xi\ efk ^f`e^ n\cc# `k nflc[ Y\ m\ip e`Z\ kf [\Xc n`k_ jfd\fe\ n_f `j \dgXk_\k`Z% 9lk k_\ n_fc\ \og\i`\eZ\ f] Õ p`e^ `j X Zfek`el`e^ jkil^^c\%

8. How have you applied your research to your personal and professional life? In the same way that a fitness trainer might be expected to have six-pack abs, do people expect you to be Mr. Rationality? Efk jf dlZ_% GXikcp Y\ZXlj\ @ X[d`k dp `iiXk`feXc`k`\j `e k_\ Yffb% 8e[ `kËj Zc\Xi k_Xk k_\p ^`m\ d\ cfkj f] jfliZ\j ]fi `[\Xj% 9lk g\fgc\ [f XggifXZ_ d\ ]fi _\cg n`k_ [`]Ô Zlck [\Z`j`fej k_\p _Xm\ `e k_\`i c`m\j% K_\p \og\Zk d\ kf _Xm\ X [`]]\i\ek g\ijg\Zk`m\% @ ZXeËk klie f]] k_\ Y\_Xm`fliXc \Zfefd`jk `e d\% @ _Xm\ e\m\i ki`\[ kf klie `k f]]2 @ kip kf j_Xi\ `k n`k_ g\fgc\% N\ Zflc[ Y\ jkXe[`e^ `e c`e\ ]fi jfd\k_`e^ Xe[ Xjb`e^ hl\jk`fej XYflk n_Xk `j i\Xccp ^f`e^ fe Xe[ n_p n\ [f Z\ikX`e k_`e^j% @ Xd Zfek`elXccp ]XjZ`eXk\[ Yp g\fgc\% 8ZklXccp k_XkËj fe\ f] k_\ dX`e Y\e\Ô kj f] jfZ`Xc jZ`\eZ\ Æ n\ ZXe Xjb hl\jk`fej XYflk fli fne c`m\j Xe[ i\Xc`q\ _fn c`kkc\ n\ befn XYflk k_\ jlYa\Zk%

6. You spend a lot of time touring the world speaking to business executives about how their bonuses might actually be making them less productive, or telling doctors that the methods they’ve been using for hundreds of years are wrong. What’s it like being the bearer of bad news? N_Xk @ ljlXccp kip `j efk kf Y\ k_\ Y\Xi\i f] YX[ e\nj# Ylk k_\ Y\Xi\i f] [XkX% @kËj efk d\ k\cc`e^ pfl _fn k_`e^j Xi\ Ylk jXp`e^# ÈCffb# k_`j `j n_Xk g\fgc\ Y\c`\m\ `e ^\e\iXc% ?\i\ `j k_\ [XkX%É N_Xk [f n\ nXek kf [f ^`m\e k_`j [XkX6 ?fn [f n\ nXek kf lg[Xk\ fi Z_Xe^\ fli le[\ijkXe[`e^6 @ k_`eb k_Xk Yp kip`e^ kf i\dX`e fYa\Zk`m\ Xe[ efk `[\Xc`jk`Z# Xe[ Yp jXp`e^ k_Xk `kËj YXj`ZXccp Xcc XYflk [XkX# `k Y\Zfd\j X c`kkc\ j`dgc\i%

7. As someone who spends a lot of time touring the world, what frustrates you most about air travel? How can brands make the experience more rational? =fi d\ k_\ Y`^^\jk k_`e^ `j leZ\ikX`ekp% @ e\m\i befn `] k_\ Õ `^_k n`cc kXb\ f]]# Xe[ n_\e Æ fi `] Æ @ n`cc ^\k kf dp [\jk`eXk`fe% @] @ befn n_Xk kf \og\Zk @ ZXe gcXe ]fi `k% 8`ic`e\j Xi\ kXb`e^ Y`^^\i gi\ZXlk`fej Yp dXb`e^ Õ `^_k k`d\j cfe^\i jf k_\p Xii`m\ fe k`d\% K_`j `j X ^ff[ ki`Zb

Dan Levy `j k_\ <[`kfi f] JgXibj_\\k# Xe XnXi[$n`ee`e^ dlck`gcXk]fid dX^Xq`e\ k_Xk \ogcfi\j _fn YiXe[j Xi\ lj`e^ [`]]\i\ek gcXk]fidj kf ^\k i\c\mXek Zfek\ek kf k_\ i`^_k g\fgc\ Æ n_\i\m\i k_\p dXp Y\% Gfn\i\[ Yp JgX]Xo# X NGG Zfek\ek dXib\k`e^ X^\eZp# JgXibj_\\k Zfm\ij k_\ le\og\Zk\[ Zfee\Zk`fej Y\kn\\e [`]]\i\ek gXikj f] k_\ d\[`X Xe[ dXib\k`e^ le`m\ij\# ]ifd aflieXc`jd Xe[ \ek\ikX`ed\ek# kf kiXm\c Xe[ k\Z_efcf^p% :_\Zb `k flk Xknnn%jgXibj_\\k%Zfd

Dan Ariely `j k_\ Xlk_fi f] K_\ Lgj`[\ f] @iiXk`feXc`kp Xe[ Gi\[`ZkXYcp @iiXk`feXc% ?\ `j k_\ AXd\j 9% ;lb\ Gif]\jjfi f] GjpZ_fcf^p Xe[ 9\_Xm`fiXc <Zfefd`Zj Xk ;lb\ Le`m\ij`kp# n`k_ Xggf`ekd\ekj Xk k_\ =lhlX JZ_ffc f] 9lj`e\jj# k_\ :\ek\i ]fi :f^e`k`m\ E\lifjZ`\eZ\# k_\ ;\gXikd\ek f] <Zfefd`Zj# Xe[ k_\ JZ_ffc f] D\[`Z`e\% ;Xe \Xie\[ fe\ G_; `e Zf^e`k`m\ gjpZ_fcf^p Xe[ Xefk_\i G_; `e Ylj`e\jj X[d`e`jkiXk`fe% ?`j nfib _Xj Y\\e ]\Xkli\[ `e k_\ E\n Pfib K`d\j# k_\ NXcc Jki\\k AflieXc# k_\ NXj_`e^kfe Gfjk# k_\ 9fjkfe >cfY\# 9lj`e\jj )%'# JZ`\ek`Ô Z 8d\i`ZXe# Xe[ JZ`\eZ\%

Dan ARIELY

SUMMER 2012 |

| 35

A Q &

CONSUMER VOTING GETS SALES GROWING Every brand champion hopes to boost sales by a point or two. How does 10-15% sound?

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It’s the world’s broadest-category consumer-products awards program, currently operating in 32 countries. In Canada, the Product of the Year seal is backed by the votes of thousands of consumers, and serves as a substantive guide to the best products in the marketplace... and it rewards manufacturers for their quality and innovation.

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The Product of the Year program is the only global awards organization that focuses on product innovation, based on voting by Canadian consumers, after products are reviewed by a jury panel process. The entire program is backed by

Rogers Media, Canada’s premier media company with print, online, digital and TV promotional support.

user friendly. And it does not have to be revolutionary... as long as it makes consumers’ lives better or easier.

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We accept entries from companies with products that demonstrate innovation in their function, design or packaging. This could be a completely new product, or a useful innovation to an existing product, introduced to consumers in the past 18 months. Once submitted, our jury evaluates all entries. The jurors do not vote on the products, but they do ensure that products meet the innovation and new-to-market criteria, before they go on to the consumer research phase. Globally, our juries are comprised of distinguished industry experts representing retailers, media, innovation and packaging associations.

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If your product is voted as a 2013 Product of the Year in Canada, you will become licensed to use the Product of the Year logo on all the product’s internal and external marketing communications. This has helped past winners around the world see average sales increases of 10 to 15 per cent in one year! You will also receive national exposure in a media campaign executed across Rogers Media brands, as well as a complete market research study with a detailed report highlighting your category.

