The National Magazine of Bermuda
Media Kit
2015
{
As soon as I get the magazine from my post office I am so excited. I hurry home, pour myself a glass of wine and read it from cover to cover. It is my life line to my beautiful Island. Suzanne Kaulbach Wolfville, Nova Scotia, Canada
}
Editorial As the island’s leading magazine, The Bermudian prides itself on being the distinctive voice of all that is best about Bermuda since 1930. With four spectacular issues every year, we celebrate the people, places, events, arts and culture our readers want to know about. We are proud to celebrate all that is best about Bermuda bringing our readers in-depth stories, stunning photography, historical perspectives, informative calendars of events and, of course, our highlyanticipated annual awards features. Our readers are discerning, educated and sophisticated. In every edition we aim to bring them the quality editorial and sophisticated design that has been the key to The Bermudian’s success for over 80 years.
Photograph by Scott Tucker
Tina Stevenson Editor & Publisher
Readership + Distribution As the national magazine of Bermuda, The Bermudian goes all over the world! With the ease of subscribing online on TheBermudian.com, we are pleased to say our subscriptions are up 30% to over 1,000 subscribers. With a total readership of 10,000+, The Bermudian has a loyal, mature, affluent, educated audience and they spend 1.5 hours reading the magazine — a number much higher than the industry average. The Bermudian is available at most local pharmacies, grocery stores, bookstores, reception areas, schools as well as the airport and library. In addition to the 1,000 loyal subscribers to the print magazine, both locally and worldwide, we boast over 7,500 visitors per month to Thebermudian.com and an average 1,500+ readers of the digital magazine per issue.
75% of our readers are over age 45
61%
of our readers have a personal annual income of over $75,000
Our readers are interested in travelling (88%), art (73%), music (73%), entertaining (68%), gardening (62%), interior decorating (58%), shopping (56%), sports (44%) and dance (33%).
{
It’s rare to see such a high-quality, smaller circulation magazine anymore. I treasure it! Sandra & Stephen Burrowes St. Paul, Minnesota
}
61%
of our readers have a college degree
GENDER:
78% of our readers own their own home
Photograph by Amanda Temple
Female 65% Male 35%
Editorial Calendar The secret to The Bermudian’s success lies in our editorial content. Since 1930, The Bermudian has chronicled island life — reporting on people, politics, architecture, homes, culture and the environment. As a leisure guide, The Bermudian continues to be the indispensable authority on the island scene, covering music, the arts, restaurants and cultural events.
Regular sections in every issue: • From the Crows Nest Seasonal happenings in culture, news, events and openings • Naturally Speaking Bermuda’s natural environment • Healthy Bermuda Keeping locals healthy
SPRING – Publishes March 15, 2015 20th Annual Building Design Awards Michael Douglas & the New Ariel Sands The Story of St. David’s
SUMMER – Publishes June 15, 2015 25th Annual Best of Bermuda Awards A Locavore Summer Feast Inside a Chic Bermuda Home
{
I always look forward to your fun articles on positive people who care about the Rock. Mike (Newie) Newburger Missouri
}
• That’s Life! A Letter From London Humour • City Limits Business news
FALL – Publishes September 15, 2015 Rising Stars Made in Bermuda Awards Plentiful Pumpkins! * Featured articles and calendar are subject to change
Winter – Publishes December 1, 2015 Annual Product & Service Awards Home & Garden at Christmastime Holiday Gift Guide
Photograph by max kehrli
• Afternoon & Evening Charitable events and party pix
Rates + Specs
Advertising Rates
1x 4x
Full page
1,950
1,855
2/3 page
1,540
1,465
1/2 page
1,070
1,020
1/3 page
844
810
1/6 page
495
469
Premiums & Covers Outside Back Cover $4,550 Inside Front/Back $2,470 Premium placements: 20% surcharge Specialty items Reprints, electronic reprint rights, inserts, special colours and additional services available upon request. Please contact us for details.
{
}
I have been getting The Bermudian since 1955 and I can only say it gets better and better! Betty Hutchings Bermuda
MECHANICALS
ad format
Full Page
Our preferred format to receive artwork is a high resolution Adobe Acrobat PDF.
