November 2015 | DC Beacon

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VOL.27, NO.11

Take a tip from this entrepreneur

Filling a need As the saying goes, necessity is the mother of invention, and Inukai took the aphorism to heart.

NOVEMBER 2015

I N S I D E …

PHOTO BY BARBARA RUBEN

By Barbara Ruben If you asked Connie Inukai three years ago where she saw herself in a few years, about the last place the University of Maryland technical writing instructor would have envisioned was on the cable shopping network QVC. But there she was on live TV at 7 a.m. one morning this August, demonstrating the new gadget she invented — the Tip ‘n Split, which calculates tips and evenly splits the check among diners at a restaurant. The small device also includes a magnifier and menu light to help patrons read small type at dim tables. She sold more than 800 of the devices in just five minutes. “I was so nervous. But at the same time, it was exciting to be on TV selling something I invented,” said Inukai, who is in her 60s and lives in N. Potomac, Md. Now she’s set her sights on “Shark Tank.” In April, she had one minute to pitch the Tip ‘n Split in a Washington audition. She made the first cut, and was invited to send a video to producers. Inukai is still waiting to hear if she will appear on the popular ABC network show, during which wealthy investors decide if they will give hundreds of thousands of dollars to contestants in exchange for a share in the profits from the products they are trying to get off the ground. A similar show on CNBC, “West Texas Investor’s Club,” recently contacted her about possibly appearing on it as well. Three months ago, Inukai retired after 30 years of teaching writing at the University of Maryland to pursue a new career as an entrepreneur. She had had enough of grading papers into the wee hours, and wanted more time to market the Tip ‘N Split, which she started developing two years ago. “Now I have freedom,” Inukai said. “That’s why I decided to retire, so I could see my grandkids on the West Coast and work on my invention. “I’m spending my retirement savings, but you know what, that’s what entrepreneurs do,” she said.

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LEISURE & TRAVEL

Beyond the beaches on Hawaii’s Big Island; plus, tips for vacationing (or living) in an RV, and some new options for solo travelers page 41

ARTS & STYLE Since retiring from teaching after 30 years at the University of Maryland, Connie Inukai — like a growing number of retirees — has devoted her time and savings to entrepreneurial endeavors. Inukai is shown with her Tip ‘n Split device, which she invented to help restaurant patrons figure out tips and split the bill. The product, which also includes a menu light and magnifier, was named “best new product” at last year’s INPEX inventors expo and has been featured on QVC.

“I go out to dinner, and sometimes the menu print is too small and everyone has to pass around reading glasses. When we want to read the bill, the restaurant is so dark, we have to walk over to where there’s a light. I said, ‘That’s ridiculous.’” While there are smartphone apps that can perform the same functions, Inukai said that older adults are less likely to want to constantly pull out their phones (or know how to use all the apps). Furthermore, the Tip ‘n Split weighs just 1.8 ounces, is a cinch to use, and runs no risk of getting viruses since it’s not online. So Inukai worked with her ex-husband, who is an engineer, to design the algorithms for the Tip ‘n Split. Then she arranged for its manufacture in China.

Inukai also says she’s filling a vacuum in the market for gifts for older adults. “Another reason I’m so passionate is because every place you go, you can find gifts for babies, for children, for millennials, young mothers. But how come nobody takes care of older people? I thought this would be a really nice thing” to give friends, she said. Then the hard part began: Getting the word out about the Tip ‘n Split and selling it. QVC discovered Inukai when it was scouting for new products at INPEX, an annual expo for inventors, where she won the gold award for best new product last year. Inukai also found a group called Shark Tank DC, which is not directly related to See ENTREPRENEUR page 50

New musical Cake-Off is baked from scratch(es); plus, National Symphony Orchestra offers beat-the-traffic matinees page 46

TECHNOLOGY 3 k Hi-tech options make driving safer k New phone plans can save money FITNESS & HEALTH 10 k Breakthrough diabetes drug k Obesity/Alzheimer’s link SPOTLIGHT ON AGING k Newsletter for D.C. seniors

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LAW & MONEY 31 k Time to buy European stocks? k More affordable long-term care ADVERTISER DIRECTORY

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PLUS CROSSWORD, BEACON BITS, CLASSIFIEDS & MORE


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