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BY Stephen

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We have all heard the expression, “opposites attract.” 9lk `e ]XZk k_\i\ `j `ii\]lkXYc\ jZ`\ek`ÔZ \m`[\eZ\ k_Xk `e i\cXk`fej_`gj# fggfj`k\j i\g\c% J`dgcp glk# n\ gi\]\i kf Y\ Xifle[ fk_\ij n_f Xi\ j`d`cXi kf lj% @e Ylj`e\jj# k_`j d\Xej k_Xk n\ k\e[ kf jliifle[ flij\cm\j n`k_ g\fgc\ n_f k_`eb c`b\ n\ [f%

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38 |

A

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Adventurous, Spontaneous, Flexible, Creative, Open Minded, Insightful, Curious

Goal-Oriented, Driven, Decisive, Competitive, Disciplined, Organized, Systematic

Diplomatic, Sociable, Gregarious, Popular, Nurturing, Empathetic, Compassionate

| SUMMER 2012

K_\ j\k k_Xk Y\jk [\jZi`Y\j pfl `j Zfej`[\i\[ kf Y\ pfli gi`dXip g\ijfeXc`kp jkpc\ Xe[ p\j# g\fgc\ _Xm\ dfi\ k_Xe fe\ jkpc\ % 8Ëj k\e[ kf Y\ X Y`k dfi\ [XkX$[i`m\e Xe[ XeXcpk`ZXc# 9Ëj c`b\ e\n `[\Xj Xe[ \og\i`\eZ\j# :Ëj c`b\ kf gcXe k_\ nfib Xe[ nfib k_\ gcXe# Xe[ ;Ëj Xi\ `ekf g\fgc\ Xe[ i\cXk`fej_`gj% ?fn\m\i# n_f pfl Xi\ EFK `j dfi\ `dgfikXek k_Xe n_f pfl Xi\% Cffb Xk \XZ_ j\k X^X`e% N_`Z_ nfi[j [f EFK [\jZi`Y\ pfl6 @e[`m`[lXcj n_f _Xm\ k_\j\ Xkki`Ylk\j Zfdgc\d\ek pfl Xj k_\p Xi\ efk c`b\ pfl% 8j X i\jlck# k_\`i [`]]\i\eZ\j ZXe Y\ Xeefp`e^% P\k k_\j\ [`]]\i\eZ\j Xi\ k_\ m\ip k_`e^j k_Xk ZXe _\cg `eefmXk`fe k_i`m\% @e ^\e\iXc# È8Éj Xe[ È;Éj Xi\ fggfj`k\# n_`c\ È9Éj Xe[ È:Éj Xi\ fggfj`k\% K_Xk `j# k_\p Xi\ k_\ jkpc\j k_Xk Xi\ dfjk [`]]\i\ek ]ifd fe\ Xefk_\i% Cffb Xk pfli k\Xd% ;f pfl _Xm\ X ^ff[ d`o f] Xcc ]fli jkpc\j6 @] efk# pfl dXp Ôe[ k_Xk jfd\ Xjg\Zkj f] `eefmXk`fe Xi\ c`d`k\[% @] pfl Xi\ d`jj`e^ Xe È8#É pfli `eefmXk`fe \]]fikj dXp cXZb k_\ Zljkfd\i `ej`^_k Xe[ [XkX e\\[\[ kf \ejli\ k_Xk k_\p d\\k k_\ e\\[j f] pfli dXib\k% Pfl dXp ^\k Yc`e[j`[\[ Yp Zfdg\k`kfij n_f f]]\i X e\n gif[lZk fi j\im`Z\ [\j`^e\[ kf ZXgkli\ pfli Zljkfd\ij% K_\ È8Éj _Xm\ k_\ `e]fidXk`fe e\Z\jjXip kf \ejli\ dXib\k i\c\mXeZp% @] pfl Xi\ d`jj`e^ X È9#É pfl dXp Ôe[ k_Xk pfli jfclk`fej Xi\ cXZb`e^ k_Xk Zi\Xk`m\ jgXib% @eefmXk`fej dXp Y\ dfi\ `eZi\d\ekXc Xe[ d\i\cp X[XgkXk`fej f] gXjk ZfeZ\gkj% K_\ È9Éj Xi\ Zi`k`ZXc ]fi _\cg`e^ pfli k\Xd [\m\cfg Yi\Xbk_ifl^_j k_Xk n`cc b\\g pfl XÕfXk `e X _`^_cp Zfdg\k`k`m\ dXib\k%

@] pfl Xi\ d`jj`e^ X È:#É pfl dXp _Xm\ [`]ÔZlckp Yi`e^`e^ pfli `eefmXk`fe kf dXib\k% >i\Xk `[\Xj k_Xk Xi\ efk `dgc\d\ek\[ Xi\ lj\c\jj% K_\ È:Éj _Xm\ k_\ [i`m\# ^fXc$ fi`\ekXk`fe# Xe[ fi^Xe`qXk`fe jb`ccj kf _\cg pfl klie `[\Xj `ekf i\Xc`kp% =`eXccp# `] pfl Xi\ d`jj`e^ X È;#É pfl dXp _Xm\ [`]ÔZlckp ^\kk`e^ g\fgc\ `emfcm\[ `e pfli `eefmXk`fe XZk`m`k`\j% Jfd\ È;Éj Xi\ dXjk\i]lc Xk le[\ijkXe[`e^ _ldXe Y\_Xm`fi Xe[ dfk`mXk`fe# n_`c\ fk_\ij Xi\ Y\i$Zfee\Zkfij n_f befn \m\ipfe\% È;Éj Xi\ ^i\Xk Xk \e^X^`e^ k_\ _\Xikj Xe[ d`e[j f] pfli \dgcfp\\j# Zljkfd\ij# Xe[ m`iklXccp Xepfe\ \cj\% Cffb Xk pfli c\X[\ij_`g k\Xd% ;f pfl _Xm\ X ^ff[ d`o f] jkpc\j i\gi\j\ek\[6 @] efk# pfli \]]fikj dXp Y\ c\jj jlZZ\jj]lc k_Xe k_\p Zflc[ Y\% DXep p\Xij YXZb# @ nXj c\X[`e^ X cXi^\ gifa\Zk% @ Z_fj\ X Zf$c\X[\i n_f nXj j`d`cXi kf d\ `e _`e[j`^_k @ nflc[ jXp n\ n\i\ Yfk_ È9Éj % 8ck_fl^_ k_\ gifa\Zk nXj Zi\Xk`m\ Xe[ \oZ`k`e^# n\ [`[eËk gif[lZ\ Xepk_`e^ f] mXcl\% Fe k_\ e\ok gifa\Zk# dp Zf$c\X[\i nXj X dfi\ [`jZ`gc`e\[ Xe[ d\k_f[`ZXc È:É2 dp fggfj`k\% 8ck_fl^_ `e k_\ Y\^`ee`e^ @ ]fle[ _`d kf Y\ Zfekifcc`e^ Xe[ Xeefp`e^# @ c\Xie\[ kf Xggi\Z`Xk\ _`j Zfeki`Ylk`fe% @ [`[ efk nXek kf i\g\Xk dp cXjk ]X`cli\% K_`j k`d\# n`k_ X Y\kk\i YXcXeZ\ f] c\X[\ij_`g jkpc\j# n\ Zi\Xk\[ jfd\k_`e^ jg\ZkXZlcXi n`k_`e X m\ip k`^_k Yl[^\k% K_\ e\ok k`d\ pfl Xi\ nfib`e^ fe X Zfdgc\o gifYc\d fi [\m\cfg`e^ X e\n jfclk`fe# j\\b flk jfd\fe\ n_f `j [`]]\i\ek% 8ggi\Z`Xk\ k_\`i Zfeki`Ylk`fe% I\Zf^e`q\ k_Xk k_\ g\ijfe pfl c`b\ k_\ c\Xjk# dXp Y\ k_\ g\ijfe pfl e\\[ k_\ dfjk% K_\`i [`]]\i\eZ\j ZXe Y\ k_\ b\p kf lecfZb`e^ pfli jlZZ\jj%

Stephen Shapiro `j k_\ Xlk_fi f] Ôm\ Yffbj fe `eefmXk`fe# `eZcl[`e^ G\ijfeXc`kp Gfb\i fe n_`Z_ k_`j Xik`Zc\ `j YXj\[ # Xe[ 9\jk GiXZk`Z\j 8i\ Jklg`[ eXd\[ k_\ Y\jk `eefmXk`fe Xe[ Zi\Xk`m`kp Yffb f] )'(( % =fi dfi\ `e]fidXk`fe# ^f kf nnn%Jk\m\J_Xg`if%Zfd

