MARKE TING PLAN SU M ME R 2020
Table of Contents 3
LONE MOUNTAIN LAND COMPANY
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MOONLIGHT BASIN
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SPANISH PEAKS MOUNTAIN CLUB
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THE BIG SKY REAL ESTATE CO.
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MONTAGE RESIDENCES BIG SKY
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THE WILSON HOTEL
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BUCKS T-4
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COVID-19 RESPONSE
LMLC Website Our development company website www.lonemountainland.com will be launched in July. The site showcases an overview of all of the projects our company is working on daily: Moonlight Basin, Spanish Peaks Mountain Club, Montage Big Sky, The Wilson Hotel, Big Sky Town Center, and the Big Sky Real Estate Company. We also have introductions to our senior team, job opportunities, commercial spaces for rent, along with community resources. We are eager to showcase this site to help represent our company in a proper digital platform.
Big Sky Life Community App Phase II of the Big Sky Life Community app will launch in July 2020. The app will serve as a centralized, concise, and all-encompassing app, allowing users to explore events, discover activities, and support local businesses. Email addresses and contact information will be backlogged for all users who sign-up for the app. This information will feed into the LMLC
“basecamp of data�, which will enable our team to grow our lead database and increase the number of people we can target through digital and traditional marketing. The data will serve as a tool to better understand our audience and those interested in visiting and potentially purchasing in Big Sky.
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Bode Miller LMLC Ambassador A long-term partnership with Lone Mountain Land Company, The Big Sky Real Estate Co., and American alpine skier and six-time Olympic medalist, Bode Miller launched in summer 2019. Bode and his wife, Morgan planted roots in a new home at Spanish Peaks Mountain Club (SP) and represent both SP and Moonlight Basin on many fronts. From member events to promotions, to being an integral part of the Big Sky Community and the junior competitive skiing community, we are excited to grow the relationship with Bode as a Big Sky ambassador.
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Club App
Online Retail Store
The community-branded app serves as the hub of all member communications and club insight. The app gives users access to seasonal event information, current dining menus, links to community resources, Member statements, and to book reservations for dining, golf tee times, events, and activities. The new Member Directory lets users opt in to share info, including who is attending club events, and lets members connect with each other.
The online retail store uses the Shopify retail platform, allowing the site to maintain MB-branded elements like fonts, colors, and logos. Showcased retail includes summer and winter pieces from unique brands such as Peter Millar, Arcteryx, Ralph Lauren, Pendleton and more. The site is available exclusively to members only.
Residential Rental Program
Summer Trail Map
As part of the MB Residential Rental Program, we are purchasing and installing iPads in each participating rental home. These iPads will serve as the central hub of information for guests during their stay in Big Sky, with details about the specific residence, real estate material, and information about events.
The creation of new trail maps reflects current brand standards and the recent expansion of the property trail network.
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Moonlight Basin LakeLodge 3 FORKS RESTAURANT The marketing team is working on the Lodge’s interior design, including large branding elements, photos, murals, and more.
Summer Calendar The Club calendar serves as a key resource for members and prospects. A robust calendar grid outlines all events, June - September, which will take place on property and within the Big Sky community. The calendar also includes sub-sections for Club events, Golf, Food & Beverage, Outfitters, and more, providing additional details and full event itineraries. Photos from past years events are included in the calendar to drive excitement for the upcoming season, and really cater the piece to the membership.
Wedding Collateral
Rocky Mountain Bride
This project creates collateral to help market and sell weddings at Moonlight Basin. Materials include wedding marketing booklets, price sheet, menu options, and a look book.
Moonlight Basin placed a full-page ad in the summer edition of Rocky Mountain Bride. The magazine runs on a seasonal basis. This year’s ad showcases the new brand of the MB wedding experience.
THE RESERVE
SPECIAL EVENTS
TEE TIMES
P R I VAT E P G A G O L F I N S T R U C T I O N
JUNE 6 – SEPTEMBER 27 To provide Members and their guests with a personalized, seamless golf experience, we highly encourage booking tee times by calling or emailing the Golf Shop. MONDAY, WEDNESDAY, AND FRIDAY – SUNDAY
8AM – 6PM
TUESDAY AND THURSDAY
10AM – 6PM
G U E S T P L AY
Private instruction with our PGA Professionals is a great way to improve for players who want to take their game to the next level, or those just looking for a few quick tips. Contact the Golf Shop to schedule your next lesson.
COURSE ETIQUETTE We are fortunate to have 800 acres of golf available to us at The Reserve, which often makes for a very secluded round of golf. In the event your group is taking extra time to soak up the beautiful Moonlight scenery, we encourage you to allow players behind you the opportunity to play through for everyone’s enjoyment.
ACCOMPANIED $129 | UNACCOMPANIED $249 Members can host both accompanied and unaccompanied guests at The Reserve. Guests playing with a Member will receive the accompanied guest rate. Members who are out of town can book tee times for their unaccompanied guests by calling or emailing the Golf Shop.
