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It’s the UK’s number-one cream cheese, loved for its great taste and quality, so now’s the time for professional kitchens to discover the incredible versatility of Philadelphia
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een to show chefs, caterers and foodservice operators just how versatile Philadelphia is, Mondelēz is launching an exciting new campaign. Led by five inspiring chefs, all at the top of their game, the You Don’t Know Philly campaign will showcase the nation’s favourite cream cheese with a variety of delicious sector-specific recipes. “With the move to engineer menus with greater regularity and do more with less, it really is time to look again at ‘keystone’ products like ours,” said Andrew Severs,
32 Eat » ISSUE 4 2021
Foodservice Customer Manager for Mondelēz.
CHEF SUPPORT
“We’re the number-one soft white cheese brand in retail with a huge consumer following and in 2021, to coincide with hospitality reopening, we’re looking to recreate that same alchemy
with professional kitchens. “We’ve spent a great deal of time listening to the challenges of chefs and have built a toolkit of resources and support to help inspire their menus. In fact, we’re more committed than ever in supporting customers to understand the sheer versatility of Philly and encourage professional kitchens to get creative,” he said. While it’s undoubtedly brilliant on a bagel, Philadelphia offers so much more for chefs and caterers to explore and as such a versatile ingredient, it helps to reduce wastage in the kitchen.
BE INSPIRED Download your sector-specific recipe book now at philadelphiaprofessional.co.uk