SUMMER 2012 |

| 39

Health Care for

1

%

of the

Cost BY Vijay

Govindarajan

There is a general consensus that U.S. healthcare needs major reform. Can reverse innovation Ç `eefmXk`fej fi`^`eXk`e^ ]ifd gffi Zfleki`\j Ç gifm`[\ fe\ `dgfikXek Xejn\i6 Dfjk [\Ôe`k\cp% @e k_\ L%J%# k_\ XggifXZ_ `j kf jg\e[ dfi\ dfe\p fe dXafi k\Z_efcf^`ZXc X[mXeZ\j Xe[ Zfd\ lg n`k_ `eefmXk`m\ gif[lZkj Xe[ jfclk`fej% @e gffi Zfleki`\j# k_\ `eefmXk`fe gXiX[`^d `j aljk k_\ fggfj`k\1 jg\e[ c\jj Xe[ `eefmXk\ e\n Ylj`e\jj df[\cj% Gffi Zfleki`\j ]XZ\ j\m\i\ i\jfliZ\ ZfejkiX`ekj% K_\p aljk ZXeefk X]]fi[ kf jg\e[ X cfk% :fejkiX`ekj e\\[ efk Y\ c`d`k`e^# k_\p ZXe XZklXccp Y\ c`Y\iXk`e^% K_\ lckiX cfn$Zfjk# _`^_$hlXc`kp gifjk_\j\j `eefmXk`fe f] ;i% K_\i[Z_X` A`mXZXk\ Xe[ k_\ Gifjk_\j\j =fle[Xk`fe f] K_X`cXe[ `j Xe `ejg`i`e^ \oXdgc\ f] k_`j% Fm\i k_\ p\Xij# k_\p _Xm\ [\m\cfg\[ Xe[ [\c`m\i\[ fm\i ),#''' X]]fi[XYc\ Xe[ Xggifgi`Xk\ Xik`ÔZ`Xc c\^j kf Xdglk\\j `e i\dfk\ Xi\Xj f] K_X`cXe[ Xe[ jliifle[`e^ Zfleki`\j% @e k_\ L%J%# Xe Xik`ÔZ`Xc c\^ Zfjkj XYflk ('#''' Xe[ k_\ [\c`m\ip k`d\ `j .$(' [Xpj% K_\ Gifjk_\j\j =fle[Xk`fe f] K_X`cXe[ `j XYc\ kf [f `k ]fi c\jj k_Xe (''# XYflk ( f] k_\ L%J% Zfjk# Xe[ k_\`i [\c`m\ip k`d\ `j ($* [Xpj% K_fl^_ ;i% A`mXZXk\ jg\ek ]fli p\Xij Xj X i\j`[\ek f] g_pj`ZXc d\[`Z`e\ Xe[ i\_XY`c`kXk`fe `e Efik_n\jk\ie Le`m\ij`kp# _\ le[\ijkff[ k_Xk Zfem\ek`feXc Xik`ÔZ`Xc c\^j n\i\ leX]]fi[XYc\ Xe[ `eXggifgi`Xk\ ]fi k_\ dXafi`kp f] K_X` Xdglk\\j% K_\i\ Xi\ j\m\iXc i\Xjfej% =`ijk# Zljkfd\ij `e iliXc K_X`cXe[ j`dgcp ZXeefk X]]fi[ kf gXp X _`^_ gi`Z\% =fi k_\ gffi dXb`e^ ) X [Xp#

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| SUMMER 2012

Design Thinking and the Quest for Reinvention

of

Strategic Management BY Idris

Mootee

Every individual, practicing professional, multi-national corporation, non-profit organization, educational institution and government establishment fl^_k kf Y\ k_`eb`e^ XYflk Êi\`em\ek`fe%Ë @e fi[\i kf kiXej]fid fli \Zfefdp# fi^Xe`qXk`fej# gfc`k`Zj Xe[ jfZ`\k`\j# i\`em\ek`fe `j X e\Z\jj`kp efk kf Y\ kXb\e c`^_kcp% :figfiXk\ jkiXk\^`\j )' p\Xij X^f X`d\[ kf flkjfliZ\ gif[lZk`fe Æ X efm\c `[\X k_\e Æ Ylk kf[Xp# k_`j jkiXk\^p i\jlckj `e Xe `eXY`c`kp kf `eefmXk\ Xe[ gfjj`Ycp \m\e Zfdg\k\ `e Zlii\ek dXib\kj% DXep ZfigfiXk`fej Xi\ \eZflek\i`e^ [`]ÔZlck`\j n_\e kip`e^ kf [\Ôe\ k_\`i g\iZ\`m\[ Zfdg\k`k`m\ X[mXekX^\% :_Xee\c XZZ\jj Xe[ X nXi\_flj\ f] `ek\cc\ZklXc gifg\ikp Xe[ gXk\ek [fZld\ekj Xi\ ef cfe^\i \efl^_% 9lj`e\jj c\X[\ij Xe[ ^fm\ied\ekj Xi\ Xcjf \og\i`\eZ`e^ X gif]fle[ Zi`j`j f] kiljk Xe[ c\^`k`dXZp ki`^^\i`e^ X cfjj f] ZfeÔ[\eZ\ `e kiX[`k`feXc df[\j f] fg\iXk`fe% K_\ e\n nfic[ f] i\`em\ek\[ jkiXk\^`Z dXeX^\d\ek i\hl`i\j Xggc`\[ [\j`^e k_`eb`e^ XZifjj Xc dXeX^\d\ek

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| SUMMER 2012

Xe[ ]leZk`feXc [`jZ`gc`e\j% K_\ m\ip Zfi\ f] dXep dXeX^\d\ek k_\fi`\j Xi\ Y\`e^ hl\jk`fe\[ Xe[ ÊdXeX^\d\ekË `kj\c] `j Zcfj\ kf X gf`ek f] ]X`cli\% C\X[\ij Xi\ cffb`e^ kf Ôe[ jfd\k_`e^ e\n kf ^iXjg fekf `e fi[\i kf dXb\ j\ej\ f] n_XkËj ^f`e^ fe Xe[ Xi\ cffb`e^ kf fi^Xe`q\ ]fi X ]lkli\ f] legi\Z\[\ek\[ leZ\ikX`ek`\j% :fdgXe`\j k_Xk ]X`c kf dXb\ k_\ kiXej`k`fe n`cc Y\ ]fiZ\[ kf gcXp ZXkZ_$ lg# i`jb `ii\c\mXeZp fi \m\e \ok`eZk`fe% Fe\ f] k_\ gifYc\dj c`\j `e kiX`e`e^% Fli D98j Xi\ YXj\[ fe k_\fi`\j [\m\cfg\[ `e X gfjk$Nfic[ NXi @@ \em`ifed\ek% N_`c\ X[\hlXk\ n_\e k_\i\ nXj m\ip c`kkc\ Zfdg\k`k`fe Xe[ k\Z_efcf^p nXj efk X b\p [i`m\i ]fi Zfdg\k`k`m\ X[mXekX^\# k_\j\ k_\fi`\j Xi\ cfj`e^ k_\`i i\c\mXeZp `e kf[XpËj cXe[jZXg\% K_\ D$]fid fi^Xe`qXk`fe [\j`^e `j ]leZk`feXccp fi`\ek\[# n`k_ \m\ip dXeX^\i fm\ij\\`e^ X g`\Z\ f] k_\ Ylj`e\jj# Xj `] fgk`d`q`e^ \XZ_ ]leZk`fe i\jlckj `e fgk`d`q`e^ k_\ n_fc\% K_\ XZklXc i\jlck `j hl`k\ [`]]\i\ek% Kli] YXkkc\j2 cXZb f] ZfccXYfiXk`fe2 Xe[ le_\Xck_p `ek\ieXc Zfdg\k`k`fe ZXlj\ Xe le[\ig\i]fidXeZ\ k_Xk XZklXccp jlY$ fgk`d`q\j k_\ n_fc\%

;\j`^e k_`eb`e^ Yi`e^j X i\]i\j_\[# i\m`kXc`q\[# Xe[ i\alm\eXk\[ XggifXZ_ kf dXeX^\d\ek% N_\e k_\ ni`k`e^ `j Xci\X[p fe k_\ nXcc# k_\ k\e[\eZp `j kf kip kf Zfg\ n`k_ k_\ gifYc\d Yp dfi\ m`^fiflj XZk`fe lgfe fe\ f] k_\ ]fidlcXËj knf j`[\j Æ X [\Zi\Xj\ `e Zfjkj# Xe `eZi\Xj\ `e jXc\j# fi Yfk_% K_\ jkiXk\^`Z gifZ\jj k_Xk fZZlij n_\e k_\ fi^Xe`qXk`fe Xci\X[p i\Xc`q\j k_Xk `k `j ]XZ`e^ X Zi`j`j ljlXccp c\X[j kf Zfjk$ i\[lZ`e^ jkiXk\^`Z gcXej Æ Zcfj`e^ gcXekj# i\[lZ`e^ dXegfn\i fi ZXeZ\cc`e^ `em\jkd\ekj% K_\j\ Xi\ Z_Xe^\j `e k_\ gi\j\ek fi^Xe`qXk`feXc Zf^e`k`m\ ]iXd\ k_Xk gifm`[\j k_\ ]\\c`e^ f] X i\d\[p Ylk efk Xe XZklXc Zli\% K_\ efk`fe f] ;\j`^e K_`eb`e^ ^X`e\[ kiXZk`fe n_\e 9lZ_XeXeËj (00) gXg\i N`Zb\[ GifYc\dj `e ;\j`^e K_`eb`e^ j_`]k\[ [\j`^e k_\fip XnXp ]ifd `kj c\^XZp `e ZiX]k# `e[ljki`Xc [\j`^e Xe[ gif[lZk`fe kfnXi[j X dfi\ ^\e\iXc`q\[ Ê[\j`^e k_`eb`e^Ë k_Xk Zflc[ Y\ Xggc`\[ kf e\Xicp Xepk_`e^ ]ifd Ylj`e\jj kf jfZ`Xc `jjl\j%

