WTM Africa Brochure

WTM Africa Means business 15 - 17 April 2015 / Cape Town International Convention Centre (CTICC)

5353

pre scheduled appointments facilitated by WTM Africa in 2014

inbound & 3091 outbound industry professionals markets

from over 60 countries and regions in 2014

targeted at WTM Africa 2014

Why Exhibit?

15-17 April 2015 Cape Town part of:

Reserve your stand now wtmafrica.com

WTM Africa is the leading B2B exhibition for Africa’s leisure travel industry, bringing the world to Africa and promoting Africa to the world’s leading source markets.

WTM Africa is the only trade show of its kind to cater to inbound and outbound buyers and partners.

HOSTED BUYER PROGRAMME The WTM Africa Hosted Buyer Programme will guarantee the attendance of top level decision makers to the event by providing their flights, accommodation and transfers. In return, Hosted Buyers commit to attending pre-scheduled appointments with exhibitors of their choice at the event.

Only at WTM Africa can you simultaneously: generate sales leads launch new products enter new markets raise brand awareness develop and maintain relationships size up your competition conduct market research command press attention

The Hosted Buyer Programme offers exhibitors the opportunity to pre-arrange business appointments before even arriving at the event, providing maximum return on investment.

WHO ATTENDS WTM AFRICA

WTM BUYERS’ CLUB

EXHIBITOR PROFILE

The Buyers’ Club facilitates networking and business lead generation between members and WTM Africa’s exhibitors supporting both parties to meet, network and conclude deals. Buyers’ Club members will have access to the online diary.

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The various ways you can connect with buyers at WTM Africa: Events Speed Networking Hosted Buyers / Buyers Club

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National, Regional & City Tourist Offices (NTO’s) Convention Bureau (CVB’s) Hotels and Hotel Groups Unique Accommodation Providers – Safaris, Spas Tour operators Wholesalers / OTA’s Airlines Transport companies such as trains, coaches, yachts, cruises and limos Destination Management Companies (DMC’S) Tourist Attractions & Entertainment Travel Technology Travel Agencies Venues

Hosted Buyers will attend for all 3 days of the event and will include those from key source markets, with proven business to place in Africa and Indian Ocean as well as African senior professionals, working inbound and outbound.

‘It is a huge event and it certainly places Cape Town one step ahead to becoming the events capital of Africa.”

Roxanne Hoorn; City of Cape Town

ORIGIN OF WTM AFRICA ATTENDEES Argentina Ethiopia Netherlands Zimbabwe Tanzania Botswana Germany Nigeria Uganda Canada Italy Norway

United Kingdom Denmark Kenya South Africa United States Egypt Namibia Spain Zambia Australia Belgium Brazil

China France Greece India Philippines Romania Russian Federation Singapore United Arab Emirates Vietnam Thailand Angola

www.wtmafrica.com

2014 KEY STATISTICS

91%

of exhibitors were satisfied to very satisfied with their experience at WTM Africa 2014

of visitors to WTM Africa 2014 were very satisfied with the event

87%

of visitors who attended WTM Africa 2014 are very likely to attend WTM Africa 2015

of senior international buyers who attended the 2014 event are very likely to attend WTM Africa 2015

3091

89%

105 media

industry professionals

“

70%

5353

3

pre - scheduled appointments

days of speed networking

‘Quite amazing, I was extremely happy with the whole organisation from start to finish. Expertly arranged plus everything ran very smoothly. I was very impressed with the speed networking session and found it very informative.”

Kearns – Travels with Sara – US

MAIN VISITOR INDUSTRY SECTORS 50+ Tourism

5%

Activity Holidays

9%

Adventure Travel

12%

Business Travel

6%

City Breaks

3%

Cruise Holidays

2%

Cultural & Heritage Tourism

7%

Educational Tourism

3%

Gay & Lesbian Travel

1%

Golfing Holidays

3%

Health Tourism

2%

Incentive Travel

4%

Luxury Travel

7%

Meetings / Conferences

4%

Music Tours

1%

Online Travel

3%

Responsible / Eco-Tourism

3%

Safari Holidays

5%

Shopping Experiences

2%

Singles Travel

2%

Special Needs Holidays

1%

Sports Tourism

2%

Sun & Beach Tourism

3%

Weddings & Honeymoons

3%

Youth Tourism

2%

Other

3%

VISITOR PROFILE (Pre-qualified Trade Visitors only) Tour Operators Travel Agencies Independent Travel Companies (ITC) On-line Travel Companies Group Travel Organisers Corporate Travel Organiser

WTM AFRICA EVENT PROGRAMME WTM Africa in partnership with local and international organisations, provides a strong, professional event programme from Wednesday 15 April to Friday 17 April 2015. Focusing on the African region, the programme covers important industry topics and includes networking sessions, as well as providing visitors and exhibitors with additional opportunities to meet and make important business connections. WTM Africa 2014 saw various key, trending topics which covered; WTM Vision Conference, WTM Africa Responsible Tourism Programme and Environmental Responsibility just to name a few.

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MAIN EXHIBITOR INDUSTRY SECTORS Accommodation Consulting Company Destination Management Company Educational Establishment Event Management Company Group Travel Organiser IT / Technology Company Marketing Services Agency Press / Media Private Game Reserver or Safaris Professional Conference Organiser (PCO) Tour Operator - Inbound Tour Operator - Outbound Tourism Organisation Tourist Attraction / Entertainment Provider Transport Travel Agency Venues Wholesaler Other

25% 2%

The World’s Leading Travel & Tourism Events Organiser

5%

WTM PORTFOLIO

2%

The leading global and regional events for the travel and tourism industry

1% 1% 3% 2% 1% 2% 1% 20% 3%

www.wtmlondon.com

4% 2% 3% 16% 2% 1% 5%

www.wtmafrica.com

CONTACTS Discuss your stand and promotional opportunities for WTM Africa:

South Africa Sales

www.wtmlatinamerica.com

Penny Fraser Tel: +27 (0) 82 855 4377 Penny@ThebeReed.co.za

Sub Saharan Sales Penny Snodgrass Tel: +27 (0) 11 549 8300 M: +27 (0) 82 859 1349 PennyS@ThebeReed.co.za

www.arabiantravelmarket.com

International Sales Deborah Dewe Tel: +44 (0) 208 910 7809 M: +44 (0) 778 619 0306 Deborah.Dewe@reedexpo.co.uk

Organised by:

www.iftm.fr