2/3 page Vertical: 4.75” x 9.75” 1/2 page Horizontal: 7.25” x 4.75” Vertical: 4.75” x 7.25” 1/3 page Vertical: 2.25” x 9.75” Square: 4.75” x 4.75”
All fonts must be embedded and all art must be 300dpi and converted to CMYK. We cannot be held responsible for errors in incorrectly created files. Other MAC compatible formats—including packaged InDesign files, Illustrator eps (fonts converted to outlines) and Photoshop tiff, eps or jpg—may be accepted but print quality cannot be guaranteed. No True Type fonts will be accepted.
1/6 page
All images must be saved at 300dpi and saved as CMYK.
Vertical: 2.25” x 4.75” Horizontal: 4.75” x 2.25”
Special spot colours are available on request and will carry a surcharge.
Photograph by Scott Tucker
Live area: 7.25” x 9.75” Trim size: 8.5” x 11” Bleed size: 8.75” x 11.25”
{
My heart leaps every time The Bermudian arrives in my mailbox! Sandra & Stephen Burrowes St. Paul, Minnesota
ABER Summer.2013.Bdian.pdf
1
5/9/13
}
2:01 PM
Leading by experience
in Bermuda, they make sure
ACE insures progress Property & Casualty Accident & Health Life
Allison Towlson is Regional Executive and Chief Operations Officer for ACE Bermuda and Wayne Ashley is Chief Underwriting Officer, International for ACE Tempest Re Bermuda. They and their teams focus on providing innovative insurance and reinsurance solutions for their clients. Allison and Wayne are two of 16,000 ACE employees worldwide who take on the responsibility of risk so our clients can take on the responsibility of making things happen.
Building on a tradition of trust. IAN G. TRURAN CO-CHIEF EXECUTIVE OFFICER
Clarien’s leadership features seasoned executives with deep international experience. One of the founders of Clarien Group Limited, Ian Truran has more than 20 years of experience in the banking industry, including senior management roles at Capital G Bank and Butterfield Bank.
Have a clear view of your future with a comprehensive wealth plan
Clarien Bank Limited – Your source for superior personal and commercial banking solutions.
Wealth management is not about being wealthy, it’s about being prepared to handle all of life’s changes. Whether saving for your children’s education, building a nest egg for retirement or securing your family’s future, HSBC is here to help you with wealth planning solutions tailored to your unique needs.
Clarien is one of Bermuda’s largest privately held integrated financial services organisations, driven by integrity, teamwork and an unwavering client focus. Across many decades of distinguished history, we have earned the trust of personal and business customers with comprehensive banking support. Clients in Bermuda and beyond count on us for comprehensive solutions – including credit and debit products,
Experience exceptional customer service
Visit an HSBC branch or make an appointment with your Premier Relationship Manager today, and you’ll have the guidance and support of a dedicated wealth professional every step of the way.
Whatever your financial objectives, we invite you to learn more about the benefits of a world-class offshore
www.hsbc.bm/investments
merchant services and lending services – to help individuals achieve their financial goals and businesses to propel greater performance.
financial institution.
Live life without boundaries.
We call this insuring progress. We invite you to find out how our people can work for you. Visit us at acegroup.com Personal and Commercial Banking
© 2013 ACE Group. Coverages underwritten by one or more of the ACE Group of Companies. Not all coverages available in all jurisdictions. ACE, ACE Logo and insuring progress are registered trademarks of ACE Limited.
Wealth Management
Asset Management
19 Reid Street, Hamilton HM 11 | 161 South Road, Paget DV 04 | 441-296-6969
Investment Banking
Institutional and Corporate
www.clarienbank.com
Issued by HSBC Bank Bermuda Limited which is licensed to conduct Banking and Investment Business by the Bermuda Monetary Authority.
Clarien Bank Limited through its wholly owned subsidiary companies is licensed to conduct bank, investments and trust business by the Bermuda Monetary Authority.