MEMBER APP – GOLF
COUPLES NINE AND WINE
GOLF SPORTS SCIENCE
JULY 13, 27 | AUGUST 10, 24 | SEPTEMBER 7 MONDAYS | 3PM | $
JULY 10 – 11 FRIDAY – SATURDAY | 10AM – 4PM | $
Bring your spouse or significant other to The Reserve for a casual nine holes of golf with other Moonlight couples. Our Golf Professionals will spice things up with a new game at each event, and we encourage all skill levels to take part in the fun. Following golf, enjoy Chefs’ favorite bites and wines by the glass.
The Sports Science Team from the Sanford Sports Science Institute in Sioux Falls, South Dakota returns to Moonlight this summer with more exciting groundbreaking technology to help members step up their game. Golfers will learn about swing mechanics, body limitations and how to improve mobility, putting strategy, and more. The proceeds from this event go to the Sanford Sports Science Institute at the Sanford Health Foundation to work with youth athletes to improve athletic health and performance. Contact the Golf Shop to learn more.
F R I D AY M E N ’ S G A M E JUNE 12, 19, 26 | JULY 3, 10, 24, 31 | AUGUST 7, 21, 28 | SEPTEMBER 4, 11,18 FRIDAYS | 10AM $20 CASH BUY-IN Each week, our Golf Professionals will introduce a new format for Members and guests looking for a more competitive round of golf. The Friday Game is a great way for Members to meet new golf enthusiasts and enjoy a little friendly competition.
Members can now Request guest tee times and lessons, RSVP for events, and view course information through the Moonlight Basin Member App.
LADIES’ GAME JUNE 12, 19, 26 | JULY 3, 10, 17, 24, 31 | AUGUST 7, 21, 28 | SEPTEMBER 4, 11,18 FRIDAYS | 3PM $10 CASH BUY-IN Ladies, don't miss the chance to enjoy a casual nine holes with other Members before an evening of Pizza and Par 3. These golf rounds are a great way for ladies to meet other Members who enjoy golf in our beautiful Montana setting.
JUNIOR GOLF JULY 1, 8, 15, 29 AND AUGUST 5, 12, 19 WEDNESDAYS | 2PM – 4PM | $65 Our practice facility provides great opportunities for beginners to learn the fundamentals and gives advanced juniors the chance to learn some of the shots the pros play. Junior golf includes complimentary kids’ clubs for those who don’t have their own equipment, and a post golf treat. Ages 6 – 15.
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For all reservations and event details, contact The Golf Shop at: GOLFSHOP@MOONLIGHTBASIN.COM | (406) 640-2021
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Residential Rental Program Home Books Residential home books feature custom design to showcase homes in the MB Residential Rental Program. Books will include general club information, technical guides for smooth operation of home features (hot tubs, alarms, etc.), and emergency contacts. The home books will be available on an iPad in a digital format located in each residence.
Seasonal Photography & Videography We are expanding the library of brand photography for each club during the summer, which include identifying photo needs for annual projects, crafting a shot list, and executing accordingly. Shoots will feature photographers who know and understand the brand of each club.
Driving Map The Moonlight Basin driving map is a key tool for the MB Residential team and the BSREC sales team. There are two versions of the map: one to show all home addresses that reside within MB, providing directional guidance for renters or new members, the other to feature developments, current and future, within MB boundaries, and serve as a selling and wayfinding tool for agents.
Property Signage New way-finding signage will be installed throughout property to help direct residents and guests to new developments and club amenities. All older signage will be refreshed to meet current brand standards.
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MCF Bridge Event
The marketing team supports the Moonlight Community Foundation with the design of custom marketing collateral, including but not limited to emails, social media posts, donor campaigns, and event materials.
The design team is working closely with the Moonlight Community Foundation to plan the annual Bridge fundraiser. This work includes auction item descriptions, website updates, custom emails, or other marketing material as requested.
B R I D G I N G O U R C O M M U N I T Y W I T H C A U S E S T H AT M AT T E R
07.19 2020
SUMMER BRIDGE EVENT GOES VIRTUAL
AMAZING AUCTION ITEMS TO INCLUDE: NAME MOONLIGHT’S NEWEST SKI LIFT ORIGINAL DAVID RILEY BISON PAINTING W W W. C H A R I T YA U C T I O N . B I D / M O O N L I G H T C O M M U N I T Y F O U N D AT I O N
Come join us virtually with your favorite quarantine Moonlight members and family for the Summer Bridge Auction and Zoom Happy Hour to support Moonlight Community Foundation and Causes that Matter! A special “to-go” dining package will be available from the fabulous culinary team at Moonlight Basin. Happy hour starts at 5:30PM. Online bidding will open at 8AM and close at 8PM.
Q U E S T I O N S | P L E A S E C O N TA C T A N N A @ M O O N L I G H T C O M M U N I T Y F O U N D AT I O N . O R G
EVENT SPONSOR:
W | WWW.MOONLIGHTCOMMUNITYFOUNDATION.ORG E | INFO@MOONLIGHTCOMMUNITYFOUNDATION.COM
Camp Moonlight Custom emails and updates to the Camp Moonlight website were designed in the months leading up to Camp Moonlight registration to help promote and market camp. Additional collateral has been designed in-house and includes signs, banners, Camp swag (t-shirts, water bottles, stickers), and other pieces that may be identified as a need during the preparation of camp.
