Always on the Ball, Only at the Beach. Scenic 30-A’s Hometown Real Estate Company
We strive to be a successful real estate firm that first and foremost serves the needs of our customers. We are committed to excellence and work together in a climate of trust to serve our community.
GOING TO THE ENDS OF THE EARTH TO SELL YOUR HOME. We believe that your home deserves the finest marketing available. That is why we go above and beyond when it comes to marketing and selling your home. We market locally, nationally and globally to ensure a presentation that gives your home massive exposure and a larger response from buyers everywhere. Inside this packet you will discover how The Beach Group works for you and our real estate principals and systems for selling your home. We work with our clients to maximize the marketing of their property and negotiate the best possible outcome. Your home will be featured in prominent global media brands including The New York Times, The Wall Street Journal, Robb Report, Jetset Magazine and the International Herald Tribune. It will also be distributed to dozens of exclusive real estate websites throughout Canada, Europe, Asia, Australia, the Middle East, South America and more.
Always on the Ball, Only at the Beach.
WHO WE ARE
We are positioned for continued success with a clear vision of the future, new technology, new services, better infrastructure and a more user friendly integration. Our history of commitment to our clients and dedication to the people and communities we serve will continue as we move into the future.
O U R C O R E VA LU E S
FAIRNESS
INTEGRITY
SERVICE
Always put the customer and their needs first.
Our pledge to always do what is right no matter the situation or the cost.
Giving our absolute best, cheerfully and gracefully to the needs of our friends, customers and our community.
SUCCESS
STABILITY
Achieving a positive impact that exceeds expectations in our communities and with ourselves.
The Beach Group promises a legacy centered on dependability, consistency and truth. Striving to always improve.
H O W W E W O R K F O R YO U MARKET KNOWLEDGE We know Scenic 30A. We know our market. Our brokers have in-depth, historical and on-going knowledge of the beach communities and neighborhoods in our area. Our agents attend National and Regional conferences, seminars related to our various lead generation and contract management systems, and continuing courses on real estate law, practice, certifications and ethics. Education and experience only serve to further our value and dedication to our clients and our craft.
OUR LOCAL NETWORK We are heavily invested in the local community, contributing time and money to non-profits, schools and initiatives important to preserving and enhancing our quality of life on 30A. Our community is our network. Because we are immersed in the neighborhoods of Scenic 30A and the surrounding areas, we know where and how to find the perfect buyer and we know who the sellers are.
UNSURPASSED EXPERIENCE Our experience allows us to understand our market and the unique trends in a traditional second home market and allows us to better understand our client’s objectives. Agents at The Beach Group average over 15 years of experience. Our agents have sold over one billion dollars of real estate on Scenic 30A.
REPUTATION AND SERVICE Working with The Beach Group, you will be engaged with friendly, knowledgeable people who are anxious to serve. We have an uncompromising commitment to service and taking care of our customers. All members of our team share our values and strive diligently for Service, Success, Stability and Integrity.
RESOURCES Beach Group agents are equipped with state of the art technologies and services. We use Docusign for electronic signatures, and have corporate accounts with Zillow, Truila and Realtor.com. At the Beach Group we also utilize the top real estate lead generation and contact management platform, BoomTown ROI. Our TheBeachGroup.com website has won several awards for its design and ease of use. Discover30A.com provides us with a visitor portal that generates leads that are second to none.
H O W W I L L YO U S E L E C T YO U R R E A L E S TAT E AG E N T ? The one who suggests the highest listing price?
OR
The one with the experience to set the right listing price? T R E N D S I N H O M E B U Y I N G TO D AY Where buyers search for property information and sources used in home search. 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
WEBSITE
REAL ESATE AGENT
YARD SIGN
OPEN HOUSE
MOBILE WEBSITE MOBILE SEARCH ENGINE
ONLINE VIDEO
PRINT AD
HOME HOME BOOK BILLBOARDS BUILDER OR BUILDER
To learn more about our entire team of agents visit us online at TheBeachGroup.com
TV
RELOCATION COMPANY
STEP 1 USEFUL TIPS TO DE-CLUTTER YOUR HOME IN THE KITCHEN • Having some things on the kitchen counters is good, but an overabundance of appliances is a distraction. Pare it down. Less is usually best. • Areas near telephones should be neat and free of notes and electronic devices. • Remove everything from the refrigerator doors. • Remove kitchen sink items such as dish soaps, scrubbers and hand soap. • Dish towels almost never enhance the atmosphere and remove on-counter paper towel holders.
CONSIDER ADDING • Have some fresh flowers on hand, or bowls with fresh fruit also help add some life and color. • Open cookbook on counter top. Set wine glasses and a bottle of wine nearby.
DINING ROOM • Set the dining table, breakfast nook or bar area (but not necessarily all of them). Simpler is better - we want the setting to enhance the room overall, not to be the main focus.
