Future trends

We bring you a glimpse into the future with predictions for the big trends in food and drink to get onboard with ready for 2022

Blast from the past

In times of uncertainty we turn to the past for reassurance and inspiration and the nostalgia trend keeps on running well into 2022. Cakes are the perfect way to tap into this trend. Take your customers back to their childhoods with favourites such as cherry bakewell and fondant fancies. Find inspiration in classic sweet shop flavours too, such as sherbert lemon and rhubarb and custard.

Veg rules

As plant-based foods become more mainstream, consumer attitudes are shifting. While there’s still demand for plant-based alternatives that mimic meat, more and more consumers will be looking for dishes where vegetables are the heroes. Make veg the stars of your dishes and you’ll not only see a new wave of customers but you’ll notice a difference to your bottom line too.

Waste reduction

As people’s awareness of their impact on the environment increases, be prepared for a renewed focus on local and seasonal produce. And showcase the ways in which you play your part as a business in reducing food waste.

Health

If there’s one area that operators need to focus on it’s health and wellbeing. Menu items developed to be low in fat, salt and sugar are an absolute must going forward. And incorporate ingredients that are beneficial to gut health, such as those rich in fibre – nuts, fruit and wholegrains, for example. Fermented, probiotic foods are a must too; think kimchi and kombucha. Immunity-boosting food and drink is big news and the spotlight is on CBD. This wellness ingredient is known to relieve anxiety and help with sleep issues. Don’t be daunted by it as more and more products are entering the market to add to your chillers and shelves. Reducing the amount of artificial flavourings and ingredients in your foods will score you extra points too as consumers look for cleaner labels.

To go

Inject some inspiration into your food-to-go offering as it’s an area expected to flourish again in 2022. As operators fight for custom, make sure your range stands out with new creative recipes and deals. Coffee plays a huge part in the to-go area. During the pandemic, consumers got into the habit of grabbing a coffee to enjoy on a walk, so it’s time to up your game and practise your barista skills to cash in on this opportunity.

Top tip

TAKE NOTE OF THIS BUZZWORD: REDUCETARIANISM. IT REFERS TO PEOPLE WHO AREN’T READY TO GO TOTALLY VEGETARIAN OR VEGAN BUT STILL WANT TO REDUCE HOW MUCH MEAT, DAIRY AND EGGS THEY EAT

Take out

Continuing to offer a delivery and/or collection service will see your venue succeed in 2022. And meal kits will remain popular as people recreate special experiences in the comfort of their own home.