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PRESS, SOCIAL MEDIA, & ADVERTISING
Social Media
Press
The robust social media plan includes multiple posts per week, highlighting amenities and activities at Moonlight Basin, LMLC developments, the Big Sky lifestyle, and more.
We are working with journalists to plan visits and/or write stories remotely to promote Moonlight Basin’s outdoor lifestyle, golf course, wedding opportunities, real estate, conservation efforts, and more.
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Club App The community-branded app serves as the hub of all member communications and club insight. The app gives users access to seasonal event information, current dining menus, links to community resources, Member statements, and allows members to book reservations for dining, golf tee times, events, and activities. The new Member Directory lets users opt in to share info, including who is attending club events, and lets members connect with each other.
Fort Peaks Natural Playground This project involves working with a local craftsman to build a play area composed of natural log and stone structures for the kids’ area at Fort Peaks.
Golf Course Illustration Artist C.S. Holmes, in conjunction with Sandstrom Partners, has created custom hand-drawn illustrations of each hole at the Spanish Peaks Golf Course. These illustrations revamp the current golf collateral, creating a brand-new Yardage Guide and Pin Drop Guide. Illustrations may also be made into single hole prints.
Summer Calendar The Club calendar serves as a key resource for members and prospects. A robust calendar grid outlines all events, June - September, that will take place on property and within the Big Sky community. The calendar also includes sub-sections for Club events, Golf, Food & Beverage, Outfitters, Fort Peaks, and more, providing additional details and full event itineraries. Photos from past years events are included in the calendar to drive excitement for the upcoming season, and really cater the piece to the membership.
Summer 2020 C ALEN DAR
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RETURN TO TABLE OF CONTENTS | 43
FIS H C A MP FISH CAMP SPANISH PEAKS MEMBERS ONLY
Fish Camp is located in the beautiful, secluded setting along the Club’s private waters of the South Fork of the West Fork of the Gallatin River. There are Cutthroat and Rainbow Trout (only catch and release fly fishing at Fish Camp) waiting to eat your fly. Enjoy fishing in the crystal-clear water or cozy up with a favorite book in the hammock as the kids play outdoor games. Don’t forget to check out the gem mining sluice. Fish Camp is a very popular amenity, available only to members, and may be reserved one party at a time to ensure privacy and enjoyment of the area. If you would like to have lunch or dinner at Fish Camp, there is plenty of bear-proof storage for coolers. Cookout on the cowboy cauldron or the propane grill. If you’ re interested in having a special event at Fish Camp, we are happy to assist with planning a special day. Fish Camp is a dog friendly space. Please clean up after your pet.
STAY OVERNIGHT
Members and their guests may stay overnight at Fish Camp in one or both of the rustic sleeping cabins. The Rainbow Cabin has a king bed, perfect for a romantic getaway, and the Cutthroat Cabin has a king and bunk bed, suitable for a small family. Each cabin has an indoor wood burning fireplace and a front deck with comfortable chairs. When you reserve one or both of the sleeping cabins, rest assured that your party will have all of Fish Camp to yourselves, starting at 3PM on the arrival day until you depart the following day. When everyone wakes up, cook a hearty breakfast on the grill and enjoy cowboy coffee, just as if you were roughing it camping out in the woods.
ADDITIONAL SERVICES
Check in with Member Services for additional supplies, including fly rods, flies, fishing lanyards, gem mining bags, and more. Member Services is happy to arrange a local fishing guide, private chef, and delivery of Adventure Lunches.
RESERVATIONS AND CANCELL ATION POLICY
CLUBHO US E A MENITIES FITNESS CENTER
OPEN 6AM-8PM DAILY Located on the lower level of the Clubhouse, the Fitness Center features state-of-the art cardio equipment, weights, kettlebells, bars, straps, a stretching room, and more. Equipment includes: • Peloton bikes • Air Bike • Smith Weight Machine and Rack • Concept 2 – Ski Erg Machine • Concept 2 – Row Machine • Stretching Room
MASSAGE
UPON REQUEST After a day playing in the sun, treat yourself to a deep tissue or specialized massage with one of our excellent massage therapists. Contact Member Services to schedule your next 60 or 90-minute massage.
LOCKER ROOMS & STEAM SHOWERS
The Men’s and Ladies Locker Rooms come stocked with all of the amenities you need to clean up and refresh during the day or prior to dinner. If you’re feeling chilled, warm up in the Steam Room.
POOL & HOT TUBS
10AM-10PM DAILY Take a few laps in the heated swimming pool, located outdoors and accessible from the Locker Rooms. If you are in need of a soak after a long day on the course, settle into one of the two outdoor hot tubs.
Spanish Peaks Members may place one reservation for Fish Camp wthin a 14-day time frame. If you wish to take advantage of Fish Camp more than once every two weeks, a second reservation may be placed if no other reservation exists, 48 hours or less prior to the reservation. All reservations are final and non-refundable within 48 hours.
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Summer Merchandise
Seasonal Photography & Videography
SPMC has pursued merchandise options that move beyond the basic logo applications, with the goal of creating a range of wearables inspired by the Montana lifestyle. Merchandise is created with an awareness of fashion trends and brands, to must-have options for the full range of Spanish Peaks members.
We are expanding the library of brand photography for each club during the summer, which include identifying photo needs for annual projects, crafting a shot list, and executing accordingly. Shoots will feature photographers who know and understand the brand of the club.