Health Care for

1

%

of the

Cost BY Vijay

Govindarajan

There is a general consensus that U.S. healthcare needs major reform. Can reverse innovation Ç `eefmXk`fej fi`^`eXk`e^ ]ifd gffi Zfleki`\j Ç gifm`[\ fe\ `dgfikXek Xejn\i6 Dfjk [\Ôe`k\cp% @e k_\ L%J%# k_\ XggifXZ_ `j kf jg\e[ dfi\ dfe\p fe dXafi k\Z_efcf^`ZXc X[mXeZ\j Xe[ Zfd\ lg n`k_ `eefmXk`m\ gif[lZkj Xe[ jfclk`fej% @e gffi Zfleki`\j# k_\ `eefmXk`fe gXiX[`^d `j aljk k_\ fggfj`k\1 jg\e[ c\jj Xe[ `eefmXk\ e\n Ylj`e\jj df[\cj% Gffi Zfleki`\j ]XZ\ j\m\i\ i\jfliZ\ ZfejkiX`ekj% K_\p aljk ZXeefk X]]fi[ kf jg\e[ X cfk% :fejkiX`ekj e\\[ efk Y\ c`d`k`e^# k_\p ZXe XZklXccp Y\ c`Y\iXk`e^% K_\ lckiX cfn$Zfjk# _`^_$hlXc`kp gifjk_\j\j `eefmXk`fe f] ;i% K_\i[Z_X` A`mXZXk\ Xe[ k_\ Gifjk_\j\j =fle[Xk`fe f] K_X`cXe[ `j Xe `ejg`i`e^ \oXdgc\ f] k_`j% Fm\i k_\ p\Xij# k_\p _Xm\ [\m\cfg\[ Xe[ [\c`m\i\[ fm\i ),#''' X]]fi[XYc\ Xe[ Xggifgi`Xk\ Xik`ÔZ`Xc c\^j kf Xdglk\\j `e i\dfk\ Xi\Xj f] K_X`cXe[ Xe[ jliifle[`e^ Zfleki`\j% @e k_\ L%J%# Xe Xik`ÔZ`Xc c\^ Zfjkj XYflk ('#''' Xe[ k_\ [\c`m\ip k`d\ `j .$(' [Xpj% K_\ Gifjk_\j\j =fle[Xk`fe f] K_X`cXe[ `j XYc\ kf [f `k ]fi c\jj k_Xe (''# XYflk ( f] k_\ L%J% Zfjk# Xe[ k_\`i [\c`m\ip k`d\ `j ($* [Xpj% K_fl^_ ;i% A`mXZXk\ jg\ek ]fli p\Xij Xj X i\j`[\ek f] g_pj`ZXc d\[`Z`e\ Xe[ i\_XY`c`kXk`fe `e Efik_n\jk\ie Le`m\ij`kp# _\ le[\ijkff[ k_Xk Zfem\ek`feXc Xik`ÔZ`Xc c\^j n\i\ leX]]fi[XYc\ Xe[ `eXggifgi`Xk\ ]fi k_\ dXafi`kp f] K_X` Xdglk\\j% K_\i\ Xi\ j\m\iXc i\Xjfej% =`ijk# Zljkfd\ij `e iliXc K_X`cXe[ j`dgcp ZXeefk X]]fi[ kf gXp X _`^_ gi`Z\% =fi k_\ gffi dXb`e^ ) X [Xp#

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| SUMMER 2012

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CONNECT WITH US TODAY! Sandra Parente 416-764-3818 rogersconnect.com

Design Thinking Leadership is

Design Thinking Leadership is

That is, leadership is not solely the purview of the CEO, but can and should permeate all levels of the firm. Leaders can no longer be 100 percent certain of the future but still need to radiate a sense of confidence in a positive future. This is where the practice of sensemaking as a new managerial tool can help; sensemaking is the discovering of new terrain during invention. In the very process of mapping the new terrain, you are creating it and shaping your future.

Meanings are not born from spreadsheets. Creating meaning is the hardest part of the design process; you’re not going to get it right the first time. But you can iterate, again and again. Strategy needs to be present but you also need to let your gut drive. Design thinking allows you to create strategic options that let you experiment and it is through this process that you may be able to find meanings.

Distributed

Creating Meanings

Design Thinking Leadership is

Building Trust

The only way to create change is to have high level of trust within key relationships of an organization. Leadership is not an individual sport, and in our networked age the ability to connect and build trusting relationships is a key competency. While leaders try to create trust, optimism, and harmony, what are often created are anger, cynicism, and conflict instead. The core capability of relating centers on the leader’s ability to engage in inquiry, X[mfZXZp Xe[ Zfee\Zk`e^%

Design Thinking Leadership is

Transformative

Leadership is about making things happen, contingent on a context. Leaders may create change by playing a central role in the actual change process, or by creating an environment in which others are empowered to act. It is through practice, reflection, following role models, feedback, and theory that we learn leadership and it should have lasting effects.

Design Thinking Leadership is

Visually-Oriented

Strategic planners should use images, metaphors or stories to capture creative imagination and incorporate it into the strategy process. It opens up the future and invites us to look at uncertainties allowing us to be comfortable working with many unknowns. Design thinking expects us to cope with inadequate information in order to create a tangible outcome.

Idris Mootee is the publisher and editor-in- chief of M/I/S/C/, a published author, speaker and CEO of Idea Couture, a global strategic innovation and experience design firm. He spends his time between, London, New York, Toronto, San Francisco and Shanghai.

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| 43

How to

Accelerate

INNOVATION BY Marcus

Buckingham We all revere innovation. @k `j k_\ dpjk`ZXc [i`m\i f] gif^i\jj# k_\ j\Zi\k jXlZ\# k_\ kflZ_jkfe\ n\ i\XZ_ ]fi n_\e\m\i fli YXZbj Xi\ X^X`ejk k_\ nXcc% Fli dXeX^\ij# fli c\X[\ij# Xe[ \m\e fli gi\j`[\ek ZXafc\ lj kf Èflk$`eefmXk\É k_\ Zfdg\k`k`fe% @e k_\j\ XZZ\c\iXk\[ k`d\j# n\ Xi\ kfc[ k_Xk Èfecp `eefmXk`fe n`cc b\\g lj i\c\mXek# fecp `eefmXk`fe ZXe ^\k lj X_\X[ Xe[ b\\g lj k_\i\%É N_\e n\ jXp k_`j# n_Xk [f n\ d\Xe Yp `eefmXk`fe6 LjlXccp# n\ d\Xe `em\ek`fe# Xe[ n\ gf`ek YXZb kf k_Xk >fc[\e 8^\ f] `em\ek`fe# k_\ 8gfccf p\Xij $ n_\e Xepk_`e^ nXj gfjj`Yc\# n_\e ]X`cli\ nXj efk Xe fgk`fe# Xe[ n_\e e\Z\jj`kp Zi\Xk\[ K\Õfe# ]i\\q\$[i`\[ ]ff[# k_\ JkX`idXjk\i# [`^`kXc g_fkf^iXg_p# k_\ k\Z_efcf^p `ej`[\ \m\ip b`[e\p$[`Xcpj`j dXZ_`e\# k_\ dXk\i`Xcj ]fi ilee`e^ j_f\j# jfcXi gXe\cj# Y\kk\i ^fc] YXccj# Xe[# f] Zflij\# 8IG8E\k# k_\ ]fi\ilee\i kf k_\ @ek\ie\k% ?\X[p k`d\j% Ef nfe[\i fli c\X[\ij jki`m\ kf _Xib\e YXZb kf k_\d%

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| SUMMER 2012

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In this competitive business environment, we are told to innovate to stay ahead of the competition. But what is true innovation, and how do we “out-innovate” the competition? IXcg_Ëj n_`jkc\ i\m\Xcj Yfk_ k_\ gifYc\d Xe[ k_\ gfn\i f] `eefmXk`fe1 eXd\cp k_Xk `eefmXk`fe `j X giXZk`Z\# efk Xe `[\X% @em\ek`fe `j Xe `[\X# X efm\c `[\X# Xe[# c`b\ Xcc `[\Xj# X efm\c `[\X `j \Xj`cp kiXej]\iXYc\ ]ifd g\ijfe kf g\ijfe% @ekif[lZ\ fe\ g\ijfe kf k_\ ZfeZ\gk f] g\ijfeXc c`Y\ikp# _\ k\ccj Xefk_\i# j_\ gXjj\j `k fe kf X k_`i[# Xe[# c`b\ X Y\e`^e ZfekX^`fe# gi\kkp jffe n_fc\ Zfleki`\j Xi\ jn\gk lg `e k_\ d`jj`fe kf j\Zli\ g\ijfeXc c`Y\ikp ]fi Xcc%

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Marcus Buckingham is the founder of TMBC, a company focused on building strengthsbased tools and training for worldclass managers; StandOut@tmbc.com. For more information on the assessment, please email StandOut@tmbc.com.

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G`Zkli\ pflij\c] k\Xi`e^ [fne X dflekX`e Xk X Ycff[$Zli[c`e^ jg\\[% Pfl ZXim\ pfli iXqfi$j_Xig jb`j ]ifd ^Xk\ kf ^Xk\# _fg`e^ kf Y\jk pfli i`mXcj Yp ]iXZk`fej f] X j\Zfe[% K_\ `eZc`e\ cli\j pfl ]Xjk\i Xe[ k_\ nfic[ Xifle[ pfl jkXikj kf Ycli% Pfli _\Xik gfle[j% Pfl Zlk \XZ_ Zfie\i i\Zbc\jjcp Zcfj\# glj_`e^ k_\ c`d`kj f] g\ijfeXc jX]\kp% 8k k_`j jg\\[# X ZiXj_ nflc[ j\e[ pfl kldYc`e^ gXjk pfli [i\Xdj% 9lk pfl fecp ^\k fe\ j_fk# Xe[ pflËi\ ]lccp Zfdd`kk\[%

Projects will unexpectedly fall apart.

