INDUSTRY NEWS
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Sweet talking Tempt your customers with the new CORE cake range, guaranteed to have them coming back for more Who can resist a slice of cake with a cup of tea? As well as offering that all-important sweet treat for customers, cakes and bakes are a fantastic way to upsell and increase your profits, especially when you can buy them at fantastic prices. The brand-new CORE cake range is available right now, bursting with flavour and
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priced to offer fantastic margins for you. From carrot cake to coffee and walnut, lemon cake to Victoria sponge, the cakes are pre-portioned for ease and to minimise wastage. The range also includes chocolate brownie, raspberry and coconut traybake, and caramel shortcake traybake, again pre-portioned.
TO FIND OUT HOW YOU CAN STOCK THE LATEST CORE CAKE RANGE, CONTACT LAUREN@CAKE-UK.COM
5 ways to boost your cake sales
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Use social media
Show them off
Tempt your customers with great photos of the treats on offer and inspire them to pop down and order.
2
Offer free samples
When customers are waiting in line for their coffee, offer them a taste of your most popular cakes to tempt 08 Eat » ISSUE 4 2021
Is your display showing your cakes at their best? Make your customers’ mouths water with the selection on offer.
their taste buds and encourage upselling.
3
Offer a deal
Look carefully at your costs and then offer
a great deal combining a hot drink and a slice of cake. Consider changing your offer regularly to include other bakes to keep customers’ interest.
5
Share reviews
If customers rave about your cake menu, share these comments on your social media and around your venue.