Summer Trail Map
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The creation of new trail maps reflects current brand standards and the recent expansion of the property trail network.
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PRESS, SOCIAL MEDIA, & ADVERTISING
Social Media
Press
We continue to highlight Golf, Fort Peaks, Fish Camp, Camp Sacajawea, Food & Beverage, The SP Clubhouse, Member Events, and Family Programming, while also featuring all SP developer properties and amenities on a bi-weekly basis.
There’s a great deal of interest this summer from journalists planning to feature Montage Big Sky, the SP lifestyle, signature real estate, and Bode Miller’s move to Big Sky.
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BSREC Branding Working in conjunction with Make-Studio, who were instrumental in creating the Moonlight Branding, we are currently examining many of the elements within the current BSREC branding system to see where improvements may be needed. The project includes aspects of the main identity, as well as overall look and feel, tone of voice, use of imagery and more. The goal is to strengthen what is already a robust and hardworking system.
PROPOSED NEW SITE
BSREC Website Big Sky Real Estate Company’s www.bigsky.com will have a new community home page, with photos and stories from the community, while keeping an easy click to peruse real estate. www.bigskyrealestate.com will be our outward real estate domain for visitors who are searching directly for real estate opportunities in Big Sky. The new real estate site will have many of the same features as the current www.bigsky.com, with enhanced search options, maps, and overall usability of the site. The new sites will be delivered Fall, 2020.
CURRENT SITE
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DIGITAL, PRESS, SOCIAL MEDIA, & ADVERTISING
Matterport Home Tours
Summer Listings Catalogue
Over the summer we are focusing on capturing Matterport video of all listings. This is an instrumental piece for showing homes to clients who may not be able to travel or are practicing social distancing during COVID-19.
The Listings Catalogue is a seasonal piece that highlights all developer and resale properties available at the start of each season. Catalogues are distributed to the Bozeman Airport, all BSREC sales offices, Spanish Peaks, Moonlight Basin and The Wilson Hotel. The catalogue encompasses approximately 130 listings and agents are encouraged to share the digital piece, in addition to the 1,000 copies are that are printed and distributed.
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17 Nighthawk Fork SETTLEMENT CABIN #14 MLS# BED BATH SF PRICE
322109 5 6.5 3,552 +/$2,950,000
Spanish Peaks Mountain Club 17 Nighthawk Fork, #14 Settlement Cabin is a fully furnished 5 bedroom + office, 6.5 bath, attached 2 car garage and outdoor hot tub + 3 indoor fireplaces and 1 exterior fireplace on deck with stunning views of the Spanish Peaks. Ski-in/Ski-out and a short walk to the Clubhouse and amenities – located in the heart of SPMC. Golf or Ski Social membership available. Spanish Peaks membership is required.
Inspiration Point Street View Renderings This project captures multiple street view angles of the Inspiration Point development, capturing multiple buildings in each street view to give a buyer an accurate feel of what their street would look and feel like.
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DIGITAL, PRESS, SOCIAL MEDIA, & ADVERTISING
Explore Big Sky
Mountain Outlaw
Twice monthly, BSREC places a full-page ad in Explore Big Sky. Ads rotate from lifestyle brokerage ads to development specific, cycling through all Lone Mountain Land Company owned developments.
With an annual readership of 1.1 million, targeting Montana, Idaho and Wyoming residents, 45% of whom own a second home, Mountain Outlaw magazine proves to be a successful advertising outlet for BSREC. The team designed a half-page ad for the summer publication, highlighting the lifestyle and outdoor recreation of Big Sky.
Inspiration Point at Spanish Peaks Mountain Club
Gateway at Moonlight Basin
T 406.995.6333 E INFO@BIGSKY.COM
Views Magazine For the inaugural publication, we purchased the cover feature, advertorial and half-page ad. The advertorial focused on the lifestyle at both MB and SP, while the half-page ad was framed as a general brokerage lifestyle ad. The cover featured the community barn at Gallatin Preserve.
VIEWS.
V V
Big Sky’s Real Estate Guide
Open Space is the New Luxury
VIEWS: Why we’re here
Try, for a moment, to recall your first minutes in Big Sky.
Rounding the corner on Lone Mountain Trail near the intersection of Highway 191, you pass by the resident herd of salt-licking rams—known, in some local circles, as the “Bachelor Party”—and realize that unlike many ski town peers, this place has some wild still left in it.
7 hot trends
IN INTERIOR DESIGN
A CRAVING FOR GROWTH finding joy in houseplants
Resilience of the market Big Sky
Boasting incredible outdoor recreation, plus a steady flow of new amenities and infrastructure, the Big Sky community was already growing. Now, with wide open spaces valued more than ever, its appeal is deepening. BY EMILY STIFLER WOLFE
Your thoughts begin to drift to the towering, pyramid-esque mountain you’ve heard so much about; imagining what it feels like to careen down it’s pillowed and steep faces is a common occurrence, so you’re not alone there. But no Google Image search can adequately prepare anyone for what awaits just around the bend. It’s a flooring experience, witnessing a snow-covered Lone Mountain set against a powder blue backdrop. The mountain calls and we answer and we fall in love in an instant.
