SPRING
« SEASONAL ADVICE
SPRING
into action While doors may remain closed, spring still offers operators plenty of opportunity to make sales and stand out from the crowd
S
pringtime has always offered hospitality operators a huge opportunity to increase their sales as customers eat out to celebrate the lighter, brighter days, as well as Easter. However, as it looks likely that venues will remain closed this year, how can you still capitalise on these spring occasions? Research by KAM Media has discovered the most popular options are delivery meals to enjoy at home and gifting. “The way we live our lives has changed, meaning the way we consume has changed too,” says Katy Moses, MD, KAM Media.
“This offers a huge opportunity for delivery to become a much bigger part of people’s everyday lives but also fulfil new roles and occasions. The time to experiment and innovate is now.” Here are Katy’s suggestions and advice.
Occasion-based hospitality at home
Delivery is providing hospitality with a muchneeded source of income, but it’s moving fast into its next phase and evolving from a purely functional offer to fulfilling a growing ‘occasionbased’ demand.
For spring occasions, set menus make sense, with plenty of marketing to support them. Plant the seed in your customer’s mind long before the celebration to ensure you are their first thought when it comes to celebrating a special occasion. With lockdown measures,
ISSUE 3 2021
« Eat
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