CLRN22211 - Bermudian Argo ad 8.5x11.indd 1
BNTB Invest. Retire. Relax-B'dian FP 2013.pdf
1
2/14/13
8/20/14 2:14 PM
2:27 PM
THE POWER OF
What’s your style?
THE POWER OF
www.cellone.bm | 700.7000 | info@cellone.bm
Butterfield Select Invest Fund offers you a selection of professionally managed portfolios that range from conservative to dynamic—helping you define and choose the retirement strategy that’s right for you, right now. The Select Invest Fund is a highly diversified, and very flexible long-term investment vehicle that helps ensure that your money is working for you.
Select Invest Fund—Five Portfolios, One Retirement Objective: Yours. For more information, please contact us at 299 3817, stop by our Investment Centre, or visit our website.
Atlantic Shell Stone in a brushed finish.
www.butterfieldgroup.com Butterfield Asset Management Limited is licensed to conduct Investment business by the Bermuda Monetary Authority.
Designer Showroom 7 Serpentine Road, Pembroke. t: 292 8453 f: 295 8453 e: info@pts.bm www.pts.bm
SW 07196-14 ASCooper_8.5x11.indd 1
AAC Saatchi & Saatchi A.S Cooper & Sons Aberfeldy Nurseries ACE Group Ace Cleaning and Landscaping AdVantage Anchor Investment The Annex Toys Argus A.S. Cooper’s Astwood Dickinson
PMTS20289 The Bermudian_POOL(girl).indd 1
8/4/14 1:08 PM
Atelerie BAC Bacardi Bates BELCO Bermuda Country Cabinets Bermuda Gas Bermuda Hospital Charitable Trust Bermuda Motors Bermuda Stripping & Refinishing
www.cellone.bm | 700.7000 | info@cellone.bm
2/17/12 3:01 PM
Bermuda Waterworks BF&M Botelho Wood Architects Brown & Co Burrows Lightbourn Butterfield Bank By Design Interiors CableVision CellOne Clarien Colonial Complete Office
CTX Demco Florist Digicel Dining Bermuda English Sports Shop Fairmont Southampton Fed-Ex Flanagan’s Flowers by GiMi The Flying Chef Freisenbruch-Meyer Group Furniture Walk
Advertisers The Bermudian is fortunate to have industry leaders as loyal advertisers.
dbda-hummingbird-8x11.pdf
1
10/28/13
2:42 PM
DISCOVER THE UNIVERSAL FRAGRANCE
SWEET SUCCESS COMES THROUGH COLLABORATION C
M
Y
CM
MY
CY
CMY
K
THE RIGHT PARTNER TAKES YOU HIGHER When you need to grow, expand and spread your message, you need a partner you can rely on. Digicel Business delivers solutions that will make your business more efficient, sustainable and secure so you can focus on broadening your horizons.
F R E SH,
C R I S P,
C I T RUS
BE AU T Y
Let us collaborate to enable your business to flourish. Contact us at 500-5000 or BDA_BUSINESS@DIGICELGROUP.COM
Complete solutions for your needs. WWW.DIGICELBUSINESS.COM/BERMUDA
Bermudian Magazine - Christmas-Winter Edition 2013 press Wednesday, October 23, 2013 3:02:51 PM
T:8.5” S:7.25”
FORK OUT LESS
EAT OUT MORE 3 MEALS GALORE!
139
$
3 DINNERS PER PERSON
October 31, 2013 to April 15, 2014
N E W YO R K C I T Y ’ S # 1 H O S P I TA L AWA I TS YO U R A R R I VA L . RECEIVE A CHANCE TO WIN A WINE TASTING PARTY FROM GOSLING’S!
Our people matter. And we encourage their success.
There are many reasons why patients from over 100 different nations seek out our care at NewYork-Presbyterian. We’re ranked as the #1 hospital in New York City and have been named among the top 3 hospitals in the U.S. for cardiac care and kidney disease by U.S. News & World Report. In addition, we’ve also had the most Top Doctors on the list of America’s Top Doctors* for 13 years in a row. We are also affiliated with two world-renowned medical schools—Weill Cornell Medical College and Columbia University College of Physicians and Surgeons. All this, along with our dedicated Global Services team and 24/7 premier concierge services makes every patient feel like they’ve never left home.