For most, it’s a moment where conversation stops and you’re arrested by the view. Within a few days’ time, that initial impression is sustained by face-shot powder, picturesque canyon vistas, fly fishing and the countless trails and backpacking opportunities within a stone’s throw.
Gallatin Preserve 160 +/- Acre Tracts | STARTING AT $4,300,000
If it’s not already under consideration, the thought manifests: I could live here. And it started with a view.
That’s the essence of VIEWS, a publication that serves to celebrate two milestones—those unforgettable seconds approaching Big Sky; and the culminating event of joining its growing and dedicated community situated along the base of the mountain.
An ExploreBigSky publication
With a focus on the real estate market in our town, supplemented with Big Sky living and lifestyle pieces, VIEWS—published three-times per year—aims to remind even longtime residents of the roots of their love affair with the beautiful landscapes and people of our community.
The VIEWS team remembers well the earliest days of our own lives in Big Sky, the magic of its novelty, and as we all work to make the town a little better, day by day, year by year, we know some of our readers will soon join us in that pursuit. At the very least, we’ll see you on the hill. Cheers to Big Sky and the VIEWS that make it all possible. - The Editors
Gallatin Preserve 160 +/- acre tracts | Starting at $4,300,000 Spanish Peaks Mountain Club The Big Sky Real Estate Co. info@bigsky.com | (406) 995-6333
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DIGITAL, PRESS, SOCIAL MEDIA, & ADVERTISING
Jetset
Big Sky Journal
A two-page ad was placed in the summer publication of JetSet Magazine, promoting the lifestyle at Spanish Peaks Mountain Club. JetSet is an American lifestyle magazine aiming at those with an affluent lifestyle. Call tracking metrics were included on the add to track ROI. The magazine has an estimated readership of 500,000.
The ad insertion order for 2019/2020 consisted of seven full-page ads, all located on the inside front cover of the magazine. Remaining ads include the Arts edition (on sale in August) and the Tahoe Quarterly Summer edition (on sale late summer).
All information contained herein is derived from sources deemed reliable; however, the content contained herein is not guaranteed by Lone Mountain Land Company LLC or is affiliated or parent companies, subsidiaries, officers, mangers, employees, agents, brokers or salesperson and none of the foregoing make any representations regarding the accuracy of such information. Any floor plans, square footage, photos, illustrations/renderings, maps, and features and amenities described herein are for illustrative purposes only and are subject to change without notice. Offerings are subject to error, omissions, prior sales, price changes or withdrawal without notice. Prospective purchasers are urged to independently investigate the property. No governmental agency has judged the merits or value, if any, of this property. This material shall not constitute an offer to sell in any state or jurisdiction where prior registration is required and shall not constitute a solicitation if you are working with another real estate agent. Š 2020 The Big Sky Real Estate Co. All rights in and to the content are owned and controlled by The Big Sky Real Estate Co.
Lone Peak Lookout Bi-monthly full-page ads and double truck spreads will help advertise developer properties, featured resale listings, and give a snapshot into the lifestyle of Big Sky, Spanish Peaks, and Moonlight Basin.
Developer Product Marketing All current developer product including Gallatin Preserve, Gateway, Highlands, Inspiration Point, LakeLodge, Lakeview, Lodgeside, Overlook, and Spring Creek Reserve will have custom digital presentations. These presentations allow agents to share details with clients, investors, owners, and other applicable audiences.
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DIGITAL, PRESS, SOCIAL MEDIA, & ADVERTISING
Social Media Efforts Weekly social efforts are focused on promoting three BSREC listed properties per week. Posts guide followers to bigsky. com via Link-In-Bios, while also featuring Big Sky Life articles and general Big Sky highlights. Lifestyle posts showcasing Spanish Peaks, Moonlight Basin, Big Sky Resort, Town Center and beyond are peppered in weekly.
Summer Paid Social Campaign We have launched a robust social media campaign focusing on the theme and messaging towards “The things that haven’t changed in Big Sky”. Through video and photography content, real estate highlights, and Big Sky Life articles, we are targeting a global BSREC audience. Developer product is showcased in the retargeting portion of the campaign. This runs for three months via ads on Facebook and Instagram.
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Views Magazine
Long Beach Airport
ANNOUNCING MONTAGE BIG SKY A Grand Montana Retreat for travelers and residents within the Spanish Peaks Enclave Opening in 2021
MONTAGE HOTELS & RESORTS PROUDLY UNVEILS MONTAGE BIG SKY, SCHEDULED TO OPEN IN LATE 2021.
A full-page ad was placed in the newest publication by Mountain Outlaw, Views Magazine.
Consisting of 150 guest rooms and suites and a limited collection of 39 Montage Residences for sale. Montage Big Sky is centrally located within the Spanish Peaks Mountain Club community, adjacent to the 18th green, and offering ski-in/ski-out access to Big Sky Resort’s 5,800 ski-able acres. Resort amenities include a restaurant, lobby bar and lounge, market, pub and recreation room with bowling alley, indoor lap pool, family swimming pool, fitness center, signature Spa Montage, ski lockers and skier services, and 12,870 SF of some of the finest meeting and event space in the greater Rocky Mountain region. The 39 Residences range from 2-bedrooms to 6-bedrooms, and from 2,300 to 8,000 interior square feet.
