FEATURE
» MOTHER’S DAY
U
s Brits love our mums and while last Mother’s Day was very different for obvious reasons, it didn’t stop people from pushing the boat out, albeit in more creative ways. No matter what type or size of business you operate, Mother’s Day is a key chance to boost sales and your profile too as what better way to show mums how much they mean to others than with good food? Mother’s Day falls on 14 March and while we expect to still be in national lockdown that doesn’t mean you can’t plan for any eventuality.
PREPARE TO SUCCEED
Maximise on the demand for wanting to treat mum and seriously boost your bottom line by extending your offer across the whole weekend and consider menus that span
Mum’s THE WORD
the entire day. By covering breakfast, brunch, lunch, afternoon tea and dinner, you can squeeze even more out of the occasion by filling the gaps between standard dining times. Prepare and promote well in advance as customers will want to plan ahead. Advertise your offering and any deals on social media to extend your reach as far as possible.
VALUE IS ESSENTIAL
Consumers will be looking for deals and value for money. Can you throw a promotional offer or two out there? It’ll help raise awareness of your venue too. If you’re able to open… Offer mums a free drink with their meal. For every main meal ordered, get a free pudding. Run a ‘buy one main meal get a second half price’ offer. If your doors are closed… Free cupcake with the purchase of a hot drink to take away. This could also tempt others with mum to buy a cake for themselves. Or could you make a small donation to a local charity on behalf of every mum who visits or for every takeaway order?
» » » »
We don’t need an excuse to spoil our mums, but if there’s one day to go all out in the spoiling stakes it’s Mother’s Day. Give your customers a helping hand to make the day special and they’ll help your profit margins in return 24 Eat » ISSUE 3 2021
