The Beach Group Listing Presentation 2023

WHO WE ARE

Servicing 30A for over 20 years! We are positioned for continued success with a clear vision of the future, new technology, new services, better infrastructure and a more user friendly integration. Our history of commitment to our clients and dedication to the people and communities we serve will continue as we move into the future.

Always on the Ball, Only at the Beach.

GOING TO THE ENDS OF THE EARTH TO SELL YOUR HOME -

We believe that your home deserves the finest marketing available. That is why we go above and beyond when it comes to marketing and selling your home. We market locally, nationally and globally to ensure a presentation that gives your home massive exposure and a larger response from buyers everywhere.

Inside this packet you will discover how The Beach Group works for you and our real estate principals and systems for selling your home. We work with our clients to maximize the marketing of their property and negotiate the best possible outcome.

Your home can be featured in prominent local and global media brands including; Luxury Home, 30A VIP, The New York Times, The Wall Street Journal, Robb Report, Jetset Magazine and the International Herald Tribune. It will also be distributed to dozens of exclusive real estate websites throughout Canada, Europe, Asia, Australia, the Middle East, South America and more.

HOW WE WORK FOR YOU

MARKET KNOWLEDGE

We know Scenic 30A. We know our market. Our brokers have in-depth, historical and on-going knowledge of the beach communities and neighborhoods in our area. Our agents attend National and Regional conferences, seminars related to our various lead generation and contract management systems, and continuing courses on real estate law, practice, certifications and ethics. Education and experience only serve to further our value and dedication to our clients and our craft.

OUR LOCAL NETWORK

We are heavily invested in the local community, contributing time and money to non-profits, schools and initiatives important to preserving and enhancing our quality of life on 30A. Our community is our network. Because we are immersed in the neighborhoods of Scenic 30A and the surrounding areas, we know where and how to find the perfect buyer and we know who the sellers are.

UNSURPASSED EXPERIENCE

Our experience allows us to understand our market and the unique trends in a traditional second home market and allows us to better understand our client’s objectives. Agents at The Beach Group average over 15 years of experience. Our agents have sold over one billion dollars of real estate on Scenic 30A.

REPUTATION AND SERVICE

Working with The Beach Group, you will be engaged with friendly, knowledgeable people who are anxious to serve. We have an uncompromising commitment to service and taking care of our customers. All members of our team share our values and strive diligently for Service, Success, Stability and Integrity.

RESOURCES

Beach Group agents are equipped with state of the art technologies and services. We use Docusign for electronic signatures, and have corporate accounts with Zillow, Truila and Realtor.com. At the Beach Group we also utilize the top real estate lead generation and contact management platform, BoomTown ROI. Our TheBeachGroup.com website has won several awards for its design and ease of use. Discover30A.com provides us with a visitor portal that generates leads that are second to none.

FAIRNESS INTEGRITY SERVICE

Always put the customer and their needs first.

Our pledge to always do what is right no matter the situation or the cost.

Giving our absolute best, cheerfully and gracefully to the needs of our friends, customers and our community.

SUCCESS STABILITY

Achieving a positive impact that exceeds expectations in our communities and with ourselves.

The Beach Group promises a legacy centered on dependability, consistency and truth. Striving to always improve.

STEP 1 USEFUL TIPS TO DE-CLUTTER YOUR HOME

I N THE KITCHEN

• Having some things on the kitchen counters is good, but an overabundance of appliances is a distraction. Pare it down. Less is usually best.

• Areas near telephones should be neat and free of notes and electronic devices.

• Remove everything from the refrigerator doors.

• Remove kitchen sink items such as dish soaps, scrubbers and hand soap.

• Dish towels almost never enhance the atmosphere and remove on-counter paper towel holders.

CONSIDER ADDING

• Have some fresh flowers on hand, or bowls with fresh fruit also help add some life and color.

• Open cookbook on counter top. Set wine glasses and a bottle of wine nearby.

DINING ROOM

• Set the dining table, breakfast nook or bar area (but not necessarily all of them). Simpler is better - we want the setting to enhance the room overall, not to be the main focus.

LIVING ROOM

• Organize coffee tables by removing any over abundance of magazines or books.

• Put away remotes (unless it’s a control unit that might need for a fireplace or window blinds).

• Minimize the number of family photos, religious or iconic items.

BATHROOMS

• Personal items (makeup, hairbrushes, toothpaste, razors, etc.) that are normally on the countertops should be place in a box and hidden away.

ENTRY

• Remove all shoes, coats or other clutter. Make sure coat racks are not overloaded.

