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VOL.16, NO.4
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More than 125,000 readers throughout Greater Baltimore
A city icon with an inner secret
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A heady history
Once known as Emerson Tower (also known as the Emerson Bromo Seltzer Tower or Bromo Tower), the building rises 15 stories high, with an additional floor for the clock room. It was built for Captain Isaac Emerson, organizer and commander of the Maryland Naval Reserves and inventor of the headache remedy Bromo-Seltzer. Surrounding the Tower were the offices and manufacturing plant for the Emerson Drug Company, which produced it. Emerson asked well-known local architect Joseph Evans Sperry to design the Tower and the original factory building (which was demolished in 1969) after the Palazzo Vecchio in Florence, Italy, which Emerson had seen during a grand tour of Europe at the turn of the century. Four glowing clock faces still grace each of the four sides of the Tower. The clock was installed by the renowned Seth Thomas Clock Company for a cost of $3,965, a sizable sum at that time. Each face is made of translucent white glass and features the 12 letters of BromoSeltzer corresponding to 12 Roman numerals. (The word Bromo reads clockwise, with Seltzer counterclockwise.) The clock stopped running several years ago but, after a restoration was completed in 2017, it’s keeping time again. Originally, a 51-foot, 20-ton blue BromoSeltzer bottle revolved on the building’s roof, illuminated with 314 lights and topped with a crown. Before the bottle was
APRIL 2019
PHOTO BY VISIT BALTIMORE
By Carol Sorgen Those familiar with downtown Baltimore can’t miss the Bromo-Seltzer Clock Tower, which has overlooked the Charm City skyline since 1911. But in the last decade, changes have been afoot inside the iconic landmark. Now known as the Bromo Seltzer Arts Tower, since 2007 the Tower has provided studio space for artists, as well as a venue for free exhibitions, receptions and live performances. In April, its museum will unveil an expanded exhibition space, which will occupy the entire top floor. In addition, new art installations will debut in the Tower’s lobby and mezzanine.
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ARTS & STYLE The 16-story Bromo-Seltzer Tower, built in 1911 and modeled after Florence’s Palazzo Vecchio (inset), was a visible symbol of the success of the headache remedy’s inventor, Issac Emerson. Today, the tower houses a thriving artists’ community as well as a museum focused on Emerson’s accomplishments.
removed in 1936 for structural concerns, on a clear night it was said that the Tower could be seen from 20 miles away. The distinctive cobalt blue glass bottles in which Bromo-Seltzer was sold were also part of the business empire. The manufacturer, Maryland Glass Corporation, was owned by Emerson, whose forward-thinking marketing and business strategies made him one of the most successful entrepreneurs of his time.
An inside look
On docent-led tours, held every Saturday, visitors can take the elevator to the 15th floor and then climb the ladder to the clock
tower, where they can see the inner workings of the clock (and take some very cool photos of both the clock and of Baltimore!). Before you ascend the Tower, though, your guide will offer a fascinating look at the life of Bromo-Seltzer’s founder, the Baltimore society he became a part of, and how a product he invented became a household name. The Bromo-Seltzer History Museum opened in 2015 with a collection of BromoSeltzer bottles and Emerson Drug Company marketing memorabilia. The collection, currently on loan to the Baltimore Office of Promotion & the Arts, which oversees See BROMO TOWER, page 25
Southern sisters star in power play; plus, stand-up storytellers fight stigma of mental illness page 23
FITNESS & HEALTH 18 k E-cigarettes can help you quit k Four simple ways to boost energy LAW & MONEY k A new way to watch free TV k How to stop those robocalls
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LEISURE & TRAVEL 19 k Quirky and soaring Oregon k Sleeping cheaply on vacation ADVERTISER DIRECTORY
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