One of the newest flights into Bozeman Yellowstone International Airport comes direct via JetBlue Airlines from Long Beach, California. The Long Beach area is a top target market for Montage Big Sky. A billboard ad was placed in the airport and will be up for one year, expected to impact approximately 1.4 million travelers.
We invite you to learn more about this unique opportunity to call Montage home at Big Sky.
888 700 7748
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Now pre-selling Ski-in/Ski-out Residences MONTA GER ES I DENC ES BI GS K Y.C OM
MONTAGER ES I DENC ES BI GS K Y.C OM
Obtain the Property Report required by Federal law and read it before signing anything. No Federal agency has judged the merits or value if any, of this property. This is not an advertisement or solicitation to purchase or sell property in states where prohibited by law. The resort project described herein (the “Resort”) and the residential units located within the Resort (the “Residential Units”) are not owned, developed, or sold by Montage Hotels & Resorts LLC or its affiliates or their respective licensors (collectively, “Montage”) and Montage does not make any representations, warranties or guaranties whatsoever with respect to the Residential Units, the Resort or any part thereof. CH SP Acquisition LLC uses the MONTAGE brand name and certain MONTAGE trademarks (collectively, the “Operator Trademarks”) in connection with the sales and marketing of the Residential Units in the Resort under a limited, non-exclusive, non-transferable and non-sublicensable license from Montage Hotels & Resorts LLC. The foregoing license may be terminated or may expire without renewal, in which case neither the Residential Units nor any part of the Resort will be identified as MONTAGE branded project or have any rights to use the Operator Trademarks. WARNING: THE CALIFORNIA BUREAU OF REAL ESTATE HAS NOT INSPECTED, EXAMINED OR QUALIFIED THIS OFFERING.
Mansion Global Experience Luxury Report
ARTIST’S CONCEPTUAL RENDERING
This publication features a Montage Residences Big Sky ad combined with greater Montage properties.
DistinctLiving Big Sky Visitors Ad
DistinctLiving
MONTAGE RESIDENCES BIG SKY Price: Starting at $5.7 million Bedrooms: 2–6 Size: 2,300–8,100 square feet montageresidencesbigsky.com Inquiries: 888-700-7748; inquiry@montageresidencesbigsky.com
SCHEDULED TO OPEN IN 2021, Montage Big Sky located in the Spanish Peaks community in Montana will include 150 guest rooms and suites and a limited collection of 39 private Montage Residences. Their mountain-modern aesthetic is inspired by the extraordinary Rocky Mountain setting and a timeless palette of materials including regional woods and stone. Owners will enjoy a view of the surrounding mountains, with vistas from the striking facade of the 11,166-foot Lone Peak Mountain to the outline of the Spanish Peaks range and the surrounding three million acres of national forest—everywhere you look there is something awe inspiring to see. During the winter, world-class alpine skiing, Nordic skiing, and snowshoeing abound. In addition, Big Sky is a storied place for fly-fishers and those seeking mountain biking and white-water rafting in an unspoiled natural paradise. Montage Big Sky also offers access to Spanish Peaks Mountain Club’s 18-hole Tom Weiskopf– designed championship golf course, located just steps
from the resort. The 39 residences that make up Montage Residences Big Sky elevate mountain living to its highest standard. These two- to six-bedroom residences, ranging in size from 2,300 to 8,100 square feet, are inspired by modern mountain design principles and feature timeless comfortable styling throughout. Montage Big Sky amenities will include a three-meal restaurant, lobby bar and lounge, market, pub and recreation room with bowling alley, indoor lap pool, family swimming pool, fitness center, signature Spa Montage, ski lockers, and skier services. Life in the mountains of Big Sky offers a rare opportunity to be inspired by memorable, wide-ranging experiences. Montage Big Sky is located 45 minutes from the west entrance to Yellowstone National Park and just under an hour south of Bozeman Yellowstone International Airport. Magnificent ski-in/ski-out living will be available for those seeking to enjoy a relaxed yet refined lifestyle for many years to come.
The resort project described herein (the “Resort”) and the residential units located within the Resort (the “Residential Units”) are not owned, developed, or sold by Montage Hotels & Resorts LLC or its affiliates or their respective licensors (collectively, “Montage”) and Montage does not make any representations, warranties or guaranties whatsoever with respect to the Residential Units, the Resort or any part thereof. CH SP Acquisition LLC uses the MONTAGE brand name and certain MONTAGE trademarks (collectively, the “Operator Trademarks”) in connection with the sales and marketing of the Residential Units in the Resort under a limited, non-exclusive, non-transferable and non-sublicensable license from Montage Hotels & Resorts LLC. The foregoing license may be terminated or may expire without renewal, in which case neither the Residential Units nor any part of the Resort will be identified as MONTAGE branded project or have any rights to use the Operator Trademarks. Obtain the Property Report required by Federal law and read it before signing anything. No Federal agency has judged the merits or value if any, of this property. This is not an advertisement or solicitation to purchase or sell property in states where prohibited by law. WARNING: THE CALIFORNIA BUREAU OF REAL ESTATE HAS NOT INSPECTED, EXAMINED OR QUALIFIED THIS OFFERING.