LIVING ROOM • Organize coffee tables by removing any over abundance of magazines or books. • Put away remotes (unless it’s a control unit that might need for a fireplace or window blinds). • Minimize the number of family photos, religious or iconic items.
BATHROOMS • Personal items (makeup, hairbrushes, toothpaste, razors, etc.) that are normally on the countertops should be place in a box and hidden away.
ENTRY • Remove all shoes, coats or other clutter. Make sure coat racks are not overloaded.
GENERAL • Be sure light bulbs are working, lamps are plugged in, window shades/blinds are working, tissue boxes removed. Keep drapes and blinds open to allow full light into the house.
EXPERIENCE IS THE KEY Local
Innovative
Dynamic
STEP 2 SETTING THE RIGHT PRICE OPINIONS OF VALUE IF THE ASKING PRICE IS
15% > MARKET VALUE 10% > MARKET VALUE
FAIR MARKET VALUE
10% < MARKET VALUE
THE PROPERTY APPEALS TO
10% OF THE MARKET 30% OF THE MARKET
60% OF THE MARKET
75% OF THE MARKET
HOME PRICING
OFFERS
• Price your home correctly
To understand why the first offer is usually the one you should accept, consider the buyer and the journey he or she’s on.
• Faster Sale • Less Inconvenience • Increased Salesperson Response • Means More Money to Sellers • Better Response From Advertising and Sign Calls • Attracts “Cleaner” Financing • Attracts Higher Offers • Avoids Being “Shopworn”
Buyers in the real estate market usually start by dipping their feet into the water. This may be before they even engage a real estate agent. They generally go to a few open houses, check out prices online, and start to do their homework. They may even make first contact with an agent to assess what the agent thinks about the state of the local market. From there, buyers begin to get more serious. They may start going on private, second or third showings with their agent. They really start to get engaged in the process. They become “the real dealer” — a buyer who is completely in the game, approved for a mortgage, and actively engaged with their mortgage lender or broker.
SETTING THE RIGHT PRICE In a challenging market, setting the right price can be the most important aspect of selling your property. And that’s another reason to select a Beach Group agent you can really trust.
Helping our clients achieve success!
STEP 3 AGRESSIVE 7-DAY PLAN YOUR PROPERTY GOES ON THE MLS & THEBEACHGROUP.COM WEBSITE WEBSITE Your listing will be added to our website that continuously receives top rankings on all popular search categories. Detailed information is displayed featuring photography, a Google map, online property brochure, video, as well as nearby schools, restaurants, shopping and more.
PHOTOGRAPHY
A professional photographer will be hired to take photos of your home and property. In some instances, videos and drone shots will be taken as well. Great photos help to sell homes!
SIGNAGE The Beach Group has gained a reputation for an immediate recognition of our longstanding name and logo. Through the years, our colorful and distinctive logo has been displayed up and down SCENIC 30A. This has created a perception that our signs are â&#x20AC;&#x153;everywhereâ&#x20AC;?. Numerous inquiries originate from interested sellers and buyers who call after seeing The Beach Group signage. Your sign will be put up immediately upon signing the listing agreement, if approved in your area.
We outperform our peers in selling homes quicker and for more money.
STEP 4 DETAILED MARKETING PLAN MARKETING PLAN DURING THE NEXT 14 DAYS:
Thinking of Selling?
BROCHURES
2013 YTD SOLD REPORT
WATERCOLOR HOMES
A high quality brochure will
Over $120 Million Sold on 30-A Year to Date!
be ready to distribute and mail within 10 days of the photography. The Beach Group brochures are among
If your house is currently listed, this is not intended as a solicitation of that listing.
850.622.0107
2563 S. Scenic Hwy 395 Santa Rosa Beach, FL 32459 www.TheBeachGroup.com
the most visible, professional
ALWAYS ON THE BALL, ONLY AT THE BEACH We give you instant access to all of the Florida Panhandle's finest real estate properties from Destin, Sandestin and the Beaches of South Walton.
850.225.9007 | TheBeachGroup.com Always on the Ball, Only at the Beach
and effective on Scenic 30-A.
C o m in g S o o n ! Always on the ball... only at The Beach
POSTCARDS
1/27/14 8:27 AM
With the growth of technology and the internet, there has been a
ALWAYS ON THE BALL, ONLY AT THE BEACH
steady decline in direct mail marketing campaigns. However, there is a strong
Offered at $7,195,000
28 SPANISH TOWN COURT
R O S E M A R Y B E AC H • 5,017 Square Feet • 5 Bedrooms
• Immediately next to Beach Access • Subzero, Wolf and Miele Appliances
• 5 Full and 1 Half Bath • 3000+ SF of balcony’s and porches • 2nd Row Rosemary Beach • 2 car garage • Carriage house • Smart Home • Forever Gulf Views • New Interior Paint
• Designed by Doug Luke from Barbados • Beautiful courtyard with a Heated Pool, Waterfall and Grand Outdoor Fireplace • Venician plaster accent walls
The town of Rosemary Beach offers a half mile of beach frontage, cabana service, nine dune walkovers, boardwalks, bike paths, four pools (one an indoor pool with a retractable roof), eight clay tennis courts, racquet club, health club, Town Hall and a lively Town Center with a variety of shops and restaurants.
indication that a seller could greatly benefit from implementing an integrated marketing approach. Touching buyers across multiple channels will not only increase your exposure, but it also keeps your property top-of-mind for your potential buyers. Research also indicates that direct mail is one of the most effective marketing avenues and provides many benefits in conjunction with your other marketing strategies.
