What top real estate agents are doing today and tomorrow

By Larry Stoller CONTRIBUTOR

Real estate top producers have many daily duties and responsibilities. These activities may be income-producing or administrative, but they are typical in the life of a successful real estate agent.

Administrative duties include:

• Expediting real estate documents and agreements

• Coordinating showings, appointments and open houses

• Preparing house flyers, advertisements and other promotional materials

• Initial and ongoing data entry of listing information and photos

Implementation, modification and reimplementation of marketing listings

• Managing and maintaining customer and client databases

• Analyzing active, pending and sold list- ings to ensure optimal listing marketability

• Responding to telephone calls, emails and texts from current clients and potential customers

• Keeping all real estate and listing information updated in print media and online directories

• Providing consistent communication to all home selling and home buying clients

In that administrative duties consume so much time, many agents have an assistant to help them complete the day-to-day tasks. They are then able to do more income-producing activities and become more effective in getting homes sold.

Lead Generation (finding clients) is one of the most important jobs of real estate agents who are at the top of their game. Spheres of influence (SOI) is one strategy that generates leads based upon people that the agent knows (family, friends, neighbors, acquaintances, business associates, and social contacts).

As a matter of fact, every person an agent meets could be a potential client or a referrer of clients. That means that part of an agent’s day will be spent meeting and speaking with lots of people – giving out a lot of business cards – and following up with those contacts accordingly.

Face time (e.g., not the app, but keeping the agent’s name and face fresh in the mind of all potential clients) is very important and is best accomplished by effective and ongoing print advertising. Floor time (in the office, greeting walk-ins and taking telephone calls) is another way that agents connect with new prospects.

In today’s world, many leads also come from online inquiries from potential buyers (and sellers) who see listed properties for sale and then contact the respective agent to get more information or to set up a property showing.

It’s not easy for real estate professionals to balance their time and complete the many daily activities – but that’s what top producing agents do.

Larry Stoller is a broker and Realtor with Real Estate Five of the Lowcountry. Larry@ RealEstateFive.com, RealEstateFive.com

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Family

‘Come to the Table’ Exhibit at Art League of Hilton Head

See pg. 3B

“After Dinner” by Denise Liotta DeMarzo

June 10-16

Hilton Head Chamber Music Institute students in free concerts, various times and venues on Hilton Head Island and Bluffton. Also faculty concert June 10 at SoundWaves, 7 p.m., tickets $25. Information at HHSO.org, calendar at bottom of home page.

Through June 17

“2023 Biennale” at Art League of Hilton Head, 14 Shelter Cove Lane, Hilton Head Island. National juried art exhibit. Gallery hours 10 a.m.-4 p.m. Monday-Saturday, noon-4 p.m. Sunday, 90 minutes before all Arts Center performances.

Through July 2

“Colors of the World,” photography exhibit by Savannah Kemper, featured at Society of Bluffton Artists (SOBA), 6 Church St., Bluffton. Opening reception 5-7 p.m. June 7 at the gallery. Free and open to the public. sobagallery.com or 843-757-6586

June 10

Rod MacDonald at Music on Malphrus, 110 Malphrus Road, Bluffton, at Unitarian Universalist Congregation. Familiar in NYC’s Greenwich Village in the 1980s, and touring artist since 1983. Doors open at 6:15 p.m., performance at 7 p.m. General admission $25 at the door. musiconmalphrus@ gmail.com or 843-837-3330

June 19-30

Broadway Bound Summer Camp, with Beaufort Children’s Theatre, at USCB Center for the Arts, 801 Carteret St., Beaufort. For ages 7-11, 9 a.m.-2:30 p.m. Monday-Friday. All aspects of musical theatre, building self-confidence, learning acting skills. Deadline to register is June 1. USCBCenterForTheArts.com

June 20-July 22

“Come to the Table: A Celebration of Food and Drink,” exhibit of artworks by Denise Liotta DeMarzo at Art League of Hilton Head gallery, 14 Shelter Cove Lane, Hilton Head Island. Opening reception 5-7 p.m. June 21. Gallery hours 10 a.m.-4 p.m. Monday-Saturday, noon-4 p.m. Sunday, 90 minutes before all Arts Center performances.

June 22-25

“Boeing Boeing,” by Sun City Community Theatre at Magnolia Hall. Performances at 7 p.m. June 22-24, and 2:30 p.m. June 25. Tickets $26 general, $23 for SCCT members. Box office, 843645-2700 or suncitytheatre.org.

June 28-Aug. 20

“Jersey Boys,” Tony Award-winning story of Frankie Valli and The. Four Seasons, at Arts Center of Coastal Carolina, 14 Shelter Cove Lane, Hilton Head Island. Tickets on sale now at artshhi.org or 843-842-2787.

June 30-July 9

“Rent,” Tony Award and Pulitzer Prize-winning, ground-breaking musical set in East Village of NYC, May River Theatre, in Ulmer Auditorium inside Bluffton Town Hall, 20 Bridge St. Tickets $25, available now at mayrivertheatre.com.

July 8

Grand Opening celebration of new Children’s Art Museum at Jepson Center, part of Telfair Museums, 207 W. York St. in Savannah. Engaging, inspiring exhibits and hands-on, interactive spaces for toddler ages and up.

Through July 9

“Binya: Faces ob de Gullah Geechee,” at Coastal Discovery Museum, 70 Honey Horn Drive, Hilton Head Island. Features more than 50 portraits and related objects from the 1920s, telling stories of individuals across the Gullah Geechee corridor. Open during operating hours, 9 a.m.-4:30 p.m. Monday-Saturday, 11 a.m.-3 p.m. Sunday. 843-689-6767 or coastaldiscovery.org

July 24-28

Broadway Dance Camp, program of Main Stage Community Theatre at Hilton Head Ballroom Dance Studio, 1300 Fording Island Road, Bluffton. Daily 11 a.m. to 1 p.m., taught by Sandro Virag, five-time national dance champion and Broadway dancer. For ages 12 to 28, all levels of experience. Space limited; more information at info@msctheatre.org.