Corporate Partnerships
Private Lives, 2011.
World Class Theatre Theatre Royal Bath is one of the UK’s leading theatre venues. With a stunning Grade II Listed Main House, a flourishing studio theatre, and a dedicated theatre for children, Theatre Royal Bath’s busy programme provides a superb range of opportunities for corporate partnerships.
Main House Ustinov Studio Egg Theatre
Whether your interest is in connecting with our audiences, entertaining clients, rewarding staff, or getting involved in ground-breaking outreach programmes, a partnership can be tailored to support your business needs.
Fences, 2013
Main House Sponsorship The Theatre Royal’s spectacular 200-year-old Grade II listed Main House presents over 40 different productions each year. This includes major West End shows and regular visits from national and international theatre companies including the National Theatre, Royal Shakespeare Company, English Touring Opera, Rambert Dance and Moscow City Ballet. Theatre Royal Bath’s Main House sponsorship packages are tailored to include a combination of branding, corporate entertainment, and access to our audiences of 4000+ per week. Main House Production Sponsorship packages start from £3750. Potential Sponsor Benefits
Platinum
Gold
Branding and Marketing Logo on the production page of the season brochure Logo on cover and advert within the production programme
Full
Half
Credit in all related press releases
Company name on all tickets for selected production
Company banner in the foyer for the duration of production
Acknowledgement on TRB website (1 Year)
Up to 40% discount on further programme adverts
Tickets and programmes for your chosen production
20
12
Use of the private function rooms for meal or drinks
Dedicated host to assist with hospitality events
£6000
£3750
Hospitality
Prices exclusive of VAT
Membership & Hospitality Corporate Membership offers the perfect way to engage with Theatre Royal Bath throughout the year. For only £500 p.a. Corporate Members enjoy:
Advance notice of programming
Priority booking
Access to the best seats for corporate bookings
Access to our 1805 members bar
Invitations to meet the cast on opening nights
Special offers for staff
Acknowledgement in production programmes
Acknowledgement and a link on the Theatre Royal Bath website
Personal contact in the Development Team
Intimate Apparel, 2014
Ustinov Studio The UK’s most exciting studio theatre space Theatre Royal Bath’s award-winning Ustinov Studio has established a reputation for producing mid-scale theatre of outstanding quality. Led by Olivier Award winning Artistic Director Laurence Boswell, the Ustinov Studio’s series of UK premieres have attracted enormous critical acclaim, multiple five star reviews, and regular transfers to London venues. In 2012 the Ustinov’s production of In the Next Room won the Theatre Management Association Award for Best New Play. In 2013, Michael Billington, the Guardian’s Chief Theatre Critic, included two Ustinov Productions in his top 10 of the year.
“An essential evening” Guardian “One of the regional wonders of the year” Daily Telegraph (Punishment Without Revenge, 2013) “Brilliantly acted production…There will be no justice in this world if this shockingly good production does not transfer to London” Independent (Bad Jews, 2014) “The Ustinov Studio Theatre is making history…Laurence Boswell’s first-rate production shows the play’s power and subtlety” Observer (Intimate Apparel, 2014)
The Ustinov Studio presents two seasons of homegrown plays each year in the Spring and Autumn, as well as a Summer production. Sponsorship of a production or season includes coverage across all Theatre Royal Bath’s marketing channels.
In The Next Room, 2012.
The American Plans, 2013.
Ipheginia, 2012.
4000 Miles, 2013.
Sponsorship Benefits Ustinov productions run for between one and three months, offering extended sponsorship periods. Production Sponsorship starts from £5000. Season sponsorship from £10,000. Potential Sponsor Benefits
Production
Season
Full
Full
Credit in all related press releases
Company name on all tickets for selected production(s)
Production
Season
Acknowledgement on TRB website (1 Year)
Up to 40% discount on further programme adverts
Tickets and programmes for your chosen production
25
75
Exclusive opportunity to meet the cast and creative team
Use of the private function rooms for meal or drinks
Dedicated host to assist with hospitality events
Logo on the production page of the season brochure Logo on cover and advert within the season programme
Banner in the foyer
Prices exclusive of VAT
£5000
£10000
Moominland Midwinter, the egg theatre, 2013
The Egg Theatre World Class Theatre for Children The Egg Theatre is one of the few professional theatre venues in the country entirely dedicated to young people and their families. It has a reputation as an industry leader in the fields of Theatre for Young Audiences and children’s arts education. Over 30,000 people visit the egg each year to watch plays, and a further 24,000 young people participate in the egg’s education and outreach activities. The Egg offers inspiring partnership and sponsorship opportunities, including the chance to connect with thousands of families from across the region.
