November 2020 | DC Beacon

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VOL.32, NO.11

NOVEMBER 2020

Making a match to spark love

Playing Cupid Matchmaking is a practice as old as time, and helping people come together isn’t going to be defeated by a pandemic, both Jacoby and Hoffman say. Their low-tech, handpicked approaches can be far more effective than swiping right or left on an app or responding to profiles that sometimes have an ambiguous relationship with reality, according to the matchmakers.

PHOTO COURTESY LEORA HOFFMAN ASSOCIATES LLC

By Barbara Ruben As coronavirus began to narrow nearly everyone’s lives to the confines of their homes and essential errands, Leora Hoffman despaired that the matchmaking business she had built and grown since 1990 would take a big hit. But she couldn’t have been more wrong. The pandemic hasn’t put a damper on her company, Love By Leora, which focuses on making matches primarily between older adults. “Things have never been busier. Coronavirus has inspired people to reach out for connection even more so,” said Hoffman, who is 63 and lives in Garrett Park, Maryland. Michelle Jacoby, 54, founder of DC Matchmaking, has had a similar experience. Her business plummeted in the spring, but it started to pick up again in May. By July it was “booming,” said Jacoby, who lives in Chevy Chase, Maryland. “Now that we’ve adjusted to the ‘new not-so normal’, and after being at home alone for many months, people are ready and especially eager to find partnership,” Jacoby said. “Maybe people are even more open to matchmaking because they haven’t spent money on travel, dining out, shopping, et cetera.”

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Since 1989, Maryland resident Leora Hoffman has been helping people in the greater D.C. area find the perfect match. Unlike online dating services where people are expected to find each other, Hoffman and other matchmaking business owners in the area arrange personal introductions and provide feedback after dates.

“Matchmaking is more about quality than quantity. Dating online can be habit forming, where you spend a lot of time swiping, have people flake out on you, and you’re not getting anywhere,” Jacoby said. “With matchmaking, everything is offline. I set up a dinner date, give them feedback surveys to see how it went, and provide coaching if someone needs a little help.”

Unlike free or low-fee dating sites, this personal touch can come with a hefty price tag. Jacoby charges between $15,000 and $25,000 for a year-long membership, depending on the amount of coaching requested, while Hoffman charges $5,000 to $15,000. In fact, Hoffman, a lawyer, got her start See MATCHMAKER, page 24

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FITNESS & HEALTH k Tips to fend off falls k “Healthy” ice creams?

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SPOTLIGHT ON AGING k Newsletter for D.C. seniors

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