A half-page ad was placed in the 20202021 Official Big Sky Visitors Guide. Over 70,000 copies of the guide are printed and distributed to web/phone leads, in person visitors, and to key driving markets around six states.
MONTAGE RESIDENCES KAPALUA BAY Price: Starting at $2.8 million Bedrooms: 2-3 Size: 2,100 square feet
montageresidenceskapaluabay.com Inquiries: 808-662-6551; mkbresidences@montagehotels.com
THE SPIRIT OF ALOHA CAPTURES the hearts of those who call Hawaii home. Located on Maui’s northwest shore, Kapalua Resort is a 22,000-acre natural paradise featuring white-sand beaches, marine sanctuaries, world-class golf, and shopping, dining, and cultural activities. The 24-acre Montage Kapalua Bay is set beachfront atop picturesque Kapalua Bay. The intimate resort offers residential-style ocean-view accommodations as well as two- and three-bedroom private Montage Residences with spacious areas and designs that beautifully reflect the island heritage. The resort showcases the Hawaiian lifestyle with a multitiered lagoon pool cascading down its center, restaurants and bars and a 40,000-squarefoot Spa Montage. A final opportunity remains to call this home in the heart of the Montage resort. They represent the last occasion to own at Montage Residences Kapalua Bay. Spacious, three-bedroom Residences offer more than 2,000 square feet of interior living space, flowing
seamlessly to private lanais that are perfect for entertaining guests or simply relaxing with family to Maui’s world-famous sunsets. Each Residence is fully furnished and features beautifully appointed kitchens accompanied by all the comforts of home. Interiors are inspired by rich natural textures to capture the luxury of island living. In addition to the resort’s services and amenities, Residence owners enjoy full access to Kapalua Bay, a lauded destination for snorkeling, stand-up paddleboarding, swimming, and lounging on the sand. Water gear, loungers, and more are available at the Beach Service Station, all designed for custom owner excursions. Kapalua Bay’s inherently rich island culture captures the soul, bringing fresh inspiration with every return home. Montage is committed to preserving this authentic sense of place for generations to come. At Montage Residences Kapalua Bay you will discover owning your Maui dream home while all of your aloha moments await you and your family.
Opening 2021 MON TAGE .COM
The resort project described herein (the “Project”) and the residential units located within the Project (the “Residential Units”) are not owned, developed, or sold by Montage Hotels & Resorts, LLC, its affiliates or their respective licensors (collectively, “Montage”) and Montage does not make any representations, warranties or guaranties whatsoever with respect to the Residential Units, the Project or any part thereof. Island Acquisitions Kapalua LLC uses the Montage brand name and certain Montage trademarks (collectively, the “Operator Trademarks”) in connection with the sales and marketing of the Residential Units in the Project under a limited, non-exclusive, non-transferable and nonsublicensable license from Montage. The foregoing license may be terminated or may expire without renewal, in which case neither the Residential Units nor any part of the Project will be identified as a Montage branded project or have any rights to use the Operator Trademarks. This does not constitute an offer to sell or a solicitation of an offer to buy a unit. Nor is it an offering or solicitation of sale in any jurisdiction where the development is not registered in accordance with applicable law or where such offering or solicitation would otherwise be prohibited by law. Obtain all disclosure documents required by applicable laws and read them before signing anything. No governmental agency has judged the merits or value, if any, of the development. Further, ownership of a unit in the development will be subject to the terms of various documents relating to the development. WARNING: THE CALIFORNIA BUREAU OF REAL ESTATE HAS NOT INSPECTED, EXAMINED OR QUALIFIED THIS OFFERING.
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Updated Monument Entry Sign Material: Rusted steel, lit from within
CLIENT:
Spanish Peaks Mountain Club Identity
PROJECT:
ITEM: DATE:
Montage /Spanish Peaks Signage 2, 2020 June 9,
FIRM:
Sandstrom Partners
CONFIDENTIAL
Montage Property Signage Town Directional Signage
Property signage will be installed at both entrances into Spanish Peaks Mountain Club, signaling the location for the Montage Big Sky Hotel and Residences.
OU SE L FA LL S
RD TO W N CE NT ER SPAN IS H PE AK S 3 MO NTAG E BI G SK Y 3 YE LL OW ST ON E CL UB 4
Press We are working with LMLC’s press agency Sublime PR to create interest for features related to weekend trips, exploring the area using the fun Wilson specific promo packages available, and also corporate meeting opportunities through the summer and fall.
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Digital Collateral
1st Floor Signage
A digital brochure has been designed that can be sent to people interested in staying at the Wilson. A modified version will be available for those looking to book business and convention travel. An enhanced site is also in the queue.
In order to comply with Marriott branding standards, only the first floor of the hotel may be customized to meet the individualized brand standards of the hotel. New signage is being designed and installed throughout the first floor and will also include signage for The Wilson Bar.
New Billboard Located in a prime traffic spot along US Highway 191 heading southbound to Big Sky, the billboard targets over 20,000 drivers each week. New artwork will be installed this summer to refresh the current billboard.