The Dine Around Voucher offers exceptional value at Bermuda’s favourite restaurants.
For more information, please contact us at 212-746-9100. Learn more at nyp.org/globalservices
Choose an appetizer, main course, dessert and regular coffee/tea from the regular menus of the 7 participating restaurants listed below. There is no limit to the number of times you can take advantage of this great offer. It makes the perfect gift for every occasion! The BEST DEAL in dining!
T H E J O H N S H O P K I N S H O S P I TA L T:11” S:9.75”
Vouchers available at the Main Office,18 Reid Street, Hamilton or at any of the 7 participating restaurants.
#1 Hospital in the Nation in 2013
295-8279
According to U.S. News & World Report’s Annual Best Hospitals Edition
ONLINE PURCHASING NOW AVAILABLE!
www.diningbermuda.com
#1 Ear, Nose & Throat #1 Geriatrics #1 Neurology & Neurosurgery #1 Rheumatology #1 Urology
BLÛ BAR & GRILL 232-2323 | LIDO 236-9884 FOURWAYS 236-6517 | HARBOURFRONT 295-4207 LITTLE VENICE 295-3503 | LA TRATTORIA 295-1877 L’ORIENTAL 296-4477
#2 Psychiatry #3 Gastroenterology & GI Surgery #3 Ophthalmology #4 Cancer #4 Cardiology & Heart Surgery
#4 Diabetes & Endocrinology #4 Nephrology #5 Gynecology #6 Orthopedics #6 Pulmonology
The Johns Hopkins Hospital is the #1 hospital in the United States, and the only hospital in history to be ranked #1 in the nation for 21 years in a row by U.S. News & World Report. We’ve been innovating patient care for over a century, including making your journey to us as easy as possible.
CEO Kevin O’Donnell with 2013 RenaissanceRe Scholarship recipient, Nick Hall.
H A R B OUR F R ON T R E S T A U R A N T & K OM O DARU S USHI LO UNGE
At RenaissanceRe, our success depends on the performance of our people and we work hard to attract, develop, reward, and retain the best team in the business. We are honoured to be recognized as 2013’s ‘Best Company to Work For’. Since our founding in Bermuda over twenty years ago, our culture has encouraged and rewarded excellence, hard work and dedication. Together, we deliver results we’re all proud of.
APPETIZER | MAIN COURSE | DESSERT | COFFEE | APPETIZER | MAIN COURSE | DESSERT | COFFEE
www.renre.com
For appointments, trip planning and more +1-443-287-6080 hopkinsmedicine.org/international
*As measured by Castle Connolly’s survey of America’s Top Doctors
AD p&s awards (best company)_oct.2013_#12.indd 1
2013-10-02 8:56 PM
NYP1537_Global_Services_Bermuda_FINAL.indd Job Info
Gosling’s Government of Bermuda Harry’s HSBC International Imports Island Trading Johns Hopkins Just Shirts KPMG Lili Bermuda Lindo’s Group Logic
Client NewYork-Presbyterian Job NYP 1537
Inks
Cyan, Yellow,
Magenta, Black
Live 7.25” x 9.75” Trim 8.5” x 11” Bleed None
JHI131004 USNewsWR Ad-Bermudian-8.5x11_v1.indd 1
2/12/14 2:48 PM
Global Services Approvals Art Director Isabela x234 Copywriter Prithi Account Michelle x223 Studio Artist derek x230 Proofreader Project Mgr Meredith x239
Users Christian’s Capsule / Derek Rush Current Date 10-27-2014 5:21 PM Creation Date 10-21-2014 3:10 PM
Lusso Masterworks Museum Miles Market New York Prespaterian Noah’s Ark OBM International Orange Bay Pembroke Paint Company Pembroke Tile & Stone People’s Pharmacy Pereira Engineering P-Tech MATERIALS PREPARED BY SEIDEN 212.223.8700
10/29/13 4:50 PM
Printed at None Page # 1
Fonts TheSans (B7 Bold, B5 Plain)
Notes
Images NYP_L1000334_Twilight2_4C_RT_Ritmo.psd (CMYK; 613 ppi; 48.9%), NYP_Global_Amazing_4C.eps (45.34%), BH2014honor_2014-15.eps (16.23%)
