Industry news: Sweet talking

Tempt your customers with the new CORE cake range, guaranteed to have them coming back for more

Who can resist a slice of cake with a cup of tea? As well as offering that all-important sweet treat for customers, cakes and bakes are a fantastic way to upsell and increase your profits, especially when you can buy them at fantastic prices.

The brand-new CORE cake range is available right now, bursting with flavour and priced to offer fantastic margins for you.

From carrot cake to coffee and walnut, lemon cake to Victoria sponge, the cakes are pre-portioned for ease and to minimise wastage. The range also includes chocolate brownie, raspberry and coconut traybake, and caramel shortcake traybake, again pre-portioned.

Find out more

TO FIND OUT HOW YOU CAN STOCK THE LATEST CORE CAKE RANGE, CONTACT LAUREN@CAKE-UK.COM

5 ways to boost your cake sales

1. Use social media

Tempt your customers with great photos of the treats on offer and inspire them to pop down and order.

2. Offer free samples

When customers are waiting in line for their coffee, offer them a taste of your most popular cakes to tempt their taste buds and encourage upselling.

3. Offer a deal

Look carefully at your costs and then offer a great deal combining a hot drink and a slice of cake. Consider changing your offer regularly to include other bakes to keep customers’ interest.

4. Show them off

Is your display showing your cakes at their best? Make your customers’ mouths water with the selection on offer.

5. Share reviews

If customers rave about your cake menu, share these comments on your social media and around your venue.