52 |

| SUMMER 2012

People will quit when you need them most. Superstars will be available when you cannot hire. Competitors will falter. New customers will become available.

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What is our business? Who are the customers? What does the customer value? Pfl n`cc fecp Xejn\i k_\ gifYc\dj pfl Xi\ kip`e^ kf jfcm\# Xe[ k_`j d\Xej k_Xk pfl Zi\Xk\ X[mXekX^\ [li`e^ k`d\j f] Z_Xfj Yp X[Xgk`e^ pfli Xejn\ij hl`Zbcp fi \m\e gi\gXi`e^ jZ\eXi`fj `e X[mXeZ\ k_Xk n`cc ^l`[\ pfli fi^Xe`qXk`fe [li`e^ k`d\j f] Z_Xe^\ Xe[ fggfikle`kp%

For more, get a free copy of the award-winning book, Exploiting Chaos – How to Spark Innovation During Times of Change at: TrendHunter.com/book. You can browse it free online, or join more than 300,000 people who’ve paid to download it with 1 tweet or facebook like.

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It’s NEVER

Just ÈLunchÉ BY Frances

Cole Jones

With more and more business and interviewing taking place over lunch these days# @ k_fl^_k `k dX[\ j\ej\ kf kXb\ X dfd\ek fi knf kf ile k_ifl^_ k_\ [fËj Xe[ [feËkj ]fi Y\`e^ Xe \]]\Zk`m\ ^l\jk `e k_\j\ j`klXk`fej Y\ZXlj\# [\jg`k\ n_Xk k_\ [Xk`e^ j\im`Z\ dXp jXp# `kËj e\m\i Èaljk cleZ_%É @] k_\ i\jkXliXek `j lebefne kf pfl Xe[ Xe X[mXeZ\ i\ZfeeX`jjXeZ\ `j gfjj`Yc\# pfl n`cc nXek kf jkfg Yp k_\ i\jkXliXek Y\]fi\_Xe[ kf Z_\Zb n_\k_\i k_\i\ `j gXib`e^ i\X[`cp XmX`cXYc\ e\XiYp# fi `] pfl n`cc e\\[ kf Xccfn k`d\ kf cffb ]fi X jgXZ\ fi gfjj`Ycp nXcb X ]\n d`elk\j ]ifd pfli ZXi kf k_\ i\jkXliXek% @] k_`j `jeËk gfjj`Yc\# pfl n`cc nXek kf i\j\XiZ_ k_\ i\jkXliXek fe$c`e\ Y\]fi\ pfl Xii`m\% Pfl n`cc nXek kf Y\ fe k`d\% Pfl n`cc nXek kf _Xm\ Xccfn\[ k`d\ kf lj\ k_\ YXk_iffd gi`fi kf pfli jZ_\[lc\[ d\\k`e^ k`d\# `] k_XkËj e\Z\jjXip% R@ befn `k j\\dj dX[ k_Xk @ _Xm\ kf ni`k\ k_`j [fne# Ylk @ ZXeËk k\cc pfl _fn dXep g\fgc\ Xii`m\ Xk cleZ_ d\\k`e^j Xe[ c\Xm\ d\ Xk k_\ kXYc\ ]fi k_\ Ôijk k\e d`elk\j n_`c\ k_\p ^f kf k_\ YXk_iffd%T Pfl n`cc nXek kf ]fccfn pfli _fjkËj c\X[ i\^Xi[`e^ n_\k_\i fi efk _\ fi j_\ nXekj kf [`m\ i`^_k `ekf X Ylj`e\jj Zfem\ijXk`fe% @ gi\]\i kf Xccfn X Y`k f] k`d\ Y\]fi\ ^\kk`e^ `ekf Èn_p n\Ëi\ _\i\ kf[Xp%É Pfl n`cc# f] Zflij\# _Xm\ [fe\ X[mXeZ\ gi\g fe pfli _fjkËj `ek\i\jkj&_fYY`\j jf k_`j jdXcc kXcb k`d\ n`cc Y\ d\Xe`e^]lc% @] k_Xk _XjeËk Y\\e gfjj`Yc\# Xe[ k_\ Xejn\i `jeËk `dd\[`Xk\cp XggXi\ekÇ`%\%# `kËj k_\ fecp ^Xd\ `e kfne# fi `k _Xj X Ôm\ jkXi i\glkXk`fe$$ Xjb n_p pfli _fjk Z_fj\ k_\ i\jkXliXek% @j `k X ]Xmfi`k\6 @j k_\i\ jfd\k_`e^ _\ fi j_\ nflc[ i\Zfdd\e[6 ?Xm\ k_\p kXb\e ki`gj kf `kj Zflekip f] fi`^`e6 R@kXcp# =iXeZ\# >i\\Z\# Klib\p# 9iXq`c¿6 Pfl ^\k k_\ `[\X%T

54 |

| SUMMER 2012

! "! ! # $

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WE WERE HERE FIRST SO NATURALLY, WE PICKED THE BEST LOCATION.

Toronto’s downtown landmark hotel since 1929 Located across the street from Union Station in the heart of downtown Toronto, The Fairmont Royal York has become the meeting place of choice for business, celebrities and Royalty since 1929. A short walk away from the Metro Toronto Convention Centre and the Financial District, surrounded by theatre and shopping, The Fairmont Royal York is your central location when visiting Toronto. We look forward to being your hosts.

For reservations or information, visit www.fairmont.com/royalyork or call us at 1 800 441 1414. You can also join our conversation at: www.facebook.com/fairmontroyalyork or on twitter @fairmontryh

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Frances Cole Jones is the author of How to Wow: Proven Strategies for Presenting Your (Brilliant) Self in any Situation. Time Magazine said,“Jones’ shrewd book will give the nervously employed that requisite competitive career edge.” Frances is also the creator of the “Interview Wow” app for the iPhone and iPad. Her blog nnn%]iXeZ\jZfc\afe\j%Zfd&Ycf^ was voted one of the top 100 websites for women by Forbes.com

SUMMER 2012 |

| 57

Cr e at

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X CUT

What exactly is Creative Execution? @k `jeËk X ]fid f] ^fm\ied\ek# i\c`^`flj Y\c`\]j# fi [`[XZk`Z gi`eZ`gc\j% IXk_\i# `k `j k_\ g\i]\Zk jkfid k_XkËj ^\e\iXk\[ n_\e k_\ fi^Xe`qXk`feËj [`i\Zk`fe `j ]lccp \dYiXZ\[ Yp `kj \dgcfp\\j# jkXb\_fc[\ij# Xe[ Zljkfd\ij# Xe[ k_\ kfkXc `ek\cc\ZklXc# \dfk`feXc# Xe[ Zi\Xk`m\ \e\i^p k_Xk i\j`[\j `ej`[\ Xcc f] lj `j lec\Xj_\[ `e le`jfe% K_`j iXi\ ]fid f] _ldXe g\i]fidXeZ\ `ejg`i\[ j\\d`e^cp `dgfjj`Yc\ m\ekli\j jlZ_ Xj 8c\oXe[\i k_\ >i\XkËj Zfehl\jk f] 8j`X# >ff^c\Ëj XjZ\ek kf k_\ g`eeXZc\ f] @ek\ie\k ZfdgXe`\j# Xe[ k_\ i`j\ f] k_\ =fli J\Xjfej ]ifd X j`e^c\ dfk\c kf ^cfYXc gXZ\ j\kk\i `e clolip _fk\cj Xe[ i\j`[\eZ\j% Kf Y\ jlZZ\jj]lccp [\gcfp\[ `ej`[\ Xep fi^Xe`qXk`fe# :i\Xk`m\ <o\Zlk`fe i\hl`i\j Ôm\ \jj\ek`Xc `e^i\[`\ekj1

58 |

| SUMMER 2012

I

E

BY

Eric Beaudan

1. A Unique Strategy% K_\ Ôijk jk\g kfnXi[ :i\Xk`m\ <o\Zlk`feÇ`e[\\[# k_\ Ôijk jk\g f] Xep \o\Zlk`feÇ`j k_\ Zi\Xk`fe f] X j`dgc\# leXdY`^lflj jkiXk\^p% K_\i\ Xi\ gc\ekp f] jdXik g\fgc\ `e Zfejlck`e^ Ôidj Xe[ ZfigfiXk`fej n_f `ej`jk fe [\m\cfg`e^ Zfdg\k`k`m\ jkiXk\^`\j k_Xk Ôk `ej`[\ mfcld\j f] k_i\\$i`e^ Y`e[\ij# i\gc\k\ n`k_ [XkX j`eZ\ k_\ ]fle[`e^ f] k_\ IfdXe <dg`i\% =fi k_\ dfjk gXik# k_\j\ jkiXk\^`\j ZfekX`e jfd\ ^ff[ `e]fidXk`fe Xe[ XeXcpj\j Ylk Xi\ efk jl]ÔZ`\ekcp kXe^`Yc\ fi ZileZ_p kf `ejg`i\ g\fgc\ kf XZk`fe% @e ZfekiXjk# X ZipjkXc$ Zc\Xi jkiXk\^p k_Xk ZXe Y\ \ogcX`e\[ fe X j`e^c\ gX^\ `j Xe `e[`jg\ejXYc\ jkXik`e^ gf`ek ]fi j\Xdc\jj \o\Zlk`fe% N`k_flk X Zfdg\cc`e^# m`j`feXip# Xe[ le`hl\ jkiXk\^p k_Xk pfl ZXe \ogcX`e kf pfli YfXi[ d\dY\ij# Zljkfd\ij# fi \dgcfp\\j `ej`[\ f] knf d`elk\j# \o\Zlk`fe `j X [ffd\[ \ek\igi`j\%