Round: Final
Red Laser RED Steakhouse & Bar The Reefs Rego Sotheby’s RenaissanceRe Rowe Spurling Paint Rubis Snorkel Park Somerset Pharmacy Sportseller Strands The Supermart
The Irish Linen Shop Surface Trends TeleBermuda International Total Group TreeCon Tucker’s Point Ultimate Motors Universal Electric Wahoo Wahoo Walker Christopher Waterwood Westport Architecture
Photograph by Max Kerhli
45528 MEF FODA_BDAM_8.5x11_Ad_2013.indd 1
CUstom publishing For more than 20 years, The Bermudian has served clients by publishing magazines that help them communicate with their customers, colleagues and Bermuda’s general public. Our expertise has produced event publications and programmes such as The World Rugby Classic and the annual Argo Gold Cup programme. Other clients include publications produced for KPMG, Tucker’s Point and The Bermuda End to End 25th Anniversary, to name just a few. The Bermudian’s 80+ years of experience, along with freelance writers, editors, photographers, fact-checkers and copyeditors can guarantee a first-class custom publication.
Insights
October 21-26
Argo Group Gold Cup 2014
Banking in Bermuda Magazine
Summer 2014
The Roundtable 2014
Discussions with the CEOs of Bermuda’s banks
KPMG in Bermuda Banking SuRvEy
Bermuda end-to-end commemorative issue Presented by the Royal Bermuda Yacht Club | Hamilton, Bermuda AGGC14 layout.indd 1
9/4/14 10:49 PM
ETE Layout 1-15.indd 1
3/28/12 4:55 PM
KPMG 2014 Layout.indd 1
7/9/14 10:03 AM
{
The Bermudian always kept me in touch with my Bermuda. It created a little comfort zone into which I could escape for a few blissful moments. W. Wayne Jackson, Bermuda
}
L I V E L U X U R I O U S LY D I N E E L E G A N T LY R E L A X P E A C E F U L LY G O L F R E L I G I O U S LY
TUCKER’S POINT 2010
Life on the Point HARBOUR HAVENS Dreamy seaside homes on Castle Harbour
Find Your Peace
To The Point of Perfection The ultimate dining experience
TP2010 1-19.indd 1
4/21/10 11:12 AM
WRC11_programREV.indd 1
10/7/11 11:01 AM
Photograph by Max Kerhli
Relax & rejuvenate at The Spa
digital Our website www.thebermudian.com extends The Bermudian magazine experience and connects daily with Bermudaphiles all over the world in a user-friendly and easily navigable environment. With excellent long form journalism, short informative blogs, and an amazing archive of over 80 years, TheBermudian.com has fast become an online community like no other. TheBermudian.com engages daily, weekly, monthly and quarterly with articles, cultural campaigns and multi-media. We appreciate and court an ever-growing and loyal social media following where we share content daily and engage with them regularly with contests and special promotions.
20,000+ average page views per month
7,500+ average readers on TheBermudian.com per month
2.51
average pages per visit
5,500+
average unique visitors to Thebermudian.com per month
{
Your features on Bermudian houses and architecture are always a favourite of mine. Peggy Farren Quincy, Massachusetts
}
The Bermudian App Everything you love about The Bermudian, anytime, anywhere. Enjoy The Bermudian on your computer, on your tablet, and even on your smartphone. It’s more of what you love, wherever and whenever you want it. Now on iPhone®, iPad®, Kindle Fire, NOOK Tablet™and on most Android™devices.
We’re social!
5,158 followers
1,248 followers
193 followers
715 followers
The Bermudian Publishing Company limiteD P.O. Box HM 283 Hamilton HM AX t: 441-232-7041 f: 441-232-7042 e: tina@thebermudian.com w: www.thebermudian.com