THIS IS #LUSHOWEEN Creeping online from 19th Sep and into stores from 21st Sep to 31st Oct 2017
ED K A N o g o t ed r a c s Don’ t be this Halloween! We’ve concocted a selection of brand new naked treats that are sure to cast a spell on your senses. This year 70 per cent of our Halloween products are totally packaging free; this means we’re playing no nasty tricks on the environment. Clever innovation has seen our lip scrubs and tints finely tuned to create solid, packaging-free alternatives. Doing our customers a solid means that we’ve removed most of the water content from product formulas, making them self-preserving. Without using any synthetic preservatives to stay fresh, we also reduce packaging from ending up in landfills. And the rest? They’re packaged using recycled and recyclable materials. Check out our spooktacular goodies just waiting to be discovered in your local store and online at www.lush.co.nz But for now, get up close and personal and learn about each of these limited edition creations…
lush.com.au
Press Release
LUSH Halloween Collection 2017
1
BATH BOMBS Pumpkin The Pumpkin King Serve yourself up a slab of sweet pumpkin pie, dripping in spice and sauciness - it’s even more satisfying in bath bomb form. Sweet, comforting vanilla absolute and spicy cinnamon evoke the rich, biscuity fragrance of home-baking and stacked desserts, ensuring that you feel toasty from top to toe. A soak with this pumpkin-shaped bomb is more satisfying than a belly full of pudding.
$8.90 PER ITEM
Lord of Misrule Revel without a cause Revel in your bath with this mischievous bomb that features a spicy herbal blend of patchouli and black pepper oil. Inspired by the ruler of the pagan Feast of Fools, Lord Of Misrule has a deep green exterior that slowly froths away to reveal a rich, wine-coloured centre. Just like at the Feast of Fools, when the wine starts to flow, the popping candy crackles and the festivities begin...
$8.90 PER ITEM
Monster’s Ball The edge of gory Toss into the bath and the monster mash-up of lime and neroli oils will have you feelin’ Franken-fine all night long.
$9.90 PER ITEM
lush.com.au
Press Release
LUSH Halloween Collection 2017
Ectoplasm Jelly Bomb
VEGAN
Who you gonna call? If there’s something strange in your nightly bath, who you gonna call? Launch this slimer into the water and let the gooey jelly ooze across the surface, softening your skin as it goes. If you’re feeling ghoulish, the uplifting tangerine, grapefruit and restorative litsea cubeba oils will have you in high spirits in no time. Take the gunge.
$9.90 PER ITEM
Body Goth Fairy Sparkle Bar Oh my goth! A multitude of iridescent lustres - gold, green, purple and silver - are packed tightly into this bar to adorn skin in shimmer from the first stroke. As illipe and cupuaçu butters gently melt over the body, they soften skin and leave the ecstatically fruity scent of almond, grapefruit and bergamot. Pick it up before a big night out and dance on into the small hours. The ethereal glow of your body might look too magical to be of this world... and perhaps it is.
$12.90 PER ITEM
lush.com.au
Press Release
LUSH Halloween Collection 2017
Bubble Bars Sparkly Pumpkin You shall go to the ball We all know a good bath is more important than a fancy ball! No one knew that better than Cinderella’s Fairy Godmother, who conjured up a golden bathing experience to help Cindy forget her troubles with magical bubbles.
$9.90 PER ITEM
Pink Pumpkin
VEGAN
You shall go to the ball... in pink! Get pretty in pink and make them all wink with geranium and bergamot oils. Simply crumble under running water for a cloak of uplifting bubbles. There’s no need to leave a shoe behind; a sprinkling of lustre and sultry jasmine absolute will ensure your prince charming treats you to a happy ending.
$9.90 PER ITEM
Bewitched
VEGAN
Feline fine After a busy day whizzing around on a broomstick, ground yourself with olibanum and be spellbound by bergamot. Twitch your nose and breathe in this familiar blackberry scent. Whether in this life or one of the other eight, you’d be a fool to let this pass you by!
$10.90 PER ITEM
lush.com.au
Press Release
LUSH Halloween Collection 2017
Soap
Hedgewitch
VEGAN
Magic Wand
Hedge your bets
You’ll like this…
In days of old and times that are lost, there were hedge witches. They made remedies for any number of ailments and healed many afflictions with ingredients they gathered from the hedgerows and woods. With mulberries and blackberries, soothe and refresh your skin with your very own concoction. Lather up by the light of the moon (or your bathroom) and the sweet, juicy scent will awaken your senses and leave you feeling powerful and at one with nature.
Drum roll please..... The whole bathroom’s a stage. Magical lathers make dirt do a vanishing act and the doldrums turn into high spirits with bubbles of orange and tangerine. Pomegranate molasses makes you feel refreshed and leaves you smelling sweet. There’s no sleight of hand, just sweet citrus suds.
$8.50 100G
Shower Cream Lord of Misrule Mischievously herbal A feast for the senses! Get down and earthy with this mischievous, herbal blend of patchouli, peppercorn and black pepper with an intriguing vanilla sweetness. You won’t be the fool at parties after washing with this.
$23.50 250G
$34.90 500G
lush.com.au
$8.50 100G
Press Release
LUSH Halloween Collection 2017
Face Black Rose Naked Lip Tint
VEGAN
Thorn to be wild Whether you’re a badass biker chick or a retro rockabilly, make sure you have the perfect pout. Kalahari melon and organic jojoba oils keep lips moisturised and super soft. Spread a little love with Sicilian mandarin and ylang ylang oils and slay all day with long lasting magenta lips. For those who like to go naked, this packaging-free tint is the one for you.
$11.50 PER ITEM
Black Rose Solid Lip Scrub
Black Rose Lip Tint
La vie en Rose
Pink is the new black
Prep your pout for lippy with illipe butter and extra virgin coconut oil. Caster sugar gently keeps your lips soft and smooth and organic jojoba oil marvelously moisturises, making your lips kissably soft. Swipe across the lips to buff and smooth. Your rebellion will have a cause with mood lifting ylang ylang and Sicilian mandarin oils.
If black is your go-to colour choice, make time to repink your style. Moisturising jojoba and kalahari melon oils ensure lips are smoochably soft. Charcoal black gives way to magenta when applied to the lips for a bright pink pout that lasts for whatever ride is in store. Moisturise and mesmerise with Sicilian mandarin and uplifting ylang ylang kisses.
$11.50 PER ITEM
$11.50 PER ITEM
lush.com.au
VEGAN
Press Release
LUSH Halloween Collection 2017
Knot Wraps Mystic Shroud and clear Neptune - the planet of dreams and illusion, mystique and spirituality. Lose yourself within it’s hypnotically slow orbit, wrapping yourself within the folds of dreams. Tap into your inner intuition, and shroud yourself from the evil eye.
$7.90 PER ITEM
Rainbow Skull Forever groovy Who said that the afterlife was dull? Be forever groovy and rock it oldskull with a multicoloured, psychedelic Knot Wrap that is sure to turn heads in this life and the next.
$8.90 PER ITEM
lush.com.au
For more information, please contact PR Manager Kanya Nanayakkara on KanyaN@lush.com.au or PR Coodinator An Ngo on An.Ngo@lush.com.au or +61 414 010 361.
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