2. Candid Dialogue

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3. Clear Roles and Accountabilities

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4. Bold Action k_Xk glkj k_\ jkiXk\^p `ekf gcXp% 9fc[ 8Zk`fe Zflc[ \ekX`c X n_fc\jXc\ i\fi^Xe`qXk`fe# k_\ [`m\jk`kli\ f] legifÔkXYc\ fi d`jXc`^e\[ fg\iXk`e^ le`kj# X jn`kZ_ kf X e\n jlggc`\i# k_\ gliZ_Xj\ f] X e\n gcXek# X [\Z`j`fe kf jkfg dXel]XZkli`e^ Z\ikX`e gif[lZkj# fi flkjfliZ`e^ fe\ f] pfli Ylj`e\jj gifZ\jj\jÇXcc f] n_`Z_ Xi\ Zc\Xi Xe[ le\hl`mfZXc j`^eXcj k_Xk pflËi\ dfm`e^ pfli g`\Z\j fe k_\ Z_\jjYfXi[% N\Ëcc \ogcfi\ dXep \oXdgc\j f] 9fc[ 8Zk`fe# ]ifd 9XiXZb FYXdXËj [\Z`j`fe kf ]fi\^f glYc`Z ]le[j ]fi _`j )''/ gi\j`[\ek`Xc \c\Zk`fe ZXdgX`^e# kf >ff^c\ ]fle[\ij CXiip GX^\ Xe[ J\i^\p 9i`eËj [\Z`j`fe kf [fnecfX[ k_\ \ek`i\ [`i\Zkfip f] k_\ @ek\ie\k fekf k_\`i [fid iffd Zfdglk\ij% 9fc[ 8Zk`fe ^\e\iXk\j dfd\ekld% @k Ôidcp gifg\cj k_\ fi^Xe`qXk`fe kfnXi[ `kj e\n [`i\Zk`fe# Xe[ gifm`[\j X kXe^`Yc\ kXjk\ f] _fn k_\ jkiXk\^p n`cc Y\ [\gcfp\[% @k kiXej]fidj [flYk\ij `ekf Y\c`\m\ij# Xe[ gXjj`m\ YpjkXe[\ij `ekf XZk`m\ gXik`Z`gXekj% @e k_\ ZXj\ f] 9XiXZb FYXdX# _`j [\Z`j`fe kf ]fi\^f ]\[\iXc ]le[j `e )''/ fg\e\[ k_\ [ffi ]fi _`j _pg\i$dfk`mXk\[ k\Xd kf i\XZ_ flk kf d`cc`fej f] fecffb\ij n_f Zfeki`Ylk\[ Ôm\ fi k\e [fccXij kf _`j Ôijk gi\j`[\ek`Xc \c\Zk`fe ZXdgX`^e%

5.

Visible

Leadership

Z\d\ekj `e[`m`[lXc Zfdd`kd\ek kf Z_Xe^\% N`k_flk j\e`fi dXeX^\d\ekËj m`j`Yc\ Zfdd`kd\ek# k_\ n_\\cj f] :i\Xk`m\ <o\Zlk`fe n`cc jg`e flk f] Zfekifc fi kXb\ k_\`i fne# j\gXiXk\ [`i\Zk`fej% M`j`Yc\ C\X[\ij_`g `j i\hl`i\[ kf dX`ekX`e X Zfddfe ]fZlj# j\k k_\ gXZ\# b\\g kiXZb f] \o\Zlk`fe jlZZ\jj\j fi ]X`cli\j# Xe[ Zi\Xk\ X gfj`k`m\ Zlckli\ Z\ek\i\[ fe c\Xie`e^ Xe[ flkZfd\j% M`j`Yc\ C\X[\ij_`g `j Xcjf XZZflekXYc\ ]fi dXb`e^ jli\ k_\ fi^Xe`qXk`fe Y\Zfd\j XnXi\ f] k_\ mXi`flj i\hl`i\d\ekj ]fi :i\Xk`m\ <o\Zlk`feÇ Xe[ [`j\ekXe^c\j `kj\c] ]ifd k_\ j_XZbc\j f] Yclek# kfg$[fne \o\Zlk`fe%

SUMMER 2012 |

| 59

71

%

OF CMOs FEEL UNPREPARED TO MANAGE THE IMPENDING DATA EXPLOSION.

1

MediaCom’s Growth Analy tics team is 100% prepared, so you don’t have to be. Our specialists know how to interpret the data, helping you forecast, measure and optimize your marketing investment.

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1 BM Global CMO Study entitled “From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study”.

Chris TAYLOR

...

ctionable

S U M M A R Y

Emotional Equations

“

The psychologist Daniel Goldman has shown that emotional intelligence (EQ) makes up two-thirds of the likely success of business executives, compared with intellectual capacity (IQ), which, along with the amount of working experience, makes up only one-third.” <dfk`feXc <hlXk`fej# gX^\ (+

Jf n_Xk fe \Xik_ `j Xe È\dfk`feXc \hlXk`feÉ6 8e[ n_XkËj k_\ gf`ek6 =`ijk# c\kËj ^\k Xe \oXdgc\ fe k_\ YfXi[# jf n\Ëi\ Xcc fe k_\ jXd\ gX^\% 8e \oXdgc\ f] Xe \dfk`feXc \hlXk`fe Xe[ fe\ k_Xk gXik`ZlcXicp i\jfeXk\[ n`k_ d\ `j1 Anxiety = Uncertainty x Powerlessness D\Xe`e^# k_Xk k_\ \dfk`fe f] ÈXeo`\kpÉ `j kpg`ZXccp Zi\Xk\[ n_\e fe\ \og\i`\eZ\j X cXZb f] le[\ijkXe[`e^ ZfdY`e\[ n`k_ X cXZb f] Zfekifc% K_\ gfn\i kf le[\ijkXe[`e^ k_`j \hlXk`fe Xe[ k_\ [fq\ej f] fk_\ij flkc`e\[ `e <dfk`feXc <hlXk`fej `j k_Xk `e le[\ijkXe[`e^ k_\ ZXlj\ f] k_\ gifYc\d# n\ ZXe jkXik kf cffb ]fi jfclk`fej% @e k_`j ZXj\# ]fZlj`e^ fe n_Xk n\ [f _Xm\ Zfekifc fm\i Æ ^\kk`e^ dfi\ `e]fidXk`fe fi ]fZlj`e^ fe n_Xk n\ [f _Xm\ gfn\i kf `eÕ l\eZ\ Æ ZXe jkXik kf [`d`e`j_ fli j\ej\ f] Xeo`\kp% 8k `kj Zfi\# k_`j `j n_Xk <dfk`feXc <hlXk`fej f]]\ij Æ X e\n nXp f] k_`eb`e^ XYflk \dfk`fej# Yi\Xb`e^ k_\d [fne `ekf k_\`i Zfi\ Zfdgfe\ekj% N_\e n\ Y\^`e kf le[\ijkXe[ n_\i\ \dfk`fej Zfd\ ]ifd# n\ ZXe jkXik kf Zfekifc k_\ nXp n\ i\jgfe[ kf \dfk`fej k_Xk n\ d`^_k kpg`ZXccp ]\\c _\cgc\jj X^X`ejk% 8e[# Xj ;Xe`\c >fc[dXe gf`ekj flk `e fli fg\e`e^ hlfk\# k_fj\ n_f Xi\ dfi\ `e kle\ n`k_# Xe[ XYc\ kf `eÕ l\eZ\# k_\`i \dfk`fej Xi\ gifm\e kf Y\ dfi\ jlZZ\jj]lc `e X Ylj`e\jj cXe[jZXg\%

Golden Egg:

I Believe, Therefore I Become

“

Many people do not distinguish between something that happens to them and their reaction to it. Yet it isn’t the event or situation that holds the emotional charge; it’s our beliefs that create our response.” <dfk`feXc <hlXk`fej# gX^\ )'