ANDY WIGGINS
Broker | Owner 850.225.8887 Andy@TheBeachGroup.com
Florida Panhandle's finest real estate properties from Destin, Sandestin and the Beaches of South Walton.
OFFICE
2563 S. Scenic Hwy 395 WaterColor, FL 32459
TheBeachGroup.com
STAY CONNECTED
Even though there is a trend towards digital marketing and online media, we at The Beach Group believe direct mail still remains a very important part of the marketing mix and should be a part of the overall marketing plan.
MARKETING PLAN DURING THE NEXT 15-21 DAYS: STAGING A first impression is a lasting one. Staging a home goes beyond decorating and cleaning; it is about artfully creating a mood that appeals to a buyer. A staged home looks bigger, brighter, warmer and more inviting. Staging happens after you’ve cleaned, de-cluttered, painted, and made minor repairs to your home. A common misconception is that staging is decorating, but in fact, staging is de-personalizing your home to help buyers visualize the true potential. We will work directly with you to stage your home for sale with the goal to maximize the value of your home and speed up the sales process.
OPEN HOUSE It is critical to market your home through both broker and public open houses. After the listing is signed a broker open house will be held. Subsequent open houses will be held after the broker visits. The Beach Group public open house events will be advertised.
ADVERTISING Your property will be included in advertising in the 30-A Real Estate Guide, which is the go to source for buyers in the market, Homes & Land Magazine and the 30-A Review magazine. These are all free publications that target home buyers and sellers.
30-A REAL ESATE GUIDE • OVER 100K DISTRIBUTED ANNUALLY • ONLINE AND MAIL DISTRIBUTION • 30-A’s PREFERRED REAL ESTATE PUBLICATION The Beach Group publishes and distributes the 30A Real Estate Guide, a local guide which markets active listings to targeted mailing lists and distribution points throughout Scenic Hwy 30-A. We mail to a targeted “private client” list of over 10,000 individuals.
Our history of commitment to our clients and dedication to the people and communities we serve will continue as we move into the future.
October 14, 2020 Dear, Rosemary Beach Homeowner The Beach Group recently SOLD 54 W Kingston Road for $2,150,000. This 4 bedroom, 4 bath contemporary home sits on one of the largest lots in Rosemary Beach. The first floor offers an open living area and a soaring 28 foot vaulted and beamed ceiling. The kitchen features stainless steel Dacor gas stove and oven, Dacor microwave, Viking wine cooler, Viking refrigerator, marble countertops and modern custom walnut cabinetry. The second-floor balcony overlooks the private courtyard and pool.
Always on the Ball, Only at the Beach. Scenic 30-A’s Hometown Real Estate Company
Being an owner in Rosemary Beach, any sale affects you and that is why we wanted to inform you of our closing. If you happen to have any friends, family or people you care about that are looking to buy or sell property in the area, we would be happy to discuss their real estate needs or how we can help with their search. About the Bremer’s • 36 Combined Years of “LOCAL” Real Estate Experience • 4 Properties SOLD in August | 12 Properties SOLD Year to Date • 7 PENDING as of 9/28/20 • Over $135 Million in Sales YTD for The Beach Group • Over $6 Million in Sales YTD for Mark & Susan Bremer • Our team consists of 2 Licensed Agents, Internet Specialist, Marketing Director and Graphic Designer Marketing: • Four Exclusive Websites: TheBeachGroup.com, 30ARealEsateGuide.com, TheBeachGroupCommercial.com, and Discover30A.com • 30-A Real Estate Magazine – The #1 and First Real Estate Magazine along the Emerald Coast, currently on our 11th annual issue with over 60,000 copies distributed FREE each year! We have built a successful Real Estate business with a growing list of satisfied customers by simply having a “client focused” approach, top marketing and sales tools and, an unwavering work ethic. We take great pride in supporting local business and would love to help you with any of your real estate needs. Trust the 30-A Local Real Estate Specialists with over $135 MILLION in SALES YTD! We look forward to earning your business! Please contact Susan (850.332.1967) or Mark (850.462.5738) to discuss this property, or your property in more detail. Always on the Ball, Only at The Beach –
Susan & Mark Bremer