Now Open
Big Sky, MT
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Summer Driving Marketing Campaign
Social Media and Digital Strategy
We have developed an in-state marketing campaign targeted toward automobile traffic, aimed at generating traffic for the Wilson Hotel, with dining and drink incentives for The Wilson Bar and Copper Bar. The campaign is targeted to the larger Montana markets of Missoula and Billings with print, radio, and social advertising.
On July 1, LMLC began a more robust social media strategy with the Wilson Hotel team that involves 3 posts per week on all that Big Sky and the Wilson have to offer this summer to its guests. We will begin to focus on fall and winter posts at the end of August.
Tesla Charging Stations Lone Mountain Land’s commitment to further the support of sustainable energy in Big Sky now includes Tesla charging stations recently installed outside the Wilson Hotel, to ensure that Tesla owners in the Big Sky area are able to quickly and easily charge their vehicles away from home.
Press
7/14/2020
The Wilson Hotel Opens In Big Sky Montana
3,091 views | Aug 13, 2019, 10:00am EDT
The Wilson Hotel Opens In Big Sky Montana Carrie Coolidge Contributor Travel
We are working with LMLC’s press agency, Sublime PR to create interest for features related to weekend vacations, road trips, and exploring the area via The Wilson Hotel specific promotional packages available, as well as corporate meeting opportunities through the summer and fall.
I am a Manhattan-based luxury travel, real estate, wine and spirits writer.
Located in Big Sky’s Town Center, The Wilson Hotel is a 129-suite hotel.
PHOTO BY ©ZACHARY GROSFIELD
The Wilson Hotel, the first four star luxury hotel in Big Sky, Montana has opened to rave reviews. The Wilson is a Marriott Residence Inn with 129suites. It is the first major-brand hotel in the resort community that is known for its world-class skiing and summer activities. The property is the closest Marriott-managed hotel to the West Entrance of Yellowstone National Park, which is an hour away. The Wilson is an ideal location as it is also in close proximity to miles of hiking, mountain biking and horseback riding trails, world-class fly fishing streams and whitewater. In addition there are 5,850 acres of skiing at the nearby Big Sky Resort.
https://www.forbes.com/sites/carriecoolidge/2019/08/13/the-wilson-hotel-opens-in-big-sky-montana/#1a085ab2442d
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bucks t-4
Social Media
Website
On July 1, LMLC began the development and implementation of a social media plan with the Buck’s T-4 team. Two to three posts per week will be posted on both Facebook and Instagram.
The team will update and maintain the Buck’s T-4 website.
Buck’s T-4 Steakhouse
Photography Refresh
The Buck’s T-4 Steakhouse opened for the Summer season on July 3 resuming restaurant and bar operations. Patrons will be welcomed back with signature entrees and cocktails they have learned to love from the Buck’s culinary team.
We are expanding the library of brand photography, identifying photo needs, crafting a shot list, and executing accordingly.
COVID-19 RESPONSE
COVID-19 RESPONSE
COVID-19 RESPONSE
STAY Social Media
STAY Campaign The STAY campaign launched in early June and will continue until October 1. This is a collaborative efoort between LMLC, Visit Big Sky and the Town Center. Notable initiatives include education and adoption of safety protocols by Big Sky businesses, COVID-19 care packages, PPE Montana Mask donation for front line employees, PSA’s, social media messaging and micro campaigns throughout the summer.
HELP BIG SKY WEAR A MASK
We are continuing with social media efforts that include all participating partners, to spread our message within the community and beyond, coupled with micro campaign rally events targeting the opening of the summer season and select peak season times.
HELP BIG SKY STAY SAFE, OPEN & STRONG WEAR A MASK
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COVID-19 RESPONSE
Big Sky Relief In response, the Big Sky Resort Area District, Yellowstone Club Community Foundation, Moonlight Community Foundation, and Spanish Peaks Community Foundation have partnered to strengthen relief efforts and consolidate information. Together, they raised $2,000,000 to support a variety of community needs including non-profits or government entities experiencing an increase in service demand, local businesses experiencing financial hardship, individuals and families.
Big Sky Relief Social Media We are grateful. We are inspired. We’ve created this board, linked to any Instagram post that includes #BigSkyRelief and #BeStrongBigSky, to showcase the community’s words of gratefulness and inspiration in this difficult time. And in a town like Big Sky, there is plenty to go around.
Big Sky Medical Center From the relief funds $1,000,000 was donated to the Big Sky Medical Center to purchase eight ventilators, an analyzer, and to finish the buildout of four hospital rooms. These upgrades to the hospital were crucial to prepare for a potential COVID-19 surge.
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25 Town Center Ave | PO Box 160040 Big Sky, MT 59716
Krista Traxler
Jim Hagar
Leslie Kilgore
Jen Clayton
VP OF MARKETING ktraxler@lonemountainland.com
CREATIVE DIRECTOR jhagar@lonemountainland.com
COMMUNICATIONS DIRECTOR lkilgore@lonemountainland.com
MARKETING PROJECT MANAGER jclayton@lonemountainland.com
Janie Bertelson
Emilie McGee
Anna Pierce
Hannah Stevens
SALES COORDINATOR janie@bigsky.com
MARKETING MANAGER emilie@bigsky.com
GRAPHIC DESIGNER anna@bigsky.com
GRAPHIC DESIGNER hannah@bigsky.com
July 2020