James Madison University Student Media 2015-16 Rates

ABOUT US

James Madison Student Media produces numerous avenues for you to reach 23,000 students, faculty, and staff of JMU. Several state and national organizations have recognized our media for excellence.

Our Publications The Breeze A twice-weekly print newspaper that has been named one of the best in the state and nation. Pages 4-5 BreezeJMU.org A dynamic website featuring breaking news, videos and other exclusive content. Page 6 LiveinHburg.com One of our newest information sources is a website that helps students find a place to live off campus. LiveinHburg is fully customizable with your own photos, videos, floor plans and more. Page 6 The Final Draft Readers of our twice-weekly email newsletter receive Breeze headlines directly in their inboxes. The newsletter features all the latest Breeze news and provides links to our website. Page 6 Port & Main A quarterly lifestyles magazine that covers food, fashion, entertainment, student issues and more - all from a student perspective. Page 7 Specialty Publications Each year, we produce more than a half dozen publications focusing on specific aspects of college life or specific events on campus. Examples include off-campus living, a football preview and graduation. Pages 4-5 Madison 101 Each year, JMU welcomes 3,000+ freshmen and transfers to campus, and this guide helps them with the transition.

It is a guide to JMU, for students and by students. Page 7

Why advertise with JMU Student Media?

A Targeted Audience More than 20,000 students attend JMU, and these students are 40% of Harrisonburg’s population. When you include The Breeze in your media mix, you reach a large and highly desirable section of the city’s consumers. And these students consistently tell us The Breeze is their number-one source for news about JMU and Harrisonburg.

An Economic Powerhouse JMU students spend more than $130 million each year in Harrisonburg and Rockingham County, according to a JMU study of JMU’s economic impact.

The same study showed that students spent $1.2 million alone using their Flex card, a debit account tied to their student ID. An Expansive Network Studies show that student visitors pump $15 million a year into the local economy. These prospective students and their parents read The Breeze to find out more about JMU and the area. Additionally, nearly 6,000 JMU alumni live in Harrisonburg, adding to an already loyal readership in the city.

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cover photo by Daniel Stein / The Breeze

READER DATA

22%

are freshmen

students spend JMU

20,855 students

$132.5 million during an academic year NOT including tuition, room and board

$10.1 mil recreation

$5.2 mil

2,652

medical + dental care

faculty + staff

40% male

$68,735

$12.9 mil

gas + car maintenance

$5.1 mil

personal hygiene

$2.8 mil

laundry + household needs

60%

$5.1 mil

female

clothing

average faculty salary

10,000+

73% of students are from Virginia alumni live in Rockingham or a surrounding county

JMU Student Media Honors National Pacemaker Award, Associated Collegiate Press, 2014 Grand Sweepstakes Award, Virginia Press Association, 2014 Best of the Best Advertising Design, Virginia Press Association, 2013

73%

live off campus

#1

all data from JMU Institutional Research

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THE BREEZE

The Breeze is a twice-weekly print newspaper published more than 50 times during an academic year. It is delivered to almost 100 on- and off-campus locations. It is the #1 source of JMU and local news for students.

When was the last time you read the Breeze?

Color

80% during the last week 7% in the last 14 days 13% in the last month

1 color Full Color

data acquired from 2010 Readership Study

Common Ad Sizes

Print

These are some common ad sizes for The Breeze main edition. Use the ruler on the next page.

Open On-Campus 90-159 Cl 160-299 Cl 300-474 Cl 475-699 Cl 700-999 Cl 1,000+ Cl

Full 10.125” x 21” Junior 8.410” x 17”

$10.80 $8.15 $9.20 $8.75 $8.25 $8.00 $7.70 $7.15

$95 $375

Page Size Finished Page Size: 11” wide x 22.5” deep Printable Area: 10.125” wide x 21.5” deep

Half Horizontal 10.125” x 10.5” Half Vertical 4.979” x 21”

Front Page Banner

Quarter 4.979” x 10.5”

(6 columns x 1”): $475, includes full color. Sign up for 10 @ $395 each

Eighth 4.979” x 5”

(6 columns x 3”): $600, includes full @ 3 PM color. Sign up for 10 @Monday-Thursday $500 each Thursday-Monday @ 3 PM

Deadlines

Full

10.125”x9.5” $735

1/2 V

4.979”x4.667” $385

Finished Page Size: 11.25”x11”

3/4 7.2813”x9.5” $615

1/4 V 2.322”x9.5” $205

1/4 H 4.979”x4.667” $205

1/8 4.979”x2.25” $120

1/2 H 10.125”x4.667” $385

Sizes for Specialty Publications 4

Sizes for Specialty Publications

Design Policies 1

Digital files should be submitted in PDF files, formatted so fonts and images are correctly embedded. We support Adobe programs such as Photoshop, InDesign, and Illustrator. Files submitted in other formats may be subject to design fees. Color ads must be in CMYK format, and images must be 200 DPI at actual print size. Ads submitted at the wrong size may be adjusted to fit. We are not responsible for quality of artwork submitted with low DPI or at incorrect size. For any questions, contact The Breeze at (540) 568-6127.

1 column 1.549 in 2

Pre-Printed Inserts

3 2 columns 3.264 in

Starting at $75 per thousand, frequency discounts available.

Minimum inserts: 6,000; Maximum: 7,000 A sample insert must be submitted to the Breeze advertising office at the time the insertion order is made. After receiving approval, inserts must arrive at the printer five working days prior to the publication date. Shipping address is Rockingham Publishing, 231 S. Liberty St., Harrisonburg, VA 22801.