Fe\ f] k_\ dX`e k_\j\j f] :_`g :fec\pËj <dfk`feXc <hlXk`fej `j k_Xk n\ _Xm\ dfi\ gfn\i fm\i fli i\jgfej\j kf \dfk`fej k_Xe n\ d`^_k Xk Ô ijk k_`eb% 8j :fec\p \ogcX`ej fe gX^\ )( f] k_\ Yffb# Èk_\ Y`fcf^`ZXc c`]\ jgXe f] X gXik`ZlcXi \dfk`fe `j XYflk e`e\kp j\Zfe[j% @kËj k_\ X]k\ic`]\ f] X gXik`ZlcXi \dfk`fe k_Xk n\ dfikXcj ZfejkXekcp i\m`m\ Xe[ YXk_\ `e%É @kËj jf \Xjp ]fi lj kf lj\ \m\ekj Yfk_ gfj`k`m\ Xe[ e\^Xk`m\ kf j_Xg\ fli \dfk`fej Xe[ i\jgfej\ `e fli c`m\j% N\ YcXd\ YX[ e\nj ]fi fli jX[e\jj fi le_\Xck_p \dfk`fej# Xe[ kf i\cp fe gfj`k`m\ \og\i`\eZ\j ]fi k_\ Èg`Zb d\ lgÉ k_Xk n\ nXek `e X [Xp% 8]k\i Xcc# \m\ekj ki`^^\i \dfk`feXc i\jgfej\j Æ n\Ëi\ _ldXe% 9lk# Xj :fec\p gf`ekj flk# k_\ XZklXc# Z_\d`ZXc `dgXZk f] Xe \dfk`fe `j c\jj k_Xe knf d`elk\j% 8ep \dfk`feXc `dgXZk Y\pfe[ k_Xk `j fli fne Zi\Xk`fe# kpg`ZXccp glcc`e^ ]ifd fk_\i gXjk \og\i`\eZ\j% C\kËj cffb Xk k_\ \dfk`fe f] ;\jgX`i Xj Xe \oXdgc\% N_\e jfd\k_`e^ YX[ _Xgg\ej kf lj# n\ jl]]\i% 9lk jl]]\i`e^ jg`iXcj `ekf [\jgX`i n_\e n\ ZfdY`e\ k_Xk jl]]\i`e^ n`k_ X cXZb f] d\Xe`e^% @e fk_\i nfi[j1 Despair = Suffering – Meaning N_\e pfl jl]]\i X _Xi[j_`g# XZbefnc\[^\ k_\ gX`e 0' j\Zfe[j # Ylk k_\e Xjb pflij\c] Æ È[`[ k_`j _Xgg\e ]fi X i\Xjfe6É fi# È`j k_`j jl]]\i`e^ e\Z\jjXip n_\e glk `e k_\ Zfek\ok f] X cXi^\i gligfj\6É E\^Xk`m\ \dfk`fej k\e[ kf ^ifn `e dX^e`kl[\ n_\e c\]k leZ_\Zb\[% K_\ Y\jk nXp kf glk k_\d `ekf k_\`i gifg\i Zfek\ok `j k_ifl^_ XZk`fe%

SUMMER 2012 |

| 61

“Fresh, funny and practical... Shows how the habits of successful artists can help anyone become smarter, faster and better.” —Charles Duhigg, New York Times bestselling author of Smarter Faster Better and The Power of Habit

everyonesanartist.ca

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41 |

| SUMMER 2012

Y\e\Ôkj% =`ijk# `k [iXdXk`ZXccp i\[lZ\[ Zfjkj% J\Zfe[# k_\ Xdglk\\$k\Z_e`Z`Xej XggifXZ_\[ k_\`i nfib n`k_ gXjj`fe j`eZ\ k_\p g\ijfeXccp Y\e\Ôk\[ ]ifd k_\ gif[lZk% K_`i[# `k jk`dlcXk\[ k_\ [\dXe[ ]fi k_\ gif[lZk j`eZ\ k_\j\ k\Z_e`Z`Xej Zflc[ Zi\[`Ycp Zfem`eZ\ gXk`\ekj k_Xk k_\ gif[lZk nfibj% =flik_# `k `dgifm\[ hlXc`kp j`eZ\ ;i% A`mXZXk\Ëj k\Z_e`Z`Xej le[\ijkff[# YXj\[ fe g\ijfeXc \og\i`\eZ\# _fn kf Ôk k_\ gifjk_\k`Z c\^ n`k_flk gX`e Xe[ [`jZfd]fik% ;i% A`mXZXk\Ëj k\Z_e`Z`Xej n\i\ k_lj dfjk Zljkfd\i$Z\eki`Z% =`]k_# k_\p le[\ijkff[ Zljkfd\i ]\\[YXZb# n_`Z_ c\[ kf Zfek`elflj gifZ\jj `dgifm\d\ekj% J`ok_# `k Zi\Xk\[ Xe `ejkXek \dgXk_p Xe[ X _`^_ [\^i\\ f] kiljk Y\kn\\e k_\ Xdglk\\$k\Z_e`Z`Xej Xe[ k_\ gXk`\ekj% =`eXccp Xe[ dfjk `dgfikXekcp# `k Zi\Xk\[ dlZ_$e\\[\[ afY fggfikle`k`\j ]fi k_\ gffi% ?\ Xcjf i\$`em\ek\[ k_\ [\c`m\ip df[\c% GXk`\ekj `e i\dfk\ Xi\Xj f] K_X`cXe[ Zflc[ efk X]]fi[ kf kiXm\c kf Zc`e`Zj `e Xe liYXe j\kk`e^% Jf# ;i% A`mXZXk\ `eefmXk\[ _`^_cp$\]ÔZ`\ek dfY`c\ Zc`e`Zj Xe[ ). jXk\cc`k\ nfibj_fgj `e cfZXc Xi\Xj% 9\kn\\e (00) Xe[ )'((# k_\ dfY`c\ le`kj _Xm\ dX[\ dfi\ k_Xe ((, ki`gj j\im`e^ fm\i (-#''' Xdglk\\j% @k _Xj i\Z\ekcp Yifb\e k_\ >l`ee\jj 9ffb f] Nfic[ I\Zfi[j Yp j\im`e^ /-+ Xdglk\\j `e (* [Xpj% =`eXccp# ;i% A`mXZXk\ kX`cfi\[ k_\ [\m`Z\j kf d\\k le`hl\ cfZXc e\\[j Ç ]fi `ejkXeZ\# _\ Zljkfd$Yl`ck Xik`ÔZ`Xc c\^j jg\Z`ÔZXccp ]fi ]Xid\ij n_f nfib\[ `e n\k Ô\c[j% Fi`^`eXccp kXi^\k`e^ k_\ gffi# Zfek`elflj `eefmXk`fej _Xm\ [iXjk`ZXccp `dgifm\[ k_\ hlXc`kp f] k_\ Xik`ÔZ`Xc c\^j fm\i k`d\ @JF Z\ik`ÔZXk\j g\e[`e^ % K_\ c`dYj Xi\ efn Xcjf lj\[ Yp dfi\ X]Õl\ek Xdglk\\j `e K_X`cXe[ Xe[ `e fk_\i e\`^_Yfi`e^ Zfleki`\j jlZ_ Xj @e[fe\j`X# DXcXpj`X# CXfj# Xe[ 9lidX% @e X[[`k`fe kf ki\Xk`e^ _ldXej# ;i% A`mXZXk\ ]XYi`ZXk\[ X gifjk_\k`Z c\^ ]fi 9XYp Dfj_X# X . dfek_$fc[ \c\g_Xek# n_f nXj `eali\[ `e X cXe[d`e\ `e )''0

Ç X i\dXibXYc\ d\[`ZXc XZ_`\m\d\ek ZXgkli\[ `e k_\ XnXi[ n`ee`e^ [fZld\ekXip Ôcd K_\ <p\j f] K_X`cXe[% @] n\ ZXe dXb\ Xe Xik`ÔZ`Xc c\^ ]fi Xe \c\g_Xek ]fi c\jj k_Xe (''# n_p [f\j X c\jj Zfdgc`ZXk\[ gifZ\[li\ ]fi _ldXej _Xm\ kf Zfjk ('#'''6 K_`j jkfip `j efk Xe `jfcXk\[ \oXdgc\% @e @e[`X# ]fi \oXdgc\# 8iXm`e[ <p\ :Xi\ [f\j ZXkXiXZk jli^\ip ]fi *'# ZfdgXi\[ n`k_ Xj dlZ_ Xj (#''' `e k_\ i`Z_ nfic[% 9Xe^Xcfi\$YXj\[ EXiXpXeX ?il[XpXcXpX ?fjg`kXc g\i]fidj _`^_$hlXc`kp fg\e$ _\Xik jli^\ip ]fi aljk )#'''# ZfdgXi\[ kf lgnXi[j f] )'#''' `e k_\ L%J% GXike\ij @e ?\Xck_ G@? gifm`[\j _`^_$hlXc`kp# lckiX cfn$Zfjk _fd\$YXj\[ j\im`Z\j kf k_\ j`Zb\jk Xe[ dfjk dXi^`eXc`q\[ ?@M& 8@;J gXk`\ekj `e k_\ L%J% Ç YXj\[ fe `eefmXk`fej G@? fi`^`eXccp [\m\cfg\[ `e InXe[X% :c\Xicp# [fZkfij `e @e[`X Xe[ InXe[X [f efk befn Xepk_`e^ dfi\ XYflk k_\ jZ`\eZ\ f] \p\ ZXi\ fi ZXi[`XZ jli^\ip fi ki\Xk`e^ ?@M&8@;J gXk`\ekj% 9lk k_\p [f befn _fn kf [\c`m\i hlXc`kp ZXi\ Xk cfn\i Zfjk% 9p ZfdgXi`jfe# k_\i\ `j jfd\k_`e^ _`^_cp `e\]ÔZ`\ek XYflk k_\ _\Xck_ ZXi\ [\c`m\ip `e k_\ L%J% Ç Xe[ dlZ_ kf c\Xie ]ifd gffi Zfleki`\j%

