Philadelphia: Your secret weapon

It’s the UK’s number-one cream cheese, loved for its great taste and quality, so now’s the time for professional kitchens to discover the incredible versatility of Philadelphia

Keen to show chefs, caterers and foodservice operators just how versatile Philadelphia is, Mondelēz is launching an exciting new campaign. Led by five inspiring chefs, all at the top of their game, the You Don’t Know Philly campaign will showcase the nation’s favourite cream cheese with a variety of delicious sector-specific recipes.

“With the move to engineer menus with greater regularity and do more with less, it really is time to look again at ‘keystone’ products like ours,” said Andrew Severs, Foodservice Customer Manager for Mondelēz.

CHEF SUPPORT

“We’re the number-one soft white cheese brand in retail with a huge consumer following and in 2021, to coincide with hospitality reopening, we’re looking to recreate that same alchemy with professional kitchens.

“We’ve spent a great deal of time listening to the challenges of chefs and have built a toolkit of resources and support to help inspire their menus. In fact, we’re more committed than ever in supporting customers to understand the sheer versatility of Philly and encourage professional kitchens to get creative,” he said.

While it’s undoubtedly brilliant on a bagel, Philadelphia offers so much more for chefs and caterers to explore and as such a versatile ingredient, it helps to reduce wastage in the kitchen.

BE INSPIRED

Download your sector-specific recipe book now at philadelphiaprofessional.co.uk

Led by experts

The new campaign is led by a team of chef ambassadors, handpicked for their outstanding work in their chosen sector. The ‘Philly Five’ have created a bank of Philadelphia-inspired recipes that show off its versatility, dial up taste and help chefs do more with less.

Jonny Pons, Head Chef, The Kingham Plough, Chipping Norton

Flying the flag for pubs and restaurants, Jonny has trained under renowned chef David Kelman and worked his way up through the kitchen ranks.

STAR DISH: Chicken, smoked ham hock and Philly suet pie

Gareth O’Hara, Head Chef, Sunrise of Cardiff

Industry award-winner Gareth is an expert in healthcare catering with an in-depth knowledge of nutritional needs and ability to shape menus around specific requirements.

STAR DISH: Vanilla Philly panna cotta with poached plums

Jessica Ayling, Food-To-Go Manager, Itsu (Grocery)

Jessica has revolutionised menus in the food-to-go sector, pushing boundaries and launching new products while always embracing new concepts and trends.

STAR DISH: Falafel and Philly mezze wrap

Nicole Pisani, Head Chef, Gayhurst school, Hackney

A school food trailblazer, Nicole trained under Ottolenghi before making the switch to school catering. She is passionate about food and improving the quality of school meals.

STAR DISH: Sweet potato Philly curry

Dean Crews, Group Executive Chef, Kew Green Hotels

With classical training and a genuine passion for food, Drew has worked for Kew Green Hotels for 20 years. His knowledge of the hotel market is second to none.

STAR DISH: Roasted lamb leg filled with roasted Moroccan Philly stuffing