3 columns 5 4.979 in

Specialty Publications Football Preview Published: Thursday, September 3 Deadline: Thursday, August 27 Family Weekend Published: Thursday, October 1 Deadline: Thursday, September 24 Homecoming Published: Thursday, October 22 Deadline: Thursday, October 15

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Classifieds The Breeze offers you exposure in print and online. Students and faculty use the Classifieds to find jobs, tutoring, merchandise, cars apartments and more. Placing your Classified is simple with our online ad-taking feature. Just go to www.breezejmu.org/classifieds and create your ad. Ads are free for the first 10 words, and $10 for each additional 10 words.

Off-Campus Living Published: Thursday, September 24 Deadline: Thursday, September 17 Best of the Burg Published: Thursday, February 25 Deadline: Thursday, February 18 Year-In-Review Published: Monday, May 2 Deadline: Monday, April 25 Graduation Published: Monday, May 5 Deadline: Monday, April 25

6 4 columns 6.690 in 7

8 5 columns 8.410 in

*

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Specialty publications are complete tabloid-sized editions that focus on an event or topic of interest to JMU students.

They are inserted into regular editions of The Breeze. The Graduation and Year-In-Review are stand-alone publications.

6 columns 10 10.125 in

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ONLINE

The number of users visiting BreezeJMU.org, our online news site, continues to grow, as does our mobile app and engagement on our social media sites.

Digital advertising is an ideal complement to traditional ads.

Top Leaderboard 728 x 90 pixels

Top Tile 200 x 90 pixels

Middle Leaderboard 728 x 90 pixels

Middle Tile 200 x 90 pixels

Top Rail 300 x 250 pixels

792,521 page views 23% increase from 2013-14

47,129 monthly users 37% increase from 2013-14

Site Use

by Age 18-24 41% 25-34 24% 35+ 35%

Online Rates Monthly Rates Top Leaderboard Middle Leaderboard Top Rail Top Tile Middle Tile

$630 $475 $630 $475 $475

Per-1,000 Impressions* Top Leaderboard $24 Middle Leaderboard $15 Top Rail $24 Top Tile $8 Middle Tile $8

* an impression is counted each time an ad is loaded on the site

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LiveinHburg.com One of our newest websites is LiveinHburg.com, a searachable database of off-campus living options for students and local residents. This year only, we are offering an introductory offfer as we launch the site. List your property for $100 per month.

The Final Draft The Breeze’s new email newsletter delivers JMU and local headlines directly to subscribers’ inboxes. Contact our advertising department for more information on this marketing option.

MAGAZINES Madison 101 is our annual guide to JMU and Harrisonburg for new and returning students is distributed in the summer and fall. About 7,000 copies are given to freshmen, transfer students and those who are back for another year at JMU. It is a full-color, slick magazine. All ad prices include full color.

$995 $550 $550 $299 $170 $2,499 $1,295 Add 20%

Full (7.5” x 10”) 1/2 Horizontal (7.5” x 4.875”) 1/2 Vertical (3.625” x 10”) Quarter (3.625” x 5”) Eighth (3.625” x 2.25”) Centerspread Back Page Inside Covers

Port & Main is a quarterly lifestyles magazine, featuring stories about living, dining, recreation, fashion and trends.

It is distributed free across campus. It is a full-color, slick magazine. All ads include full color in the price.

Fall 2015 Winter 2016 Spring 2016

$995 $550 $550 $299 $170 $2,499 $1,295 Add 20%

published: October 12 ad deadline: September 14 published: January 25 ad deadline: January 14 published: March 21 ad deadline: February 18

Full (7.5” x 10”) 1/2 Horizontal (7.5” x 4.875”) 1/2 Vertical (3.625” x 10”) Quarter (3.625” x 5”) Eighth (3.625” x 2.25”) Centerspread (17.25” x 11.25” + .125” bleed) Back Page Inside Covers

Reserve all 3 issues and save 20%

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May Regular Issue

Submission Guidelines

Special Section Port & Main

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What is a camera-ready ad?

A camera-ready ad is one that is created to the correct size, exactly as it will appear in the newspaper; meets all of The Breeze’s technical requirements; and includes all support images, graphics, and fonts needed to print.

How should I save my pictures?

To ensure high-quality reproduction of photographs within ads, all photographs should be at minimum 200 dpi at the final size they will appear in the newspaper.

Photos must be CMYK or grayscale. For Port & Main and Madison 101, minimum dpi is 300.

What is the preferred file format for ad submissions?

The Breeze prefers that camera-ready ads be submitted as PDF files with all fonts embedded.

Artwork should be created in CMYK or grayscale.

How do I deliver my camera-ready ad?

Email ads to thebreezeads@gmail.com, including the advertiser’s name and publication date in the email.

You may also save the ad on a CD-ROM or USB flash drive and give it to your sales rep.

Can I submit native files?

Native files created in the following applications are accepted: Adobe Illustrator (.ai), Adobe InDesign (.indd), Photoshop (.psd). Files must be accompanied by all support documents and fonts. All camera-ready artwork must be created to the exact size with fonts embedded. Images must be high-resolution, at least 200 dpi for The Breeze and 300 dpi for Port & Main.

File formats not accepted include Microsoft Word, Microsoft Publisher, Microsoft Powerpoint, Microsoft Excel, JPEG, and GIF.

What are the preferred file formats for camera-ready ads for BreezeJMU.org?

JPEG, GIF, SWF. Gif files may be animated or static. The Flash SWF should be created at a maximum of 12 frames per second. All online ad art must be saved in RGB or Indexed color and be less than 100 KB in size to ensure quick downloads and page refreshers. If you have any questions about creating online ad artwork, call (540) 568-6217 or email thebreezeads@gmail.com.