M`aXp >fm`e[XiXaXe# befne Xj M># `j n`[\cp i\^Xi[\[ Xj fe\ f] k_\ nfic[Ëj c\X[`e^ \og\ikj fe jkiXk\^p Xe[ `eefmXk`fe% ?\ `j k_\ <Xic :% ;Xld (0)+ Gif]\jjfi f] @ek\ieXk`feXc 9lj`e\jj Xk k_\ KlZb JZ_ffc f] 9lj`e\jj Xk ;Xikdflk_ :fcc\^\% !K_`j Xik`Zc\ fi`^`eXccp Xgg\Xi\[ `e k_\ ?XimXi[ 9lj`e\jj I\m`\n

S U M M A R Y

Emotional Equations (cont)

GEM #1:

Carpe Diem… For Your Health

“

As you think of your own life, what are two or three ‘failures to act’ that you wish you could do over? Is it too late to do anything about them, or can you take steps now so that this regret doesn’t linger any longer?” <dfk`feXc <hlXk`fej# gX^\ ,+

:fec\p kXcbj XYflk XZk`fe jg\Z`Ô ZXccp `e k_\ Z_Xgk\i fe I\^i\k I\^i\k 4 ;`jXggf`ekd\ek " I\jgfej`Y`c`kp # Ylk k_\ c\jjfe `j le`m\ijXc kf Xcc \dfk`fej# Xj ]Xi Xj @ ZXe k\cc% KXb`e^ Zfekifc f] pfli \dfk`feXc i\jgfej\ kf \ok\ieXc jk`dlc` i\hl`i\j [\c`Y\iXk\ XZk`fe% Jf f]k\e# fli \dfk`fej ile iXdgXek n_\e n\ gcXp k_\ ifc\ f] k_\ _\cgc\jj m`Zk`d2 f] jfd\fe\ n_f _Xj ef Zfekifc fm\i k_\ \m\ekj kiXejg`i`e^ Xifle[ k_\d% :_ffj`e^ kf [f jfd\k_`e^ Æ n_\k_\i k_Xk Èjfd\k_`e^É `j j`dgcp dXb`e^ flk X c`jk f] Xcc k_\ k_`e^j n\ [f _Xm\ Zfekifc fm\i `e k_\ ZXj\ f] 8eo`\kp # fi _Xm`e^ X _\Xik]\ck Zfem\ijXk`fe n`k_ X Yfjj fi jgflj\ kf [\k\id`e\ d\Xe`e^ `e k_\ ZXj\ f] ;\jgX`i Æ `j Xcdfjk XcnXpj X ^ff[ `[\X% @e ]XZk# i\j\XiZ_ _Xj j_fne k_Xk n_\e g\fgc\ k_`eb f] Èi\^i\kkXYc\ dfd\ekjÉ `e k_\`i c`m\j# È]X`cli\j kf XZkÉ flkn\`^_ Èi\^i\kkXYc\ XZk`fejÉ Yp X knf$kf$fe\ dXi^`e% g,+ % KXb\ XZk`fe% ;f jfd\k_`e^# \m\e `] `k dXb\j pfl ]\\c e\imflj kf Zfej`[\i `k% JkXk`jk`ZXccp jg\Xb`e^# pflËcc dfi\ c`b\cp i\^i\k `k `] pfl [feËk%

GEM #2:

Stay Curious

“

I am neither especially clever nor especially gifted. I am only very, very curious.” 8cY\ik <`ejk\`e# Xj hlfk\[ `e <dfk`feXc <hlXk`fej# gX^\ ()+

?\i\Ëj k_\ k_`e^ n`k_ kXb`e^ XZk`fe Æ [f`e^ jf \ogfj\j pfl kf k_\ i`jb f] ]X`cli\% =X`cli\# f] Zflij\# ZXe i\b`e[c\ k_fj\ e\^Xk`m\ \dfk`fej f] [\jgX`i¿ Ylk `k [f\jeËk _Xm\ kf% 8j :fec\p jl^^\jkj `e gXik k_i\\ f] <dfk`feXc <hlXk`fej >\kk`e^ k_\ dfjk flk f] pfli nfib c`]\ # n\ ZXe j_`]k fli \dfk`fej Xk nfib Yp j_`]k`e^ fli `ek\ek`fe Xe[ \og\ZkXk`fej2 j_`]k`e^ k_\d kf X gcXZ\ f] Zli`fj`kp% G\i_Xgj k_\ dfjk Y\Xlk`]lc Xjg\Zk f] kf[XpËj Ylj`e\jj cXe[jZXg\ `j k_\ j\ej\ f] lebefne% =fi Xcc f] lj# k_\ nfic[ `j Z_Xe^`e^2 gifm`[`e^ fggfikle`kp kf [i\Xd# \og\i`d\ek Xe[ i\[\Ô e\% Ef `e[ljkip fi ifc\ `j jX]\ ]ifd k_\ `dgXZk f] k\Z_efcf^p# n_`Z_ d\Xej k_Xk \m\ipk_`e^ `j i`g\ ]fi i\`em\ek`fe% K_\ dfjk jlZZ\jj]lc `eefmXkfij Xe[ \eki\gi\e\lij k_ifl^_flk k`d\ _Xm\ Y\\e \dYf[`\[ n`k_ X ^\el`e\ Xe[ XYle[Xek j\ej\ f] Zli`fj`kp% N_`Z_ dXb\j j\ej\# n_\e pfl Y\c`\m\ k_Xk Zli`fj`kp _\cgj pfl fm\iZfd\ È]X`cli\jÉ% @] pfli XZk`fej Zfd\ ]ifd X gcXZ\ f] Zli`fj`kp# iXk_\i k_Xe Xe \^f$[i`m\e [\j`i\ kf Y\ i`^_k# k_\e ^\kk`e^ jfd\k_`e^ nife^ [f\jeËk d\Xe ]X`cli\2 `k d\Xej ^ifnk_ Xe[ \og\i`\eZ\% Jf k_Xk pfli e\ok \og\i`d\ek n`cc Y\ k_Xk dlZ_ Zcfj\i kf Y\ Y\`e^ X jlZZ\jj% :li`fj`kp b\\gj lj ^f`e^% :li`fj`kp k\dg\ij [Xib \dfk`fej n`k_ X Z_`c[c`b\ j\ej\ f] nfe[\i Xe[ \oZ`k\d\ek% :li`fj`kp dfm\j k_\ nfic[ ]finXi[% What are you curious about these days? What are you going to do about it? @ i\Xccp \eafp\[ <dfk`feXc <hlXk`fej% 8 Y`k f] X [\gXikli\ ]ifd k_\ dfi\ kiX[`k`feXc Ylj`e\jj Yffbj n\ jlddXi`q\ _\i\ Xk 8Zk`feXYc\# k_`j Yffb `j n\cc Xe[ kilcp XYflk k_\ `e[`m`[lXc% @kËj X _`^_cp XZk`feXYc\ Yffb# n`k_ X ÈNfib`e^ K_ifl^_ k_\ <hlXk`feÉ j\Zk`fe ]fi \m\ip \hlXk`fe# Zfdgc\k\ n`k_ jg\Z`Ô Z XZk`m`k`\j pfl ZXe Zfdgc\k\ kf kXb\ Y\kk\i Zfekifc f] pfli \dfk`fej `dd\[`Xk\cp% 8e[# n_`c\ `k dXp jfle[ c`b\ X Yffb k_Xk Xkk\dgkj kf cXp\i cf^`Z fekf \dfk`fe# k_`j `j i\Xccp efk X Yffb XYflk Zfdgc`ZXk`e^ k_`e^j# Ylk iXk_\i XYflk j`dgc`]p`e^ Xe[ ZcXi`]p`e^ k_\ dfjk _ldXe Xjg\Zk f] \XZ_ Xe[ \m\ip fe\ f] lj% @] pflËi\ ni\jkc`e^ n`k_ Xep eX^^`e^ \dfk`fe# fi j`dgcp cffb`e^ kf `dgifm\ pfli \dfk`feXc `ek\cc`^\eZ\# @ _`^_cp i\Zfdd\e[ Z_\Zb`e^ flk <dfk`feXc <hlXk`fej%

Chris Taylor `j k_\ Gi\j`[\ek f] 8Zk`feXYc\ 9ffbj# X :XeX[`Xe ZfdgXep [\[`ZXk\[ kf gifm`[`e^ Ylj`e\jj c\X[\ij n`k_ k_\ kffcj kf `dgifm\ k_\`i fne fi^Xe`qXk`feXc _\Xck_ k_ifl^_ Zfem\ijXk`fe Xe[ XZk`fe% C\Xie dfi\ Xk 8Zk`feXYc\9ffbj%Zfd%

SUMMER 2012 |

| 63

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