GENERAL

• Be sure light bulbs are working, lamps are plugged in, window shades/blinds are working, tissue boxes removed. Keep drapes and blinds open to allow full light into the house.

Local Innovative Dynamic EXPERIENCE IS THE KEY

STEP 2 SETTING THE RIGHT PRICE

HOME PRICING

• Price your home correctly

• Faster Sale

• Less Inconvenience

• Increased Salesperson Response

• Means More Money to Sellers

• Better Response From Advertising and Sign Calls

• Attracts “Cleaner” Financing

• Attracts Higher Offers

• Avoids Being “Shopworn”

OFFERS

To understand why the first offer is usually the one you should accept, consider the buyer and the journey he or she’s on.

Buyers in the real estate market usually start by dipping their feet into the water. This may be before they even engage a real estate agent. They generally go to a few open houses, check out prices online, and start to do their homework. They may even make first contact with an agent to assess what the agent thinks about the state of the local market.

From there, buyers begin to get more serious. They may start going on private, second or third showings with their agent. They really start to get engaged in the process. They become “the real dealer” — a buyer who is completely in the game, approved for a mortgage, and actively engaged with their mortgage lender or broker.

SETTING THE RIGHT PRICE

In a challenging market, setting the right price can be the most important aspect of selling your property. And that’s another reason to select a Beach Group agent you can really trust.

STEP 3 AGRESSIVE 7-DAY PLAN

Your property goes “live” on the Multiple Listing Service & TheBeachGroup.com

WEBSITE

Your listing will be added to our website that continuously receives top rankings on all popular search categories. Detailed information is displayed featuring photography, a Google map, online property brochure, video, as well as nearby schools, restaurants, shopping and more.

PHOTOGRAPHY

A professional photographer will be hired to take photos of your home and property. In some instances, videos and drone shots will be taken as well. Great photos help to sell homes!

SIGNAGE

The Beach Group has gained a reputation for an immediate recognition of our longstanding name and logo. Through the years, our colorful and distinctive logo has been displayed up and down SCENIC 30A. This has created a perception that our signs are “everywhere”. Numerous inquiries originate from interested sellers and buyers who call after seeing The Beach Group signage. Your signage will be put up immediately upon signing the listing agreement, if approved in your area.

We outperform our peers in selling homes quicker and for more money.

MARKETING PLAN DURING

DIRECT MAIL

With the growth of technology and the internet, there has been a steady decline in direct mail marketing campaigns. However, there is a strong indication that a seller could greatly benefit from implementing an integrated marketing approach. Touching buyers across multiple channels will not only increase your exposure, but it also keeps your property top-of-mind for your potential buyers. Research also indicates that direct mail is one of the most effective marketing avenues and provides many benefits in conjunction with your other marketing strategies.

Even though there is a trend towards digital marketing and online media, we at The Beach Group believe direct mail still remains a very important part of the marketing mix and should be a part of the overall marketing plan.

MARKETING PLAN DURING THE NEXT 15-21 DAYS: STAGING

A first impression is a lasting one. Staging a home goes beyond decorating and cleaning; it is about artfully creating a mood that appeals to a buyer. A staged home looks bigger, brighter, warmer and more inviting. Staging happens after you’ve cleaned, de-cluttered, painted, and made minor repairs to your home. A common misconception is that staging is decorating, but in fact, staging is de-personalizing your home to help buyers visualize the true potential. We will work directly with you to stage your home for sale with the goal to maximize the value of your home and speed up the sales process.

OPEN HOUSE

It is critical to market your home through both broker and public open houses. After the listing is signed a broker open house will be held. Subsequent open houses will be held after the broker visits. The Beach Group public open house events will be advertised.

ADVERTISING

Your property will be included in advertising in the 30-A Real Estate Guide, which is the go to source for buyers in the market, Homes & Land Magazine and the 30-A Review magazine. These are all free publications that target home buyers and sellers.

30 A A Complimentary Publication Provided by The Beach Group Vol. 12 2021 T his In Issue LIVE YOUR BEST LIFE ON SCENIC HIGHWAY 30-A

30-A REAL ESATE GUIDE

• OVER 100K DISTRIBUTED ANNUALLY

Real BEACH REAL ES TATE

Estate Guide The GROUP

• ONLINE AND MAIL DISTRIBUTION

The Beach Group publishes and distributes the 30A Real Estate Guide, a local guide which markets active listings to targeted mailing lists and distribution points throughout Scenic Hwy 30-A. We mail to a targeted “private client” list of over 10,000 individuals.

GROUP

Our history of commitment to our clients and dedication to the people and communities we serve will continue as we move into the future.