November 2010 Washington Beacon

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VOL.22, NO.11

Do-it-yourself publishing arrives

In the mainstream In the process, the stigma formerly attached to a self-published book has all but disappeared. “I realized self-publishing wasn’t a bad thing at all,” Toftoy said. “In fact, there’s a very fast response time. With a traditional publisher, you feel like you’re just a number.” Now he’s done readings at Barnes and Noble and other area locations to promote his book, and is at work on a sequel. Toftoy has a lot of company in being an advocate for moving beyond traditional publishing companies. “When should you self-publish?” asked

NOVEMBER 2010

I N S I D E …

PHOTO BY FRANK KLEIN

By Barbara Ruben The brutal rape and murder of one of his students at George Washington University’s business school haunted Charles Toftoy. Because he couldn’t put the gruesome crime out of his mind, Toftoy wrote a thriller in which a fictional professor and part-time sleuth tries to solve the murders of four Washington, D.C. undergraduates. “I had never thought about writing fiction,” said Toftoy, who lives in Arlington, Va. “But I just started writing and researching, and it all came together.” But what didn’t come together for Toftoy, 75, was a publishing house interested in printing his novel, It’s in the Eyes. “I tried to get an agent, and when I wasn’t able to do so, I wrote a lot of letters to traditional publishers,” Toftoy recalled. When he came up empty handed, Toftoy turned to self- publishing with some trepidation, recalling the days of “vanity presses” that would churn out a few thousand copies at an author’s own expense. Authors would then store the books in their basement and give them away to friends and family, while trying to get publicity from local papers and book stores. He found out, however, that things are changing — and fast. While traditional publishers are facing financial issues, making it even more difficult to get a toehold in a major publishing house, technology — including the ability to print books on demand and to sell them worldwide via the Internet — has transformed the self-publishing industry.

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LEISURE & TRAVEL

Experience the sweet life in Hershey, Pa.; plus, step back in time in Athens, and know your rights on flights page 40

ARTS & STYLE

Pediatrician Louis Cooper turned to a local self-publishing company to print his book of advice for new parents and grandparents. Technology that permits books to be printed one at a time has revolutionized publishing, leading to rapid growth in selfpublished books and services for authors.

Judy Katz, founder of Katz Creative in New York. Her public relations agency specializes in working with authors to “birth” their books. “I’m such a strong believer in self-publishing that my answer to this is: Always.” There are dozens of self-publishing companies out there, including iUniverse.com, parapublishing.com, cafepress.com and lulu.com, but Katz urged careful evaluation of the options. She said services and quality vary. As an example of a full-service company, iUniverse offers everything from content and copy editing (even ghostwriting), to book design, indexing, printing, public relations, Internet marketing and more. Its

prices range from $600 to more than $4,000 per title, depending on the package of services selected. Among the benefits of self-publishing, Katz said, is that in return for bearing the upfront costs for the book, self-published authors generally get to keep 80 to 100 percent of the net profit from sales, instead of the 10 percent royalty traditional publishers usually pay. In such arrangements, writers generally retain their copyrights. A different self-publishing option is offered by the Maryland-based company PublishAmerica. Unlike companies that charge See SELF-PUBLISHING, page 36

The magic of two successful careers; plus, Elaine Stritch returns to Broadway at 85, and Bob Levey rails about Caddies page 46

FITNESS & HEALTH 4 k Causes of aging you can fight k How to quit smoking for good LAW & MONEY 24 k Best bonds to buy now k No Social Security COLA — again VOLUNTEERS & CAREERS k Volunteers give a lift

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SPOTLIGHT ON AGING k Newsletter for D.C. seniors

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PLUS CROSSWORD, BEACON BITS, CLASSIFIEDS & MORE


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