Productions “The Egg is perhaps the only English venue outside London that consistently programmes excellent work for young audiences” Purni Morrell, Director, Unicorn Theatre London “The Egg is a fantastic theatre that offers some of the best work for children and family audiences” Lyn Gardner, Theatre Critic “After seeing Heidi my six year old told me it was so good she had to walk stiffly so she didn’t faint on the way out of the theatre” Parent, 2013 “Just watched Moominland Midwinter. I loved it; my 8 year old loved it. I bought my exboyfriend a ticket and he loved it. I loved it so much I could cry. Magical” Parent, 2014
The Egg programmes over 50 shows every year for audiences aged 0-18. This includes work from the best children’s theatre companies in the UK and Europe. Production sponsorship ranges from £2000 for a three-show package across a season, to £7500 for sponsorship of the egg’s flagship Christmas Production. The Egg’s Christmas Production runs for six weeks. It is the Egg’s largest event, receives national reviews, broad marketing exposure, and is attended by over 6000 people. Production sponsorship includes branding across all Theatre Royal Bath’s production marketing as well as exclusive opportunities for special hospitality or staff events.
Schools Programme The Egg works with hundreds of schools each year to extend the role that the arts play in education. Our Creative Learning team deliver a range of projects that help teaching staff to embed creativity into the curriculum of each school we work with. Sponsorship of the Schools Programme aligns your company with the Egg’s pioneering work in this field, work that has made the Egg a role-model for organisations seeking guidance on cultural education. “Hall and Woodhouse opened in Bath in 2010. We think that when you move to a new town you should join in with the community so we are delighted to support the egg in its work to extend cultural opportunities to young people across the region” David Hoare, Director, Hall & Woodhouse “Mogers were proud to sponsor Junior Apprentice Weeks at the Egg Theatre. The initiative gives young people a real insight into how a theatre operates” Steven Treharne, Managing Partner, Mogers Solicitors “We are delighted to be Theatre Royal Bath’s higher education partner. Our longstanding relationship and natural affinity in theatre means that together we can nurture creativity in the actors, directors, writers and artists of the future.” Professor Christina Slade, Vice-Chancellor, BSU
Outreach The egg’s mission is to provide opportunities for all young people to participate in the arts and ensure that these experiences are the best they can be. To achieve this the egg works with many partner charities, providing opportunities to those least likely to access the arts. Charities we regularly work with include Mentoring Plus - a charity supporting vulnerable young people in Bath; Bath Area Play Project - a charity helping children with learning disabilities; and Young Carers - supporting children with caring responsibilities.
Young Peoples’ Theatre The egg has developed one of the most dynamic and high quality young people’s theatres in the country. The Young People’s Theatre (YPT) includes acting groups, backstage groups and Urban Arts groups (Dance, Music, New Writing). The YPT regularly stage productions and the shows are marketed like any other professional production at the theatre. Over 180 Young People are involved in any one year.
Programme Sponsorship Benefits Sponsorship of the egg Schools Programme, Outreach Activities or Young People’s Theatre can include the following benefits: Potential Sponsor Benefits
Schools
Outreach
YPT
Logo in all egg brochures (50,000 per year)
Logo in all Main House brochures (320,000 per year)
Logo and links from Egg’s web pages
Logo on e-newsletters sent throughout year
Logo on supporters board in Egg (50,000+ footfall)
Half page advert in 4 main house programmes (4800)
Advert in Egg Christmas programme (3000)
Name on tickets for any relevant events
Inclusion on pop-up banner at relevant events
Inclusion in relevant press releases
Invitations to special events
Up to 40% discount on further programme adverts
Occasional complimentary tickets and special offers
Social Impact evaluation report
£5000
£5000
Prices exclusive of VAT
£5000
THE FACTS AND THE FIGURES
WWW.THEATREROYAL.ORG.UK
2.5 million annual page views 400,000 unique visitors OUTDOOR COMMUNICATIONS SOCIAL MEDIA
6500 Facebook fans
14,000 Twitter Followers.
Yearly reach of 1million people via Twitter
E-NEWSLETTER
4 posters at 10 station sites across the region ANNUAL ATTENDANCE
280,000+ Main House: 230,000
Weekly e-newsletters are sent out to 34,000 unique TRB customers. A total yearly reach of 1.76m
Ustinov Studio: 20,000 Egg Theatre: 30,000
MAIN HOUSE PRODUCTIONS
50 Main House Productions each year 400 Performances The UK’s best Theatre Companies and finest acting talent
MAIN HOUSE BROCHURE
110,000 Copies produced 3 times per year
WEST END & TOURING
Regular transfers of TRB Productions to the West End and National/ International Tours
60,000 mailed to previous bookers 50,000 distributed to arts centres, museums, galleries, cinemas, libraries, social clubs, schools, universities, bookshops, music and drama groups, offices, restaurants, hairdressers etc.
500 pick ups from foyer each week
PRODUCTION PROGRAMMES
60,000
Programmes printed each year, over 1200 printed every week.
PRINTED MEDIA
Press nights held each week Press releases sent to 230 local and national contacts Regular reviews in the national newspapers Regular multi-page spreads in regional press (including Metro)
SPONSOR RECOGNITION Examples of how your company can be acknowledged across Theatre Royal Bath’s marketing.
Clockwise from right: Main House Brochure, Egg Brochure, Egg Production Programme, Ustinov Productions Programme, Supporters Board, Poster in Egg Café.
Enquiries To discuss Corporate Sponsorship, Hospitality or Events, please contact the Development Office on 01225 823461 or 01225 823485. Alternatively email: tom.baughan@theatreroyal.org.uk